Pietro Frua - car designer

Built business from a bombed-out factory

Pietro Frua became one of Italy's leading
car designers in the 1960s

The car designer and coachbuilder Pietro Frua, who built some of Italy’s most beautiful cars without achieving the fame of the likes of Giovanni Bertone or Battista “Pinin” Farina, was born on this day in 1913 in Turin.

He is particularly remembered for his work with Maserati, for whom he designed the A6G and the Mistral among other models.

The son of a Fiat employee, Carlo Frua, Pietro was an apprentice draftsman with Fiat and from the age of 17 worked alongside Battista Farina for his brother, Giovanni Farina, who had a coachbuilding business in Turin. He became director of styling for Stabilimenti Farina at the age of just 22.

After being obliged to diversify during the war, when he designed electric ovens and children’s model cars among other things, Frua bought a bombed-out factory building in 1944, restored it to serviceable order and hired 15 workers to help him launch his own business.

The first car he designed in his own studio was the soft-top Fiat 1100C sports car in 1946.  Subsequent work for Peugeot and Renault came his way and in 1955 he was approached by Maserati for the first time, to work on the design of the two-litre A6G coupe.

Pietro Frua's Mistral, the sports car that helped propel
Maserati into the forefront of the luxury market

In 1957, he sold his company to Carrozzeria Ghia, another Turin coachbuilder, whose name would become synonymous with sporty excellence across the motor industry. The Ghia director Luigi Segre made Frua head of design. His big success there was the Renault Floride, of which more than 117,000 were sold.

They fell out, however, when Segre tried to take credit for the model’s success, leading Frua to open his own studio again.  An influence on Pelle Petterson’s design for the iconic Volvo P1800, he also designed several cars for Ghia-Aigle, the former Swiss subsidiary of Ghia, and for Italsuisse.

By the 1960s, Frua was one of Italy’s leading car designers in Italy, with a reputation for elegant, tasteful lines, a perfectionist who would often deliver his cars to motor shows around Europe himself, having treated the journey as a test drive.

In 1963, Frua designed a range of cars for Glas, Germany’s smallest car-maker, which included the Glas GT Coupé and Cabriolet as well as the V8-engined 2600, which was nicknames the "Glaserati" for its likeness with Frua's Maserati-designs.

The car became the BMW GT, after BMW had rescued Glas from financial difficulties with a 1966 buy-out.

Frua's Maserati A6G had a design that exuded power

Also in 1963, Frua returned to Maserati to build the four-door Quattroporte which, following on from the 3500GT and the 5000GT, saw him firmly back in the Maserati stable.

His Mistral, developed in 1965, propelled Maserati into the forefront of the luxury sports car market, the car finding a substantial following for its powerful, understated image.

In 1965, he began a successful association with the British-based AC car company, for whom his AC Frua Spyder drew on the Mistral’s shape.

In the 1970s Frua began to scale back his work, concentrating on small projects and one-offs, styling exclusive versions of a Chevrolet Camaro, a BMW 2000 TI, an Opel Diplomat, a BMW 2800, a Porsche 914/6 and a five-litre Maserati.

Hew worked with French racing driver Guy Ligier to create the Ligier JSI. Moving his workshop to Moncalieri, a town just south of Turin, he accepted commissions from wealthy individuals such as the Shah of Persia and the Aga Khan.

One of the last cars to enter series production based on Frua’s designs was the two-door GT Maserati Kyalami, which made its debut at the 1976 Geneva Motor Show.

In 1982, Frua underwent treatment for cancer but died in 1983, a short time after his 70th birthday.

Fiat's extraordinary factory in the Lingotto district of Turin
was once the largest car manufacturing plant in the world

Travel tip:

Frua’s apprenticeship for Fiat would have seen him become familiar with Fiat’s enormous, iconic factory in the Lingotto district of Turin, famous for a production line that progressed upwards through its five floors, with completed cars emerging on to a then-unique steeply banked test track at rooftop level. Opened in 1923, it was the largest car factory in the world, built to a starkly linear design by the Futurist architect Giacomo Matte Trucco. The factory was closed in 1982 but the building was preserved out of respect for the huge part it played in Italy’s industrial heritage. Redesigned by the award-winning contemporary architect Renzo Piano, it now houses concert halls, a theatre, a convention centre, shopping arcades and a hotel, as well as the Automotive Engineering faculty of the Polytechnic University of Turin.  The rooftop track, which featured in the Michael Caine movie, The Italian Job, has been preserved and can still be visited today.

The handsome castle at Moncalieri now houses
a training college for the Carabinieri

Travel tip:

Moncalieri, where Frua moved his studio in the 1970s, has a population of almost 58,000 people. About 8km (5 miles) south of Turin within the city’s metropolitan area, it is notable for its castle, built in the 12th century and enlarged in the 15th century, which became a favourite residence of King Victor Emmanuel II and subsequently his daughter, Maria Clotilde. The castle now houses a prestigious training college for the Carabinieri, Italy’s quasi-military police force.



More reading:

How little Battista Farina became a giant of car design

The insult that inspired Ferruccio Lamborghini

Dante Giacosa, father of the Cinquecento

Also on this day:

1660: The birth of composer Alessandro Scarlatti

1930: The birth of radical politician and campaigner Marco Pannella


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Massimiliano Fuksas – architect

Brilliant designs illuminate cities worldwide

Massimiliano Fuksas is one of Italy's foremost
architects of the modern era

The international architect Massimiliano Fuksas, whose work has influenced the urban landscape in more than a dozen countries across the globe, was born on this day in 1944 in Rome.

The winner of multiple awards, Fuksas sits alongside Antonio Citterio and Renzo Piano as the most important figures in contemporary Italian architectural design.

His Fuksas Design company, which has its headquarters in a Renaissance palace near Piazza Navona in Rome, also has offices in Paris and in Shenzhen, China, employing 140 staff.

Among more than 600 projects completed by the company in 40 years, those that stand out include Terminal Three at the Shenzhen Bao’an International Airport in China, the New National Archives of France at Pierrefitte sur Seine-Saint Denis, the Peres Peace House in Tel Aviv,  the Zenith Music Hall in Strasbourg, the Armani Ginza Tower in Tokyo, the Italian Space Agency headquarters in Rome and the FieraMilano Trade Fair complex on the outskirts of Milan.

Ongoing projects include the new EUR Hotel and Conference Centre in Rome, the Duomo metro station in Naples, the Australia Forum centre in Canberra, Australia and the Rhike Park music theatre and museum complex in Tbilisi, Georgia.

Fuksas, who had a Lithuanian father and an Italian mother of Austrian heritage, wanted to be an artist and in the early 1960s would work in the studio of the painter Giorgio de Chirico, who had been the founder of the Scuola Metafisica in Italian art in the early part of the century, which had similarities with the Surrealism movement that emerged in Paris at around the same time.  

Fuksas's Zenith Music Hall in Strasbourg resembles
a giant paper lantern 

He spent time in London with Archigram, a group of avant-garde architects, and also visited Copenhagen before returning to Rome to enrol at Sapienza University, where he graduated in architecture in 1969.

Setting up a studio with his first wife, Anna Maria Sacconi, in the 1970s he worked on many public sector projects in Lazio, particularly in the towns of Anagni and Paliano.

Fuksas’s reputation began to grow after a leading architecture magazine in France ran a feature about his municipal gymnasium project in Paliano, famous for a façade that appears to have become detached from the main building and leans at a seemingly precarious angle.  It led him to be invited to exhibit at the Paris Biennial of 1982.

Since 1985 he has shared a professional as well as personal relationship with Doriana Mandrelli, a designer from Rome who graduated from Sapienza University in 1979. She became his second wife and is the mother of his three daughters, Elisa, Lavinia and Priscilla.

The FieraMilano site is notable for its
undulating mesh roof

By the 1990s, major international projects were keeping Fuksas continuously busy, including the Twin Tower office and residential development in Vienna, the Europark retail complex in Salzburg and the modernisation of the PalaLottomatica sports venue in Rome’s EUR district.

In 2004, the new headquarters and research centre for Ferrari at Maranello in Emilia-Romagna and the Nardini Research Centre at Bassano del Grappa in the Veneto were completed, followed the following year by the FieraMilano site between the suburbs of Rho and Pero.

With Doriana running the business, a lucrative deal was struck with Armani to revamp some stores and construct new ones, among the most eye-catching being the Armani Ginza Tower in Tokyo.

Although he has moved away from the bizarre and surrealistic, into which category the façade of the Paliano gymnasium fell, Fuksas still wanted his buildings to have a bold visual impact and would use conventional materials to create unusual effects.

For example, he wanted the roof of the FieraMilano to resemble draped cloth and achieved this with an undulating mesh of steel and glass.  With the circular Zenith Music Hall in Strasbourg, the use of an irregular steel frame covered with a translucent textile membrane creates the impression, especially at night, of a giant lantern.

The terminal Fuksas designed for Shenzen Bao'an
International airport in China

The airport terminal in Shenzen, which Fuksas designed after winning a competition from a field that included the British architectural star Sir Norman – now Lord – Foster, itself resembles the frame of an aeroplane.

Fuksas and his family divide their time between homes in Rome, where they have a substantial apartment overlooking Castel Sant’Angelo, and in Paris, where their residence is on the fashionable Place de Vogues in the Marais neighbourhood.

Unlike some architects obsessed with modernity, Fuksas is respectful of history.  In fact, he says he would do nothing with the traditional historic centres of Italian cities except turn them into clean and airy pedestrian zones, empty of traffic except for metro trains and non-polluting buses and trams, beginning with Rome and Naples.

Fuksas's design for the facade of a gymnasium complex
in the town of Paliano was bizarre but drew attention

Travel tip:

The medieval hill town of Anagni, full of steep, narrow streets offering shade from the summer sun, used to be popular with Roman emperors as a cooler, fresher place to which to retreat from the oppressive heat of the summer.  It also produced four popes, all from the Conti family.  Paliano is among the smaller, neighbouring towns and villages.

Rome's cylindrical Castel Sant' Angelo seen across the
bridge over the Tiber river

Travel tip:

Once the tallest building in Rome, the distinctively cylindrical Castel Sant’Angelo was originally commissioned by the Emperor Hadrian to be built on the right bank of the Tiber as a mausoleum for him and his family, although it was later used by the popes as a fortress and castle.  An urn containing Hadrian's ashes was placed there a year after his death in 138, together with those of his wife Sabina, and his first adopted son, Lucius Aelius. The remains of subsequent emperors were also placed there, the last recorded deposition being Caracalla in 217, although after the building’s conversion to military use it became a target for Visigoth looters in the fifth century and most of the urns were destroyed and their contents randomly scattered.

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Gae Aulenti – architect

Designer who made mark in Italy and abroad

Gae Aulenti forged a career in design
when female architects were rare

The architect Gae Aulenti, who blazed a trail for women in the design world in post-War Italy and went on to enjoy a career lasting more than half a century, was born on this day in 1927 in Palazzolo dello Stella, a small town about midway between Venice and Trieste.

In a broad and varied career, among a long list of clients Aulenti designed showrooms for Fiat and Olivetti, furniture for Zanotta, department stores for La Rinascente, a railway station in Milan, stage sets for theatre and opera director Luca Ronconi and villas for wealthy private clients.

She lectured at the Venice and Milan Schools of Architecture and was on the editorial staff of the design magazine, Casabella.

Yet she is best remembered for her part in transforming redundant buildings facing possible demolition into museums and galleries, her most memorable project being the interior of the Beaux Arts-style Gare d'Orsay railway station in Paris, where she turned the cavernous central hall, a magnificent shed lit by arching rooflights, into a minimalist exhibition space for impressionist art.

Aulenti also created galleries at the Pompidou Centre in Paris and the Palau Nacional in Barcelona as well as turning San Francisco’s Beaux Art Main Library into a Museum of Asian Art.

The frontage of Milan's Cadorna railway station was
restored in 1999 to a design by Gae Aulenti

She restored Milan’s Cadorna railway station and the adjoining square, oversaw the expansion of Perugia Airport and designed six stores for the American fashion designer Adrienne Vittadini, including one on Rodeo Drive in Los Angeles.

Aulenti was born Gaetana Aulenti in Palazzolo dello Stella, in the region of Fruili-Venezia Giulia, a town through which the Stella river passes a few kilometres north of the Laguna di Marano.  At home, she read and learned the piano and it was because her parents had no ambitions for her beyond finding an eligible husband that she was determined to forge her own path in life.  She went to Milan and enrolled at the Milan School of Architecture at the Polytechnic University.

When she graduated, one of only two women in a class of 20, she set up a private practice in Milan and joined the staff of Casabella magazine.

She became part of a Neo-Liberty movement, reacting against the growing dominance of modernism and arguing for a revival of local building traditions and individual expression.

Piazza Gae Aulenti is part of Porta Nuova Garibaldi
renovation project in central Milan

Aulenti's distinctive outlook soon attracted clients, among them Gianni Agnelli, chairman of the Fiat empire, for which she designed showrooms in Turin, Zurich and Brussels. Agnelli became a close friend and when Fiat bought the rundown Palazzo Grassi on the Grand Canal in Venice, he commissioned her to renovate the building as an exhibition space. She also built a ski lodge for Agnelli in St Moritz.

For Olivetti she created shop windows for showrooms in Paris and Buenos Aires, where with the skilful use of mirrored steps she produced a display of typewriters that wrapped around a street corner and appeared to multiply infinitely.

During the 1960s and 70s, Aulenti designed furniture for many of Milan's major design houses, including Knoll, Zanotta and Kartell, as well as lighting for Artemide, Stilnovo and Martinelli Luce. Her folding chair made from stainless steel and a coffee table made from a thick square of glass supported on four black casters have found their way into museums of modern art.

Her major breakthrough came in 1980, when she was chosen to design the new interior of the Gare d’Orsay, where she tore out the majority of the building’s interior features, in their place creating airy galleries that preserved the original Beaux-Arts features of the old railway station while offering a modern environment in which to give the collection of Impressionist and Post-Impressionist masterpieces maximum impact.

The main hall of the Orsay Museum in Paris

In 1997, Aulenti refurbished the dilapidated Scuderie del Quirinale in Rome, transforming the former stables into an exhibition space.

She left her mark on Milan, which became her adopted home city, with the restoration of the Cadorna railway station in 1999. 

Aulenti died in 2012, a few weeks short of what would have been her 85^th birthday, having been in failing health for some time.

Two months later, a modern circular piazza at the heart of the Porta Nuova Garibaldi development next to the Porta Garibaldi railway station, featuring a continuous flowing circle of seating surrounding a vast reflecting pool, 60 metres in diameter, was named Gae Aulenti Piazza in her memory.

The Scuderie del Quirinale was restored by Aulenti in 1999

Travel tip:

The Scuderie del Quirinale is a palace in Rome situated in front of the Palazzo del Quirinale, official residence of the President of the Republic. It was built between 1722 and 1732, commissioned by Pope Innocent XIII. It maintained its original function as a stable until 1938, when it was adapted to a garage. In the 1980s it was transformed into a museum of carriages. It was restored by Gae Aulenti in time for the 2000 Jubilee and inaugurated by President Azeglio Ciampi.

Aulenti was commissioned by her friend Gianni Agnelli
to restore Palazzo Grassi after it was acquired by Fiat

Travel tip:

The Palazzo Grassi – sometimes known as the Palazzo Grassi-Stucky – was designed by Giorgio Massari in the Venetian Classical style and built between 1748 and 1772. It is located on the Grand Canal, between the Palazzo Moro Lin and the Campo San Samuele.  It has a formal palace façade, constructed of white marble, but lacks the lower mercantile openings typical of many Venetian palaces.  After it was sold by the Grassi family in 1840, the ownership passed through many individuals until it was bought by the Fiat Group in 1983, at a time when there was talk of it being demolished. Restored by Gae Aulenti, it is now owned by the French entrepreneur François Pinault, who exhibits his personal art collection there.

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Renzo Piano – architect

Designer of innovative buildings is now an Italian senator

Renzo Piano was born into a family of builders

Award-winning architect Renzo Piano was born on this day in 1937 in Genoa.

Piano is well-known for his high-tech designs for public spaces and is particularly famous for the Centre Georges Pompidou in Paris, which he worked on in collaboration with the British architect, Richard Rogers.

Among the many awards and prizes Piano has received for his work are the Japan Art Association’s Praemium Imperiale prize for architecture in 1995, the Pritzker Architecture Prize in 1998 and the American Institute of Architects Gold Medal in 2008.

Piano was born into a family of builders and graduated from the Polytechnic in Milan in 1964. He completed his first building, the IPE factory in Genoa, in 1968 with a roof of steel and reinforced polyester.

He worked with a variety of architects, including his father, Carlo Piano, until he established a partnership with Rogers, which lasted from 1971-1977.

The Shard in London is one of
Piano's landmark buildings

They made the Centre Georges Pompidou look like an urban machine with their innovative design and it immediately gained the attention of the international architectural community.

In Italy, Piano designed a new look for the old port of Genoa to transform it from a rundown industrial area into a cultural centre and tourist attraction. Other important commissions in Italy were the San Nicola Stadium in Bari, started in 1987 and completed in time for the 1990 football World Cup, and the Auditorium Parco della Musica, built between 1994 and 2002 in Rome.

One of his most celebrated 21st century projects, notable for its green architecture, was a new building for the California Academy of Science in San Francisco’s Golden Gate Park, which was completed in 2008.

Piano converted a massive Fiat factory in Turin into a convention centre and venue for the city’s trade fair. His design for the Shard in London made it the tallest building in western Europe when it was completed in 2012 and it now towers above the historical skyline of London.

In 2013 Piano was appointed Senator for Life in the Italian Senate by President Giorgio Napolitano.

Piano currently lives in Paris with his wife, Milly. They have four children.

Piano's harbour development in his native Genoa

Travel tip:

The old harbour in Genoa, porto antico, is the ancient part of the port which served the city when the main access to it was from the sea. Renzo Piano redeveloped the area for public access, restoring the historic buildings and creating new landmarks such as the Aquarium and the Bolla (Sphere).

The 'armadillo shells' of the Auditorium Parco della Musica

Travel tip:

The Parco della Musica in Rome is a complex of music venues located in the part of Rome that hosted the 1960 summer Olympics. Piano designed it to have three theatres, covered with what New York Times critic Sam Lubell described as 'weathered, armadillo-like steel shells', and an outdoor theatre set in a park. During construction, excavations uncovered the foundations of a villa and an oil press dating from the sixth century BC. Piano adjusted his design to accommodate the archaeological remains and included a small museum to house the artefacts that were discovered.

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Ignazio Gardella – architect

Modernist who created Venetian classic

The architect Ignazio Gardella

The engineer and architect Ignazio Gardella, considered one of the great talents of modern urban design in Italy, was born on this day in 1905 in Milan.

He represented the fourth generation in a family of architects and his destiny was determined at an early age. He graduated in civil engineering in Milan in 1931 and architecture in Venice in 1949.

Gardella designed numerous buildings during an active career that spanned almost six decades, including the Antituberculosis Dispensary in Alessandria, which is considered one of the purest examples of Italian Rationalism, and the Casa alle Zattere on the Giudecca Canal in Venice, in which he blended modernism with classical style in a way that has been heralded as genius.

During his university years, he made friends with many young architects from the Milan area and together they created the Modern Italian Movement.

He worked with his father, Arnaldo, on a number of projects while still studying.  On graduating, he set up an office in Milan, although he spent a good part of his early career travelling, sometimes with a commission but at other times to study.

Gardella's Casa delle Zattere in Venice

He expanded his knowledge and ideas by visiting Germany, Finland, Sweden and Norway before the Second World War.  After the conflict he travelled to the USA, Greece, France and Spain.

During the 1930s, Gardella designed both the Antituberculosis Dispensary and the Provincial Laboratory of Hygiene in Alessandria. The first building is considered one of the purest examples of Italian Rationalism.

The bulk of his work came as Italy rebuilt in the 1940s and 1950s, although he was still working even into his 80s and 90s, when he designed a new Faculty of Architecture for the University of Genoa and collaborated with a number of architects in renovating the Teatro San Felice in the same city.

He also worked with his son, Iacopo, on building a new railway station, Milano Lambrate, with its distinctive rounded copper roof.

Gardella is best remembered, though, for the projects he undertook in the post-War years, including the Case Borsalino apartments in Alessandria, the PAC (Padiglione Arte Contemporanea) in the Villa Reale in Milan, which Gardella rebuilt, without payment, after it was badly damaged in an explosion in 1996, the Olivetti Dining Hall at their factory in Ivrea and, in particular for the Casa alle Zattere in the Dorsoduro district of Venice, built between 1953 and 1958.

The Olivetti Dining Hall at Ivrea

The building, again built as apartments, is one of the finest examples of Italian post-war Modernism coming to terms with its historical surroundings, a triumph for Gardella given that few architects are given the chance to build in Venice and none wants to leave something detrimental to its appearance.

The linear components of Casa alle Zettere are unmistakably contemporary, yet Gardella’s careful selection and manipulation of architectural elements and their subsequent assembly in a well thought-out scheme allowed him to create something that perfectly complements the surrounding buildings, even down to the church of Santo Spirito next door, and would not look out of place among the palaces on the Grand Canal.

Away from architecture, Gardella was an influential figure in interior design, starting as early as 1947, when he founded the Azucena Agency with Luigi Caccia Dominioni, designing primarily decorative furniture.

Gardella, who won numerous prizes for his work, also had an important academic career as a professor at IUAV – the architectural university in Venice. He died in Oleggio, a town about 60km north-west of Milan adjoining the Ticino national park, in 1999.

The Casa alle Zattere has the appearance of a palace

Travel tip:

The Casa alle Zattere can be found on Fondamenta Zattere allo Santo Spirito between Calle Zucchero and Calle larga della Chiesa in the Dorsoduro quarter of Venice, looking out over the Giudecca Canal towards the Giudecca island, almost directly opposite Palladio’s striking white marble church, the Chiesa del Santissimo Redentore, built to commemorate the plague of 1575-76, which claimed more than a quarter of the population of the city.

Travel tip:

The town of Oleggio in Piedmont sits next to the Park of the Ticino, an area of just under 100,000 hectares situated largely in Lombardy but straddling the border of its neighbouring region.  A beautiful area of rivers and streams, moorlands, conifer forests and wetlands, it is home to almost 5,000 species of fauna, flora and mushrooms, as well as a variety of wildlife, from the purple herons, white storks and mallards that populate the waterways to sparrowhawks and peregrine falcons, tawny and long-eared owls, rabbits, foxes, squirrels and stone martens.

More reading:

Giovanni Michelucci - the man who created Florence's 'motorway church'

How Marco Zanuso put Italy at the forefront of contemporary style

What Milan owes to Ulisse Stacchini

Also on this day:

1282: Sicilians rise up against the French

(Picture credits: Top picture from WhipArt archive)

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Fulco di Verdura - jeweller

Exclusive brand favoured by stars and royalty

Fulco di Verdura, pictured in around 1939 at the time
of launching the Verdura business in New York

The man behind the exclusive jewellery brand Verdura was born Fulco Santostefano della Cerda, Duke of Verdura, on this day in 1898 in Palermo.

Usually known as Fulco di Verdura, he founded the Verdura company in 1939, when he opened a shop on Fifth Avenue in New York and became one of the premier jewellery designers of the 20th century.

Well connected through his own heritage and through his friendship with the songwriter Cole Porter, Verdura found favour with royalty and with movie stars.

Among his clients were the Duchess of Windsor - the former socialite Wallis Simpson - and stars such as Greta Garbo, Joan Crawford, Rita Hayworth, Katharine Hepburn, Paulette Goddard, Millicent Rogers and Marlene Dietrich.

Although Verdura died in 1978, the company lives on and continues to specialise in using large, brightly coloured gemstones.

The Oppenheimer Blue, the most expensive
diamond ever sold at auction

The most expensive gemstone ever sold at auction, the so-called Oppenheimer Blue diamond, was set in a ring designed by Verdura. It changed hands at Christie's in Geneva for $50.6 million (£34.7 million) in May 2016.

The last to bear the now defunct Sicilian title of Duke of Verdura, Fulco grew up in aristocratic surroundings largely unchanged since the 18th century.  The novel The Leopard, written by his cousin, Giuseppe Tomasi di Lampedusa, is said to depict his eccentric and artistic family.

However, his family were not so wealthy that he could live a life of leisure and it became clear he would need to find a profession appropriate to his stature in society and lucrative enough to fund the lifestyle he wished to maintain.

He wanted to be an artist but his destiny was shaped by meeting Linda and Cole Porter in Palermo in 1919.  They became friends and it was through the Porters that Di Ventura met Gabrielle “Coco” Chanel in Venice in 1925, when they were both guests at a party hosted by the American couple.

Chanel invited him to Paris, initially as a textile designer, but then asked him to update the settings of jewellery she had been given by a number of former lovers and it became clear where his talents lay. They began an eight-year collaboration when Chanel made him head designer of Chanel jewellery.

Cole Porter became a friend and financial
backer of Fulco di Verdura

It was not long after Fulco started working for Chanel that he designed the Maltese Cross Cuffs that are now considered the hallmark of the Verdura brand.

Fulco left Chanel in 1934 and moved to the United States, where Diana Vreeland, a Chanel client based in New York, introduced him to the jeweller Paul Flato, with whom he opened a boutique in Hollywood.

He set up on his own in 1939, opening a small salon called Verdura in New York at 712 Fifth Avenue, with the financial backing of Cole Porter and Vincent Astor. His designs were influenced by both his love of nature as a child in Sicily and his admiration for the art of the Renaissance.

His long list of celebrity clients prompted the New York Times to dub him "America's Crown Jeweller".

In 1941, Di Verdura collaborated with Salvador Dalí on a collection of jewellery designs and in the same year designed “Night and Day” cufflinks for Cole Porter, inspired by the lyrics of the hit song.

He continued to work in the United States until 1973, when he sold his stake in the Verdura business to Joseph Alfano, his business partner, and moved to London, where he would focus on painting. He died there five years later at the age of 80.

In 1985, Alfano sold the company to Ward Landrigan, a former head of Sotheby's American jewellery department. Landrigan decided to preserve the Verdura aesthetic and made jewellery the same way Fulco had, using many of the same jewellers Fulco used.

Landrigan's son, Nico Landrigan, joined Verdura in 2003, becoming President of the company in 2009.

Today, Verdura continues to appear on the pages of the top fashion magazines and celebrity clients include Sarah Jessica Parker, Brooke Shields, Anne Hathaway and Cameron Diaz.

Most of Fulco's designs were from individual commissions, yet he produced an estimated 5,000 items of jewellery during his lifetime.

Travel tip:

If there is one attraction in Palermo that most visitors would describe as a must-see it is the Palatine Chapel, the royal chapel of the Norman kings of Sicily situated on the ground floor of the Palazzo Reale.  The mosaics of the chapel are of unrivalled elegance, noted for subtle changes in colour and luminance. The mosaics of the transept, dating from the 1140s and attributed to Byzantine artists and include an illustrated scene, along the north wall, of St. John in the desert. The rest of the mosaics, dated to the 1160s or the 1170s, feature Latin rather than Greek inscriptions.

Palermo hotels by Booking.com

The Palazzo Valguarnera-Gangi in Palermo

Travel tip:

Fulco di Verdura was a cousin of Giuseppe Tomasi di Lampedusa, author of the novel The Leopard, much of which is set in Palermo.  The director Luchino Visconti, who made a film of the book, chose for the magnificent ball at the end of the book the Palazzo Valguarnera-Gangi in Piazza Croce dei Vespri, a palace designed in Baroque style.

More reading:

Guccio Gucci - the lift boy who went from carrying bags to designing them for the rich and famous

Miuccia Prada's journey from the Communist Party to head of family fashion empire

Gianfranco Ferré's quest to make clothes for real women

Also on this day:

1934: The birth of Italy's 1990 World Cup coach Azeglio Vicini

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Angelo Mangiarotti - architect and designer

Iconic glass church among legacy to city of Milan 

Angelo Mangiarotti, pictured at a conference in 2007

Angelo Mangiarotti, regarded by his peers as one of the greats of modern Italian architecture and design, was born on this day in 1921 in Milan.

Many notable examples of his work in urban design can be found in his home city, including the Repubblica and Venezia underground stations, the iconic glass church of Nostra Signora della Misericordia in the Baranzate suburb and several unique residential properties, including the distinctive Casa a tre cilindri - composed of a trio of cylindrical blocks - in Via Gavirate in the San Siro district of the city.

He also worked extensively in furniture design with major companies such as Vistosi, Fontana Arte, Danese, Artemide, Skipper and the kitchen producer Snaidero.

Inside the glass Chiesa di Nostra Signora della Misericordia

Mangiarotti graduated from the Architecture School of the Politecnico di Milano in 1948. He moved to the United States in 1953 and worked in Chicago as a visiting professor for the Illinois Institute of Technology. While in Illinois, he met internationally renowned architects Frank Lloyd Wright, Walter Gropius, Ludwig Mies van der Rohe and Konrad Wachsmann, all of whom were substantial influences.

He returned to Italy in 1950 and opened his own architectural firm in Milan with fellow architect Bruno Morassutti, a partnership which was active until 1960.

It was with Morasutti and another Milan-based designer and engineer, Aldo Favini, that Mangiarotti collaborated on the Chiesa di Nostra Signora della Misericordia, which signalled a massive change in the design features and construction techniques of Italian churches.

The church, in the Baranzate suburb to the north-west of Milan, was constructed of concrete, steel and glass - chosen as the materials that fuelled the rebirth of Italy after the devastation of the Second World War.

The Case a tre cilindri in the San Siro district of Milan

Mangiarotti's original designs helped create a timeless building that has recently been restored and continues to be an impressive example of modern, progressive design even 60 years after its original construction.

The church is very near the Fiera Milano metro station, which was Mangiarotti's last architectural project before his death in 2012.

Mangiarotti's designs for furniture, lighting, decorative objects, ceramics and glassware remain highly collectible and sell for high prices.  He also created a famous collection of Murano glass Giogali Lighting produced by Vistosi.

His partnership with Rino Snaidero, which began in 1960, helped establish Snaidero's position as a leader in kitchen design.

Mangiarotti designed the Cruscotto kitchen and Sistema lines for Snaidero, both of which were notable for the exceptionally refined materials used.  The Cruscotto design was exhibited at the Museum of Modern Art in New York.

The distinctive Snaidero headquarters building

The relationship between Snaidero and Mangiarotti reached its peak when the architect was given the job of designing the new building to house Snaidero's offices and central headquarters in Majano in the province of Udine, for which he created a mushroom-shaped main building with a fibreglass facade secured to a reinforced concrete structure, supported by four columns.

It had rounded corners and slightly protruding elliptical windows reminiscent of a ship or an aeroplane.

Mangiarotti, who died in 2012 aged 91, passed on his ideas as a lecturer at universities and technical institutes in Venice, Palermo, Florence and Milan in Italy, as well as Lausanne in Switzerland, Hawaii and Adelaide, Australia.   His work won numerous awards.

Travel tip:

The San Siro district of Milan originated as a small settlement in the 19th century in the area now known as Piazzale Lotto. The area developed in the 20th century and has since become a very diverse district, with a mix of green space and congested residential neighbourhoods, combining villas and apartment blocks serving different income groups, and a concentration of sports facilities, most notably the Giuseppe Meazza football stadium, home of AC Milan and Internazionale, the Milanese hippodrome horse racing track and the Palasport di San Siro arena, which is mainly used for basketball and volleyball.

Milan hotels from Hotels.com

The Piazza della Libertà in Udine

Travel tip:

Majano, the base of the Snaidero company headquarters that Mangiarotti designed, is a short distance from the city of Udine, an attractive and wealthy provincial city which is the gastronomic capital of Friuli. Udine's most attractive area lies within the medieval centre, which has Venetian, Greek and Roman influences. The main square, Piazza della Libertà, features the town hall, the Loggia del Lionello, built in 1448–1457 in the Venetian-Gothic style, and a clock tower, the Torre dell’Orologio, which is similar to the clock tower in Piazza San Marco - St Mark's Square - in Venice.

Stay in Udine with Expedia


More reading:

Ulisse Stacchini, designer of two famous Milan landmarks

How Marco Zanuso's ideas put Italy at the forefront of contemporary design

Unconventional motorway church put Giovanni Michelucci on the map

Also on this day:

1815: Napoleon escapes from Elba

1929: The birth of philosopher Emanuele Severino

1943: The birth of Oscar-winning set designer Dante Ferretti

Selected books:

Angelo Mangiarotti: The Tectonics of Assembly

(Picture credits: Casa di tre cilindri and Chiesa di Nostra Signora della Misericordia by Arbalete via Wikiemedia Commons)

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Corradino D'Ascanio - engineer

Aeronautical genius famed for helicopters and the Vespa scooter 

D'Ascanio (left) and Enrico Piaggio with the Vespa
scooter that made both their names

Corradino D'Ascanio, the aeronautical engineer whose design for a clean motorcycle turned into the iconic Vespa scooter and who also designed the first helicopter that could actually fly, was born on this day in 1891 in Popoli, a small town about 50km inland of Pescara.

The engineer, whose work on aircraft design during the Second World War saw him promoted to General in the Regia Aeronautica, was always passionate about flight and might never have become involved with road vehicles had he not been out of work in the post-War years.

His scooter would have been built by Lambretta had he not fallen out with the company founder, Ferdinando Innocenti, in a dispute over his design.  Instead, D'Ascanio took his plans to Enrico Piaggio, with whom he had worked previously in the aeronautical sector.

Piaggio saw in D'Ascanio's scooter an irresistible opportunity to revive his ailing company and commissioned the design, which became known as the Vespa after Piaggio remarked that its body shape resembled that of a wasp.

A 1949 model of the classic Vespa 125

After graduating in 1914 in mechanical engineering at the Politecnico di Torino, D'Ascanio enlisted in the voluntary division of the Italian Army entitled "weapon of Engineers, Division Battalion Aviatori" in Piedmont, where he was assigned the testing of airplane engines. He undertook a brief pilot training course but soon returned to engineering.

He spent a year working in America immediately after the end of the First World War. On his return to Italy he set up a company in partnership with Baron Pietro Trojani, a wealthy friend from Pescara province, with the sole aim of proving the viability of an idea first mooted by Leonardo da Vinci, namely that an aircraft could fly by means of a vertical rotating mechanism.

D'Ascanio achieved his objective in 1930 after his D'AT 3, commissioned by the Ministry dell'Aeronautica and which had two double-bladed counter-rotating rotors, successfully took off at Ciampino Airport, south of Rome, and made a flight lasting eight minutes and 45 seconds.

His ambitions to build more aircraft were thwarted by several factors.  Firstly, Mussolini's government wanted the aeronautical industry to concentrate on standard products and D'Ascanio's helicopter company collapsed in 1932.

D'Ascanio's D'AT 3 helicopter, which he launched
successfully at Ciampino airport outside Rome in 1930

He found employment with Piaggio only for their factory in Pisa to be destroyed during the Second World War.  After the conflict ended, the terms of the peace settlement included a ban on both research and production in military or aerospace technology in Italy for 10 years, which meant effectively that D'Ascanio was unemployable.

The offer to design road vehicles came from Innocenti and the Vespa would have been a Lambretta product had D'Ascanio been allowed to build it to his exact specifications. But Innocenti wanted the frame made from rolled tubing that he could produce in another of his factories.  D'Ascanio told him it was not suitable but he would not back down.

As a result, D'Ascanio left Lambretta for Piaggio, taking his design with him. The Vespa, with its aerodynamic body shape, enclosed engine and ease of mounting and dismounting, was a massive success.  Launched in 1946, it has sold approaching 20 million machines.

Gregory Peck and Audrey Hepburn famously careered
around Rome on a Vespa in Roman Holiday

Naturally enough, D'Ascanio was lauded for his design as the Vespa turned into a classic of Italian technology that appealed not just to buyers who wanted an easy means of two-wheel transport but to admirers of Italian style, particularly after Audrey Hepburn and Gregory Peck toured Rome on the back of one in the film Roman Holiday.

Yet he was deeply frustrated when Piaggio diverted resources away from the aeronautical section of his business in order to exploit demand for the Vespa.  Eventually, in 1964, D'Ascanio left to join the Agusta group, where he designed the ADA training helicopter, which was later modified for agricultural use.

Recognised for his achievements with the Order of Merit of the Italian Republic, D'Ascanio died in Pisa in 1981, aged 90.

The hilltop town of Popoli in Abruzzo

Travel tip:

Popoli is small town between mountainous L'Aquila and the coastal city of Pescara in the Abruzzo region. It consists mainly of rural housing but there are a few buildings of importance such as the beautiful 18th century church of San Francesco and the ducal Palace of the mid-14th century.  Much of the town was destroyed in Allied bombing raids in 1944, when its strategic position in a valley made it a target.

D'Ascanio's house in Popoli

Travel tip:

Visitors to Italy can learn more about D'Ascanio's work at to the Piaggio Museum at Pontedera, the industrial town in the province of Pisa in Tuscany, which is the headquarters of the Piaggio company, as well as of the Castellani wine company and the Amedei chocolate factory. D'Ascanio's house in Popoli is commemorated with a wall plaque.



More reading:

Why Enrico Piaggio switched from building aircraft to motorcycles

How Flaminio Bertoni created beauty on four wheels

When Ciampino airport launched a flight to the North Pole

Also on this day:

1690: The birth of virtuoso violinist Francesco Maria Veracini

1922: The birth of opera singer Renata Tebaldi

(Picture credits: Vespa 125 by Sailko; Popoli by RaBoe via Creative Commons)


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