16 June

NEW - Achille Lauro - shipping magnate and politician

Businessman once dubbed the ‘Neapolitan Onassis’

The businessman and politician Achille Lauro, who at his peak controlled the largest private shipping fleet in the Mediterranean and whose achievements as Mayor of Naples included building the San Paolo football stadium and the city’s main railway station, was born on this day in 1887 in Piano di Sorrento in Campania.  Lauro inherited a small number of ships from his father, Gioacchino, but lost them at the start of the First World War, when they were requisitioned by the government. When the conflict ended he had no money but managed to launch another fleet by creating a company that was essentially owned by its employees, who invested their savings in return for a share of the profits and a guarantee of employment.  Within little more than a decade, Flotta Lauro consisted of 21 vessels. Lauro's business plan avoided the union problems that were prevalent in the 1920s as his staff concentrated on making the business profitable, knowing that they would benefit too.  The company became renowned both for reliable service and punctuality and grew rapidly. By the 1930s Lauro owned the largest private fleet in the Mediterranean basin.  Read more…

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Giacomo Agostini - world motorcycle champion

Brescia-born rider enjoyed record-breaking career 

Giacomo Agostini, 15 times Grand Prix world motorcycling champion, was born on this day in 1942 in Brescia. Agostini moved with his family to the lakeside town of Lovere, which overlooks the picturesque Lago d'Iseo, when he was 13.   Riding for the Italian MV Agusta team, Agostini won the 500cc class seven times in a row from 1966 to 1972 and the 350cc class seven times in succession from 1968 to 1974, adding a further 500cc title on a Yamaha in 1975.  His total of 122 Grand Prix wins from 1965 to 1976 is the highest by any rider in the history of the sport. Agostini, considered perhaps the greatest motorcycle racer of all time, was at the peak of his powers between 1967 and 1970.  In 1967, he won an epic duel with his former MV Agusta teammate, Britain's Mike Hailwood, who was riding for Honda.  They were tied on five race wins each going into the final GP of the season in Canada, where Hailwood won, with his rival second.  That meant they were tied on points and wins, but Agostini had a greater number of second place finishes and so he was crowned champion.  For the next three seasons, after Hailwood left motorcycle racing to race cars, Agostini dominated.  Read more…

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Pietro Bracci - sculptor

Artist best known for Oceanus statue at Trevi Fountain

The sculptor Pietro Bracci, who left his mark on the architectural landscape of Rome with the colossal six-metre high statue Oceanus that towers over the Trevi Fountain, was born on this day in 1700 in Rome.  The monumental figure is shown standing on a chariot, in the form of a shell, pulled by two winged horses flanked by two tritons. Bracci worked from sketches by Giovanni Battista Maini, who died before he could execute the project.  He also completed work on the fountain itself, built in front of Luigi Vanvitelli’s Palazzo Poli. This was started by Bracci’s close friend Nicola Salvi, who had been commissioned by Pope Clement XII to realize plans drawn up by Gian Lorenzo Bernini that had been shelved in the previous century. Salvi died in 1751, before he could complete the work. Giuseppe Pannini was also involved for a while before Bracci took over in 1761.  The work confirmed Bracci as a major talent of his time in the field of sculpture, one of the greatest of the late Baroque period, continuing in the tradition established by Bernini in the previous century that gave the city of Rome so many wonderful monuments.  Read more…

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Mario Rigoni Stern – author

Brave soldier became a bestselling novelist

The novelist Mario Rigoni Stern, who was a veteran of World War II, died on this day in 2008 in Asiago in the Veneto region.  His first novel, Il sergente della neve - The Sergeant in the snow - was published in 1953. It drew upon his experiences as a sergeant major in the Alpine corps during the disastrous retreat from Russia in the Second World War. It became a best seller and was translated into English and Spanish.  Rigoni Stern had been a sergeant commanding a platoon in Mussolini’s army in the Soviet Union during the retreat of the Italians in the winter of 1942.  His book was inspired by how he succeeded in leading 70 survivors on foot from the Ukraine into what was then White Russia - now part of Belarus - and back to Italy.  It won the Viareggio Prize for best debut novel and went on to sell more than a million copies.  At the time the author said it was not written to claim a role for him as a hero, but as a tribute to his fellow soldiers and the ordinary Russians who gave them shelter.  Rigoni Stern was born in Asiago in the Veneto and became a cadet at the military academy at Aosta in 1938.   Read more…


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Achille Lauro - shipping magnate and politician

Businessman once dubbed the ‘Neapolitan Onassis’

Achille Lauro at the San Paolo Stadium in
Naples, which he had built

The businessman and politician Achille Lauro, who at his peak controlled the largest private shipping fleet in the Mediterranean and whose achievements as Mayor of Naples included building the San Paolo football stadium and the city’s main railway station, was born on this day in 1887 in Piano di Sorrento in Campania.

Lauro inherited a small number of ships from his father, Gioacchino, but lost them at the start of the First World War, when they were requisitioned by the government. When the conflict ended he had no money but managed to launch another fleet by creating a company that was essentially owned by its employees, who invested their savings in return for a share of the profits and a guarantee of employment.

Within little more than a decade, Flotta Lauro consisted of 21 vessels. Lauro's business plan avoided the union problems that were prevalent in the 1920s as his staff concentrated on making the business profitable, knowing that they would benefit too.

The company became renowned both for reliable service and punctuality and grew rapidly. By the 1930s Lauro owned the largest private fleet in the Mediterranean basin.

By the time Italy entered the Second World War, he was operating 57 ships. Again, his entire fleet was requisitioned by the state, but as a member of the Fascist party since 1933 Lauro was fully supportive of Mussolini, who compensated him by giving him 50 per cent of all Naples newspapers, which had previously been state controlled.

Lauro was elected Mayor of Naples
in 1952 by a landslide margin

His support for the Fascists became known to the Allies and when Italy surrendered in 1943 he was arrested as a collaborator and spent 22 months in jail. Ultimately he was cleared of any criminal activity and allowed to resume his business, albeit with a fleet reduced to just five boats. Ever the astute operator, however, he snapped up passenger vessels being sold off by American companies and capitalised on the mass migration of Italians to South America and Australia.

By the early 1950s, the Lauro line’s complement of ships was already back up to 50, re-establishing his position as the Mediterranean’s biggest shipping company.  Known often as 'Il Comandante', he was also dubbed 'the Neapolitan Onassis' after the Greek shipping magnate.

Lauro entered politics in 1952 when he stood for Mayor of Naples as a member of the Monarchist National Party, a political group that had continued to win support despite the nation’s vote to disband the royal family and become a republic after World War II.

He won a landslide victory, after which he presided over a massive building programme in Naples that included the construction of the Stadio San Paolo football stadium in Fuorigrotta as a new home for the city’s football club and a new railway station for the city at Piazza Garibaldi.  The city also saw multiple apartment blocks spring up.

Lauro moved into national politics after he had been ousted as Naples mayor in 1958 and was elected first as a deputy and then a senator in the Italian parliament.

The MS Surriento was an ex-US Marines transport
ship that Lauro turned into a passenger liner

In the meantime, his business continued to progress. In 1973, he took back control of Flotta Lauro from his sons, who had managed it while he concentrated on politics but not, in his opinion, particularly well. He bought two giant oil tankers, the Coraggio and the Volere, and developed his media interests by moving into television, opening Canale 21, a Naples-based broadcaster that was the first privately-owned television channel in Europe.

Blue-eyed, handsome and always well dressed, Lauro had a reputation for womanising, having been sent away to sea by his father at the age of 14 after a dalliance with one of the family’s maids. His first wife, Angelina, who bore him three children, shared his affections with his mistress, Jolanda, who was mother to another son. After Angelina's death, Lauro, then 83, married Eliana Merolla, a beautiful young actress 50 years his junior.

The international oil crisis eventually caused Flotta Lauro to go into decline, plunging the company into deep financial difficulty.  In his efforts to shore up the business, Lauro sold scores of business and personal assets, including his house in the heart of Naples, his luxurious villa on the Sorrento peninsula, plus much of his collection of paintings, silverware, Capo di Monte porcelain and antique furniture, including a billiard table said to have belonged to Admiral Nelson.

When Lauro died, aged 95, in November 1982, the fleet was broken up and sold.

His popularity was such that thousands of Neapolitans turned out for his funeral. In Sorrento, a square was named after him.

Three years after his death, the name Achille Lauro became known to a wider audience in unfortunate circumstances after the MS Achille Lauro, a passenger liner registered in Rotterdam, was hijacked by members of the Palestine Liberation Front off the coast of Egypt.

The bathing area at Piano di Sorrento, the viillage where
Achille Lauro was born on this day in 1887

Travel tip:

Piano di Sorrento is a fishing village that forms part of what might be termed ‘greater Sorrento’, along with Meta, Sant'Agnello, Vico Equense. The Victorian poet Robert Browning is said to have stayed in the area and mentions the countryside of Piano and other localities of the Sorrentine peninsula in the poem "The Englishman in Italy".  Piano di Sorrento’s prosperity increased, and the supply of power and water to homes was improved, after the creation of a railway tunnel between Vico Equense and Castellammare di Stabia.  This also shifted the area’s economic base from fishing, agriculture and boat-building towards tourism.

Sorrento enjoys a spectacular cliff-top setting overlooking
the beautiful Bay of Naples

Travel tip:

Sorrento is a beautiful cliff-top town overlooking the Bay of Naples with wonderful views of the volcano Vesuvius and the islands of Capri, Ischia and Procida in the distance.  Known by Italians as La Gentile, Sorrento has a mild climate and excellent tourist amenities, making it one of southern Italy’s most popular holiday destinations.  The historic centre has a wealth of elegant architecture from the late 19th and early 20th centuries, with some Greek, Roman and medieval structures still preserved as a reminder of historical roots that go back to 600BC. Modern Sorrento has many fine hotels and excellent restaurants, plus shops selling locally-made ceramics, lacework and marquetry and the speciality liqueur limoncello.

Also on this day:

1700: The birth of sculptor Pietro Bracci, creator of the Oceanus statue at the Trevi Fountain

1942: The birth of world motorcycle champion Giacomo Agostini

2008: The birth of novelist Mario Rigoni Stern


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15 June

Carlo Cattaneo - philosopher and writer

Intellectual who became a key figure in Milan uprising

Carlo Cattaneo, the philosopher and political writer who emerged as a leader in the so-called Five Days of Milan, the 1848 rebellion against the harsh rule of Austria, was born on this day in 1801 in Milan.  An influential figure in academic and intellectual circles in Milan, whose ideas helped shape the Risorgimento, Cattaneo was fundamentally against violence as a means to achieve change.  Yet when large-scale rioting broke out in the city in March 1848 he joined other intellectuals bringing organisation to the insurrection and succeeded in driving out Austrian’s occupying army, at least temporarily.  The uprising happened against a backcloth of social reform in other parts of the peninsula, in Rome and further south in Salerno, Naples and Sicily.  By contrast, the Austrians, who ruled most of northern Italy, sought to strengthen their grip by imposing harsh tax increases on the citizens and sent out tax collectors, supported by the army, to ensure that everybody paid.  Cattaneo, who published his philosophical and political ideas in a journal entitled Il Politecnico, considered negotiation was the best way to represent the grievances of Milanese citizens.  Read more…

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Lisa del Giocondo – the Mona Lisa

Florentine wife and mother who became a global icon

Merchant’s wife Lisa del Giocondo, who has been identified as the model for the Mona Lisa, was born on this day in 1479 in Florence.  Her enigmatic beauty was immortalised by Leonardo da Vinci in the early part of the 16th century when he painted her portrait, a major work of art known as the Mona Lisa, which is now in the Louvre in Paris.  The painting, sometimes known as La Gioconda, has become a global icon that has been used in other works of art, illustrations and advertising.  The face of the Mona Lisa belongs to a woman who was born as Lisa Gherardini into a well-off Tuscan family. When she was still in her teens she was married to Francesco di Bartolomeo di Zanobi del Giocondo, a successful cloth and silk merchant who was much older than her. They had five children together.   In 1503, when the couple were living in the Via della Stufa, it is thought Leonardo da Vinci started work on her portrait.  Francesco later became an official in Florence and is believed to have had connections with the Medici family.  In June 1537 he made provision for Lisa in his will, referring to the ‘affection and love of the testator towards Mona Lisa, his beloved wife.’  Read more…

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Hugo Pratt – comic book creator

Talented writer and artist travelled widely

The creator of the comic book character, Corto Maltese, was born Hugo Eugenio Pratt on this day in 1927 in Rimini.  Pratt became a famous comic book writer and artist and was renowned for combining strong storytelling with extensive historical research.  His most famous character, Corto Maltese, came into being when he started a magazine with Florenzo Ivaldi.  Pratt spent most of his childhood in Venice with his parents, Rolando Pratt and Evelina Genero. His paternal grandfather, Joseph Pratt, was English and Hugo Pratt was related to the actor, Boris Karloff, who was born William Henry Pratt.  Hugo Pratt moved to Ethiopia with his mother in the late 1930s to join his father, who was working there following the conquest of the country by Benito Mussolini.  Pratt’s father was later captured by British troops and died from disease while he was a prisoner of war.  Pratt and his mother were interned in a prison camp where he would regularly buy comics from the guards.  After the war, Pratt returned to Venice where he organised entertainment for the Allied troops. He later joined what became known as ‘the Venice group’ with other Italian cartoonists, including Alberto Ongaro and Mario Faustinelli.  Read more…


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14 June

Salvatore Quasimodo - Nobel Prize winner

Civil engineer wrote poetry in his spare time

Salvatore Quasimodo, who was one of six Italians to have won a Nobel Prize in Literature, died on this day in 1968 in Naples.  The former civil engineer, who was working for the Italian government in Reggio Calabria when he published his first collection of poems and won the coveted and historic Nobel Prize in 1959, suffered a cerebral haemorrhage in Amalfi, in Campania, where he had gone to preside over a poetry prize.  He was taken by car to Naples but died in hospital a few hours later, at the age of 66.  He had suffered a heart attack previously during a visit to the Soviet Union.  The committee of the Swedish Academy, who meet to decide each year’s Nobel laureates, cited Quasimodo’s “lyrical poetics, which with ardent classicism expresses the tragic experiences of the life of our times". The formative experiences that shaped his literary life began when he was a child when his father, a station master in Modica, the small city in the province of Ragusa in Sicily, where Salvatore was born in 1901, was transferred in 1909 to Messina, to supervise the reorganisation of train services in the wake of the devastating earthquake of December 1908.  Read more…

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Giacomo Leopardi – poet and philosopher

The tragic life of a brilliant Italian writer

One of Italy’s greatest 19th century writers, Giacomo Leopardi, died on this day in 1837 in Naples.  A brilliant scholar and philosopher, Leopardi led an unhappy life in Recanati in the Papal States, blighted by poor health, but he left as a legacy his superb lyric poetry.  By the age of 16, Leopardi had independently mastered Greek, Latin and several modern languages and had translated many classical works. He had also written some poems, tragedies and scholarly commentaries.  He had been born deformed and excessive study made his health worse. He became blind in one eye and developed a cerebrospinal condition that was to cause him problems for the rest of his life.  He was forced to suspend his studies and, saddened by an apparent lack of concern from his parents, he poured out his feelings in poems such as the visionary work, Appressamento della morte - Approach of Death - written in 1816 in terza rima, in imitation of Petrarch and Dante.  His frustrated love for his married cousin, and the death from consumption of the young daughter of his father’s coachman, only deepened his despair. The death of the young girl inspired perhaps his greatest lyric poem, A Silvia.  Read more…

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Battle of Marengo

Napoleon works up an appetite driving out the Austrians

Napoleon was victorious in battle against the Austrians on this day in 1800 in an area near the village of Marengo, about five kilometres south of Alessandria in Piedmont.  A chicken dish named after the battle, Pollo alla Marengo, keeps the event alive by continuing to appear on restaurant menus and in cookery books.  It was an important victory for Napoleon, who effectively drove the Austrians out of Italy by forcing them to retreat.  Initially French forces had been overpowered by the Austrians and had been pushed back a few miles. The Austrians thought they had won and retired to Alessandria.  But the French received reinforcements and launched a surprise counter-attack, forcing the Austrians to retreat and to have to subsequently sign an armistice.  This sealed a political victory for Napoleon and helped him secure his grip on power.  There are various stories about the origin of the chicken dish named after the battle. Some say Napoleon ate it after his victory, while others say a restaurant chef in Paris invented it and named it after the battle in Napoleon’s honour.  There is also a story that Napoleon refused to eat before the battle but eventually came off the field with a ferocious hunger.  Read more…


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13 June

Pope's would-be killer pardoned

Turkish gunman 'freed' but immediately detained

Carlo Azeglio Ciampi, Italy’s president, signed the order granting an official pardon to Pope John Paul II’s would-be assassin, Mehmet Ali Agca, on this day in 2000.  The Turkish gunman had spent 19 years in jail after wounding the pontiff in St Peter’s Square in Rome in May 1981 but John Paul II, who had forgiven Agca from his hospital bed and visited him in prison in 1983, had been pressing the Italian government to show clemency and allow him to return to Turkey.  However, at the same time as granting him his freedom under the Italian judicial system, Ciampi also signed Agca’s extradition papers at the request of the Turkish authorities, who required him to serve the outstanding nine years of a 10-year jail sentence after being convicted in his absence of the murder of a Turkish journalist in 1978.  He was handed over to Turkish police, who escorted him onto a military flight to Istanbul airport on Tuesday night.  At the time, a Vatican statement described the Pope as "very happy" about the pardon and said that John Paul II’s satisfaction was all the greater for the pardon being carried out during the Roman Catholic Church's Holy Year.  Read more…

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Giovanni Antonio Magini – astronomer and cartographer

Scientist laboured to produce a comprehensive atlas of Italy

Giovanni Antonio Magini, who dedicated his life to producing a detailed atlas of Italy, was born on this day in 1555 in Padua.  He also devised his own planetary theory consisting of 11 rotating spheres and invented calculating devices to help him work on the geometry of the sphere.  Magini was born in Padua and went to study philosophy in Bologna, receiving his doctorate in 1579. He then dedicated himself to astronomy and in 1582 wrote his Ephemerides coelestium motuum, a major treatise on the subject, which was translated into Italian the following year.  In 1588 Magini joined in the competition for the chair of mathematics at Bologna University and was chosen over Galileo because he was older and had more moderate views. He held the position for the rest of his life.  But his greatest achievement was the preparation of Italia, or the Atlante geografico d’Italia, which was printed posthumously by Magini’s son in 1620.  Although Italy as a state has existed only since 1861, the name Italia, referring to the southern part of the peninsula, may go back to the ancient Greeks. It appeared on coins thought to have been produced in the 1st century BC.  Read more…

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Saint Anthony of Padua

Pilgrims honour the saint famous for his miracles

The feast of Saint Anthony of Padua (Sant’Antonio da Padova) is celebrated today.  In normal circumstances, thousands of people would visit the northern Italian city and special services would be held in the Basilica di Sant’Antonio before a statue of the saint was carried through the streets of Padua.  Pilgrims from all over the world visit the Basilica, to see the saint’s tomb and relics.  Anthony was born in Portugal where he became a Catholic priest and a friar of the Franciscan order. He died on 13 June, 1231 in Padova and was declared a saint by the Vatican a year after his death, which is considered a remarkably short space of time.  Anthony is one of the most loved of all the saints and his name is regularly invoked by Italians to help them recover lost items.  It is estimated that about five million pilgrims visit the Basilica every year in order to file past and touch the tomb of the Franciscan monk, who became famous for his miracles, particularly relating to lost people or things.  The magnificent basilica in Piazza del Santo is an architectural masterpiece created between the 13th and 14th centuries, later enriched with works of art by masters such as Titian, Tiepolo and the sculptor Donatello.  Read more…


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12 June

NEW - Edda “Edy” Campagnoli - model, TV star and businesswoman

Glamorous blonde who married top footballer

The model, television star and later businesswoman Edda “Edy” Campagnoli was born on this day in 1934 in Milan.  Campagnoli was a famous face in Italy in the 1950s. She became a celebrity as the glamorous assistant of popular presenter Mike Bongiorno on a prime time quiz show, and then married the AC Milan and Italy goalkeeper Lorenzo Buffon.  For a while, she and Buffon - a cousin of the grandfather of another famous Italian goalkeeper, World Cup-winner Gianluigi Buffon - were one of Italy’s most high-profile couples.  Campagnoli, blonde with blue eyes and a curvaceous figure, first attracted attention as a catwalk model in the city of her birth and it would be her looks that provided a passport to stardom. In 1954, the director Luchino Visconti decided she would be the perfect Venus in his interpretation of Gaspare Spontini’s opera La Vestale, giving her the rare distinction of appearing on stage at Milan's great opera house, Teatro alla Scala, alongside the superstar soprano Maria Callas. A year later, she made her television debut in an afternoon show on the fledgling Rai network, where she was quickly spotted by the producers of Lascia o raddoppia?, a new quiz show.  Read more…

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Charles Emmanuel II - Duke of Savoy

Ruler who was notorious for massacre of Protestant minority

Charles Emmanuel II, who was Duke of Savoy for almost his whole life, died on this day in 1675 in Turin.  His rule was notorious for his persecution of the Valdesi – a Christian Protestant movement widely known as the Waldenses that originate in 12th century France, whose base was on the Franco-Italian border.  In 1655, he launched an attack on the Valdesi that turned into a massacre so brutal that it sent shockwaves around Europe and prompted the English poet, John Milton, to write the sonnet On the Late Massacre in Piedmont.  The British political leader Oliver Cromwell, Lord Protector of the Commonwealth, proposed to send the British Navy if the massacre and subsequent attacks were not halted, and raised funds for helping the Waldensians.  More positively, Charles Emmanuel II was responsible for improving commerce and creating wealth in the Duchy. He was a driver in developing the port of Nice and building a road through the Alps towards France.  He also reformed the army so that it did not rely on mercenaries, forming five Piedmontese regiments and reviving the cavalry, as well as introducing a standardised uniform.  Read more…

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Nick Gentile - mafioso

Sicilian mobster defied code of silence by publishing memoirs

The mafioso Nicola Gentile, known in the United States as Nick, who became notorious for publishing a book of memoirs that revealed the inner workings of the American Mafia as well as secrets of the Sicilian underworld, was born on this day in 1885 in Siculiana, a small town on the south coast of the Sicily, in the province of Agrigento.  Gentile’s book, Vita di Capomafia, which he wrote in conjunction with a journalist, was published in 1963 and provided much assistance to the American authorities in their fight against organized crime.   As a result Gentile was sentenced to death by the mafia council in Sicily for having broken the code of omertà, a vow of silence to which all mafiosi are expected to adhere to protect their criminal activities.  Siculiana, in fact, was a mafia stronghold, where the code was usually enforced with particular rigour.  Yet the mobsters from the city of Catania who were tasked with carrying out the sentence declined to do so, for reasons that have not been explained. In the event, Gentile died in Siculiana in 1966 of natural causes, having spent his last years as an old, sick man who appeared to have very little money and was kept alive by the kindliness of neighbours.  Read more…

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Margherita Hack – astrophysicist

TV personality made science more popular

Writer and astrophysicist Margherita Hack was born on this day in 1922 in Florence.  She studied stars by analysing the different kinds of radiation they emitted and frequently appeared on television to explain new findings in astronomy and physics.  Hack, whose father, Roberto Hack, was of Swiss origin, graduated in physics from the University of Florence in 1945. She worked at the Brera Astronomical Observatory just outside Milan and then became a professor at the University of Trieste.  She spent more than 20 years as director of the observatory in Trieste, the first woman in Italy to hold such a position. Under her leadership, the observatory became one of the foremost research centres in Italy.  Hack wrote many scientific papers and books, winning awards for her research. Her television appearances helped make science more popular with ordinary people.  Hack was also known for her strong political views and for her criticisms of the Roman Catholic Church, which she believed had an unscientific outlook.  Hack was awarded the honour of Dame Grand Cross of the Order of Merit of the Italian Republic in 2012 and the asteroid 8558 Hack, discovered in 1995, was named after her.  Read more…


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Edda “Edy” Campagnoli - model, TV star and businesswoman

Glamorous blonde who married top footballer

Edy Campagnoli, pictured with her
husband, footballer Lorenzo Buffon

The model, television star and later businesswoman Edda “Edy” Campagnoli was born on this day in 1934 in Milan.

Campagnoli was a famous face in Italy in the 1950s. She became a celebrity as the glamorous assistant of popular presenter Mike Bongiorno on a prime time quiz show, and then married the AC Milan and Italy goalkeeper Lorenzo Buffon.

For a while, she and Buffon - a cousin of the grandfather of another famous Italian goalkeeper, World Cup-winner Gianluigi Buffon - were one of Italy’s most high-profile couples.

Campagnoli, blonde with blue eyes and a curvaceous figure, first attracted attention as a catwalk model in the city of her birth and it would be her looks that provided a passport to stardom. In 1954, the director Luchino Visconti decided she would be the perfect Venus in his interpretation of Gaspare Spontini’s opera La vestale, giving her the rare distinction of appearing on stage at Milan's great opera house, Teatro alla Scala, alongside the superstar soprano Maria Callas. She was not required to sing.

A year later, she made her television debut in an afternoon show on the fledgling Rai network, where she was quickly spotted by the producers of Lascia o raddoppia?, a new quiz show based on the American hit The $64,000 Question.

Campagnoli, with host Mike Bongiorno (left) and
guest - the comedian Totò - in Lascia o radoppio?

Lascia o raddoppia? (English translation: Double or Quits?) was the vehicle that propelled Bongiorno to fame, effectively launching a career that would see his face become as recognisable to Italians as the Pope.

Campagnoli’s role was to lead the quiz show’s contestants on to the stage and introduce them to the host before standing to one side. Her presence was essentially decorative, as she was told bluntly by Bongiorno on the first night of transmission, when nervously she asked to run through what she would be doing and was told to “just be a beautiful girl”. The press dubbed her la valletta muta - the mute valet.

Her relationship with Bongiorno was often difficult. He was not a tall man and in high heels she towered above him. In an interview many years after she left the show, Campagnoli said that he ordered her to wear flat shoes and would refuse to be photographed with her if she was in heels.

Nonetheless, the huge success of the show turned Campagnoli into a celebrity, her appearances alongside Bongiorno in publicity events drawing massive crowds.  It also made her wealthy. Although the 25,000-lire fee she was paid for each edition was a fraction of the amount Bongiorno received, it still made her the highest-paid woman in Italian television.

Edy Campagnoli left television to open a
boutique in Milan's famous fashion quarter

Her fame also opened the door to a number of movie parts and frequent lucrative appearances in the popular fotoromanza magazines, which featured fictional romance stories in photo strip format. The press called her “the most famous woman in Italy”.

Her real-life romance with Buffon, who made around 300 appearances for an AC Milan side that dominated Italian football in the ‘50s, was a sensation, lapped up by the popular press, not least because she had previously been involved with Giorgio Ghezzi, the goalkeeper at AC Milan’s city rivals, Inter.

They married in 1958, the wedding eagerly covered by Italy’s popular gossip magazines and which drew a crowd of 2,000 people, waiting for a glimpse of her wedding dress despite pouring rain.  For a while, they were the most photographed couple in Italy and could not venture out without being mobbed. They had a daughter, Patricia, but were divorced after 10 years, even though they remained friends.

When Lascia o raddoppia? reached the end of its run in 1959, Campagnoli appeared in a number of other TV shows but quit showbusiness in the mid-1960s to return to the world of clothes, opening a boutique in Via della Spiga, a short distance from Via Monte Napoleone in the heart of Milan’s celebrated fashion quarter.

She was reunited with Bongiorno briefly in 1971, making a guest appearance in another of his hit shows, but for the most part devoted herself to building a successful business. Designs bearing her name sold all over the world and fashion remained her focus until the early 1990s, when her health began to decline.

Campagnoli died at her home in Corso Venezia in January 1995 at the age of 60, having suffered a stroke. Her funeral took place at the church of San Babila.

Via Monte Napoleone is the most famous street in
Milan's Quadrilatero della Moda

Travel tip:

Milan’s fashion district is known as the Quadrilatero della Moda, sometimes the Quad d’Oro. It can be found a 10-minute walk away from the Duomo in the centre of the city. The area centres on Via Monte Napoleone, a long street is lined with designer fashion boutiques, antiques shops and neoclassical mansions. Most of the major fashion houses - such as Armani, Gucci, Hermès, La Perla, Louis Vuitton, Prada, Ralph Lauren and Versace - Nearby, the Palazzo Morando museum displays period costumes.

Corso Venezia, with the Art Nouveau palace Palazzo
Castiglioni in the centre, third building from the right

Travel tip:

Corso Venezia is one of the Milan’s most exclusive and elegant avenues, itself forming part of the Quadrilatero della moda shopping district, stretching from the church of San Babila to Porta Venezia, one of the city’s historical gates. It is lined with Renaissance, Baroque, Rococo and Neoclassical palaces, parks and gardens, including the Giardini Pubblici Indro Montanelli, which contains both the Neoclassical Villa Reale and the city’s Natural History Museum.

Also on this day:

1675: The death of Charles Emmanuel II, Duke of Savoy

1885: The birth of mafioso Nick Gentile

1922: The birth of astrophysicist and TV personality Margherita Hack


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