16 January

NEW - Erasmo da Narni - condottiero

Soldier from poor origins became general commander of Venetian armies

One of the most famous condottieri of the Renaissance, Erasmo da Narni, who had a distinguished career as a military leader, died on this day in 1443 in Padua.  Known as Gattamelata, the honey-eyed cat, Erasmo has been immortalised by Donatello’s bronze equestrian statue of him in Piazza del Santo, one of Padua’s main squares.  Born in Narni in Umbria, Erasmo went from a humble household into a military life, serving in turn the rulers of the Papal States, Rome, Florence, and Venice. Condottieri were professional soldiers who were hired by city states to lead mercenary armies on the battlefield.  With his friend, Brandolino Brandolini, he worked for the Assisi lord, Cecchino Broglia, and later, serving under another condottiero, Braccio da Montone, lord of Perugia, he played his part in the conquests of Todi, Terni, Narni, Rieti, and Spoleto and helped win the Battle of Viterbo against Muzio Attendolo Sforza in 1419.  During the War of L’Aquila, Braccio’s army was defeated and the condottiero himself was killed, so Erasmo led the remaining troops into the service of Florence.  Later, Pope Martin V hired Erasmo to recapture the lands he had lost in the battles against Braccio da Montone.  Read more…

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Arturo Toscanini - conductor

Talented musician had unexpected career change

World famous orchestra conductor Arturo Toscanini died on this day in 1957.  He served as musical director of La Scala in Milan, the Metropolitan Opera in New York and the New York Philharmonic Orchestra.  Toscanini was a well-known musician in the late 19th and early 20th centuries, respected for his amazing musical ear and his photographic memory.  Towards the end of his career he became a household name as director of the NBC Symphony Orchestra because of the radio and television broadcasts and recordings he made.  Toscanini was born in Parma in 1867 and won a scholarship to his local music conservatory where he studied the cello.  He joined the orchestra of an opera company and while they were presenting Aida on tour in Rio de Janeiro the singers went on strike.  They were protesting against their conductor and demanded a substitute. They suggested Toscanini, who they were aware knew the whole opera from memory.  Although he had no previous conducting experience, he was eventually persuaded to take up the baton late in the evening. He led a performance of the long Verdi opera, entirely relying on his memory.  Read more…

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Count Vittorio Alfieri – playwright and poet

Romantic nobleman inspired the oppressed with his writing

Dramatist and poet Count Vittorio Alfieri was born on this day in 1749 in Asti in Piedmont.  He earned himself the title of ‘the precursor of the Risorgimento’ because the predominant theme of his poetry was the overthrow of tyranny and with his dramas he tried to encourage a national spirit in Italy. He has also been called ‘the founder of Italian tragedy.’  Alfieri was educated at the Military Academy of Turin but disliked military life and obtained leave to travel throughout Europe.  In France he was profoundly influenced by studying the writing of Voltaire, Rousseau and Montesquieu and in England he embarked on a doomed affair with an unsuitable woman.  When he returned to Italy in 1772 he settled in Turin and resigned his military commission.  Soon afterwards, he wrote a tragedy, Cleopatra, which was performed to great acclaim in 1775.  He decided to devote himself to literature and began a methodical study of the classics and of Italian poetry.  Since he expressed himself mainly in French, which was the language of the ruling classes in Turin, he went to Tuscany to familiarise himself with pure Italian.  Read more…

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Renzo Mongiardino - interior and set designer

Favourite of wealthy clients known as the ‘architect of illusion’

Lorenzo ‘Renzo’ Mongiardino, who became Italy’s leading classic interior designer and a creator of magnificent theatre and film sets, died in Milan on this day in 1998.  He was 81 years old and had never fully recovered from an operation the previous November to install a pacemaker.  Mongiardino, who was nominated for two Academy Awards for Best Art Direction during his career, worked on interior design for an international clientele that included the industrialist and art collector Baron Hans Heinrich Thyssen-Bornemisza, the business tycoons Aristotle Onassis and Gianni Agnelli, the former Russian prince Stanisław Albrecht Radziwiłł and his socialite wife Lee Radziwill, the fashion designer Gianni Versace, the Lebanese banker Edmond Safra, the Rothschild family and the Hearst family.  Nonetheless, he habitually rejected his reputation as the eminence grise of interior design. ''I'm a creator of ambiance, a scenic designer, an architect but not a decorator,'' he once said.  The only son of Giuseppe Mongiardino, a theatre impresario said to have introduced colour television to Italy, Mongiardino grew up in an 18th-century palazzo in Genoa.  Read more…

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Niccolò Piccinni – opera composer

Writer drawn into 18th century Paris rivalry

The composer Niccolò Piccinni, one of the most popular writers of opera in 18th century Europe, was born on this day in 1728 in Bari.  Piccinni, who lived mainly in Naples while he was in Italy, had the misfortune to be placed under house arrest for four years in his 60s, when he was accused of being a republican revolutionary.  He is primarily remembered, though, for having been invited to Paris at the height of his popularity to be drawn unwittingly into a battle between supporters of traditional opera, with its emphasis on catchy melodies and show-stopping arias, and those of the German composer Christoph Willibald Gluck, who favoured solemnly serious storytelling more akin to Greek tragedy.  Piccinni’s father was a musician but tried to discourage his son from following the same career. However, the Bishop of Bari, recognising Niccolò’s talent, arranged for him to attend the Conservatorio di Sant’Onofrio in Capuana in Naples.  He was a prolific writer. His first opera, a comedy entitled Le donne dispettose (The mischievous women) was staged at the Teatro dei Fiorentini in Naples in 1755.  Read more…

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Mario Tobino – poet, novelist and psychiatrist

Doctor was torn between literature and his patients

The author and poet who was also a practising psychiatrist, Mario Tobino, was born on this day in 1910 in Viareggio in Tuscany.  Tobino was a prolific writer whose works dealt with social and psychological themes. His novel, Il clandestino, inspired by his experiences fighting as a partisan to liberate Italy in 1944, won him the Premio Strega, the most prestigious Italian literary award.  After completing his degree in medicine in 1936, Tobino embarked on a career working in a mental hospital, treating people with mental disabilities.  He went to work as a doctor in Libya in 1940 but had to flee when war broke out in the country. His experiences were recorded in his book, Il deserto della Libia, which was published in 1952.  In 1953, his novel, Libere donne di Magliano, established him as an important Italian writer. In 1972, another novel, Per le antiche scale won the Premio Campiello, an annual Italian literary award. Both novels were inspired by his experiences as a director of a psychiatric hospital at Maggiano, a suburb of Lucca.  His novel Il manicomio di Pechino, published in 1990, also drew on his medical experiences.  Read more…

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Carlo Maria Viganò - controversial archbishop

Former papal ambassador who shocked Catholic Church

Carlo Maria Viganò, the controversial former Apostolic Nuncio to the United States who was twice at the centre of serious corruption allegations against the Vatican, was born on this day in 1941 in Varese, northern Italy.  Viganò, who had occupied one of the most powerful positions in the Vatican before Pope Benedict XVI set him to be his ambassador in Washington in 2011, was a key figure in the so-called Vatileaks scandal in 2012 when the Italian journalist Gianluigi Nuzzi published leaked documents that included letters from Viganò to Pope Benedict and to the Vatican secretary of state Cardinal Tarcisio Bertone complaining of corruption in the awarding of contracts.  The subsequent scandal resulted in the conviction of Benedict’s former butler, Paolo Gabriele, who was found guilty of theft by a Vatican court and handed an 18-month prison sentence.  Viganò’s 2011 allegations pale, however, alongside the extraordinary 11-page document he published seven years later, in which he claimed that high-ranking church officials were implicated in a cover-up surrounding sexual abuse allegations against former Cardinal Theodore McCarrick.  Read more…

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Book of the Day: Power and Imagination: City States in Renaissance Italy, by Lauro Martines

In Power and Imagination: City States in Renaissance Italy, noted historian Lauro Martines rethinks the evolution of the city-state in Renaissance Italy and recasts the conventional distinction between "society" and "culture." He traces the growth of commerce and the evolution of governments; he describes the attitudes, pleasures, and rituals of the ruling elite; and he seeks to understand the period's towering works of the imagination in literature, painting, city planning, and philosophy-not simply as the creations of individual artists, but as the formal expression of the ambitions and egos of those in power.

Lauro Martines is one of the world's foremost historians of the Italian Renaissance and early modern Europe. He is the author of nine books, most recently the critically acclaimed Fire in the City: Savonarola and the Struggle for Renaissance Florence and April Blood: Florence and the Plot Against the Medici. Born in Chicago, he was a professor of history at UCLA. He was married to the Irish novelist, Julia O'Faolain, who died in 2020.

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Erasmo da Narni - condottiero

Soldier from poor origins became general commander of Venetian armies

Erasmo da Narni made a 
living as a condottiero

One of the most famous condottieri of the Renaissance, Erasmo da Narni, who had a distinguished career as a military leader, died on this day in 1443 in Padua.

Known as Gattamelata, the honey-eyed cat, Erasmo has been immortalised by Donatello’s bronze equestrian statue of him in Piazza del Santo, one of Padua’s main squares.

Born in Narni in Umbria, Erasmo went from a humble household into a military life, serving in turn the rulers of the Papal States, Rome, Florence, and Venice. Condottieri were professional soldiers who were hired by city states to lead mercenary armies on the battlefield.

With his friend, Brandolino Brandolini, he worked for the Assisi lord, Cecchino Broglia, and later, serving under another condottiero, Braccio da Montone, lord of Perugia, he played his part in the conquests of Todi, Terni, Narni, Rieti, and Spoleto and helped win the Battle of Viterbo against Muzio Attendolo Sforza in 1419.

During the War of L’Aquila, Braccio’s army was defeated and the condottiero himself was killed, so Erasmo led the remaining troops into the service of Florence.

Later, Pope Martin V hired Erasmo to recapture the lands he had lost in the battles against Braccio da Montone. 

Erasmo was also hired by the Republic of Venice to fight against Filippo Mario Visconti of Milan. In the conflict, he came up against another condottiero, Niccolò Piccinino, who defeated him in a battle in 1434 in which Erasmo was wounded.

Braccio da Montone, who
fought with Erasmo

After successfully defending Brescia and Verona against the Visconti army, Erasmo was granted the title of General Commander of the Armies of the Republic of Venice. He was also made ruler of Padua in 1437. 

The following year, the Venetians lost Legnago, Soave and Verona, which led to criticism of Erasmo, but with the help of Francesco Sforza, he was able to re-enter Verona in 1439.

In 1440, while mustering a flotilla on Lake Garda, Erasmo suffered a cerebral haemorrhage. He never fully recovered from this illness and was unable to lead any further military campaigns. 

Erasmo died in 1443 and was buried in the Basilica di Sant’Antonio in Padua. Donatello’s statue of Gattamelata was later placed outside the front entrance of the church as a tribute to him.

Erasmo’s daughter, Polissena Romagnola, married Tiberto Brandolini, the son of his old friend and military comrade, Brandolino, and they had two sons, Sigismondo and Leonello. Sigismondo, Erasmo’s grandson, was later considered good enough to marry into an important family in Piacenza.

The hill town of Narni is said to be close to the
precise geographical centre of Italy

Travel tip:

Narni, where Erasmo was born, is a hill town in the region of Umbria that is close to the exact geographical centre of Italy and there is a stone in the town marking the precise spot. Erasmo’s birthplace is in Via Gattamelata, which has since been named after him, and there is now a plaque on the outside of the house. You can reach the birthplace from Via Garibaldi, or from the end of Vicolo degli Orti. Narni has retained its mediaeval appearance with stone buildings and narrow cobbled streets, but it is also famous for having the Ponte d’Augusto, one of the largest Roman bridges ever built. One arch of the bridge, which is still standing, is 30 metres (98 feet) high. The imaginary land of Narnia, featured in the works of author C S Lewis, is named after Narni, which was a place name he came across in an atlas that he looked at when he was a child.  

Donatello's bronze statue of Erasmo da Narni as
he might have appeared on the battlefield

Travel tip:

Donatello’s bronze equestrian statue of Gattamelata is to the left of the Basilica di Sant’Antonio in Padua as you approach the church from the direction of Via del Santo. The statue was completed in 1453 and is believed to be the earliest Renaissance equestrian statue that still survives. It became a precedent for many later sculptures honouring military heroes. The soldier and his horse are both portrayed in life size by Donatello, instead of being larger than life as with previous, classical equestrian statues. Donatello had been commissioned by the family to create a monument in memory of the great Commander of the Armies of the Venetian Republic and the statue is mounted on a pedestal that resembles a sepulchre. Gattamelata appears in the style of a Roman emperor astride his horse. His head is uncovered and the expression on his face shows his wonderful fighting spirit. 

Also on this day:

1728: The birth of opera composer Niccolò Piccinni

1749: The birth of playwright and poet Count Vittorio Alfieri

1910: The birth of poet and psychiatrist Mario Tobino

1941: The birth of controversial archbishop Carlo Maria Viganò

1957: The death of conductor Arturo Toscanini

1998: The death of interior and set designer Renzo Mongiardino

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15 January

Giambattista De Curtis – songwriter and artist

Talented Neapolitan became captivated with the beauty of Sorrento

Writer, painter and sculptor Giambattista De Curtis died on this day in 1926 in Naples.  A talented poet and playwright, he also wrote the lyrics for many popular songs.  He is perhaps best known for the song Torna a Surriento, although the English words that have now become famous differ from the original verses for the song that he wrote in Neapolitan dialect.  De Curtis is believed to have written the words for Torna a Surriento while on the terrace of the Imperial Hotel Tramontano in 1902, gazing out at the sea whose beauty he was praising.  De Curtis lived for weeks at a time in the hotel and painted frescoes and canvases to decorate the walls for the owner, Guglielmo Tramontano, who was also Mayor of Sorrento at the time.  One theory is that De Curtis was asked to write the song to mark the stay at the hotel of Italian Prime Minister Guiseppe Zanardelli.  But another school of thought is that he had already written the words to accompany the beautiful music written by his brother, Ernesto, a few years earlier and that he revived it for the occasion.  Torna a Surriento has often been performed and recorded with its original words, sung by such great performers as Giuseppe Di Stefano and Luciano Pavarotti.  Read more…

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Gigi Radice - football coach

Former Milan player steered Torino to only title in 73 years

Luigi 'Gigi' Radice, the only coach to have won the Italian football championship with Torino in the 73 years that have elapsed since the Superga plane crash wiped out the greatest of all Torino teams, was born on this day in 1935 in Cesano Maderno, near Monza, some 24km (15 miles) north of Milan.  An attacking full-back with AC Milan, where he won the Scudetto three times and was a member of the team that won the 1962-63 European Cup, Radice made five appearances for Italy, including two at the 1962 World Cup finals in Chile.  He switched to coaching in 1965 after a serious knee injury ended his playing career prematurely and achieved immediate success with his local club, Monza, whom he guided to promotion as champions in Serie C.  After leading Cesena to promotion to Serie A for the first time in the Emilia-Romagna club's history in 1972-73 Radice had spells with Fiorentina and Cagliari before Torino owner Orfeo Pianelli hired him in 1975.    Torino had finished third in 1971-72 and in the top six in each of the following three seasons but were not close to breaking the dominance of city rivals Juventus.  Read more…

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Giorgia Meloni - politician

Italy’s first female prime minister 

Politician Giorgia Meloni, who was elected as Italy’s first female prime minister in October 2022, was born on this day in 1977 in Rome.  Meloni, head of the Fratelli d’Italia party of which she is a co-founder, is a controversial figure in that her political roots are in the Italian Social Movement (MSI), the party formed by supporters of Fascist dictator Benito Mussolini after World War Two. In the past, she has described Mussolini as a “good politician” but one who “made mistakes”.  Yet she rejects accusations that Fratelli d’Italia - Brothers of Italy - is a far-right party, despite adopting the fascist slogan ‘God, family, fatherland’ and incorporating the tricolore flame from the MSI logo within FdI’s own branding.  Meloni came from a fractured family background. Her Sardinian father, Francesco, left her Sicilian mother, Anna, when she was a year old and she and her older sister, Arianna, were brought up largely by her mother in the working class Garbatella area of Rome.  She studied languages at the Istituto Amerigo Vespucci, a high school about 50 minutes across Rome from where she lived.  Read more…

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Paolo Sarpi – writer and statesman

Patriotic Venetian who the Pope wanted dead

Historian, scientist, writer and statesman Paolo Sarpi died on this day in 1623 in Venice.  He had survived an assassination attack 16 years before and was living in seclusion, still preparing state papers on behalf of Venice, writing, and carrying out scientific studies.  The day before his death he had dictated three replies to questions about state affairs of the Venetian Republic.  He had been born Pietro Sarpi in 1552 in Venice. His father died while he was still a child and he was educated by his uncle, who was a school teacher, and then by a monk in the Augustinian Servite order.  He entered the Servite order himself at the age of 13, assuming the name of Fra Paolo. After going into a monastery in Mantua, he was invited to be court theologian to Duke Guglielmo Gonzaga.  He then went to Milan, where he was an adviser to Charles Borromeo, the archbishop of Milan, before being transferred back to Venice to be professor of philosophy at the Servite convent.  At the age of 27, Sarpi was sent to Rome, where he interacted with three successive popes. He then returned to Venice, where he spent 17 years studying.  Read more…

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Paolo Vaccari - rugby player

Italy’s second all-time highest try scorer

The rugby player Paolo Vaccari, who scored 22 tries for the Italian national team in a 64-cap career, was born on this day in 1971 in Calvisano, a town in Lombardy about 30km (19 miles) southeast of Brescia.  A versatile back equally adept at wing, centre or full-back, Vaccari was regarded as a strong defender and an intelligent and technically-sound back who frequently created scoring opportunities for players around him.  Although he was good enough to be selected for the renowned Barbarians invitational XV against Leicester Tigers in 1998, he played all his domestic rugby in Italy, enjoying great success.  He won the double of Italian Championship and Cup with Milan Rugby in 1994-95 and was a title-winner for the second time with his home club Calvisano 10 years later, during a run in which Calvisano reached the Championship final six years in a row, from 2001-06.  Vaccari had won his second Italian Cup medal with Calvisano in 2003-04.  In international rugby, his proudest moment was undoubtedly scoring Italy’s fourth try in their historic 40-32 victory over reigning Five Nations champions France in the final of the FIRA Cup in Grenoble in 1997.  Read more…

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Book of the Day: The Rough Guide to Naples, Pompeii & the Amalfi Coast

This practical travel guide to Naples, Pompeii & the Amalfi Coast features detailed factual travel tips and points-of-interest structured lists of all iconic must-see sights as well as some off-the-beaten-track treasures. Our itinerary suggestions and expert author picks of things to see and do will make it a perfect companion both, ahead of your trip and on the ground. This Naples, Pompeii & the Amalfi Coast guide book is packed full of details on how to get there and around, pre-departure information and top time-saving tips, including a visual list of things not to miss. Our colour-coded maps make Naples, Pompeii & the Amalfi Coast easier to navigate while you're there. This guide book to Naples, Pompeii & the Amalfi Coast has been fully updated post-Covid-19 and it comes with a free eBook.  The Rough Guide to Naples, Pompeii & the Amalfi Coast covers: Naples; the Campi Flegrei; Pompeii and South of Naples; Sorrento and its peninsula; The Islands; North of Naples; the Amalfi Coast.

Rough Guides is a leading travel publisher known for its accurate, up-to-date content and authoritative contemporary writing. Rough Guides cover more than 120 destinations around the globe, producing an ever-growing series of ebooks and a range of reference titles, with an award-winning website.

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14 January

NEW - Leonardo Servadio - entrepreneur 

Tailor from Perugia whose Ellesse brand found global success

The tailor and businessman Leonardo Servadio, who founded the Italian sportswear company Ellesse, was born on this day in 1925 in Perugia.  Ellesse - the name is taken from Servadio’s initials as they are spelled in the Italian alphabet, elle and esse - was a groundbreaker in its field, the first manufacturer to display its brand name on the outside of a garment. Under Leonardo’s management, it grew to become one of the best known names in sportswear, particularly in the worlds of tennis and skiing, and acquired a glamorous image that enabled it to expand successfully into the  leisurewear market.  Now owned by the Pentland Group, a British company with a large portfolio of sportswear brands, at its peak Ellesse sponsored tennis stars such as Chris Evert and Boris Becker, the skier Alberto Tomba and the racing driver Alain Prost, as well as the New York Cosmos football team.  Leonardo, whose parents owned a textile business in Perugia, became interested in making clothes as a young man. He learned tailoring skills at the age of 14 so that he could work in the family shop.  In 1959, after 20 years working for his father, he struck out on his own. Read more…

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Giulio Andreotti - political survivor

Christian Democrat spent 45 years in government

Giulio Andreotti, who was Italy's most powerful politician for a period lasting almost half a century,  was born on this day in 1919 in Rome.  He was a member of almost every Italian government from 1947 until 1992, leading seven of them.  He would have certainly gone on to be president were it not for the scandals in which he became embroiled in the 1990s, when his Christian Democrat party collapsed as a result of the mani pulite - clean hands - bribery investigations.  Andreotti himself was accused of an historic association with the Mafia and of commissioning the murder of a journalist, although he was acquitted of the latter charge on appeal.  The youngest of three children, Andreotti was brought up in difficult circumstances by his mother after his father, who had taught at a junior school in Segni, about 60km (37 miles) south-east of the capital in Lazio, had died when he was only two years old.  In contrast with the unassuming, mild-mannered persona for which he became known as an adult, the young Andreotti had a fiery temper.  On one occasion, in church, he attacked another altar boy, stubbing out a lit taper in his eye after feeling he had been ridiculed.  Read more…

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Alberico Gentili – international lawyer

Academic gave the world its first system of jurisprudence

Alberico Gentili, who is regarded as one of the founders of the science of international law, was born on this day in 1552 in San Ginesio in the province of Macerata in Marche.  He was the first European academic to separate secular law from Roman Catholic theology and canon law and the earliest to write about public international law.  He became Regius Professor of Civil Law at the University of Oxford in England and taught there for 21 years.  Gentili graduated as a doctor of civil law in 1572 from the University of Perugia but was exiled from Italy in 1579 and eventually went to live in England because he became a Protestant.  He taught at Oxford from 1581 until his death in 1608 and became well-known for his lectures on Roman law and his writing on legal topics.  In 1588 Gentili published De jure belli commentatio prima - First Commentary on the Law of War. This was revised in 1598 to become Three Books on the Law of War, which contained a comprehensive discussion on the laws of war and treaties.  Gentili believed international law should comprise the actual practices of civilised nations, tempered by moral, but not specifically religious, considerations.  Read more…

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Nina Ricci – designer

Creative flair of Italian-born founder of famous fashion house

The prestigious fashion designer Nina Ricci was born Maria Nielli in Turin on this day in 1883.  Her designs enabled her to build a reputation for graceful, feminine clothes. Ricci was a near-contemporary of Gabrielle "Coco" Chanel but in many ways they were polar opposites in that Ricci was neither a public personality nor a headline‐making designer.  Maria moved with her family to live in Florence at the age of five and then went to live with them in France when she was 12.  Her interest in fashion had begun in childhood, when she would dress her dolls. At the age of 13, having acquired the nickname Nina, she began working as a dressmaker’s apprentice.  She continued working in fashion, eventually joining the house of Raffin as a designer.  In 1904 she married an Italian jeweller named Luigi Ricci and they later had a son, Robert.  The house of Nina Ricci was founded in Paris in 1932. Nina became famous for her romantic, feminine, creations, which she created with the help of "live" models rather than mannequins. Her son, Robert, later joined her in the venture, helping her manage the business side. She was one of the first Paris designers to produce versions of her creations to sell through her boutique at prices that made them more accessible to ordinary women.  Read more…

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Franchino Gaffurio – composer

Musician whose name has lived on for centuries in Milan

Renaissance composer Franchino Gaffurio was born on this day in 1451 in Lodi, a city in Lombardy some 40km (25 miles) southeast of Milan.  He was to become a friend of Leonardo da Vinci later in life and may have been the person depicted in Leonardo’s famous painting, Portrait of a Musician.  The oil on wood painting, which Da Vinci is thought to have completed in around 1490, is housed in the Biblioteca Ambrosiana in Milan. Gaffurio was born into an aristocratic family, who sent him to a Benedictine monastery, where he acquired musical training.  He later became a priest and lived in Mantua and Verona before settling in Milan, where he became maestro di cappella (choirmaster) at the Duomo in 1484. He was to retain the post for the rest of his life.  Gaffurio was one of Italy’s most famous musicians in the late 15th and early 16th centuries and as such met composers from all over Europe while working in Milan and wrote books of instruction for young composers.  One of his most famous comments was that the tactus, the tempo of a semibreve, is equal to the pulse of a man who is breathing quietly, at about 72 beats per minute.  Read more…

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Luca Longhi - artist

‘Quiet’ painter trained his children to follow in his footsteps

Luca Longhi, a portrait painter also known for his beautiful religious paintings who was working during the late Renaissance and Mannerist periods, was born on this day in 1507 in Ravenna in Emilia-Romagna.  He was the father of the painters Francesco Longhi and Barbara Longhi, who were both trained by him and worked in his workshop.  Little is known about Luca Longhi’s own artistic training, but it is thought he probably attended the Ravenna workshops of local artists Francesco Zaganelli and his brother, Bernardino Zaganelli.  The painter and art historian Giorgio Vasari visited Ravenna in 1548 and wrote about "Master Luca de Longhi" in his book, The Lives of the Artists. He says: “Luca de Longhi is a man of good nature, quiet and (a) scholar (who) has done in his homeland Ravenna, and outside, many beautiful oil pictures and portraits. He has done and still works with patience and study.”  Longhi painted the portraits of many famous and important people of his time, including Giovanni Guidiccione, Bishop of Fossombrone; Giulio della Rovere, Cardinal of Urbino; Alessandro Sforza, Cardinal legate of Romagna; and Cristoforo Boncompagni, Archbishop of Ravenna.  Read more…

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Book of the Day: Brand Success: How the World's Top 100 Brands Thrive and Survive, by Matt Haig

Brand success = business success. A simple equation, but as no two brands are the same, identifying what those winning qualities are is not easy. And given that the whole point of branding is to create a distinct identity, its absurd to look for a single magic formula.  Following the success of his last book (the acclaimed Brand Failures: The truth about the 100 biggest branding failures of all time), Matt Haig has now set himself the controversial task of identifying the worlds top 100 brands. But there are hundreds of successful brands, so what influenced the authors choice? He applied a range of criteria: not simply financial success but longevity, technological advancement, new product development, workplace revolution, mass communication, and other seismic global achievements. The brands are also usefully grouped into 17 categories such as Innovation brands, Status brands, Emotion brands and so on.  The result is the most comprehensive, entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo, Beckham to Wrigley, Coca-Cola to Volkswagen, were guided through a gallery of the worlds best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique.  With comment from brand managers, psychologists, academics, and other experts, Brand Success - first published as Brand Royalty -  is a great resource for brand managers, marketers and students around the world. 

Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. Acclaimed for his no-nonsense style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including Brand Failures, Mobile Marketing, E-PR: The Essential Guide to Public Relations on the Internet and The Sunday Times Guide to E-Business Essentials and E-Mail Essentials.

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