Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari created his eponymous
liqueur while running a bar in Novara

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of Milan.

He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.

Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.

He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.

In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara, some 100km (62 miles) northeast of Turin and about 50km (31 miles) west of Milan.

The Caffè Campari inside Milan's historic Galleria
Vittorio Emanuele II remains a popular bar today

There he rented the Caffè dell’Amicizia, in a prime spot at the junction of Corso Italia and Corso Cavour.  He built up a large clientele and began to experiment by making innovative new alcoholic concoctions for his customers.  Among them was a bitter aperitif he made by blending herbs and fruits, including the cascarilla plant and the chinotto orange.

Its distinctive red colour was created in the original version by the addition of carmine dye, derived from crushed cochineal beetles, although that ingredient is not used today.  Gaspare called it Bitter all’uso D’Hollanda, after a drink he had tasted on a visit to the Netherlands, but it was not long before patrons of the bar began to refer to it as Bitter del Signor Campari, and eventually simply Campari.  He began to bottle it in a workshop at the back of his premises, launching the Campari brand in 1860.

Married while in Novara, eventually becoming father to five children, he decided in 1862 to relocate to Milan, where he acquired a bar opposite the city's magnificent Gothic cathedral.  Five years later, as part of a plan to create a vast Piazza del Duomo, the building containing Campari’s car was earmarked for demolition.  Thankfully, Gaspare was handsomely compensated and moved into prestigious premises inside the new Galleria Vittorio Emanuele II, the glass-vaulted shopping arcade that links Piazza del Duomo with Piazza della Scala.

Fortunato Depero's classic Camparisoda bottle
was designed in 1932 and is still in use today

It is said that the bar, situated on the left-hand side at the Piazza del Duomo entrance to the Galleria and named Caffè Campari, became a meeting place for musicians and composers, with Giuseppe Verdi, Giacomo Puccini, Arrigo Boito and the music publisher Giulio Ricordi among those supposed to have visited.

When Gaspare died in 1882, aged just 54, his widow, Letizia, is said to have taken control of the company until his son, Davide, who had been born in the same year that his father had moved into the Galleria. Guido took over the running of the bar.

In 1904, production of Campari moved to a factory at Sesto San Giovanni, a growing industrial town to the north of Milan, which would remain in operation until 2005, when a new production site was opened in Novi Ligure, in the province of Alessandria in Piedmont.

Fiercely marketed by Davide, the famous drink became known across Italy and beyond, especially after the launch in 1932 of Camparisoda, the mix of Campari liqueur and soda water still sold in its trademark conical bottle, designed by the Futurist artist Fortunato Depero.

Nowadays, the Campari Group is a massive drinks conglomerate, with a portfolio of brands that includes Aperol and Grand Marnier liqueurs, SKYY Vodka, Wild Turkey bourbon, Glen Grant Scotch whisky, Bisquit Cognac and Cinzano vermouth.

The multi-tiered 121-metre high cupola of Novara's
Basilica of San Gaudenzio

Travel tip:

Novara, where Gaspare first created his famous drink, is in the Piedmont region. It is the second biggest city in the region after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  The most imposing building in Novara is the Basilica of San Gaudenzio, which has a 121-metre high cupola.

Novara hotels from Booking.com

The Piazza Delle Piane is an elegant square in the centre
of Novi Ligure, flanked by the Palazzo Delle Piane.

Travel Tip:

In the 17th and 18th centuries, the town of Novi Ligure, where Campari switched production in 2005, was once a renowned inland resort for rich Genoese families, whose numerous noble palaces adorn the historical centre. These include Palazzo Negroni, Palazzo Durazzo and Palazzo Delle Piane, situated in Piazza Delle Piane.  Novi has retained part of its walls, erected in 1447 and partly demolished in the 19th century, together with the tower of the Castle.  There is a museum, the Museo dei Campionissimi, devoted to Fausto Coppi and another famous cyclist, Costante Girardengo, who were both born there.  The town is now a centre for the production of chocolate, notably the Novi brand.

Find a hotel in Novi Ligure with Booking.com

Also on this day:

1501: The birth of botanist Pietro Andrea Mattioli

1863: The birth of writer and patriot Gabriele D’Annunzio

1921: The birth of business giant Gianni Agnelli


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Giulio Gatti-Casazza - impresario

Manager who transformed the New York Met

Gatti-Casazza was manager at La Scala in
Milan before working in New York

Giulio Gatti-Casazza, the impresario who as general manager transformed the Metropolitan Opera in New York into one of the world’s great houses, was born on this day in 1869 in Udine in northeast Italy.

The former general manager at La Scala in Milan, Gatti-Casazza was in charge of the Met for 27 years, from 1908 to 1935.

In that time, having brought with him from Milan the brilliant conductor and musical director Arturo Toscanini, he not only attracted almost all of the great opera singers of his era but set the highest standards for the company, which have been maintained to the present day.

Gatti-Casazza also pulled off the not inconsiderable feat of rescuing the Met from the brink of bankruptcy after the stock market crash of 1929.

The young Gatti-Casazza had studied engineering after leaving school, graduating from the Genoa Naval School of Engineering, yet the love of opera was in the family. His father was manager of the Teatro Comunale, the municipal theatre in Ferrara, where they had moved when Giulio was young, and he succeeded his father in that role in 1893.

He proved very effective, combining his knowledge of opera with a natural gift for management. His success attracted attention and in 1898, at the age of just 29, he was recommended by the composer Arrigo Boito as a suitable candidate to be general manager at Teatro alla Scala - universally known as La Scala - in Milan.

A photograph taken at a dinner held in honour of Gatti-
Casazza and Toscanini at the Hotel St Regis in New York

Gatti-Casazza was appointed at the same time as Toscanini, also 29, was hired as principal conductor, having made his mark already in Buenos Aires and Turin.

At La Scala, he undertook a complete administrative overhaul and redefined the house’s purpose, turning it from a commercial theatre to a centre of excellence, dedicated to the advancement of the musical arts. It soon came to be seen as a temple of opera in Europe comparable with the opera houses of Paris and Vienna.

Again, his achievements were soon noted further afield, and in 1908 came an offer from Otto Kahn, chairman of the board of the Metropolitan Opera, to go to New York. 

Toscanini was persuaded to go with him, while another bonus was the opportunity to work again with Enrico Caruso, the brilliant Neapolitan tenor who had been given his debut at La Scala by Gatti-Casazza in 1900. Caruso had been at the Met since 1903, hired by the Austrian impresario Heinrich Conried, Gatti-Casazza's predecessor as general manager.

Gatti-Casazza with his first wife, the
soprano Frances Alda, in 1921

Early in their tenure, Gatti-Casazza and Toscanini arranged for the great composer Giacomo Puccini, whose fame had been established by the success of La Bohème and Tosca, to oversee a production of Madama Butterfly as well as commissioning him to write La Fanciulla del West for Caruso and their Czech soprano Emmy Destinn. The opera had its world premiere at the Met in 1910.

Under Gatti-Casazza's leadership, the Met’s reputation grew exponentially and most of the world’s celebrated singers in the early 20th century were only too eager to appear there, including Frances Alda, Amelita Galli-Curci, Lily Pons, Giovanni Martinelli, Beniamino Gigli, Titta Ruffo and Giacomo Lauri-Volpi.

Gatti-Casazza became the toast of the New York cultural scene, twice featuring on the cover of Time Magazine as one of the first Italians to be afforded that honour.

Although he suffered a blow in 1915 when Toscanini decided to return to Italy, by far the biggest crisis to face Gatti-Casazza in New York was the Wall Street Crash of 1929, which prevented a planned move of the company to a new home at the Rockefeller Centre and revealed large holes in the Met’s finances.

Along with other staff, Gatti-Casazza took a cut in salary in a bid to keep the business going. But it was mainly his willingness to embrace new opportunities that enabled him to ride out the storm.

One of the first to see records as a way to build a Metropolitan Opera brand, he had responded to the travel restrictions of the First World War by encouraging and promoting American singers and when Paul Cravath, who had succeeded Khan as chairman of the board, signed a contract with the National Broadcasting Company to deliver weekly radio broadcasts of concerts - beginning with Engelbert Humperdinck’s Hansel and Gretel on Christmas Eve, 1931 - Gatti-Casazza took on the challenge with typical entrepreneurial enthusiasm.

Twice married - first to the New Zealand-born soprano Frances Alda and later to the Italian ballerina Rosina Galli, he retired from his position at the Met in 1935 and returned to Italy, working again in Ferrara until his death in 1940.

The Piazza della Libertà is the architectural showpiece
of the northeastern city of Udine

Travel tip:

Udine is an attractive and wealthy provincial city and the gastronomic capital of Friuli-Venezia Giulia. Udine's most attractive area lies within the medieval centre, which has Venetian, Greek and Roman influences. The main square, Piazza della Libertà, features the town hall, the Loggia del Lionello, built in 1448–1457 in the Venetian-Gothic style, and a clock tower, the Torre dell’Orologio, which is similar to the clock tower in Piazza San Marco - St Mark's Square - in Venice.  The city was part of the Austrian Empire between 1797 and 1866 and retains elements of a café society as legacy from that era, particularly around Piazza Matteotti, known locally as il salotto di Udine - Udine's drawing room.

Find hotels in Udine with TripAdvisor

The Castello Estense, built in the later years of the 14th
century, dominates the centre of Ferrara

Travel tip:

The Este family ruled the city of Ferrara in Emilia-Romagna between 1240 and 1598, the character of the urban landscape established in that time still visible in the narrow, medieval streets to the west and south of the city centre, between the main thoroughfares of Via Ripa Grande and Via Garibaldi. The centre is dominated by the magnificent, moated Este Castle (Castello Estense), on which work began in 1385 and which was added to and improved by successive rulers of Ferrara until the end of the Este line. The castle was purchased for 70,000 lire by the province of Ferrara in 1874 to be used as the headquarters of the local prefecture.


More reading:

The chance career-change that turned Arturo Toscanini from cellist to world famous conductor

Arrigo Boito, the composer and patriot who fought with Garibaldi

Enrico Caruso, the tenor some call the greatest of all time

Also on this day:

1702: The birth of Sicilian architect Giovanni Basttista Vaccarini

1757: The birth of eye surgeon Giuseppe Forlenza

1857: The birth of sculptor Giuseppe Moretti

(Picture credit: Castello Estense by Massimo Baraldi)

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Giulio Ricordi - music publisher

Entrepreneur who ‘discovered’ the great Giacomo Puccini 

Giulio Ricordi took over Casa Ricordi
from his father in 1888

Giulio Ricordi, who ran the Casa Ricordi publishing house during its peak years in the late 19th and early 20th centuries and launched the career of the brilliant opera composer Giacomo Puccini, was born on this day in 1840 in Milan.

Casa Ricordi was founded by Giulio’s grandfather Giovanni in 1808 and remained in the family when Giovanni died in 1853 and his son, Tito - Giulio's father - took the helm.

Giulio became involved in 1863 after a distinguished military career in the special infantry corps known as the Bersaglieri. He had enrolled as a volunteer with the outbreak of the Second Italian War of Independence in 1859. He took part in the Siege of Gaeta and, after receiving a medal for military valour, was promoted to lieutenant.

During breaks in military activity, Giulio, a keen composer from an early age under the pseudonym of Jules Burgmein, wrote pieces of music, one of which was intended as a national anthem dedicated to Victor Emmanuel II of Savoy, but which was instead adopted as the anthem of the Bersaglieri.

Ricordi fostered the career of
the great composer Puccini

He left military service after his father, who had nurtured the career of the composer Giuseppe Verdi as he became the dominant figure in Italian opera in the 19th century, asked him to help run the expanding Casa Ricordi business.

With Giulio alongside Tito, the firm added branches in Naples, Florence, Rome, Palermo, London and Paris to the headquarters in Milan, which were in a building next door to the city’s famous theatre, Teatro alla Scala.

When Tito died in 1888, Giulio became the head of Casa Ricordi.

Giulio increased the prestige of the company by publishing a number of respected music magazines in addition to the core business of publishing music, and it was down to his encouragement that Verdi came out of retirement in his late 70s, culminating in his two late masterpieces, Otello and Falstaff.

He also enthusiastically promoted younger composers he felt had the potential to make an impact. These included Amilcare Ponchielli, Alfredo Catalani, Carlos Gomes and Umberto Giordano as well as Puccini.

Ricordi had a noted career
in the army as a young man

To Puccini, Giulio became something of a father-figure, the person who would come down hard on the composer, who had a taste for high living, to put in the work necessary to ensure his talent was not wasted, but who became someone he respected and trusted.

Under his stewardship, Casa Ricordi flourished and Giulio invested his wealth in a handsome mansion, the Villa Margherita Ricordi, which he had built on the shore of Lake Como at Cadenabbia di Griante, with a beautiful garden plentifully stocked with rhododendrons and azaleas. Verdi was a regular visitor.

Giulio, who was was appointed Commander of the Order of the Crown of Italy by Umberto I, died in 1912,  handing control of the company to his son, Tito II.

In 2016, a statue of Giulio Ricordi by Luigi Secchi, paid for from a subscription fund started by Puccini and another composer, Arrigo Boito, shortly before his death, and which originally stood in the courtyard of Casa Ricordi’s headquarters, the Casino Ricordi, in Via Berchet, was placed in front of the building in Largo Ghiringhelli.

The shoreline at Cadenabbia di Griante, a village on the
western side of the picturesque Lake Como

Travel tip:

Griante, where Ricordi built his sumptuous villa, is a village on the western shore of Lake Como about 25km (16 miles) northeast of the town of Como between Tremezzo and Menaggio. Situated at the widest part of the lake, just above the point at which it divides into two legs, the other one being Lago di Lecco, Griante is linked by ferry with Bellagio and Varenna on the other side of the lake. Griante sits about 50m (165ft) above lake level, on a wide plateau. The portion of the village at water level is known as Cadenabbia di Griante.

The Casino Ricordi, as it was known, is the
building that adjoins Teatro alla Scala in Milan

Travel tip:

The Casino Ricordi, as it became known, was originally a venue for receptions and dances associated with the Teatro alla Scala, built by the same architect, Giuseppe Piermarini, who was commissioned to design the theatre in 1776. The building was rented from 1850 by Casa Ricordi and remained the company’s headquarters until 1913. Nowadays it houses La Scala’s museum.

More reading:

Puccini, the musical genius who took the baton from Verdi

Giuseppe Verdi - how Italy mourned the loss of a national symbol

How La Gioconda put Amilcare Ponchielli on the map

Also on this day:

1861: The birth of writer Italo Svevo

1966: The birth of skier Alberto Tomba

1922: The death of journalist Gianni Brera


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Eleonora Duse – actress

Performer 'became' the person she played with her whole being

Eleonora Duse began acting at the age of four.

Regarded as one of the greatest acting talents of all times, Eleonora Duse was born on this day in 1858 in Vigevano in Lombardy.

Often simply known as Duse, she was admired for her total assumption of the roles she played. In 1947, the film, Eleonora Duse, was made about her life.

She began acting at the age of four, joining her father and grandfather in the profession. She worked in a troupe with her family, travelling from city to city. Duse became famous for creating Italian versions of roles made famous by the actor Sarah Bernhadt.

Duse toured South America, Russia and the US, beginning the tours as an unknown actor, but leaving in her wake a general recognition of her genius.

She had an affair with the Italian poet, Arrigo Boito, who was the librettist for the composer, Giuseppe Verdi. They carried out their relationship in a clandestine manner, but the letters they exchanged have survived and they remained on good terms until Boito’s death in 1918.

Duse had a romantic relationship with the
writer and poet Gabriele D'Annunzio

In 1895 Duse met the writer Gabriele D’Annunzio and they became involved romantically as well as professionally.

D’Annunzio wrote four plays for her but when he gave the lead in La Città Morta to Sarah Bernhardt instead of her, Duse ended her relationship with him.

Duse had a relationship with the dancer, Isadora Duncan and spent several weeks with her at Viareggio in Tuscany, shortly after Duncan’s two children drowned in a tragic accident.

Her biographer, Frances Winwar, recalled that Duse wore little make-up but made herself up "morally." She meant that she used her body to express her grief and joy.

Duse, who had a history of ill health, died of pneumonia at the age of 65 in the US while on a tour. Her body was returned to Italy and she was buried in Asolo in the Veneto at the cemetery of St Anna.

The beautiful Piazza Ducale in Vigevano

Travel tip:

Vigevano, where Duse was born, is a town in the province of Pavia in Lombardy. It is well-known for the beautiful Piazza Ducale in the centre of town. The piazza was completed in 1493 and was planned to form the forecourt to the castle built for Ludovico Sforza, who was Duke of Milan between 1452 and 1508.

Porticoes line the Via Browning in Asolo

Travel tip:

Asolo, where Duse was buried, is a town in the Veneto region, known as ‘the pearl of the province of Treviso’. It is famous for being the home of the English poet, Robert Browning. Duse lived there for part of her life and is now buried in the hillside cemetery of St Anna.

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Arrigo Boito – writer and composer

Death of a patriot who fought for Venice

Arrigo Boito met Verdi in Paris

Arrigo Boito, who wrote both the music and libretto for his opera, Mefistofele, died on this day in 1918 in Milan.

Of all the operas based on Goethe’s Faust, Boito’s Mefistofele is considered the most faithful to the play and his libretto is regarded as being of particularly high quality.

Boito was born in Padua in 1842, the son of an Italian painter of miniatures and a Polish countess. He attended the Milan Conservatory and travelled to Paris on a scholarship.

It was there he met Giuseppe Verdi, for whom he wrote the text of the Hymn of the Nations in 1862.

He fought under the direction of Giuseppe Garibaldi in 1866 in the seven weeks of the Third Italian War of Independence, against Austria, after which Venice was ceded to Italy.

While working on Mefistofele, Boito published articles, influenced by the composer Richard Wagner, in which he vigorously attacked Italian music and musicians.

Verdi was deeply offended by his words and by 1868, when Mefistofele was produced in Milan, Boito’s opinions had provoked so much hostility there was nearly a riot.

The opera was withdrawn after two performances, but a revised version, produced in 1875, still survives.

Boito and Verdi in 1892

Influenced by Beethoven and Wagner, the opera was unconventional. Boito’s second opera, Nerone, was completed after his death by Vincenzo Tommasini and Arturo Toscanini and produced in Milan in 1924.

Boito and Verdi were reconciled in 1873 and Boito revised the libretto for Simon Boccanegra. He also produced a libretto for both Otello and Falstaff.

He wrote the libretto for Amilcare Ponchielli’s La Giocondo in 1876 and also produced a volume of poetry and several novels. 

Boito received the honorary degree of Doctor of Music from the University of Cambridge in 1893.

After his death in 1918, he was interred at the Cimitero Monumentale in Milan.

A memorial concert was given in his honour at La Scala in 1948 when the orchestra was conducted by Arturo Toscanini. This concert has since been issued on CD.

The Scrovegni Chapel features the brilliant frescoes by Giotto

Travel tip:

Padua in the Veneto, where Boito was born, is one of the most important centres for art in Italy and home to the country’s second oldest university. Padua has become acknowledged as the birthplace of modern art because of the Scrovegni Chapel, the inside of which is covered with frescoes by Giotto, an artistic genius who was the first to paint people with realistic facial expressions showing emotion. His scenes depicting the lives of Mary and Joseph, painted between 1303 and 1305, are considered his greatest achievement. At Palazzo Bo, where Padua’s university was founded in 1222, you can still see the original lectern used by Galileo and the world’s first anatomy theatre, where dissections were secretly carried out from 1594.

Travel tip:

La Scala in Milan has a fascinating museum that displays costumes and memorabilia from the history of opera. The entrance is in Largo Ghiringhelli, just off Piazza della Scala. It is open every day except the Italian Bank Holidays and a few days when it is closed in December. Opening hours are from 9.00 to 12.30 and 1.30 to 5.30 pm.

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Renata Tebaldi – opera singer

Performer with a beautiful lirico soprano voice

Renata Tebaldi pictured in 1961

Opera singer Renata Tebaldi was born on this day in 1922 in Pesaro.

Said by the conductor Arturo Toscanini to possess ‘the voice of an angel’, Tebaldi had a long stage career and made numerous recordings.

Her parents had separated before her birth and she grew up in the home of her maternal grandparents in Langhirano in the province of Parma in Emilia-Romagna.

Tebaldi was stricken with polio at the age of three but later became interested in music and sang in the church choir. She was sent to have piano lessons but the teacher decided she should study singing instead and arranged for her to attend the conservatory in Parma. She later transferred to Liceo Musicale Rossini in Pesaro.

Tebaldi made her stage debut in 1944, while Italy was still at war, in Arrigo Boito’s Mefistofele at the Teatro Sociale in Rovigo but her beautiful voice first began to attract attention in 1946 when she appeared as Desdemona in Giuseppe Verdi’s Otello in Trieste.

She auditioned for Toscanini who was immediately impressed by her and she made her debut at Teatro alla Scala in 1946 singing in a concert to mark the reopening of the theatre after the Second World War.

Mario Del Monaco was famous for his
portrayal of Giuseppe Verdi's Otello

The following year, she played her first operatic role - Eva in Wagner’s Die Meistersinger von Nürnberg - at the same opera house.

Toscanini encouraged her to learn to sing the part of Aida and to rehearse in his own studio.

She made her debut in the role at La Scala in 1950 alongside Mario Del Monaco, which helped launch her international career.

In 1950 Maria Callas was taken on at La Scala as a substitute Aida when Tebaldi was indisposed.

There were rumours of rivalry between them for the rest of their careers although Tebaldi considered herself to be a lyric soprano and Callas considered herself to be a dramatic coloratura soprano.

Nonetheless, partly for the sake of peace, Tebaldi decided to spend a lot of time in the United States. She made her debut at the Metropolitan Opera in New York in 1955, where she sang regularly until her last appearance in 1973, signing off as she had begun with a performance as Desdemona in Otello.

She retired from singing completely in 1976 and died at the age of 82 at her home in San Marino.

A small museum dedicated to Tebaldi has been opened in the stables of the Villa Pallavicino in Busseto - Verdi's home town - which is also the home of the National Giuseppe Verdi Museum. Among the exhibits are many costumes and mementoes from her personal life, including letters from John F Kennedy and Rudy Giuliani, the former Mayor of New York.

The Teatro Lirico Giuseppe Verdi in Trieste, where
Renata Tebaldi enjoyed her first success

Travel tip:

Teatro Lirico Giuseppe Verdi in Trieste, where Tebaldi had her first big stage success, was built to replace a smaller theatre and inaugurated as Teatro Nuovo in 1801. It was the site of the premiere of Verdi’s opera Il Corsaro in 1848 featuring soprano Giuseppina Strepponi, who Verdi later married. Within hours of Verdi’s death in 1901 the theatre had been renamed in honour of the composer.

The Castle of Torrechiara towers above the town
of Langhirano, near the city of Parma

Travel tip:

Langhirano, Renata Tebaldi’s home town, is situated about about 90km (56 miles) west of Bologna and about 20km (12 miles) south of Parma in Emilia-Romagna. It is known for the big 15th century Castle of Torrechiara, perched on high ground overlooking a valley, where a music festival dedicated to Renata Tebaldi is held each summer. Although Tebaldi died in San Marino, she was buried at Langhirano Cemetery.

More reading:

Chance opportunity that turned cellist Toscanini into a conductor

Arrigo Boito - the composer who fought under Garibaldi

What made Mario Del Monaco one of the great Otellos

Also on this day:

1690: The birth of virtuoso violinist Francesco Maria Veracini

1891: The birth of Corradino d'Ascanio, designer of the Vespa scooter

(Picture credits: Renata Tebaldi by Umberto Borsò; Castle of Torrechiara by Fabio Macor via Creative Commons)


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