Michele Ferrero - the man who invented Nutella

Hazelnut spread that became a worldwide favourite

Nutella served with crusty bread is a popular snack
in Italy and around the world

The man who invented the global commercial phenomenon that is Nutella spread was born on this day in 1925.

Michele Ferrero, who died in 2015 aged 89, owned the Italian chocolate manufacturer Ferrero SpA, the second largest confectionery producer in Europe after Nestlé.

He was the richest individual in Italy, listed by the Bloomberg Billionaires index in 2014 as the 20th richest person in the world.  The wealth of Michele and his family was put at $20.4 billion, around 14.9 billion euros.

Ferrero is famous for such brands as Ferrero Rocher, Mon Cheri, Kinder and Tic Tacs.  But, it could be argued, none of those names would probably exist had it not been for Nutella.

The chocolate and hazelnut spread came into being after Michele, who was born in the small town of Dogliani in Piedmont, inherited the Ferrero company from his father, Pietro, who died in 1949 only three years after setting up in business from his bakery in nearby Alba.

Michele Ferrero became the richest man in Italy

With high taxes on cocoa beans making conventional chocolate expensive to make, Pietro had managed to build the business by producing a solid confectionery bar that combined Gianduja, a traditional Piedmontese hazelnut paste, with about 20 per cent chocolate.

A creamy, spreadable version was produced in 1951 under the name 'Supercrema' but it was after Michele decided to add palm oil to the recipe that the product really took off.  Renamed Nutella, and sold in a jar, it rolled off the production line at the factory in Alba for the first time on 20 April 1964.

Nutella was instantly popular and remains so more than 50 years later. Ferrero now produces 365,000 tons of Nutella every year in 11 factories around the world, with its biggest markets in Germany, France and Italy.

The 50th anniversary of Nutella's invention was commemorated with a stamp issued by Poste Italiane in 2014.  One fan of the product instigated World Nutella Day, which is celebrated by devotees on 5 February each year.

Building on Nutella's success, Ferrero created the Ferrero Rocher pralines, Kinder bars and Kinder Eggs and a host of other brands. What had begun as a small provincial chocolate factory turned into Italy's most valuable privately-owned company with sales of around 8 billion euros ($9 billion), selling its products in 53 countries.

Michele had a reputation for maintaining good working conditions for Ferrero's 22,000 employees. A fervent Catholic, he had a Madonna placed in every factory and office belonging to the company.

He eventually made his home in Monte Carlo but commuted to Alba by helicopter every day, playing an active role in creating new products until only a few years before his death.

Giovanni Ferrero, the youngest of Michele's two sons, is now the company's Chief Executive.  His brother, Pietro, was unfortunately killed in a cycling accident in South Africa in 2011.

Alba's Romaneque Duomo

Travel tip:

Alba, situated about 65 kilometres south-east of Turin, is a beautiful town famed for the production of white truffle, peaches and elegant wines, including Barbera and Barolo.  The town dates back to Roman times and has been fought over through history by Hungary, France, Spain and Austria among others.  Its partisans won a Gold Medal for Military Valour during the Second World War after liberating the town from Mussolini's Fascists.  Notable buildings include the Romanesque Duomo, built in the 12th century, restructured in the 15th century and further restored in the 19th century.

Travel tip:

Michele Ferrero's home town, about a half-hour drive from Alba to the south-west, Dogliani nestles among vineyards and woods of hazel trees.  Wine production plays an important role in the town's economy, in particular the Dolcetto di Dogliani red, which is made only from Dolcetto grapes grown within a small, clearly defined area, of which the yield is strictly controlled to maintain the wine's high value.  The late 19th century church of San Quirico e Paolo is impressive.  Visitors to the area before Christmas can witness the town's Presepio Vivente, in which local people enact the nativity scene on the nights of 23 and 24 December.

(Photo of Nutella by A Kniesel CC BY-SA 3.0)
(Photo of Duomo in Alba by Pippo-B CC BY-SA 3.0)

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Alberto Grimaldi - film producer

Spaghetti Western trilogy gave Naples producer his big break

Alberto Grimaldi

Film producer Alberto Grimaldi, who celebrates his 91st birthday today, boasts an extraordinary list of credits that includes Last Tango in Paris, The Canterbury Tales, Man of La Mancha, Fellini's Casanova, 1900, Ginger and Fred and Gangs of New York.

Born in Naples on this day in 1925, Grimaldi trained as a lawyer and it was in that capacity that he initially found work in the cinema industry in the 1950s.

However, he could see the money-making potential in production and in the early 1960s set up his own company, Produzioni Europee Associate (PEA).

His first three productions, cashing in on the popularity in Italy of westerns, enjoyed some success but it was a meeting with Sergio Leone, the Italian director, that earned him his big break.

Leone, whose first venture into the western genre, A Fistful of Dollars, had been an unexpected hit both for him and the young American actor, Clint Eastwood, was busy planning the sequel when a dispute arose with his producers over the cost of the movie.

Movie poster advertising Scorsese's
epic Gangs of New York

As it happened, Grimaldi's first production, The Shadow of Zorro, had been filmed, like A Fistful of Dollars, on location in Spain.  Leone knew of Grimaldi's legal background and initially sought his advice on settling the dispute.  Ultimately, they agreed to collaborate and the Leone classics, For a Few Dollars More and The Good, The Bad, and the Ugly, also starring Eastwood, were PEA productions.

Both were considerable box office hits and established Grimaldi's name, opening many doors.

By the 1970s, Grimaldi was in a position to produce movies by many of Italy's top directors, including Federico Fellini, Bernardo Bertolucci, and Pier Paolo Pasolini, as well as supporting the artistic aspirations of other Italian directors, such as Gillo Pontecorvo, Elio Petri and Francesco Rosi.

He became more selective in his projects in the 1980s, notably turning down the chance to work with Leone again on Once Upon a Time in America. After producing Fellini's comedy drama Ginger and Fred, a 1986 film about two Italian impersonators of the American dance movie legends, Fred Astaire and Ginger Rogers, it was 16 years before his name was attached to the $100 million Martin Scorcese epic, Gangs of New York, which was released in 2002.  By then Grimaldi was aged 77.

Via Partenope in 1935

Travel tip:

Grimaldi's home city of Naples has changed little in his lifetime.  The black and white postcard image shows the Via Partenope, bordering the waterfront in the Santa Lucia district of the city, in 1935, when Grimaldi was a 10-year-old boy.  It is scarcely different today, 81 years on.

Over the rooftops of Naples towards Mergellina and
Posillipo, as seen from Castel Sant'Elmo

Travel tip:

Visitors to Naples who crave a more peaceful side to the city away from the chaos of the Spaccanapoli or the Spanish Quarter should venture north from Piazza del Plebiscito and the Royal Palace on to the long promenade of Via Francesco Caracciolo towards Mergellina and the residential quarter of Posillipo, the traditional home of the more wealthy Neapolitans.



More reading:

Sergio Leone - Spaghetti western creator

Federico Fellini's cinematic legacy

How Franco Zeffirelli became a household name

Also on this day:

1472: The birth of the great Renaissance painter Fra Bartolommeo

1918: The birth of opera star Anselmo Colzani

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