Pierluigi Zappacosta - entrepreneur

Electronics engineer who co-founded Logitech

Pierluigi Zappacosta was CEO at
Logitech for 16 years

The electronics engineer and entrepreneur Pierluigi Zappacosta, who co-founded the computer peripherals giant Logitech, was born in the historic city of Chieti in the Abruzzo region on this day in 1950.

Zappacosta studied electronic engineering at Rome’s La Sapienza University and computer science at Stanford University in California. He teamed up with fellow Stanford graduate Daniel Borel and another young Italian, Giacomo Marini, to launch Logitech as a start-up company in Switzerland in 1981.

Marini already had experience in the burgeoning computer business, having worked for Olivetti and IBM.

Logitech began as a software and consultancy business but went on to specialise in computer peripherals, in particular the computer mouse. They were the first company to manufacture the mouse on a commercial scale, refined it by replacing wheels with optical sensors and infrared tracking, and eventually became the biggest mouse producer in the world.

Although the mouse as a device had existed since the 1960s, invented by Douglas Engelbart at the Stanford Research Institute, Logitech developed the first wireless version.

Zappacosta was Logitech’s president and CEO for 16 years, later serving as vice-chairman. He took Logitech public in Switzerland (1988) and on the NASDAQ (1997), raising over $60 million.  By the time he left the company in 1998, Logitech’s annual sales exceeded $400 million.

Born and brought up in the historic centre of Chieti, about 18km (11 miles) inland from the Adriatic coastal resort of Pescara, Zappacosta attended the Liceo Classico Giambattista Vico on Corso Marrucino in Chieti.

He enrolled at the University of Rome, known since the 17th century as La Sapienza - literally, The Wisdom - to study electronic engineering. At the time of his graduation, he felt he might be best suited to a career as an academic.

Logitech became the world's biggest
producer of the computer mouse

He was persuaded to take a different direction after his girlfriend, Enrica, another Abruzzese who would later become his wife, enrolled at the University of Pisa to study computer science. Not wishing to be apart, he moved with her to Pisa. When she began working, post-graduation, for the Consiglio Nazionale di Richerce (National Research Council), based in Pisa, he took a job with a local computer software company.

But that was only the start. The CNR was closely linked with IBM, the American technology company, who were inviting applications for scholarships to work in the United States. Enrica applied and was successful. Pierluigi was persuaded to go with her and, as she took up a position in Palo Alto, California, he enrolled for an MSc in computer science at nearby Stanford University.

Although Logitech began life in Switzerland, and still has its global headquarters in Lausanne, its client base as the business expanded was increasingly in America, winning a major contract with Hewlett Packard in 1984. The company’s operational headquarters is in San José, California. 

Pierluigi and Enrica eventually settled in California. They have three children, Francesco, Marco and Maria Cristina. Marco, like his father, is a technology entrepreneur. He is co-founder and CEO of Thumbtack, an online home services marketplace.

Since leaving Logitech, Pierluigi has enjoyed continued business success in America. He and Enrica co-founded DigitalPersona, specialising in biometric identification systems. He was CEO of Sierra Sciences, a biotech company focused on anti‑aging research, and is chairman of Faro Ventures, an investment fund active in Italy and the US.

The Delverde pasta factory in Fara San Martino,
which Zappacosta saved from bankruptcy

He has retained strong connections with Italy. In 2005, it was thanks to his intervention that Pastificio Delverde, a pasta manufacturing company in Fara San Martino in Abruzzo, not far from his wife’s home village of Colledimacine, was saved from extinction when he bought it out of bankruptcy.

Zappacosta installed businessman Leonardo Valenti as CEO, rehired the 120 employees who had lost their jobs and began taking on young graduates. Within a year, the factory was back on track. 

Founded in 1967, the Delverde factory uses water from the Verde river, a stream of pure spring water from the Majella massif which flows through the factory itself, providing a crucial raw material for pasta production. Using a low temperature drying process, the company has gained a reputation for high quality pasta products.

Zappacosta is secretary and treasurer of Issnaf (Italian Scientists and Scholars in North America Foundation), an association of Italian scientists and researchers in North America that was founded in 2007 by 36 scientists including four Nobel Prize winners - Renato Dulbecco, Riccardo Giacconi, Louis Ignarro and Mario Capecchi.

In 2015, he was appointed a Knight of Labour by the President of the Italian Republic, Sergio Mattarella. 

Chieti occupies an elevated position on a hillside, about
18km (11 miles) inland from the coast of Abruzzo

Travel tip:

Chieti is among the most ancient Italian cities, reputedly founded in 1181BC by the Homeric Greek hero Achilles and named Theate in honour of his mother, Thetis. There is evidence, however, of prehistoric settlement, with Lower Paleolithic hand axes found in the area. Its elevated position, around 330m (1068ft) above sea level, offers panoramic views of both the Adriatic Sea and the Majella mountains, earning it the nickname “the Terrace of Abruzzo.”  The city is notable for the Gothic Cathedral of San Giustino, which has a Romanesque crypt dated at 1069 but is mainly of later construction, having been rebuilt a number of times, usually because of earthquake damage. The main part of the cathedral is in early 18th century Baroque style. There are also some Roman remains, including those of a theatre, an amphitheatre, baths and temples.  The city consists of Chieti Alta, the higher part and the historic centre, where Zappacosta was brought up, and the more modern Chieti Scalo.

Find a hotel in Chieti with Hotels.com

Monte Amaro, the highest point of the Majella
massif, makes for a dramatic backdrop 

Travel tip:

Majella National Park is one of Italy’s most dramatic landscapes, a vast limestone massif rising abruptly between the Adriatic coast and the Abruzzo interior. Its character is shaped by deep gorges, high plateaus, and broad, wind‑scoured summits. The Majella massif itself reaches its peak at Monte Amaro (2,793 m; 9,173ft), a mountain long associated with hermits, shepherds, and pilgrims who sought solitude and silence in its uplands. The park’s biodiversity is exceptional. Beech forests cloak the lower slopes, while chamois, wolves, and golden eagles inhabit the higher, harsher terrain.  Yet Majella is as much a cultural landscape as a natural one. The mountains are threaded with hermitages carved into cliffs, medieval shepherd routes, and abandoned stone villages. It is popular with hikers, who can explore the Vallone di Santo Spirito, the panoramic Blockhaus ridge, or the high Fondo di Femmina Morta plateau. Towns such as Caramanico Terme and Pacentro provide gateways to the park, blending mountain traditions with Abruzzese hospitality. 

Stay in the Majella National Park with Expedia

More reading:

The Olivetti engineer who built the first personal computer

The 19th century inventor behind the forerunner of the fax machine

The inventor who used recycled piano keys to make typewriter

Also on this day:

1857: The death of socialist revolutionary Carlo Pisacane

1922: The birth of fashion designer Pierre Cardin

First running of Palio di Siena

Home

 

Arnoldo Mondadori - publisher

Business launched with socialist newspaper became biggest in Italy

Arnoldo Mondadori (left) pictured with Georges 
Simenon, one of the authors of the early gialli

Arnoldo Mondadori, who at the age of 17 founded what would become Italy’s biggest publishing company, was born on this day in 1889 in Poggio Rusco, a small Lombardian town about 40km (25 miles) southeast of Mantua.

As the business grew, Mondadori published Italian editions of works by Winston Churchill, Thomas Mann and Ernest Hemingway among others, as well as by some of Italy’s own literary giants, including Gabriele D’Annunzio and Eugenio Montale.

Mondadori was the publisher of news magazines such as Epoca, Tempo and Panorama, launched the women’s magazine, Grazia, struck a deal with Walt Disney to publish children’s magazines, and introduced Italy to detective fiction with a series of crime mysteries called Gialli Mondadori, whose yellow (giallo) covers eventually led to gialli becoming a generic term in the Italian language, used not only to identify a detective novel but to describe unsolved mysteries in real life. 

His Oscar Mondadori paperback novels, sold on newsstands, made fiction accessible to much wider audiences than previously, while he set up the Club degli Editori as Italy’s first mail-order book club.

The third of six children born to Domenico Secondo, an itinerant shoemaker, and his wife, Ermenegilda, Arnoldo was forced to give up his formal education at a young age in order to contribute to the family’s income. 

The tradition of gialli crime novels
was started by Mondadori

After the family had moved to Ostiglia, on the banks of the Po river, Arnoldo had a series of jobs and became an active socialist. His publishing career began when he began working in a stationery shop, which gave him access to a printing press.

After teaching himself how to operate the machine, he began to publish a socialist newspaper called Luce.  He enjoyed his new working environment and with the aid of a benefactor was able to raise enough money to buy the shop and its press. 

Mondadori proved to be an astute businessman, soon recognising that handsome profits could be made by producing textbooks for Italy’s growing education system. In 1912 he launched the La Scolastica imprint with Aia Madama, a collection of folk tales assembled by his friend, Tomaso Monicelli, an Ostigliese scholar whose collaboration encouraged other noteworthy authors to sign up with Mondadori. 

The outbreak of World War One interrupted the growth of the company, although Mondadori struck on another profitable idea by publishing illustrated newspapers to entertain soldiers on the front line. 

After the end of hostilities, the business expanded rapidly, with new partners coming on board, bringing investment and resources that enabled Mondadori to move his headquarters to Milan, open a production centre in Verona and an administrative office in Rome. One such partner, a well-connected Milan industrialist called Senatore Borletti, enabled Mondadori to make valuable contacts inside the increasingly powerful Fascist party, which turned out to be vital when the Fascist government introduced strict controls in the education system.

It was Borletti who helped persuade D’Annunzio, the aristocratic writer, soldier and nationalist politician, to join Mondadori when he retired to his home on Lake Garda to devote his later years to writing poetry and plays.

Arnoldo Mondadori turned his business 
into Italy's biggest publishing company

In 1921, Mondadori acquired the rights to the popular Children’s Encyclopaedia but his ambitions were not limited to the education sector. Seeking to strengthen his relationship with the Fascist government, Mondadori commissioned Margherita Sarfatti, a well-known art critic, to write a biography of the Fascist leader, Benito Mussolini. Entitled Dux, it was a largely sympathetic work which met with the approval of the Duce himself and proved to be a best-seller.

This cosying up to the regime proved to be worthwhile when the decision was made in 1928 to require schools to teach from just one, state-sanctioned textbook. Soon, almost a third of these textbooks were being printed and distributed by Mondadori and in time he had a virtual monopoly.

Nonetheless, this shrinking of the market in school books required Mondadori to establish other business models.

Encouraged by Luigi Rusca, a translator and director of the company, who had seen the success of the genre in the United States, Mondadori moved into publishing crime fiction.  At first, it was foreign writers such as Raymond Chandler, Dashiell Hammett, Georges Simenon, Agatha Christie and Erle Stanley Gardner whose stories began to appear in Italian translation. Yet they were so successful, with 5,000 copies sold in the first month following the launch, that Italian writers began to take an interest in the genre and in 1931 the first truly Italian giallo - Alessandro Varaldo’s Il Sette Bello - was added to the series.

In 1935, the publishing house further diversified through an agreement with Walt Disney to publish children's magazines based on Disney comics characters, a deal which ran until 1988. Grazia magazine launched in 1938.

The present headquarters of Arnaldo Mondadore
Editore at Segrate, an eastern suburb of Milan

World War Two had severe consequences for the company, who had to move its headquarters to Verona after Milan was subjected to heavy allied bombing.  Mondadori and his family sought refuge in Switzerland.

After the war, the business shifted more and more towards magazine publishing, but books remained a large part of Mondadori’s success, particularly the Oscar Mondadori series, which was launched in 1965 with Hemingway’s A Farewell to Arms. In the same year, the number of people employed by the company, which stood at 335 in 1950, topped 3,000.

Arnoldo Mondadori died in 1971 at the age of 81, after which the control of the business passed to the younger of his two sons, Giorgio, who had been chairman at the time of his father’s death. Arnoldo was survived by his wife, Andreina.

Giorgio commissioned the Mondadori group’s impressive headquarters at Segrate on the outskirts of Milan but left the company in 1976 after his two sisters, Cristina and Mimma, merged their shares to acquire a controlling interest, putting Cristina’s husband, Mario Formenton, in charge.

Since 1991, Arnoldo Mondadori Editore has been controlled by Fininvest, the holding company established by the late Silvio Berlusconi. The former Italian prime minister’s daughter, Marina, has been chair since 2003.

The elegant parish church of Santissimo
Nome di Maria in Poggio Rusco

Travel tip:

Poggio Rusco, where Arnoldo Mondadori was born, is a town of around 6,500 inhabitants, to which visitors can experience the authentic culture and cuisine of the Oltrepò Mantovano area. Surrounded by fertile fields and canals, Poggio Rusco has an impressive 16th-century castle, an elegant parish church, and an ancient tower that overlooks the town. Local specialties include tortelli di zucca, the pumpkin-filled pasta, and salame mantovano, a typical cured meat. Poggio Rusco is well placed as a base from which to explore the nearby cities of Mantua, Verona, Ferrara, Bologna and Modena, which are all within an hour's drive.

The art nouveau Palazzina Mondadori in Ostiglia,
once the home of La Sociale print workshop

Travel tip:

Ostiglia, where Mondadori launched his business career in 1907, is a small town located along the ancient Via Claudia Augusta Padana, overlooking the Po River, in a strategic position once exploited by the Romans. The area around Ostiglia, which lies just under 35km (22 miles) southeast of Mantua, is popular with visitors for its network of nature trails, many of them in the Paludi di Ostiglia nature reserve, which is home to 175 bird species. There are also many cycle routes, including one that links Ostiglia with the city of Treviso in Veneto, which follows the path of the disused 120km (75 miles) Treviso-Ostiglia military railway line. The centre of Ostiglia is notable for its mediaeval towers and art nouveau houses, while the archaeological museum tells the town’s history from its days as the Roman trading post, Hostilia. The Roman historian Cornelius Nepote, who was born there, as was Ermanno, Marquis of Verona, who built the town’s castle. Mondadori's first printing house, La Sociale, can be visited as part of the art nouveau Palazzina Mondadori, which today houses Arnoldo Mondadori's personal and private library, consisting of about 1,000 volumes. The building is equipped with classrooms, multimedia and exhibition halls used to promote reading in conjunction with the Fondazione Mondadori.

Also on this day:

293: The death of San Giusto of Trieste

1418: The birth of builder and diarist Gaspare Nadi

1475: The death of condottiero Bartolomeo Colleoni

1893: The birth of car designer Battista ‘Pinin’ Farina

1906: The birth of film director Luchino Visconti

Home