Gianluigi Aponte - shipping magnate

Billionaire started with one cargo vessel

Gianluigi Aponti launched his MSC
company in 1970 with one ship

Gianluigi Aponte, the billionaire founder of the Mediterranean Shipping Company, which owns the second largest container fleet in the world and a string of luxury cruise liners, was born on this day in 1940 in Sant’Agnello, the seaside resort that neighbours Sorrento in Campania.

He and his wife, Rafaela, a partner in the business, have an estimated net worth of $11.1 billion, according to Forbes magazine.

The Mediterranean Shipping Company has more than 510 container ships, making it the second largest such business in the world. Only the Danish company Maersk is bigger.

MSC Cruises, meanwhile, has grown into the fourth largest cruise company in the world and the largest in entirely private ownership. With offices in 45 countries, it employs 23,500 people, with a fleet of 17 luxury cruise liners.

Overall, the Mediterranean Shipping Company, which Aponte began in 1970 with one cargo vessel, has more than 60,000 staff in 150 countries.

Aponte has been able to trace his seafaring ancestry back to the 17th century. His family’s roots are on the Sorrentine Peninsula and there are records of his family’s boats ferrying goods between Naples and Castellammare di Stabia, just along the coast.

His own involvement after the death of his father, who had left Italy to open a hotel in Somalia. Gianlugi returned to his homeland and enrolled at the nautical institute in Naples. He joined the company of the Naples shipping entrepreneur, Achille Lauro, and was employed on the Naples-to-Capri ferry fleet. Eventually, he became a captain.

The MSC logo can be seen on all
of the company's cruise ships

He met his wife, Swiss-born Rafaela Diamant Pinas, when she was a passenger on one of his boats and the couple moved to Geneva.

Aponte for a while worked in banking but craved a return to the maritime industry. He raised $280,000 to buy Patricia, a German freighter, and in 1970 established the Mediterranean Shipping Company. Another cargo ship, which he named Rafaela after his wife, followed a year later.

Operating largely between Europe and Africa, Aponte's fleet had expanded to 20 cargo ships by the 1980s, which the billionaire sold to move into container shipping.

He diversified into cruise lines after buying his mentor Achille Lauro's cruise fleet in 1987, initially under the name Starlauro. The company was renamed MSC Cruises in 1995.

Among the company’s first ships was the ill-fated passenger ship named Achille Lauro, which in 1985 was hijacked by members of the Palestine Liberation Front off the coast of Egypt and in 1994 caught fire and sank off Somalia in the Indian Ocean.

The MSC Opera, one of the Lirica class vessels that marked
the start of the company's investment in modern ships

MSC Cruises became a serious player in the cruise market in the early 2000s, when a €5.5 billion investment programme was launched to build the world’s most modern cruise fleet.

This began with the purchase or commission of four Lirica class vessels, each with the capacity to carry more than 2,000 passengers. Each subsequent generation of cruise ships bearing the company’s distinctive star logo has been bigger than the previous one.

The latest is the Meraviglia class, which comprises two enormous boats, each with 15 passenger decks and which can carry 4,500 guests in addition to more than 1,500 crew. The Meraviglia is the fourth largest cruise ship in service anywhere in the world.

Another massive investment programme was launched in 2014, which included refurbishment of the original Lirica vessels in addition to plans for new boats. Between 2014 and 2026, this investment is expected to total $11.6 million, with an even bigger Meraviglia on the horizon, with capacity for 6,334 guests and powered by Liquefied Natural Gas.

MSC Cruises already has the honour of being the first cruise company in the world to be awarded the coveted ‘6 Golden Pearls’ for its outstanding standards in environmental protection, health and safety.

Aponte has been decorated with many awards, including in 2009 a prize for "Neapolitan Excellence in the World". Alongside the footballer Fabio Cannavaro, who captained the Italy team that won the World Cup in 2006, and the ballerina Ambra Vallo, he was presented with the award at a ceremony at the Teatro di San Carlo in Naples by the then Italian prime minister Silvio Berlusconi.

Something of a recluse, Aponte makes few public appearances, largely limited to the christenings of new MSC cruise ships. He lives with his wife in Geneva. His children, Diego and Alexa, both work at MSC, as chief executive and chief financial officer respectively.

A clifftop hotel in Sant'Agnello with Vesuvius in the
background, across of the Gulf of Naples

Travel tip:

Aponte’s birthplace of Sant’Agnello is a small town of just over 9,000 inhabitants which neighbours Sorrento and Piano di Sorrento, which along with another small town, Meta di Sorrento, enjoy a clifftop location overlooking the Gulf of Sorrento, a picturesque bay that forms part of the larger Gulf of Naples.  Like the bigger and better-known Sorrento, Sant’Agnello’s economy relies heavily on the tourist industry and has plenty of hotels and restaurants.

The medieval castle from which the resort of Castellammare
di Stabia, built above a buried Roman city, takes its name

Travel tip:

Castellammare di Stabia, a one-time thriving resort now more often associated with shipyards, was built over the ruins of the ancient Stabiae, a Roman village destroyed in 79 AD by the violent eruption of the Vesuvius volcano, which buried Pompeii and Herculaneum.  Some of the ruins are being excavated.  The name of the town is said to derive from the medieval castle that overlooks the Gulf of Naples, which can be found alongside the road from Castellammare to Sorrento, Castello a Mare meaning Castle on the Sea.  The town was the birthplace of Pliny the Elder, who was a philosopher and author as well as a military commander of the early Roman empire.

More reading:

Sophia Loren, Neapolitan siren of the silver screen

Achille Vianelli, the artist who captured the character of Naples

How Cannavaro led Italy to a fourth World Cup

Also on this day:

1574: The death of Giorgio Vasari, painter and architect who was art's first historian

1914: The birth of politician Giorgio Almirante

1980: The plane crash known as the Ustica Massacre


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Calisto Tanzi - disgraced businessman

Man at the centre of the Parmalat scandal 

Calisto Tanzi took over his father's grocery
store when he was 22 years old

Calisto Tanzi, the business tycoon jailed for 18 years following the biggest corporate disaster in Italian history, was born on this day in 1938 in Collecchio, a town in Emilia-Romagna, about 13km (8 miles) from the city of Parma.

Tanzi was founder and chief executive of Parmalat, the enormous global food conglomerate that collapsed in 2003 with a staggering €14 billion worth of debt.

Subsequent criminal investigations found that Tanzi, who built the Parmalat empire from the grocery store his father had run in Collecchio, had been misappropriating funds and engaging in fraudulent practices for as much as a decade in order to maintain an appearance of success and prosperity when in fact the business was failing catastrophically.

Of all those hurt by the collapse, the biggest victims were more than 135,000 small investors who had bought bonds in the company, some of them trusting Parmalat with their entire life savings.

Between 2008 and 2010, Tanzi was found guilty by four different courts of fraud, of the fraudulent bankruptcy of Parmalat, the fraudulent bankruptcy of Parmatour, a travel industry subsidiary, and of false accounting at Parma, the football club he owned.

The Parmalat logo became familiar in almost every
food store and supermarket across Italy and elsewhere

There were several appeals, during which Tanzi, who had been arrested and held in custody immediately following the collapse, was able to continue living on his estate. However, he finally began his sentences in 2011.

The Parmalat story was portrayed as fairy tale of modern Italy. Calisto Tanzi was a 22-year-old university student when his father, Melchiorre, died suddenly in 1961. As the oldest son and out of a sense of duty to the family, Calisto gave up his studies in order to take over his father’s shop.

Family-run grocers were and still are a fixture in Italian high streets. Calisto could have had a comfortable life running such an essential business - but he had bigger ideas.

Parmalat was a major sponsor of sport, including football
and Formula One motor racing

Anticipating that there was a market in Italy for selling milk that could be kept fresh for an extended period, he acquired premises on the outskirts of Parma in which to set up a pasteurisation plant. He bought packaging from the burgeoning Swedish company, Tetra Pak, sterilized the milk by heating it to extremely high temperatures and sealed it in Tetra Pak's cartons. He came up with the name Parmalat to display on the cartons, turning a basic agricultural product into a unique brand.

The venture was a hue success and soon he diversified into pasta sauce, biscuits, yoghurts, fruit juice and ice cream. White lorries carrying the company’s simple petal logo became a familiar sight on Italy's roads.

Parmalat grew to become the entrepreneurial symbol of Parma, and Tanzi the city's most generous benefactor.  The Tanzi family began to be seen as the Agnellis of Parma and Tanzi was determined to extend his largesse.

The court room at Tanzi's trial, in which he was found
guilty of various frauds and jailed for 18 years

He bought the city’s struggling football team and turned them not only into a force in Serie A but in Europe too.  Parmalat also invested heavily in Formula One, including backing the Austrian driver Niki Lauda.

Tanzi promoted the city's Verdi festival, in honour of the region's most famous composer, and paid for the uncovering and restoration of frescoes in the city's cathedral.

At its peak, Parmalat had more than 5,000 employees in Italy, and more than 30,000 in the rest of the world.  Inside the company, however, things were not as they seemed.

Profits were hit hard by the collapse of Latin American economies during the 1990s, and the problems caused by that were compounded by the threatened bankruptcy of the family travel company, Parmatour. 

But Tanzi tried to pretend all was well. Secretly, he began to remove cash - €500 million by his own admission - from Parmalat to prop up Parmatour. But that was only the start.

Tanzi desperately wanted to maintain the appearance that his
business was in good shape when it was actually failing

In the years that followed, in his determination to preserve the illusion of prosperity and not lose face, Tanzi became increasingly reckless, apparently oblivious to the consequences that lies, falsification, forgery and fraud would inevitably bring. Investigators found that he had ordered his accountants to create a complex web of subsidiary companies based in offshore tax havens, which would appear to be holding billions of euros in credits from other Parmalat markets.

It all came crashing down eventually over a sum of just €150 million needed to redeem bonds. One of the company's banks advised them to draw on the €3.95 billion that one subsidiary supposedly had sitting in a Bank of America account in the Cayman Islands. It soon became clear the account did not exist.

In late December 2003, Parmalat filed for bankruptcy protection. The US Securities and Exchange Commission then sued Parmalat, alleging it had wrongfully induced American investors to buy more than $1.5 billion worth of securities. Eventually, Tanzi and others were arrested.

As well as his prison sentence, Tanzi suffered the loss of many of his considerable collection of works of art as paintings by by Picasso, Monet, Degas, Van Gogh and others, worth more than €100 million, were seized by police, despite the efforts of friends to hide them, in order to pay back some of the company's losses. He was also stripped of the honours previously bestowed on him by the Italian government.

The headquarters of Parmalat is still in Collecchio

Travel tip:

There is evidence of a settlement in the area of Collecchio since the Paleolithic Age, although it was not until 1796 that it was given the status of a comune.  Its history in the food industry began at the end of the 19th century as a centre for canning and meat products. It became an important centre in the Italian charcuterie industry as well as for dairy products including Parmesan cheese. It is still the headquarters of Parmalat, which was restructured in 2005 and is now a subsidiary of the French group Lactalis. In April 1945, the town was famously liberated from Nazi forces by the Brazilian Expeditionary Force in the Battle of Collecchio.

The church of San Giovanni Evangelista
in Parma with its beautiful facade

Travel tip:

Parma is an historic city in the Emilia-Romagna region, famous for its Prosciutto di Parma ham and Parmigiano Reggiano cheese, the true ‘parmesan’. In 1545 the city was given as a duchy to the illegitimate son of Pope Paul III, whose descendants ruled Parma until 1731. The composer, Verdi, was born near Parma at Bussetto and the city has a prestigious opera house, the Teatro Regio. Among the main sights is the 11th century Romanesque cathedral and adjoining baptistery, the church of San Giovanni Evangelista, which has a beautiful late Mannerist facade and bell tower, and the Palazzo della Pilotta, which houses the Academy of Fine Arts, the Palatine Library, the National Gallery and an archaeological museum.

More reading:

Nevio Scala - the football manager who brought success to Parma

The mysterious death of Enrico Mattei

Camillo Olivetti - founder of Italy's first typewriter factory

Also on this day:

1494: The death of Giovanni Pico della Mirandola

1503: The birth of the Florentine master painter Bronzino

1878: The attempted murder of Umberto I


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Cristoforo Benigno Crespi - entrepreneur

Textile boss created industrial village of Crespi d’Adda

Cristoforo Benigno Crespi built a community
from scratch around his textile factory

The entrepreneur Cristoforo Benigno Crespi, who became famous for creating a company-owned village around his textile factory in Lombardy, was born on this day in 1833 in Busto Arsizio, about 34km (21 miles) northwest of Milan.

A textile manufacturer, in 1869 Crespi bought an area of land close to where the Brembo and Adda rivers converge, about 40km (25 miles) northeast of Milan, with the intention of building a cotton mill on the banks of the Adda.

The factory he built was substantial, with room for 10,000 spindles, but as well the capacity to produce textiles on a large scale, Crespi recognised that it was essential to his plans to have a contented workforce. Consequently, following the lead of other manufacturers in the textile industry outside Italy, he set about providing on site everything to meet the daily needs of his employees.

In addition to the factory premises, he built homes for his workers, a school, a wash-house, a hospital, a church and a grocery store.

Houses were built in English-style parallel rows, with gardens and vegetable plots, and the streets were the first in Italy to have modern electric lighting. The church was a replica of the shrine of Santa Maria di Piazza in Crespi’s home town of Busto Arsizio. The school was fully equipped with every requirement for the education of the children of the village; the Crespi family even paid the salaries of the teachers.

Crespi d'Adda had houses for the workers, a school, a church
and a hospital in addition to a large factory

Crespi built a large castle-like house for himself and was very much lord of the manor. But his benign governance of the town meant that the factory was able to avoid the strikes and social unrest that affected other parts of Italy.

Today, Crespi d’Adda, as the village became known, is a UNESCO World Heritage Site, recognised as one of the best-preserved workers’ villages in Europe.  The factory is still intact, although largely unused, and the houses are occupied for the most part by the descendants of the workers’ families for whom they were originally built.

Cristoforo Crespi was from the third generation of the family to be involved with the textile industry, starting with his grandfather, Benigno, in the early 1800s.

His initial ambition was to become a priest but he began to help his father, Antonio, in the family business from an early age and eventually abandoned his spiritual leanings to study law at the University of Pavia.

Crespi d'Adda had its own school, built for the children
of the workers in Cristoforo Crespi's factory

The death of Benigno, the family patriarch, combined with difficult trading conditions in the mid-19th century, brought another change of direction. In order to help support the family and the business, Cristoforo took a job in a bank and then in the offices of a cotton manufacturer in Busto Arsizio, while at the same time taking lessons in book-keeping

He left his job there after asking for a pay rise, hoping to save enough money to marry his girlfriend, Pia Travelli, the daughter of a lawyer, and for a time his future was uncertain.

But he made some money from speculating on the raw cotton market, persuaded his father to move from trading in textiles to producing them and a factory they leased at Vaprio d’Adda quickly became profitable.

Cristoforo arrived at Crespi d’Adda through a series of events, which ended with him deciding to break from his family and go it alone. The factory at Vaprio was lost after the owners decided to sell it at auction, and though the disappointment was eased when another at Vigevano brought more success, Cristoforo fell out with his brother, Giuseppe, over plans for expansion and left.

Crespi and his family lives in a castellated villa built
for him by the architect Angelo Colla

His next step was to buy a paper mill in conjunction with two other brothers, Carlo and Pasquale, at Ghemme in the province of Novara. Again, as Italy enjoyed a period of sustained economic growth from the 1870s onwards, the venture was highly profitable. Yet ultimately Cristoforo decided he would rather be in sole charge.

It was at that stage that he found his plot by the Adda and Brembo rivers, about 20km (12 miles) southwest of Bergamo, built a canal to generate hydraulic energy and set about creating his dream.

In addition to his home at Crespi d’Adda, where the cemetery also housed the family mausoleum, Crespi engaged the architect Angelo Colla, who built most of the industrial village, to restore a mansion in Via Borgonuovo in the centre of Milan and build a villa on the shore of Lake Orta in Piedmont.  He began an art collection that included works by Titian, Canaletto and Rubens.

His son, Silvio - one of four children he had with Pia, to whom he was married in 1866  - became an important figure in his own right.  After taking over the running of Crespi d’Adda from his father, he invested in building Italy’s first motorways as well as in the race track at Monza.  He came to be regarded as such a significant figure in Italy that he was asked to be a signatory at the Treaty of Versailles following the end of the First World War.

Cristoforo, whose faculties were badly impaired after a stroke in 1906, died in 1920 at the age of 86. After the Great Depression took its toll on the Italian economy, Crespi d’Adda was sold in 1929.

Crespi had his Villa Pia, on the shore of
Lake Orta, built in a Moorish style

Travel tip:

Crespi’s Moorish-style summer residence on Lake Orta, the smaller lake to the west of Lake Maggiore, was named Villa Pia in honour of his wife. Nowadays, renamed Villa Crespi, it is an exclusive hotel owned by the chef and TV presenter Antonino Cannavacciuolo, and includes a restaurant with two Michelin stars.  It attracted poets, industrialists and even members of the aristocracy, including King Umberto I of Savoy, to live there during the 1930s after the Crespi family sold it. The architect Angelo Colla included features admired by Cristoforo Crespi in Middle Eastern architecture, including stuccoed walls and ceilings, while the building is topped by an immense minaret.  Colla also incorporated columns made from precious marble imported from a number of places in Italy and beyond.

The Museum of the Risorgimento is in the
Palazzo Moriggia in Via Borgonuovo

Travel tip:

Crespi’s mansion in Milan at No 18 Via Borgonuova, a stone’s throw from the high fashion stores on the Via Montenapoleone, is almost opposite the Palazzo Moriggia, which houses Milan’s Museum of the Risorgimento, a collection of objects and artworks which illustrate the history of Italian unification from Napoleon's first Italian campaign of 1796 to the annexation of Rome in 1870. The city of Milan played a key role in the unification process, most notably through the 1848 uprising against the Austrians known as the Five Days of Milan. The exhibits follow the chronological order of events of the Risorgimento, leading the visitor through 15 rooms. For more information, visit http://www.museodelrisorgimento.mi.it/

(Photo credits: View over Crespi d'Adda by Dario Crespi; Crespi School and Castellated Villa in Crespi d'Adda by blackcat; Villa Crespi by Torsade de Pointes; Museum of the Risorgimento by G.dallorto)

More reading:

How Karl Zuegg turned his family farm into a major business enterprise

The biscuit manufacturer who created Italy's Autogrill motorway services

Humble beginnings of the Ferrero chocolate empire

Also on this day:

La Festa di San Luca

1634: The birth of artist Luca Giordano


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Camillo Olivetti - electrical engineer

Founder of Italy’s first typewriter factory

Camillo Olivetti in 1930, at around the
time he handed the reins to son Adriano

The electrical engineer Camillo Olivetti, who opened Italy’s first typewriter factory and founded a company that would become a major player in electronic business technology, was born on this day in 1868 in Ivrea in Piedmont.

The Olivetti company that later produced Italy’s first electronic computer was developed by Adriano Olivetti, the oldest of Camillo's five children, but it was his father’s vision and enterprise that laid the foundations for the brand’s success and established the Olivetti name.

Camillo came from a Jewish middle-class background. His father, Salvador Benedetto, was a successful merchant. His mother, Elvira, came from a banking family in Modena but her interests were more cultural. She was fluent in four languages.

Elvira had full care of Camillo after Salvador died when the boy was only one and sent him to boarding school in Milan at a young age.  Although his mother’s fluency in four languages was a help - he learned English early in his life - she understood his inclination to work in electronics.

After graduating from the Royal Italian Industrial Museum (later the Polytechnic of Turin) with a diploma in industrial engineering, Camillo broadened his knowledge by travelling. He spent more than a year in London working in an industry that produced electrical instrumentation and later went to the United States with his former university professor, Galileo Ferraris, who in Chicago in 1893 introduced him to his hero, Thomas Edison.

The first Olivetti typewriter, the M1, which Camillo
designed himself for production at the Ivrea factory

Olivetti remained in the United States after Ferraris returned to Italy, taking up a position as electrotechnical assistant at Stanford University. 

Back in Italy in 1894, he teamed up with a couple of old college friends in his first business venture, importing typewriters, before deciding to go into production with a factory making electrical measuring instruments, entering into partnership with a number of investors.

The business grew, moving to factories in Milan and then Monza to enable increased production, but Olivetti had disagreements with his investors over how much of their budget should be spent on research, so the venture ended.

Taking 40 workers with him, he then moved back to Ivrea and, in 1908, opened the first dedicated Olivetti typewriter factory, a distinctive building in local Canavese red brick.

The original red brick factory was retained when Olivetti
built new modern premises in Via Jervis in Ivrea

The first typewriter produced - from 1911 onwards - was the M1, which Olivetti designed himself based on the knowledge he had acquired in the United States.

At first, production was on a relatively small scale - about 1,000 machines per year - and the business began to grow exponentially only after the First World War, when Olivetti shrewdly diversified into aircraft parts, which were technologically advanced and therefore in constant demand.

When life returned to normal after the war, Olivetti was well placed to expand and developed a much improved typewriter, the M20.  His business model, visionary at the time, included setting up Olivetti branches in Milan and then other Italian cities - and eventually abroad - to provide assistance to customers at local level.

Throughout much of his life, Camillo Olivetti was active politically. As a young man, a socialist by inclination, he was appalled by the what he saw as contempt for working people by the ruling classes and travelled to Milan in 1898 to take part in the so-called bread riots, when soldiers opened fire on protesters, resulting in 500 deaths. Angered by what he had seen, he considered raising his own armed force with the intention of stirring up revolution.

Adriano Olivetti shared his father's vision and concerns
for the workforce and the local community

He was dissuaded from such drastic action but spent much of his life campaigning, mainly through newspaper columns, on the side of the working man.  When the Fascists rose to power, he became an outspoken critic of Mussolini’s regime, taking part in a protest in Ivrea in 1924 following the murder of the socialist politician Giacomo Matteotti.

He scaled down his activities only when he began to fear Fascist reprisals against his factory in Ivrea. At one stage, after Mussolini introduced his race laws, Camillo had his family flee the country for their own safety.

Although he was a businessman foremost, he recognised the need for good relationships between employers and workers and supported the establishment of trade unions.

Olivetti would become a famous name worldwide, well-known for its technical excellence and modern designs as Camillo and later Adriano employed many famous designers and architects to work on their products and publicity campaigns, including Ignazio Gardella and Marco Zanuso.

But the company would also be admired for consistent social welfare policies. When Adriano became chairman of the company in 1938, he increases production to around 15,000 machines per year but at the same time, as the town’s biggest employer, instigated projects that would change the face of Ivrea, building schools, houses, roads and recreational facilities.

Camillo died at the age of 75 in 1943, having moved to Biella, not far from the border with Switzerland, in the 1930s because of the anti-Jewish political climate further south.

Ivrea's cathedral, with its neoclassical facade

Travel tip:

Ivrea, where Camillo Olivetti was born and established his business, is a town in the Piedmont region of northern Italy, about 50km (31 miles) north of Turin. It has a 14th century castle and the ruins of a 1st century Roman theatre that would have been able to hold 10,000 spectators. The town’s cathedral, which originated from a church built on the same site in 4th century, itself at the site of a pagan temple, was reconstructed in around 1000 AD in Romanesque style and, in 1785, rebuilt again in a Baroque style. The current neoclassical façade was added in the 19th century. Ivrea hosts an annual carnival before Easter, which includes the Battle of the Oranges, where teams of locals on foot throw oranges at teams riding in carts.

The Palazzo Cisterna in Biella

Travel tip:

Biella, which sits in the foothill of the Alps, is about 85km (53 miles) northeast of Turin and slightly more than 100km (62 miles) west of Milan. It is surrounded by beautiful mountains and divided into two districts - Biella-Piano and Biella-Piazzo, which are connected to each other by steep streets and a funicular railway. Biella-Piazzo, the Medieval district, is dominated by the magnificent Palazzo Cisterna. Biella-Piano is the home of the Duomo, the pre-Romanesque Baptistery and a museum of Biellese history.

More reading:

Ignazio Gardella - the modern designer with an eye for the classical

Marco Zanuso, architect and designer who put Italy at the forefront of contemporary design

How Karl Zuegg turned the family farm into an international company

Also on this day:

1819: The birth of Risorgimento activist Aurelio Saffi

1912: The birth of award-winning microbiologist Salvador Luria

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Domenico Ghirardelli – chocolatier

Built famous US business with skills learned in Genoa

The chocolatier Domenico Ghirardelli, founder of the Ghirardelli Chocolate Company in San Francisco, was born on this day in 1817 in a village just outside Rapallo in Liguria.

The Ghirardelli Chocolate Shop in Ghirardelli Square
on San Francisco's northern waterfront

Also known as Domingo, Ghirardelli arrived in San Francisco in 1849 during the rapid expansion years of the Gold Rush, having spent the previous 10 years or so in Peru, where he had run a successful confectionery business.

After making money as a merchant, initially ferrying supplies to prospectors in the gold fields, he set up his first chocolate factory in 1852, drawing on the skills he acquired as an apprentice in Genoa.

By the end of the century, the Ghirardelli Chocolate Company was one of the city’s most successful businesses, with a prestige headquarters on North Point Street, a short distance from Fisherman’s Wharf, in a group of buildings that became known as Ghirardelli Square.

The son of a spice importer, Ghirardelli was born in the village of Santa Anna, just outside Rapallo, about 25km (16 miles) along the Ligurian coast from Genoa, in the direction of La Spezia to the southeast.

His father wanted him to have a trade and once he had reached his teens sent him to be an apprentice at Romanengo’s, an important confectioner in Genoa, with a view to setting himself up in business.

Domenico Ghirardelli arrived in San
Francisco from Peru in 1849

However, having been forced to give up its status as an independent republic and become part of the Kingdom of Piedmont-Sardinia as part of the settlement following the Napoleonic Wars, Genoa was a volatile city prone to riots and to brutal repression by the military and in 1837 Ghirardelli decided, in common with many Italians, to leave in search of a better life in the New World.

At the age of only 20 and newly married, he arrived first in Montevideo in Uruguay, moving on a year later to Lima in Peru, a prosperous city where there was already an established Italian community.

He set up a confectionery shop on Calle de los Mercaderes, the city’s main shopping street, which he modelled on Romanengo’s store in Genoa.  After the death of his wife, he married for a second time, to a Peruvian widow, and would have stayed in Lima had his former neighbour, an American from Pennsylvania who had moved to San Francisco, not written to him urging him to follow.

The neighbour, James Lick, who would go on to become the richest man in California, had set himself up on the proceeds of 600lb (272kg) of chocolate Ghirardelli had given him to sell. With San Francisco on the brink of an economic boom after the discovery of gold in 1848, it was too good an opportunity to miss.

Trading first in general merchandise, Ghirardelli rapidly expanded from running a delivery service to owning grocery stores in San Francisco and Stockton, plus a soda fountain, a coffee house and a part-interest in a hotel.  Within two years, he had amassed wealth of $25,000, which then had the buying power of around $750,000 (€610,000) today.

The Ghirardelli factory was established just back from
the San Francisco waterfront

He opened his first chocolate factory in 1852 in the Verandah Building on Portsmouth Square, living above the premises, before moving to Jackson Street, building a separate family home in Oakland.  The business grew even more after the accidental discovery of cocoa powder, the result of some bags of chocolate paste being left unattended in a warm room.

The butterfat in the paste melted, dripping out on to the floor, leaving behind in the bags a greaseless residue that could be ground into a powder, which Ghirardelli patented and sold under the name of Broma, to be used as a cake ingredient or for making a hot cocoa drink.

The recession of the 1870s brought a massive scaling back, with many of the company’s assets, including the house in Oakland and several stores, being auctioned off to keep the factory going.

Yet, despite competition from others keen to exploit chocolate’s continuing popularity, the business recovered, with Ghirardelli’s sons increasingly involved.  Broma, rebranded as Ghirardelli’s Chocolate Powder, continued to be a big seller.  By the late 1880s, the company was producing and selling one million pounds (453,000kg) of the powder each year.

Ghirardelli retired in 1889, handing control to his sons.  In 1892, needing to expand, the company acquired a large woollen mill near the city’s northern waterfront at what his now Ghirardelli Square.

He died in 1894, contracting influenza during an extended visit to Rapallo, where he had gone in order to rediscover his roots. His body was returned to San Francisco, to be buried in the family mausoleum in Oakland’s Mountain View Cemetery.

Production continued at Ghirardelli Square until the 1960s, when the business was sold and the manufacturing operation moved to San Leandro.  Today, while still trading under the family name as the third oldest chocolate manufacturer in the United States, the business is a subsidiary of the Swiss company, Lindt and Sprüngli. There is still a Ghirardelli shop in the Ghirardelli Square shopping and restaurant complex

A quaint 16th century castle guards Rapallo's harbour

Travel tip:

Rapallo, larger and a little cheaper than its exclusive neighbour Portofino, is an attractive seaside town of the eastern Italian Riviera, known as the Riviera di Levante. The town developed around a harbour guarded by a small castle – Il Castello sul Mare – built in 1551, which sits right on the water’s edge.  Behind the harbour is a network of narrow streets. There are boat service to Portofino, as well as Santa Margherita Ligure and Camogli, while the main Genoa to Pisa railway line passes through the town.

The ornate interior of the Romanengo store in Genoa

Travel tip:

Romanengo’s confectionery store in Via Soziglia in Genoa has become a tourist attraction in itself, a wonderfully ornate emporium barely changed since it was refurbished lavishly in the mid-19^th century, having opened for business for the first time in 1814.  Modelled on Parisian confectioners’ shops, it has a marble floor, a frescoed ceiling, elegant chandeliers and beautiful inlaid rosewood shelving and counters, with endless dishes of brightly coloured confectionery in glass cases. The company logo of a dove carrying an olive branch symbolised peace at the end of the Napoleonic Wars.


More reading:

Michele Ferrero - the man who invented Nutella

Humble beginnings of chocolate giant Ferrero

The entrepreneur behind Perugina chocolates

Also on this day:

1513: Death of Pope Julius II

1609: The birth of military leader Raimondo Montecuccoli

1868: Death of painter and revolutionary Giuseppe Abbati

(Picture credits: Ghirardelli store by PictorialEvidence; San Francisco waterfront by Saopaulo1; Rapallo Castle by RegentsPark; all via Wikimedia Commons; Romanengo store from www.romanengo.com) 

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ENI – oil and gas multinational

Italian energy company 65 years old today

The ENI logo, with its strange
six-legged dog

The Rome-based multinational oil and gas company ENI, one of the world’s largest industrial concerns, was founded on this day in 1953.

The company, which operates in 79 countries, is currently valued at $52.2 billion (€47.6 billion) and employs almost 34,000 people.  It is the 11^th largest oil company in the world.

Its operations include exploration for and production of oil and natural gas, the processing, transportation and refining of crude oil, the transportation of natural gas, the storage and distribution of petroleum products and the production of base chemicals and plastics.

A wholly state-owned company until 1995, ENI is still to a large extent in the control of the Italian government, which owns just over 30 per cent of the company as a golden share, which includes preferential voting rights, almost four per cent through the state treasury, and a further 26 per cent through the Italian investment bank, Cassa Depositi e Prestiti.

ENI came into being as Italy was rebuilding after the Second World War, which had left its economy in ruins. Enrico Mattei, an industrialist and a Christian Democrat deputy, was assigned the task of winding down the existing state-owned oil company Agip (Azienda Generale Italiana Petrolio), an entity that had come into being under the Fascist regime and was seen as unsustainable.

Enrico Mattei, ENI's founder, was a
Christian Democrat deputy

Instead of closing Agip, however, Mattei rebuilt and expanded it, setting up a new company, Ente Nationale Idrocarburi – the National Hydrocarbons Authority – which would control the petrochemical industry throughout Italy.

The famous ENI logo – a six-legged imaginary dog – came into being at an early stage, the six legs symbolising the four wheels of a car and the two legs of the driver.

Mattei’s tactics were controversial.  Attempting to break the dominance of the world oil market by the so-called “Seven Sisters” – the seven mainly American companies that controlled 85 per cent of the global market from the mid-40s onwards, he made independent deals with Algeria, Egypt and Iran and, at the height of the Cold War, with the Soviet Union that greatly enhanced ENI’s value.

When Mattei was killed in a plane crash in 1962, there was strong evidence that the private jet in which he and the Time-Life journalist William McHale were travelling from Catania in Sicily to Milan had been sabotaged and conspiracy theories about the involvement of Italian and American secret service agents acting in the interests of the “Seven Sisters” rumbled on for years. After several enquiries, a court ruled in 1995 that Mattei’s cause of death was homicide, although the perpetrators have never been identified.

Even after Mattei’s death, however, ENI’s ties with the Middle East and Algeria were further strengthened, especially after the crisis of 1973, when the OPEC countries imposed an embargo on US and Netherlands companies in the wake of the Yom Kippur War.

Emma Marcegaglia, ENI's
current president

The ENI enterprises included an oil pipeline between Algeria and Sicily, via Tunisia, and, more recently, a joint initiative with Russia to import gas supplies into Europe.

Within Italy, ENI sells petrol and diesel under the ENI and Agip brands, and has seven power plants run using natural gas, at Brindisi in Apulia, Ferrara and Ravenna in Emilia-Romagna, Livorno in Tuscany and Bolgiano, Mantua and Ferrera Erbognone in Lombardy.

These supply power to 7.45 million residential customers in Italy and 2.09 million in other parts of Europe.

The ENI group includes companies in the construction, engineering and drilling businesses, with much energy devoted to finding new reserves off oil and gas, particularly off the coast of Africa and in the southern Mediterranean.

The company is chaired by the 52-year-old businesswoman Emma Marcegaglia, who was appointed president by Italian premier Matteo Renzi. The CEO is Claudio Descalzi, who first worked for ENI in 1981.

The Duomo at Brindisi, rebuilt after 1743 earthquake

Travel tip:

The port of Brindisi, where the power plant is part of substantial ENI involvement in the area’s industry, sits on a large natural harbour overseen by the red-stone Aragonese Castle known as Forte a Mare that stands on a small island at the entrance, and by the Castello Grande or Castello Federiciano, which was once a residence of King Victor Emmanuel III.  Within the medieval centre of the city, which boasts a reconstructed Romanesque Duomo – the 11^th or 12^th century original was destroyed in an earthquake in 1743, two ancient Roman columns, which has been adopted as symbols of the city, are said to mark the beginning of the Appian Way, which linked Brindisi with Rome.

Search Booking.com for hotels in Brindisi

ENI's headquarters in the EUR district of Rome

Travel tip:

ENI’s headquarters in Rome, the Palazzo ENI or Palazzo di vetro (The Glass Palace) is situated in the area known as Parco Centrale del Lago, a large green space in the middle of the EUR district, the modern city within a city built for the Universal Exposition that was scheduled to be held in Rome in 1942 but never took place. The Palazzo looks out over the Lago dell’EUR – the EUR lake – a short distance from the Palazzo dello Sport, the circular arena built by Marcello Piacentini and Pier Luigi Nervi for the 1960 Olympics.   Designed by the architects Marco Bacigalupo and Ugo Ratti, assisted by engineers Leo Finzi and Edoardo Nova, it is 85.5m high and has 22 floors. When it was inaugurated, it was the tallest building in the capital, after the Basilica of San Pietro in Vaticano, but has since been eclipsed by nearby Torre Europarco (120m) and the Eurosky Tower (155m).

Find accommodation in Rome with Booking.com 

More reading:

Why mystery surrounds the death of industrialist Enrico Mattei

Calisto Tanzi and the Parmalat scandal

The textile boss who built a village for his workforce

Also on this day:

1482: The death of sculptor Luca della Robbia

1791: The birth of painter Francesco Hayez

1821: The birth of painter Roberto Bompiani

1918: The death of Nobel peace prize winner Ernesto Teodoro Moneta

1944: The birth of author and politician Raffaele Lauro

1966: The birth of footballer Andrea Silenzi

(Picture credits: Brindisi duomo by LPLT; ENI building by Blackcat)

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Enrico Mattei – industrialist and entrepreneur

Death in plane crash remains an unsolved mystery

Enrico Mattei rose to political prominence in the years
after the Second World War

Enrico Mattei, one of the most important figures in Italy’s post-War economic rebirth, was killed on this day in 1962 in a plane crash near the village of Bascapè in Lombardy.

Accompanied by a Time-Life journalist, William McHale, Mattei was returning to Milan from Catania in Sicily in a French-built four-seater Morane-Saulnier jet being flown by Irnerio Bertuzzi, a respected pilot who had flown many daring missions during the Second World War.

They were on their descent towards Milan Linate when the crash happened, less than 17km (10.5 miles) from the airport.

Mattei, a politically powerful industrialist, best known for turning round Italy’s seemingly unviable oil industry, was not short of enemies and after his death there was considerable speculation that it did not happen by accident.

A government-led investigation, overseen by the then Italian Defence Minister Giulio Andreotti, concluded that a storm was to blame for the crash, even though the pilot was highly experienced and very unlikely to have allowed bad weather to bring him down.

Questions about the initial inquiry’s findings led to a second inquiry was opened in 1966 but shelved without reaching a conclusion.

Mattei established ENI as Italy's state oil
company in the early 1950s

In the fevered atmosphere that prevailed in Italy at the time, however, with much social unrest and the Italian Communist Party threatening the grip of the Christian Democrats, the conspiracy theories never went away.

Indeed, there were good grounds to imagine that dark forces might have been involved, given the controversial way in which Mattei had gone about reviving Italy’s ailing oil industry.

Born at Acqualagna in Marche in 1906, Mattei had experience in the tanning and chemical industries in the late 1920s and early 1930s and joined the Fascist Party in 1931, although he was never active politically and was persuaded by the disastrous course of the Second World War to join anti-Fascist groups during the 1940s.

After Mussolini was ousted in 1943, Mattei supplied weapons to the Italian resistance and aligned himself with the newly-formed Christian Democrats, participating in the Northern Italian military command of the National Liberation Committee.

He went on to become a powerful figure within the Christian Democrats, for whom he sat in the Chamber of Deputies between 1948 and 1953.

But it was the decision of the National Liberation Committee, in the immediate aftermath of war, to put him in charge of the Fascist-instigated state-owned oil company, Agip (Azienda Generale Italiana Petrolio), that defined his life.

A Morane-Saulnier MS 760 similar to the one in which
Mattei was travelling when he was killed

Mattei’s brief was to close Agip, which was seen as unsustainable.  Instead, Mattei rebuilt it, exploiting newly-discovered oil and methane sources in the Po Valley, which he used to supply the postwar industrial growth in northern Italy with vital energy supplies.

He ploughed profits back into more exploration and ultimately persuaded the government, despite opposition from within his own party, to set up a new company, called Ente Nazionale Idrocarburi (ENI) with control over the petrochemical industry throughout Italy.

It was as president of ENI that Mattei began to acquire enemies. Keen to develop international operations once it became clear Italy could not be self-sufficient in oil, he persuaded parliament to support a massive expansion of the company, often – it became clear later – using company money to pay sweeteners.

However, in the international field he was up against the might of the cartel he dubbed the Seven Sisters – the seven major companies, mainly American, that controlled 85 per cent of the world’s petroleum reserves and kept prices at a high level.

Mattei's desk is preserved at a small museum dedicated
to his memory in his home town of Acqualanga

Determined to get a better deal for Italy, Mattei began to make arrangements of his own that bypassed the cartel, with the poorer Middle East and north African countries and, most controversially, with Russia. 

This engendered opposition from the United States, who saw the deals he struck with Morocco, Tunisia, Egypt and Iran as severely detrimental to their own interests, and from NATO, who feared that a major trade link between Italy and Russia would only aid the march of communism in Italy, which they were committed to preventing.

Mattei upset the French, too, by secretly funding the independence movement in French colonial Algeria, again to facilitate preferential oil agreements.

Thus the finger of suspicion soon began to point at America and France, in the shape of the CIA, the French secret services and the French far-right paramilitary group, the OAS.

In 1974 there was another inquiry, prompted by the disappearance in Sicily of a journalist, Mauro de Mauro, who was looking into Mattei’s business dealings for a film about him being planned by the director, Francesco Rosi, and the claim by a former agent of the French intelligence agency SDECE, that Mattei had been eliminated by them.

Again, no conclusion was reached but in 1995 a further inquiry was launched, which took into account a claim by the Mafia pentito (supergrass) Tommaso Buscetta that Sicilian Cosa Nostra members had killed Mattei at the request of the American Mafia, but was largely concerned with some wreckage from the plane that had found its way to the officer of the public prosecutor in Pavia, under whose jurisdiction that crash scene fell.

Fragments saved at the scene by an Italian secret service agent had been handed to Mattei’s nephew, Angelo, who in turn gave them to the prosecutor.  This prompted an exhumation of the bodies of Mattei and Bertuzzi, the pilot, and a new post mortem that identified clear indications that an explosion had taken place on the plane while it was still in the air, almost certainly caused by a bomb triggered when the landing gear was activated.

On the basis of this evidence, a judge quashed Andreotti’s original pronouncement that the deaths were caused accidentally and reclassified them as homicide, although the identity of the perpetrators remains an unsolved mystery.

The beautiful Gola di Furlo

Travel tip:

The town of Acqualagna, which is situated about 40km (25 miles) inland of Pesaro to the southwest, is in the valley of the Candigliano river close to where it is joined by the Burano, just upstream from the beautiful Gola di Furlo – the Furlo pass – a gorge formed between two mountain peaks by the force of the Candigliano, along which was built the Roman road Via Flaminia, part of which passes through a tunnel built into the rock by the Romans at the narrowest part of the gorge.  The house in which Mattei was born contains a small museum dedicated to his memory, which can be viewed by appointment.

Milan's Linate airport as it appeared when commercial
operations began in 1930s

Travel tip:

Linate airport, situated less than 10km (6 miles) from Piazza del Duomo, is Milan’s city airport, although it nowadays handles considerably fewer passengers than Malpensa, which is almost 50km (30 miles) out of town, just a few kilometres from Lake Maggiore. Linate began commercial operations in the 1930s when it was built to replace Taliedo airport, just to the south of the city, which had been one of the world’s first aerodromes but was too small for significant commercial traffic.

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