Amadeus - TV presenter

Former DJ now one of Italian TV’s most familiar faces

Amadeus has become one of the most
recognisable faces on Italian TV

The entertainment and game show presenter Amedeo Sebastiani - known professionally as Amadeus - was born on this day in 1962 in Ravenna.

In a small screen career spanning almost 35 years, Amadeus has fronted several major shows for both national broadcaster RAI and for the channels of the privately-owned Mediaset network.

He was the original face of the hit game show L'eredità - The Inheritance - which has been a fixture on Rai Uno since 2002 - and more recently he has become the regular host of Rai Uno’s annual New Year’s Eve variety show L’anno che verrà - The Coming Year.  

Amadeus has also presented two of Italy’s biggest song contests, Festivalbar, and the Sanremo Music Festival, of which he is the current host and artistic director.

Sebastiani’s parents were both Sicilian, his father Corrado an accomplished horseman who taught his son to ride and passed on a passion for horses.

After doing his national service at a base in San Giorgio a Cremano near Naples, he worked in radio for the first time in 1979 for a small station in Verona, where he had moved with his family at the age of seven.

Amadeus (right) in his early days as a radio
presenter and DJ in Verona, where he grew up

Three years later, working for the national music station Radio Deejay, he adopted the stage name Amadeus.

He made his television debut in 1988 for Mediaset, participating in a music programme on the Mediaset channel Italia 1 alongside his friend, the rapper Jovanotti, subsequently hosting Deejay Television and Deejay Beach on Italia 1.

This led to his involvement in the song contest Festivalbar, which was broadcast every summer from 1964 until 2007, taking place in the open air in the main square of many cities around Italy, culminating in a final at The Arena in Verona.

After hosting a talent show on Canale 5, another Mediaset channel, he made his first venture into the world of game shows by taking over from his friend Gerry Scotti as the host of Il Quizzone, but it was after he moved to Rai Uno in 1999 that he began to be associated with the quiz show genre.

L'eredità, a game show in which competitors take on seven different challenges conceived by Amadeus himself in conjunction with Stefano Santucci, launched in 2002. It was hugely successful, regularly attracting audiences of more than eight million, giving Rai dominance of the early evening schedules and turning Amadeus into a star.

Amadeus is now the regular host of the
New Year's Eve show L’anno che verrà

So popular was he as host that Mediaset soon wanted him back, successfully luring him away after just four seasons as the host of L'eredità, offering him a contract that was too good to turn down.

Yet after only three years, in 2009, he rejoined RAI, where he remains today. He had a long run hosting a variety show entitled Mezzogiorno in Famiglia before taking over as the host of L’anno che verrà in 2015 and of the popular Soliti ignoti - an Italian version of the American show Identity - since 2017.

Amadeus has been the main presenter and artistic director of the Sanremo Music Festival since 2020 and will remain so until at least 2024.

Married twice, he has a daughter, Alice, and a son, José Alberto, who is named after José Mourinho, the Portuguese football coach who led Inter-Milan, of whom Amadeus is a lifelong fan, to the Serie A title twice and won the Champions League during his two seasons at the club.

'Juliet's Balcony' attracts thousands of
visitors to Verona every year

Travel tip:

Verona, where Amadeus grew up, is the third largest city in the northeast of Italy, with a population across its whole urban area of more than 700,000. Among its wealth of tourist attractions is the Roman amphitheatre known as L’Arena di Verona, which dates back to AD30. With a seating capacity of 22,000, it is best known now as a venue for large-scale open air opera performances, although it also stages pop concerts. Verona was chosen as the setting for three plays by William Shakespeare – Romeo and Juliet, The Two Gentlemen of Verona and The Taming of the Shrew - although it is unknown whether the English playwright ever actually set foot in the city.  Each year, thousands of tourists visit a 13th century house in Verona where Juliet is said to have lived, even though there is no evidence that Juliet and Romeo actually existed and the balcony said to have inspired Shakespeare’s imagination was not added until the early 20th century.

The harbour at the Liguria seaside resort
of Sanremo, home of the Sanremo Festival

Travel tip:  

The resort of Sanremo in Liguria, which hosts the eponymous song festival, is a seaside resort on what is known as the Italian Riviera. It expanded rapidly in the mid-18th century, when the phenomenon of tourism began to take hold, albeit primarily among the wealthy. Several grand hotels were established and the Emperor Nicholas II of Russia was among the European royals who took holidays there. The Swedish chemist Alfred Nobel was so taken with the elegance of the town after his holiday visits that he made it his permanent home. Known as the City of Flowers, it is characterised by its Stile Liberty architecture (the Italian variant of Art Nouveau), of which the Casinò di Sanremo in Corso degli Inglesi is a beautiful example.

Also on this day:

1850: The birth of Luca Cadorna - military general

1974: The birth of Rita Atria - witness of justice

2006: The death of footballer Giacinto Facchetti

The Feast Day of Saint Rosalia 

Home

3 September

Giuseppe ‘Nino’ Farina – racing driver

The first Formula One world champion

Emilio Giuseppe Farina, driving an Alfa Romeo, became the first Formula One world champion on this day in 1950.  The 43-year-old driver from Turin - usually known as Giuseppe or 'Nino' - clinched the title on home territory by winning the Italian Grand Prix at Monza.  He was only third in the seven-race inaugural championship going into the final event at the Lombardy circuit, trailing Alfa teammates Juan Manuel Fangio, of Argentina, by four points and his Italian compatriot, Luigi Fagioli, by two.  Under the competition’s complicated points scoring system, Fangio was hot favourite, with the title guaranteed if he was first or second, and likely to be his if he merely finished in the first five, provided Farina did not win.  He could have been crowned champion simply by picking up a bonus point for the fastest lap in the race, provided Farina was no higher than third.  Fagioli could take the title only by winning the race with the fastest lap, provided Farina was third or lower and Fangio failed to register a point.  Farina could win the title only by winning the race, recording the fastest lap and hoping Fangio finished no better than third place.   Read more…

_______________________________________

Pietro Locatelli – musician

Violinist astonished his listeners with his ability

Virtuoso violinist and Baroque composer Pietro Antonio Locatelli was born on this day in 1695 in Bergamo.  He showed an astonishing talent for playing the violin while he was still a young boy and began playing with the orchestra at the Basilica di Santa Maria Maggiore in Bergamo when he was 14.  In 1711, when he was 16 years old, he left to go to Rome and although it is not known whether he studied with Arcangelo Corelli before the composer’s death in 1713, he would have absorbed a lot of his influence by studying with the other eminent musicians in the city.  In 1714 Locatelli wrote to his father, telling him that he was a member of the band of household musicians working for Prince Michelangelo I Caetani, a notable political figure and scholar. While in Rome he made his debut as a composer, producing his XII Concerto Grossi Op I in 1721.  After 1725 his name crops up in Mantua, Venice, Munich, Berlin and Frankfurt and in every city he received rapturous acclaim for his violin performances. Many of his violin concertos were written at this time.  He was known to be in Kassel in Germany in December 1728.  Read more…

_____________________________________

Giuseppe Bottai - Fascist turncoat

Ex-Mussolini minister who fought with Allies

Giuseppe Bottai, who served as a minister in the Fascist government of Benito Mussolini but finished the Second World War fighting with the Allies against Germany, was born on this day in 1895 in Rome.  Bottai helped Mussolini establish the National Fascist Party and served as Minister of National Education under Mussolini between 1936 and 1943. He supported Mussolini’s anti-semitic race laws and founded a magazine that promoted the idea of a superior Aryan race.  However, in 1943, following Italy’s disastrous fortunes in the Second World War, he was among the Fascist Grand Council members who voted for Mussolini to be arrested and removed from office.  Later, after Mussolini was freed from house arrest by German paratroopers and established as head of the Italian Social Republic, Bottai was handed a death sentence and hid in a convent before escaping to join the French Foreign Legion, eventually assisting the Allies in both the invasion of France and the invasion of Germany.  The son of a Roman wine dealer, Bottai studied at the Sapienza University of Rome until Italy declared war against Germany and the Central Powers in 1915.  Read more…

_______________________________________

San Marino - world's oldest sovereign state

Republic founded in 301 as Christian refuge

The Most Serene Republic of San Marino, an independent state within Italy, was founded on this day in 301.  Situated on the north east side of the Apennine mountains, San Marino claims to be the oldest surviving sovereign state and constitutional republic in the world.  Of the world's 196 independent countries, it is the fifth smallest, covering an area of just 61 square kilometres or 24 square miles.  It is also the sole survivor of Italy's once all-powerful city state network, having outlasted such mighty neighbours as Genoa and Venice.  San Marino grew from a monastic community, taking its names from Saint Marinus of Alba in Croatia, a Christian who had been working as a stonemason in Rimini when he was forced to flee Roman persecution and escaped to Mount Titano, where he built a church and founded both the city and state of San Marino.  A constitution was written in the 16th century and its status as an independent state was accepted by the papacy in 1631.  San Marino managed to survive the advance of Napoleon's armies in the late 18th century and then had its wish for continued independence honoured during the Italian unification process.  Read more…

Home

2 September

Andrea Illy – businessman and writer

Family dream was to make the best coffee in the world

Andrea Illy, who is the chairman of coffee makers illycaffè, was born on this day in 1964 in Trieste, the capital city of the region of Friuli Venezia Giulia.  The grandson of the founder of illycaffè, Francesco Illy, Andrea represents the third generation of his family to lead the business. His father, Ernesto Illy, was chairman of the company between 1963 and 2004. His sister Anna and brothers Francesco and Riccardo - a former CEO now vice-president - Illy are on the board of directors.  Andrea graduated with a degree in Chemistry from the University of Trieste and went on to study at SDA Bocconi School of Management in Milan, Harvard Business School and Singularity University in Silicon Valley.  He joined the family firm in 1990 as a supervisor of the quality control department. Inspired by Japanese business methods, Andrea started the Total Quality Programme, which established standards both for the company and the coffee industry in general.  He was appointed CEO of illycaffè in 1994 and chairman of the company in 2005.  He developed the Università del Caffè to spread the culture of coffee throughout the world.  Read more…

______________________________________

Pietro Ferrero - baker and chocolatier

Humble beginnings of €20 billion company

Pietro Ferrero, the founder of the Ferrero chocolate and confectionery company, was born in Farigliano, a small town in Piedmont, on this day in 1898.  A baker by profession, he moved to nearby Alba in 1926 with his wife and young son, Michele, before deciding to try his luck in Turin, where in 1940 he opened a large pastry shop in Via Sant’Anselmo.  Trading conditions were tough, however, and the business was not a success.  The family returned to Alba in 1942, setting up a smaller bakery in Via Rattazzi, at the back of which Pietro created a kind of confectionery laboratory.  He had hit upon the idea of trying to find alternative materials from which to make products, largely because the high taxes on cocoa beans meant conventional chocolate-based pastries were expensive to make.   Hazelnuts, on the other hand, were plentiful, Piedmont being one of Italy’s major producers. One of his experiments involved combining Gianduja, a traditional Piedmontese hazelnut paste, with about 20 per cent chocolate. Convinced his customers would like the taste, he began manufacturing bars of his chocolate-substitute on site at the bakery.  Read more…

_______________________________________

Marie Josephine of Savoy

Italian noblewoman who became titular Queen of France

Marie Josephine Louise of Savoy, who married the future King Louis XVIII of France, was born Maria Giuseppina Luigia on this day in 1753 at the Royal Palace in Turin.  She became a Princess of France and Countess of Provence after her marriage, but died before her husband actually became the King of France.  Marie Josephine was the third child of prince Victor Amadeus of Savoy and Infanta Maria Antonio Ferdinanda of Spain.  Her paternal grandfather, Charles Emmanuel III, was King of Sardinia and so her parents were the Duke and Duchess of Savoy.  Her brothers were to become the last three Kings of Sardinia, the future Charles Emmanuel IV, Victor Emmanuel I and Charles Felix.  At the age of 17, Marie Josephine was married by proxy to Prince Louis Stanislas, Count of Provence, the younger brother of the Dauphin, Louis Auguste, who was fated to become Louis XVI of France and to be executed by guillotine.  After the outbreak of the French Revolution, the Count and Countess of Provence stayed in France with the King and Marie Antoinette.  Read more…

_______________________________________

Giuliano Gemma – actor

Talented Roman became award-winning film star

Actor, stuntman and sculptor Giuliano Gemma was born on this day in 1938 in Rome.  He started working in the film industry as a stuntman but was then offered a real part in the film Arrivano i titani (The Titans Arrive), by director Duccio Tessari.  After this his career took off and he appeared in Luchino Visconti’s Il Gattopardo (The Leopard), as Garibaldi’s General.  Gemma starred in many spaghetti westerns, such as A Pistol for Ringo, Blood for a Silver Dollar, Wanted and Day of Anger. He sometimes appeared in the credits of the films under the name Montgomery Wood.  For his portrayal of Major Matiss in Valerio Zurlini’s The Desert of the Tartars, he won a David di Donatello award.  Gemma had many other film roles, often appeared on Italian television and also worked as a sculptor. His daughter, Vera Gemma, also became an actor.  Giuliano Gemma died in October 2013 following a car accident near Rome. He was taken to a hospital in Civitavecchia but pronounced dead shortly after his arrival. Cinecittà in Rome, the hub of the Italian film industry, is a large studio complex to the south of the city, built during the fascist era.  Read more…

Home

1 September

Guido Deiro - vaudeville star

Accordion player who wowed America

The musician Guido Deiro, who was the first artist to become a star playing the piano-accordion, was born on this day in 1886 in an Alpine village north of Turin.  For a while, in the early part of the 20th century, he and his brother Pietro were among the highest-paid performers on the booming American vaudeville circuit. Using his stage name, which was simply ‘Deiro’, he made more than 110 recordings, which sold in large numbers.  He ‘covered’ many popular hits and well known classical and operatic pieces and wrote compositions of his own, the most famous of them the song Kismet, which became the theme song for the Broadway musical and was used in two film versions of the story, which was based on a play by Edward Knoblauch.  Deiro became something of a celebrity and was seldom short of glamorous female company. He was married four times, on the first occasion to his fellow vaudeville star Mae West, who would go on to become much more famous as a movie actress.  He was born Count Guido Pietro Deiro in the village of Salto Canavese, near Courgnè, about 45km (28m) north of Turin. His family were long-standing rural nobility.  Read more…

______________________________________

Vittorio Gassman - actor

Stage and screen star once dubbed ‘Italy’s Olivier’

Vittorio Gassman, who is regarded as one of the finest actors in the history of Italian theatre and cinema, was born on this day in 1922 in Genoa.  Tall, dark and handsome in a way that made him a Hollywood producer’s dream, Gassman appeared in almost 150 movies but he was no mere matinée idol.  A highly respected stage actor, he possessed a mellifluous speaking voice, a magisterial presence and such range and versatility in his acting talent that the Hollywood columnist Sheilah Graham once called him ‘the Lawrence Olivier of Italy’.  He enjoyed a career that spanned five decades. Inevitably, he is best remembered for his screen roles, although by the time he made his movie debut in 1945, he had appeared in more than 40 productions of classic plays by Shakespeare, Aeschylus, Ibsen, Tennessee Williams, and others.  On screen, his major successes included his portrayal of the handsome scoundrel Walter opposite Silvana Mangano in Giuseppe De Santis's neorealist melodrama Riso amaro (Bitter Rice, 1948), and several commedia all’italiana classics, including Mario Monicelli’s I soliti ignoti (released in the US as Big Deal On Madonna Street, 1958).  Read more…

________________________________________

Tullio Serafin – opera conductor

Toscanini’s successor furthered the career of Callas

The man who helped Maria Callas develop her singing talent, musician and conductor Tullio Serafin, was born on this day in 1878 in Rottanova near Cavarzere in the Veneto, on the Adige river just south of the Venetian Lagoon.  Serafin studied music in Milan and went on to play the viola in the orchestra at Teatro alla Scala under the baton of Arturo Toscanini.  He was later appointed assistant conductor and then took over as musical director at the theatre when Toscanini left to go to New York.  Serafin conducted at La Scala between 1909 and 1914, from 1917 to 1918 and then returned briefly at the end of the Second World War.  He became a conductor at the Metropolitan Opera in New York in 1924 and stayed with them for ten years before returning to Italy to become artistic director at the Teatro Reale in Rome.  During his career he helped the development of many singers, including Rosa Ponselle, Magda Olivero and Joan Sutherland.  Serafin’s most notable success was with Maria Callas, with whom he collaborated on many recordings. He is credited with helping the American-born singer achieve a major breakthrough in 1949.  Read more…

Home