Showing posts with label Cookery. Show all posts
Showing posts with label Cookery. Show all posts

22 October 2023

Ettore Boiardi - entrepreneur

Emilian immigrant who founded canned pasta brand

Boiardi wowed diners with his signature pasta sauce
Boiardi wowed diners with
his signature pasta sauce
Ettore Boiardi, the former New York chef whose name lives on in the Chef Boyardee canned pasta products brand, was born on this day in 1897 in Piacenza, now part of the Emilia-Romagna region.

Boiardi, whose culinary skills first gained popularity when he was working in the kitchens of the iconic Plaza Hotel in New York, hit upon the idea of selling cook-at-home Italian food after opening his first restaurant while still in his 20s.

He and his brother, Paolo, built a company that employed 5,000 staff and filled 250,000 cans per day at its peak, making the Chef Boyardee brand a familiar sight in grocery stores across America. 

They eventually sold the business for $6 million dollars in 1948 but the Chef Boyardee brand never went away. Today, Chef Boyardee products, which still carry Ettore Boiardi’s image on their packaging, are made and marketed by Chicago-based Conagra Brands.

Ettore and Paolo grew up in Piacenza.  Their parents, Giuseppe and Maria, inspired them to be interested in food from an early age and Ettore was working in a local restaurant, La Croce Bianca, by the time he was 11. Although his tasks were limited to peeling potatoes, emptying waste bins and other menial duties, he performed them while observing how the head chef created dishes to serve to his customers.

Like many young Italians of his time, Ettore believed he would need to go abroad if he was to make something of his life. As a teenager, he made his way to Paris and London, taking work where he could to gain experience. 

Ettore (centre) with brothers Mario (left) and Paolo pictured at their factory in Milton
Ettore (centre) with brothers Mario (left) and
Paolo pictured at their factory in Milton
Paolo, meanwhile, had emigrated to New York, his waiting skills enabling him to climb quickly to the role of Maître d’hôtel at the Plaza. Ettore managed to join him there in 1914 after crossing the Atlantic on a French-registered ship, La Lorraine, and with his brother’s help became a sous chef in the hotel’s kitchen. Allowed to cook some of the Emilian recipes he knew from home, Ettore quickly acquired a following among the hotel’s well-heeled clients.

Indeed, such was his popularity that word quickly spread about his culinary talents and he enjoyed a meteoric rise. Within a year of disembarking at Ellis Island, he had been hired as head chef by the Barbetta restaurant on 46th Street and was soon also headhunted by the exclusive Greenbrier Resort in West Virginia.

It was there, at the age of just 17, that Boiardi is said to have been put in charge of catering at the wedding reception of the US President, Woodrow Wilson, and his second wife, Edith. Wilson was so impressed he asked Boiardi to supervise a homecoming meal for 2,000 soldiers returning from service in World War One.

An offer to be head of the kitchen at the prestigious Hotel Winton took him next to Cleveland, Ohio, where he met and married his wife, Helen, who encouraged him to open his own restaurant, the Giardino d’Italia, in 1926.  It was something of a gamble. While Italian restaurants were rapidly gaining popularity in the cities of the east and west coasts, there were still comparatively few inland.

Ettore's image still figures on the packaging labels of Chef Boyardee products today
Ettore's image still figures on the packaging
labels of Chef Boyardee products today
Yet the rarity factor worked in Boiardi’s favour. Word soon spread among Cleveland diners that the young chef’s signature sauce, served with spaghetti and sprinkled with grated hard cheese, was something special. Not only did the Giardino d’Italia frequently have queues of people waiting for a table, its customers, once they had tried the sauce, began asking for an extra portion to take home. 

Boiardi obliged by filling sterilised milk bottles with the sauce. This was noticed by two of his regular customers, Maurice and Eva Weiner, who were the owners of a nationwide chain of grocery stores. They suggested he should consider canning the sauce, which they could sell in their shops.

So it was that Helen and Ettore - now known by his anglicised name of Hector - were joined by Paolo and another brother, Mario, in launching the Chef Boiardi Food Company, in 1928, selling the sauce together with packs of spaghetti and tubs of grated parmesan cheese as a ready-to-heat meal kit.

In time, the name was changed to Chef Boyardee, which the brothers reasoned wa easier for Americans to pronounce, and production shifted to a bigger plant in Milton, Pennsylvania, which Boairdi chose for its fertile soil so that he could use locally-produced tomatoes, the key ingredient of his sauces, which eventually required him to produced 20,000 tons every year.

The Second World War created problems for the company, despite being handed a contract to produce ration packs for American servicemen. By the end of the war, maintaining 24-hour production and employing 5,000 staff in their factories became too much for the brothers, who decided to sell up to American Home Foods.

By the time Ettore died in 1985, at the age of 87, Chef Boyardee lines were grossing $500 million a year as one of the best-known tinned pasta brands in America.

The Palazzo Comunale in Piacenza, flanked by Francesco Mochi's equestrian statues
The Palazzo Comunale in Piacenza, flanked by
Francesco Mochi's equestrian statues 
Travel tip:

Piacenza, where Ettore Boiardi was born, is a city in the Emilia-Romagna region of northern Italy. The main square in Piacenza is named Piazza Cavalli because of its two bronze equestrian monuments featuring Alexander Farnese, Duke of Parma and his son Ranuccio I Farnese, Duke of Parma, who succeeded him. The statues are masterpieces by the sculptor Francesco Mochi.  The square is dominated by the Palazzo Comunale, also known as il Gotico, was built in 1281 as the town hall. With its pink marble and brick facade, notable for its five arcades, it is an excellent example of civil architecture in Lombard Gothic style.  The city is situated between the River Po and the Apennines, between Bologna and Milan. It has many fine churches and old palaces. Piacenza Cathedral was built in 1122 and is a good example of northern Italian Romanesque architecture.

Parmigiano Reggiano cheese is one of many food products from Emilia-Romagna
Parmigiano Reggiano cheese is one of many
food products from Emilia-Romagna
Travel tip: 

The Emilia-Romagna region is widely regarded as one of the food capitals of  Europe. Parmigiano Reggiano cheese, balsamic vinegar from Modena and Prosciutto di Parma cured ham all originated in Emilia-Romagna, while ragù bolognese meat sauce originates in the region capital of Bologna, although it would be served with tagliatelle rather than spaghetti in Italy. The stuffed pasta dish tortellini in brodo - cushions of pasta filled with mortadella, prosciutto and pork loin served in a clear chicken broth - is another local speciality.  Historically, it was the cities of Emilia - Piacenza, Parma, Reggio Emilia, Modena and Ferrara - whose cuisines were dominated by pork and pork products, although the whole region is renowned as a meat-eater’s paradise. 

Also on this day:

1885: The birth of tenor Giovanni Martinelli

1946: The birth of singer Roberto Loreti

1965: The birth of actress Valeria Golino

1967: The birth of conductor Salvatore Di Vittorio

1968: Soave wine awarded DOC status


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7 October 2018

Gabriele Corcos - celebrity cook

YouTube recipe blog led to TV fame in US


Gabriele Corcos and his wife, the actress Debi Mazar, in a scene from their TV show
Gabriele Corcos and his wife, the actress Debi
Mazar, in a scene from their TV show
The TV cook and author Gabriele Corcos, whose show Extra Virgin on the Cooking Channel has given him celebrity status in the United States, was born on this day in 1972 in Fiesole, a town in the Tuscan hills just outside Florence.

He was invited to produce and host the show - the first original cookery programme to go out on the network when it launched in 2010 - after his YouTube channel, in which he prepared traditional Tuscan dishes, attracted a large following of devoted fans.

The Cooking Channel show was so successful it ran for five seasons, with 68 episodes, spawning a best-selling book of Tuscan recipes and a further show, Extra Virgin Americana, in which he starred with his wife, the actress Debi Mazar.

Corcos became a star of the kitchen without ever intending it to be his career.

His parents - his father was a surgeon, his mother a schoolteacher - wanted him to achieve his academic potential, while he was eager to find paid employment. He found a compromise by joining the army with the intention of qualifying as a medic, only to realise that the reward for graduating was to be posted to Kosovo, Somalia or Iraq.

Corcos, Mazar and one of their daughters in action in their TV kitchen
Corcos, Mazar and one of their daughters
in action in their TV kitchen
Horrified at the prospect of active service, he abandoned his studies and decided instead to devote himself to his great love, music. Raising money by selling his treasured Ducati motorcycle, he decided to go to Brazil to learn to play the drums.

Everything changed again when, during a trip home, he met his future wife, who at the time was working with the pop megastar Madonna on make-up and dramatic presentation during a tour of Italy.   Within a short time, he had decided to travel back with Debi  to Los Angeles to start a new life in America. They married the following year, in 2002.

It was when he was forced to consider how he might make a living that he realised the thing he knew most about was cooking, having been brought up in the family farmhouse in the Tuscan hills, where the stove was always lit. His grandmother was preparing food almost constantly for the farmers and hunters and members of their families who would drop in most days.

Gabriele learned the basics of cooking when he was only six or seven years old and by the time he left home knew how to cook scores of Italian dishes. Noting how few Italian restaurants in the Los Angeles area served Italian food as he knew it, and struck upon the idea of demonstrating the recipes he had grown up with on his own YouTube channel, with his wife, Debi, as his companion in the kitchen.

Gabriele Corcos is active in helping food charities
Gabriele Corcos is active in helping food charities
Corcos boosted his knowledge while in Los Angeles by working in the kitchens of noted chefs such as Gino Angelini.

He never imagined his YouTube channel would be popular but soon the couple were receiving hundreds of emails congratulating them on their project and were encouraged to continue. The channel eventually ran for about five years.

Now based in Brooklyn, New York, Corcos has participated in both the Food Network New York City and Food Network South Beach Wine and Food Festivals since 2011 as a celebrity chef.

He has become involved too with food charities. While making an appearance on Food Network channel's Chopped in April 2013, he competed on behalf of the charity Feeding America and in 2013, Corcos and his family participated in the Live Below the Line Challenge, in which the family tried to feed themselves on $1.50 each per day, which is the equivalent of the poverty line in America.

In 2014, Corcos became a council member of the Food Bank For New York City and hosted a pop-up dinner series in 2014 where a large portion of the proceeds benefited the Food Bank.

Although married to an American and with two daughters born in the United States, Corcos still hankers after a return to Fiesole and the family farm, surrounded by vines and olive trees and hopes that the Food Network’s availability on Italian television may lead to opportunities to work in Italy.

Fiesole offers panoramic views across Florence
Fiesole offers panoramic views across Florence
Travel tip:

Fiesole, a town of about 14,000 inhabitants situated in an elevated position about 8km (5 miles) northeast of Florence, has since the 14th century been a popular place to live for wealthy Florentines and even to this day remains the richest municipality in Florence.  Formerly an important Etruscan settlement, it was also a Roman town of note, of which the remains of a theatre and baths are still visible.  Fiesole's cathedral, built in the 11th century, is supposedly built over the site of the martyrdom of St. Romulus. In the middle ages, Fiesole was as powerful as Florence until it was conquered by the latter in 1125 after a series of wars.

A typical landscape in Tuscany's Chianti region
A typical landscape in Tuscany's Chianti region
Travel tip:

The Tuscany countryside tends to be associated with Chianti country, the wine-growing area known and appreciated by visitors from across the world. It by no means occupies the whole of the region, although it is a large area.  The borders are not clearly defined but in general it extends over the provinces of Florence and Siena, covering all of the area in between, extending to the east toward the Valdarno and to the west to the Val d'Elsa. It is further defined as Chianti Fiorentino, which includes towns such as Barberino Val d’Elsa, Greve in Chianti, San Casciano in Val di Pesa and Tavarnelle in Val di Pesa, and Chianti Sienese, which includes Radda, Gaiole, Castellina and Castelnuovo Berardenga.

More reading:

How Gino D'Acampo rebuilt his life to become a star cook and TV presenter

The chef from Riccione and his American dream

Gennaro Contaldo's passion for Amalfi

Also on this day:

The Feast of Saint Giustina of Padua

1675: The birth of famed Venetian portrait painter Rosalba Carriera



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17 July 2018

Michele Casadei Massari - chef and restaurateur

American dream from small beginnings


Michele Casadei Massari began his New York business with a coffee kiosk in Union Square
Michele Casadei Massari began his New York
business with a coffee kiosk in Union Square
The chef and businessman Michele Casadei Massari, who is the owner and founder of the Piccolo Cafe and the Lucciola restaurant in New York City, was born on this day in 1975 in Riccione, on the Adriatic coast of Emilia-Romagna.

Massari had planned to become a doctor but abandoned his studies in order to pursue his dream of cooking in his own restaurant.

After working as general manager and executive chef of a restaurant at a holiday resort in Sardinia, Massari and an old school friend decided to go it alone and chose to start a business in New York.

They began by selling coffee from a kiosk on Union Square in Manhattan before graduating to a cafe selling traditional Italian food as well as salads, panini and egg dishes.

Massari and his partner opened their first Piccolo Cafe in Third Avenue, a couple of blocks from Union Square in 2010. Now they have four branches of Piccolo Cafe and a restaurant, Lucciola, that specialises in the cuisine of Bologna and Emilia-Romagna.

The Piccolo Cafe in West 40th Street is one of four opened by Massari and his partners
The Piccolo Cafe in West 40th Street is one of four
opened by Massari and his partners
Only six years old when he saw the inside of a restaurant kitchen for the first time, Massari acquired his love of cooking from his grandfather, ‘Nonno Gigi’, a chef who had acquired an inventive flair during the Second World War, when ingredients were often scarce.

His education included foraging in the countryside around the family home and learning how even the simplest ingredients, properly prepared, could be turned into tasty and nutritious dishes.

He says he inherited his salesmanship skills from his mother, who had been a door-to-door saleswoman in the 1970s, persuading would-be clients to buy machines for heating hair curlers.

While studying at college, Massari worked in restaurants in Bologna but soon realised he was much more interested in food that becoming a doctor. He and school friend Alberto Ghezzi decided to move to Sardinia, where Alberto managed the restaurant while he worked in the kitchen. Soon they were joined by another friend from Bologna, chef Gianluca Capozzi.

The three still work together today, having teamed up again when Massari, craving a chance to ‘do something different’, came up with his idea of going to New York, even though he had only a few thousand euros to start a business.

Michele also has a dedicated  Bolognese restaurant in New York
Michele also has a dedicated
Bolognese restaurant in New York
To obtain a special visa for businesses and investors, he had to present a business plan. His coffee kiosk idea was rejected initially because he had no water supply but once he had solved that problem he was accepted.

The kiosk took off quickly, selling 70,000 cups of coffee alone in the first 30 days. They had been there little more than four weeks when a customer told them about an empty business premises on Third Street that would be ideal for opening a cafe.

Six months later, with the Piccolo Cafe booming, another client urged them to look at an empty premises opposite the New York Times building on West 40th Street. That became the second branch. Two more Piccolos have opened since, one on Madison Avenue, another not far from Central Park in the Upper West Side, which is where Lucciola is located.

Michele also runs the BiograFilm Food Academy and manages food and beverage operations for the film festival of the same name that takes place in Bologna each year

Trendy Via Ceccarini in Riccione
Trendy tree-lined Via Ceccarini in Riccione
Travel tip:

Riccione, where Massari was born, is sometimes called the ‘green pearl of the Adriatic’ on account of the elegant, tree-lined boulevards that carry echoes of the town’s tradition as a resort that was a cut above its brasher neighbours. These days, it is no less thronged in the high summer months than its big brother Rimini but the Via Ceccarini, with its elegant boutiques, attractive cafés and trendy night spots, is still one of the most famous streets on the whole Adriatic Riviera. Other attractions are the Museo del Territorio, with exhibits reflecting thousands of years of evolutionary history in the area, and the Castello degli Agolanti, once owned by the most powerful local family, now an exhibition and conference venue.

One corner of Bologna's central Piazza Maggiore
One corner of Bologna's central Piazza Maggiore
Travel tip:

Bologna, which Massari considers to be his home town, boasts what is probably the best maintained and preserved medieval centre in the whole of Italy, a testament in many ways to one of the country’s least corrupt local administrations. The city was for a long time the stronghold of the Italian Communist Party and street names such as Via Stalingrado and Via Lenin say much about the political heroes of some of its former municipal leaders. Yet despite being the cradle of progressive socialism, the city retains one of the best standards of living in Italy and a policy of ‘active preservation’ established in the 1970s, whereby old houses in the city centre were renovated for public housing rather than being demolished, has helped the city maintain its character.

More reading:

How daytime TV made chef Simone Rugiati famous

Much-loved celebrity chef and restaurateur Antonio Carluccio

Gennaro Contaldo's passion for the cooking of Amalfi

Also on this day:

1824: The British aristocrat and travel writer Lady Blessington arrives in Naples

1976: The birth of celebrity chef Gino D'Acampo


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24 May 2018

Simone Rugiati - celebrity chef

Popular presenter found fame early in career


Simone Rugiati has been a regular participant in TV programmes since he was just 21 years old
Simone Rugiati has been a regular participant in TV
programmes since he was just 21 years old
The chef and TV presenter Simone Rugiati was born on this day in 1981 in Santa Croce sull’ Arno, midway between Pisa and Florence in Tuscany.

He became a famous face on TV in Italy with a seven-year run on the hit cookery show La Prova del Cuoco - the Test of the Cook - a hugely popular daytime programme on Rai Uno based on the BBC show Ready Steady Cook, fronted by Antonella Clerici.

Rugiati has also presented numerous programmes on the satellite TV food channel Gambero Rosso and since 2010 he has been the face of Cuochi e Fiamme  - Cooks and Flames - a cookery contest on the La7 network in which two non-professional chefs cook the same dish and see their efforts marked by a panel of judges.

He has also taken part in reality TV shows, including the 2010 edition of L’Isola dei Famosi, an Italian version of the American show Survivor.

Rugiati reached the semi-final of another reality show, Pechino Express, in which the competitors, paired in couples, complete an epic 7,900km (4,900 miles) journey from Haridwar in the northern Indian state of Uttarakhand to Beijing in China, undertaking various challenges along the way.

Rugiati has been a contestant in reality TV shows as well as fronting a series of cookery programmes
Rugiati has been a contestant in reality TV shows as well
as fronting a series of cookery programmes
The show was presented by Emanuele Filiberto di Savoia, a nephew of Umberto II, who was the last king of Italy before the constitution of the republic abolished the royal family.

The son of a physical education teacher, Rugiati left school to enrol at a specialist institute for hoteliers and chefs at Montecatini Terme, about 30km (18 miles) from Santa Croce, where he emerged with a diploma.

Soon afterwards, he began working in restaurants in Tuscany as a commis chef, working under a head chef and acquiring all the disciplines required to run a professional kitchen.

His media career began in 2002, when a few months before making his television debut he was appointed resident chef for the magazine La mia cucina at the age of just 21.  He went on to cook for two more magazines, Buon appetito and Mangiar sano.

The cover of Rugiati's latest book,
about home cooking
After becoming a well-known name via La prova del Cuoco, in which he was a regular participant between 2002 and 2009, Rugiati became the face of the new Rai satellite channel Gambero Rosso, fronting shows such as Oggi cucino in ... , SOS Simone and Io, me e Simone.

A regular speaker at fairs and conventions dedicated to food, he is the author of many books full of recipes, including Casa Rugiati, Stories of Brunch and Chef in the City.

Rugiati is a lively personality who has a reputation for being outspoken. Recently, he made the news when he posted a video of himself leaving a sushi restaurant where he claimed the food would have put him in hospital had he consumed it, prompting the owner to threaten to sue him.

A wintry scene in Piazza Garibaldi, the central square in Santa Croce sull'Arno
A wintry scene in Piazza Garibaldi, the central square
in Santa Croce sull'Arno
Travel tip:

Rugiati’s home town of Santa Croce sull’Arno is situated, as the name suggests, on the banks of the Arno river, about 50km (31 miles) downstream from Florence. It is thought to take its name from an oratory in which a wooden cross was found. The present day oratory of the church of San Lorenzo features a wooden Christ on the cross that dates back to the 13th century. The area is surrounded by hills, which are popular with walkers, although the town itself is built on a plain. Santa Croce sull’Arno is best known for its leather industry, with at one time more than 400 workshops and factories squeezed into its 17sq km (11 sq ml) area.

The entrance to the Liberty-style Municipio building in Montecatini
The entrance to the Liberty-style
Municipio building in Montecatini
Travel tip:

Montecatini Terme, where Rugiati began his studies to become a chef, is famous for its thermal waters, which still attract thousands of visitors each year to its spas, many of them wonderful examples of decorative Liberty-style architecture. The town enjoyed great popularity in the late 19th and early 20th centuries, when hotels, restaurants, theatres and nightclubs multiplied. It had a great attraction for celebrities from the world of the arts, such as the composers Giuseppe Verdi, Pietro Mascagni and Ruggero Leoncavallo, the poet Trilussa, the opera singer Beniamino Gigli and the novelist and dramatist Luigi Pirandello, who were all regular visitors.

Also on this day:

1671: The birth of Grand Duke Gian Gastone, the last Medici to rule Florence

1751: The birth of Charles Emmanuel IV - King of Sardinia

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17 July 2017

Gino D'Acampo - celebrity chef

Neapolitan inherited talent from grandfather


Gino D'Acampo's grandfather had a  restaurant in Naples
Gino D'Acampo's grandfather had a
restaurant in Naples
The celebrity chef Gino D’Acampo was born on this day in 1976 in Torre del Greco, a conurbation of around 90,000 inhabitants within the Metropolitan City of Naples.

Based in England since 1995, D’Acampo is scarcely known in his native country yet his social media pages have more than two and a half million followers.

The author of 11 books on cooking, his numerous television appearances include four series of his own show, Gino’s Italian Escapes.

He owns three restaurants and five pasta bars and has plans to open more.  The latest, in fact, launches in Liverpool later this week.  D’Acampo is also the co-owner of a company selling Italian ingredients.

His success is all the more remarkable given that he had to rebuild his life after being convicted in 1998 of burglary, an episode that took place while he was working as a waiter. He described the incident as a mistake he vowed never to repeat and has since spent time helping disadvantaged young people to learn from their mistakes.

D'Acampo's appearance on a reality TV show helped launch his career
D'Acampo's appearance on a reality TV
show helped launch his career
Born Gennaro d’Acampo, he grew up around food. His grandfather, Giovanni, who had been head chef for a cruise company, owned a restaurant and although he had early aspirations to become a doctor or a dentist, he eventually enrolled at the Luigi de Medici catering school in Naples.

He arrived in England via Spain, where he met the girl who would become his wife, Jessica, who is English with Italian heritage, while they were both working at a restaurant in Marbella owned by the American movie actor, Sylvester Stallone.

In England he worked at restaurants in Hampstead and Guildford before he becoming involved in sourcing Italian ingredients, which in turn led to work designing ready meals for a supermarket chain.

His first television appearances came on the UKTV Good Food channel and the ITV magazine show This Morning, but it was his decision to take part in a reality TV show that became the launch pad for his career.  Signed up for ITV’s popular I’m a Celebrity…Get Me out of Here! in 2009, he emerged from the show, in which contestants live in a jungle conditions in Australia and undertake a series of often unpleasant challenges, as the winner.

D’Acampo became a regular on This Morning and was given his first cookery TV series in 2011, when he co-hosted Let’s do Lunch with Gino and Mel alongside the presenter and model Melanie Sykes.

Gino D'Acampo with the singer Peter Andre on one of his shows on UK television
Gino D'Acampo with the singer Peter Andre on
one of his shows on UK television
One of the features of the programme involved D’Acampo making record attempts, often but not always involving food and drink.  He has been listed in the Guinness Book of Records for the most ravioli made on two minutes, the most truffles made in two minutes, the most bottles of champagne – seven – opened in one minute, the most jumpers – 11 – put on in one minute, the most Christmas crackers pulled on one minute and – most bizarrely – for the most steps taken across a giant bowl of custard before sinking.

D’Acampo most successful TV venture, Gino’s Italian Escape, launched in 2013 and has spawned a live stage version, with which he has toured the UK.

His first book Fantastico! was published in 2007 and his latest, Gino’s Healthy Italian for Less, in 2017.

A member of the Federazione Italiana Cuochi and the Associazione Professionale Cuochi Italiani, he has homes in Hertfordshire and Sardinia. He and Jessica, who were married in 2002, have two sons, Luciano and Rocco.

Torre del Greco illuminated by the setting sun with Vesuvius in the background
Torre del Greco illuminated by the setting sun with
Vesuvius in the background
Travel tip:

Once colonised by Greek settlers and later a prosperous Roman suburb of Herculaneum before it was buried by the 79AD eruption of Vesuvius, Torre del Greco is thought to take its name from being the site of a watchtower in the eighth century that was occupied by a Greek hermit.  In more modern times, it became a popular holiday resort with wealthy Italians in the late 19th and early 20th centuries.  It was renowned for its cafés and eateries, particularly the Gran Caffè Palumbo, a large Art Nouveau café with an extensive outdoor pavilion.  It owed its popularity to a combination of fine beaches and the proximity of farmlands and vineyards, as well being the town closest to Vesuvius. A funicular railway (the Vesuvius Funicular) was built to take tourists to the crater from the town.

The Piazza Municipio in the historic centre of Alghero
The Piazza Municipio in the historic centre of Alghero
Travel tip:

The Italian island of Sardinia boasts beautiful beaches and coves and a mountainous interior with fascinating towns and villages. It has a reputation as a playground for the rich and famous but in Alghero, a town of 44,000 people on the north-west side of the island, it boasts a destination with a delightful historic centre and a sandy beach that is entirely accessible to travellers with more modest spending power. It has excellent seafood restaurants and plenty of bars from which to watch spectacular sunsets. The town’s economy is not reliant on tourism, although it is busy in July and August.




19 April 2016

Antonio Carluccio - chef and restaurateur

TV personality and author began his career as a wine merchant


The chef, restaurateur and author Antonio Carluccio was born on this day in 1937 in Vietri-sul-Mare in Campania. 

An instantly recognisable figure due to his many television appearances, Carluccio moved to London in 1975 and built up a successful chain of restaurants bearing his name.  He wrote 21 books about Italian food, as well as his autobiography, A Recipe for Life, which was published in 2012.

Although born in Vietri, a seaside town between Amalfi and Salerno famous for ceramics, Carluccio spent most of his childhood in the north, in Borgofranco d'Ivrea in Piedmont.  His father was a station master and his earliest memories are of running home from the station where his father worked to warn his mother that the last train of the day had left and that it was time to begin cooking the evening meal.

Antonio Carluccio
(Photo: Andrew Hendo)
Carluccio would join his father in foraging for mushrooms and wild rocket in the mountainous countryside near their home and it was from those outings that his interest in food began to develop, yet his career would at first revolve around wine.  Having moved to Austria to study languages, he settled in Germany and between 1962 and 1975 was a wine merchant based in Hamburg.

The wine business then took him to London, where he specialised in importing Italian wines.  He was already acknowledged among friends as a talented cook and he was persuaded by his partner and future wife, Priscilla Conran, to enter a cookery competition promoted by a national newspaper, in which he finished second.

Carluccio and Priscilla married in 1980, after which his new brother-in-law, the designer and entrepreneur Terence Conran, made him manager of his Neal Street Restaurant in Covent Garden, which launched him on his new career.

Carluccio's logo
He bought Neal Street in 1989 and, two years later, opened a deli next door, called simply Carluccio's. The shop expanded into a mail order business and, in 1998, with Priscilla providing the business brains, he opened the first Carluccio's Caffè.  It was the first step in building a nationwide chain of restaurants, which they eventually sold for around £90 million in 2010.  He now works for the company, which has more than 80 branches in the United Kingdom alone, as a consultant.

Carluccio's television career began in 1983, when he made his first appearance in the BBC2 show Food and Drink, talking about Mediterranean food.  At the same time he was asked to write his first book, An Invitation to Italian Cooking, and soon became a familiar face as the number of cooking programmes on TV soared.  He hosted several of his own series and shared the spotlight with his former assistant at Neal Street, Gennaro Contaldo, in the hugely popular Two Greedy Italians. By coincidence, Contaldo was born in Minori, less than 20 kilometres along the Amalfi Coast from Carluccio's home town of Vietri-sul-Mare.

Carluccio was generally seen as a jolly figure with a zest for life, yet endured difficult times. Although his parents did their best to shield him, he admitted that some of his experiences growing up in wartime Italy were not pleasant. He suffered a family tragedy aged 23 when his younger brother, Enrico, 10 years' his junior, drowned while swimming in a lake. Carluccio was divorced from Priscilla Conran in 2008 and revealed in his autobiography that he had waged a long battle against depression.

In 1988, Carluccio was honoured in Italy by being made Commendatore dell'Ordine al Merito della Repubblica Italiana, the equivalent to a knighthood in Britain, where in 2007 he was made an OBE.

Carluccio died in November 2017 at the age of 80 following a fall at home.


Photo of Church in Vietri-sul-Mare
The majolica-clad dome of the Church of St John
the Baptist in Vietri-sul-Mare, Carluccio's birthplace
Travel tip:

Vietri-sul-Mare, which is situated just 12 kilometres from Salerno in Campania, is the first or last town on the Amalfi Coast, depending on the starting point.  It is sometimes described as the first of the 13 pearls of the Amalfi Coast. A port and resort town of Etruscan origins, it has been famous for the production of ceramics since the 15th century. The Church of St. John the Baptist, built in the 17th century in late Neapolitan Renaissance style, has an eyecatching dome covered with majolica tiles.

Travel tip:

Borgofranca d'Ivrea is a village of 3,700 inhabitants situated just north of Ivrea in Piedmont, a town with a population of 23,000 people notable for its 14th century castle, a square structure that originally had a round tower in each corner, one of which was destroyed by an explosion in 1676 after lightning struck an ammunition store.  There is also a cathedral, parts of which date back to the fourth century, that now has an elegant neo-classical faҫade added in the 19th century.

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21 January 2016

Gennaro Contaldo – Chef



TV cook is passionate about Amalfi’s speciality dishes


Celebrity chef Gennaro Contaldo was born on this day in 1949 in Minori in Campania.

Gennaro Contaldo inspired Jamie Oliver's interest in Italian food
Gennaro Contaldo
Contaldo has made many appearances on British television alongside chefs such as Antonio Carluccio, Jamie Oliver and James Martin and he has also brought out several cook books.

It is well documented that he is the man responsible for inspiring Jamie Oliver’s interest in Italian food.

Contaldo grew up in the small seaside town of Minori near Amalfi and is a passionate advocate of the style of cooking in the area, cucina amalfitana.

From an early age he was interested in dishes cooked with local produce, going out to collect wild herbs for his mother, and he began helping out in local restaurants at the age of eight.

Contaldo moved to Britain in the late 1960s and travelled around the country working in village restaurants and studying the food growing wild in each area, such as herbs and mushrooms.

He eventually went to London and worked in several restaurants, including Antonio Carluccio’s establishment in Neal Street .

Contaldo opened his own restaurant in London, Passione, which won a Best Restaurant award, but he closed it after a few years when business began to decline.

His first cook book, Passione, dedicated to cucina amalfitana, won an award in 2003.

He mentored Jamie Oliver when they first met and has appeared on many of Oliver’s television shows, also helping him develop the menus for his chain of Italian restaurants in the UK .

Contaldo toured the regions of Italy with Antonio Carluccio for the BBC series, Two Greedy Italians. They then made a second series Two Greedy Italians: Still Hungry.

Contaldo now lives in London with his partner and their twin daughters.

Travel tip:

Minori is a pretty seaside resort on the Amalfi coast in the province of Salerno, with a good beach and plenty of hotels and restaurants. The ruins of a first century Roman villa were discovered there during the 1950s, showing that Minori had been considered a good holiday location more than 2000 years ago.

The Cathedral of St Andrew is Amalfi's architectural pride
The Cathedral of St Andrew
is Amalfi's architectural pride

Travel tip:

The quaint town of Amalfi was once a maritime power but now the boats just bring visitors to look round the narrow streets and enjoy the restaurants and shops. The town’s great architectural treasure, the Cathedral of Saint Andrew, which dates back to the ninth century, is up a flight of steps from the main square. Amalfi used to be a centre for the production of paper. Most of the paper mills have now closed but you can still buy beautiful stationery produced by one local business.

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