At Italy On This Day you will read about events and festivals, about important moments in history, and about the people who have made Italy the country it is today, and where they came from. Italy is a country rich in art and music, fashion and design, food and wine, sporting achievement and political diversity. Italy On This Day provides fascinating insights to help you enjoy it all the more.

30 March 2019

30 March

Fortunato Depero - artist


Futurist who designed iconic Campari bottle

The Futurist painter, sculptor and graphic artist Fortunato Depero, who left a famous mark on Italian culture by designing the conical bottle in which Campari Soda is still sold today, was born on this day in 1892 in the Trentino region. Depero had a wide breadth of artistic talent, which encompassed painting, sculpture, architecture and graphic design. He designed magazine covers for the New Yorker, Vogue and Vanity Fair among others, created stage sets and costumes for the theatre, made sculptures and paintings and some consider his masterpiece to be the trade fair pavilion he designed for the 1927 Monza Biennale Internazionale delle Arti Decorative, which had giant block letters for walls. Yet it is the distinctive Campari bottle that has endured longest of all his creations. Read more...

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The Sicilian Vespers


How the French lost control of the island they were ruling

As the citizens of Palermo walked to vespers - evening prayer - in the church of Santo Spirito on this day in 1282, a French soldier grossly insulted a pretty young Sicilian woman. The girl’s enraged fiancĂ© immediately drew his dagger and stabbed the soldier through the heart. The violence was contagious and the local people exploded in fury against the French occupying forces. More than 200 French soldiers were killed at the outset and the violence spread to other parts of Sicily the next day resulting in a full-scale rebellion against French rule. This bloody event, which led to Charles of Anjou losing control of Sicily, became known in history as the Sicilian Vespers. Read more…

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Ignazio Gardella – architect


Modernist who created Venetian classic

The engineer and architect Ignazio Gardella, considered one of the great talents of modern urban design in Italy, was born on this day in 1905 in Milan. He represented the fourth generation in a family of architects and his destiny was determined at an early age. He graduated in civil engineering in Milan in 1931 and architecture in Venice in 1949. Gardella designed numerous buildings during an active career that spanned almost six decades, including the Antituberculosis Dispensary in Alessandria, which is considered one of the purest examples of Italian Rationalism, and the Casa alle Zattere on the Giudecca Canal in Venice, in which he blended modernism with classical style in a way that has been heralded as genius. Read more…

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