Ettore Boiardi - entrepreneur

Emilian immigrant who founded canned pasta brand

Boiardi wowed diners with
his signature pasta sauce

Ettore Boiardi, the former New York chef whose name lives on in the Chef Boyardee canned pasta products brand, was born on this day in 1897 in Piacenza, now part of the Emilia-Romagna region.

Boiardi, whose culinary skills first gained popularity when he was working in the kitchens of the iconic Plaza Hotel in New York, hit upon the idea of selling cook-at-home Italian food after opening his first restaurant while still in his 20s.

He and his brother, Paolo, built a company that employed 5,000 staff and filled 250,000 cans per day at its peak, making the Chef Boyardee brand a familiar sight in grocery stores across America. 

They eventually sold the business for $6 million dollars in 1948 but the Chef Boyardee brand never went away. Today, Chef Boyardee products, which still carry Ettore Boiardi’s image on their packaging, are made and marketed by Chicago-based Conagra Brands.

Ettore and Paolo grew up in Piacenza.  Their parents, Giuseppe and Maria, inspired them to be interested in food from an early age and Ettore was working in a local restaurant, La Croce Bianca, by the time he was 11. Although his tasks were limited to peeling potatoes, emptying waste bins and other menial duties, he performed them while observing how the head chef created dishes to serve to his customers.

Like many young Italians of his time, Ettore believed he would need to go abroad if he was to make something of his life. As a teenager, he made his way to Paris and London, taking work where he could to gain experience. 

Ettore (centre) with brothers Mario (left) and
Paolo pictured at their factory in Milton

Paolo, meanwhile, had emigrated to New York, his waiting skills enabling him to climb quickly to the role of Maître d’hôtel at the Plaza. Ettore managed to join him there in 1914 after crossing the Atlantic on a French-registered ship, La Lorraine, and with his brother’s help became a sous chef in the hotel’s kitchen. Allowed to cook some of the Emilian recipes he knew from home, Ettore quickly acquired a following among the hotel’s well-heeled clients.

Indeed, such was his popularity that word quickly spread about his culinary talents and he enjoyed a meteoric rise. Within a year of disembarking at Ellis Island, he had been hired as head chef by the Barbetta restaurant on 46th Street and was soon also headhunted by the exclusive Greenbrier Resort in West Virginia.

It was there, at the age of just 17, that Boiardi is said to have been put in charge of catering at the wedding reception of the US President, Woodrow Wilson, and his second wife, Edith. Wilson was so impressed he asked Boiardi to supervise a homecoming meal for 2,000 soldiers returning from service in World War One.

An offer to be head of the kitchen at the prestigious Hotel Winton took him next to Cleveland, Ohio, where he met and married his wife, Helen, who encouraged him to open his own restaurant, the Giardino d’Italia, in 1926.  It was something of a gamble. While Italian restaurants were rapidly gaining popularity in the cities of the east and west coasts, there were still comparatively few inland.

Ettore's image still figures on the packaging
labels of Chef Boyardee products today

Yet the rarity factor worked in Boiardi’s favour. Word soon spread among Cleveland diners that the young chef’s signature sauce, served with spaghetti and sprinkled with grated hard cheese, was something special. Not only did the Giardino d’Italia frequently have queues of people waiting for a table, its customers, once they had tried the sauce, began asking for an extra portion to take home. 

Boiardi obliged by filling sterilised milk bottles with the sauce. This was noticed by two of his regular customers, Maurice and Eva Weiner, who were the owners of a nationwide chain of grocery stores. They suggested he should consider canning the sauce, which they could sell in their shops.

So it was that Helen and Ettore - now known by his anglicised name of Hector - were joined by Paolo and another brother, Mario, in launching the Chef Boiardi Food Company, in 1928, selling the sauce together with packs of spaghetti and tubs of grated parmesan cheese as a ready-to-heat meal kit.

In time, the name was changed to Chef Boyardee, which the brothers reasoned wa easier for Americans to pronounce, and production shifted to a bigger plant in Milton, Pennsylvania, which Boairdi chose for its fertile soil so that he could use locally-produced tomatoes, the key ingredient of his sauces, which eventually required him to produced 20,000 tons every year.

The Second World War created problems for the company, despite being handed a contract to produce ration packs for American servicemen. By the end of the war, maintaining 24-hour production and employing 5,000 staff in their factories became too much for the brothers, who decided to sell up to American Home Foods.

By the time Ettore died in 1985, at the age of 87, Chef Boyardee lines were grossing $500 million a year as one of the best-known tinned pasta brands in America.

The Palazzo Comunale in Piacenza, flanked by
Francesco Mochi's equestrian statues 

Travel tip:

Piacenza, where Ettore Boiardi was born, is a city in the Emilia-Romagna region of northern Italy. The main square in Piacenza is named Piazza Cavalli because of its two bronze equestrian monuments featuring Alexander Farnese, Duke of Parma and his son Ranuccio I Farnese, Duke of Parma, who succeeded him. The statues are masterpieces by the sculptor Francesco Mochi.  The square is dominated by the Palazzo Comunale, also known as il Gotico, was built in 1281 as the town hall. With its pink marble and brick facade, notable for its five arcades, it is an excellent example of civil architecture in Lombard Gothic style.  The city is situated between the River Po and the Apennines, between Bologna and Milan. It has many fine churches and old palaces. Piacenza Cathedral was built in 1122 and is a good example of northern Italian Romanesque architecture.

Parmigiano Reggiano cheese is one of many
food products from Emilia-Romagna

Travel tip: 

The Emilia-Romagna region is widely regarded as one of the food capitals of  Europe. Parmigiano Reggiano cheese, balsamic vinegar from Modena and Prosciutto di Parma cured ham all originated in Emilia-Romagna, while ragù bolognese meat sauce originates in the region capital of Bologna, although it would be served with tagliatelle rather than spaghetti in Italy. The stuffed pasta dish tortellini in brodo - cushions of pasta filled with mortadella, prosciutto and pork loin served in a clear chicken broth - is another local speciality.  Historically, it was the cities of Emilia - Piacenza, Parma, Reggio Emilia, Modena and Ferrara - whose cuisines were dominated by pork and pork products, although the whole region is renowned as a meat-eater’s paradise. 

Also on this day:

1885: The birth of tenor Giovanni Martinelli

1946: The birth of singer Roberto Loreti

1965: The birth of actress Valeria Golino

1967: The birth of conductor Salvatore Di Vittorio

1968: Soave wine awarded DOC status

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21 October

Giuseppe Pinelli - anarchist

His 'accidental death' inspired classic Dario Fo play

Giuseppe 'Pino' Pinelli, the railway worker from Milan who inspired Dario Fo to write his classic play, Accidental Death of an Anarchist, was born on this day in 1928.  Pinelli fell to his death from a fourth floor window of the Milan Questura - the main police station - on December 15, 1969, three days after a bomb exploded at a bank in Piazza Fontana in Milan, killing 17 people and wounding 88.  A known anarchist during a period of growing political and social tension in Italy, Pinelli had been picked up for questioning, along with a number of other activists, over the Piazza Fontana bomb.  The story put out first by police was that Pinelli had jumped, willing to take his own life rather than face prosecution. Yet three police officers who had been interrogating Pinelli were put under investigation.  No action was taken against them and later a judge ruled that Pinelli's death had been accidental. This time the suggestion was that he had fainted, lost his balance and fallen through the open window, which seemed to many to be somewhat far-fetched.  It did not convince his supporters and when one of his interrogators, Commissioner Luigi Calabresi, was shot dead on his way to work in May 1972, two left-wing activists were convicted of his murder. Read more…

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Prince Amedeo, Duke of Aosta

Cousin of Italy's wartime monarch died in a POW camp

Prince Amedeo, Duke of Aosta, who died in a British prisoner-of-war camp after leading the defeated Italian Army in the East Africa Campaign of the Second World War, was born on this day in 1898 in Turin.  After distinguished military service in the First World War and seeing action as a pilot in the pacification of Italian Libya in the early 1930s, Amedeo had been appointed by Mussolini as Viceroy of Ethiopia and Governor-General of Italian East Africa in 1937, replacing the controversial Marshal Rodolfo Graziani.  Italy’s entry into the Second World War on the side of Germany in June 1940 meant the Duke of Aosta became the commander of the Italian forces against the British in what became known as the East African Campaign.  As such, he oversaw the Italian advances into the Sudan and Kenya and the Italian invasion of British Somaliland.  However, when the British launched a counter-invasion early the following year, the Italians were put on the defensive and after fighting desperately to protect their territory were beaten in the Battle of Keren. The rest of Eritrea, including the port of Massawa, fell soon afterwards.  Read more…

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Domenichino - Baroque master

Artist whose talents rivalled Raphael

The painter Domenico Zampieri, in his era spoken of in the same breath as Raphael, was born on this day in 1581 in Bologna.  Better known as Domenichino (“Little Domenico”), the nickname he picked up early in his career on account of his small stature, he painted in classical and later Baroque styles in Rome, Bologna and Naples.  Noted for the subtle, almost serene lighting and understated colours of his compositions, he painted portraits, landscapes, religious and mythological scenes and had a prolific output. Among his most notable works were significant frescoes commissioned by Cardinal Alessandro Farnese for the Badia (monastery) at Grottaferrata, outside Rome, and for Cardinal Pietro Aldobrandini at the Villa Belvedere (also known as the Villa Aldobrandini) in nearby Frascati, as well as Scenes from the Life of Saint Cecilia at the church of San Luigi dei Francesi, not far from Piazza Navona, in Rome itself.  Domenichino’s paintings can be seen in art galleries in many countries, with the largest single collection held by the Louvre in Paris.  One of his most celebrated paintings, the depiction of St John the Evangelist that he worked on between 1621 and 1629, has been described as a “masterpiece epitomising the grandeur and nobility of Roman Baroque". Read more…

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Book of the Day: The Rise And Fall Of Italian Terrorism, by Leonard Weinberg and William L Eubank

Between the late 1960s and the early 1980s Italy suffered one of the most severe waves of domestic political terrorism experienced by any Western democracy. During those years, Italian terrorists committed more than 12,000 acts of political violence. The 1978 assassination of former prime minister Aldo Moro and the 1980 bombing of the railroad station in Bologna, in particular, attracted world-wide publicity. Aside from its magnitude, Italian terrorism has been distinguished from that in other Western democracies by the fact that very little violence can be traced to the grievances of ethnic or religious minorities and by the prominent role of right-wing bands.  The Rise And Fall Of Italian Terrorism relates the formation, development, and eventual defeat of both neo-Fascist and left-wing terrorist groups in Italy. In addition to assessing the historical origins and contemporary manifestations of Italian terrorism, the authors examine the biographies of 2,500 individuals who participated in the violence, answering such questions as who the terrorists were, where they came from, and what led them to commit violent acts. The authors explore the causes of violence not only by reviewing terrorist groups' ideological pronouncements but also by analysing the social, economic, and political conditions in those sections of Italy hardest hit by terrorism. Finally, the book describes the actions taken by the much-maligned Italian state to overcome successfully the terrorist threat."

Leonard Weinberg is Foundation Professor Emeritus at the University of Nevada and has been a visiting professor or scholar at universities in England, Israel and Italy. An expert on global terrorism, he is the author or editor of more than 20 books.  William Eubank is an associate professor of political science at the University of Nevada.

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20 October

Claudio Ranieri - football manager

Title-winning Leicester City boss 

Football manager Claudio Ranieri was born on this day in 1951 in Rome.  Ranieri, who won the English Premier League in 2016 with rank outsiders Leicester City, has managed 21 clubs in four countries in a 37-year career in coaching.  He also had a stint in charge of the Greece national team.  Among the teams he has coached are a host of big names - Internazionale, Juventus, Roma, Napoli and Fiorentina in Italy, Atletico Madrid and Valencia in Spain, Monaco in France and Chelsea in England.  He has won titles in lower divisions as well as Italy's Coppa Italia and the Copa del Rey in Spain but until Leicester defied pre-season odds of 5,000-1 to win the Premier League, a major league championship had eluded him.  He had finished second three times, with Chelsea, Roma and Monaco.  Before turning to coaching, Ranieri was a player for 14 seasons. He began in Serie A with home-town club Roma, but enjoyed more success in the lower divisions, enjoying promotion twice with the Calabrian club Catanzaro, where he spent the biggest part of his career, and once each with the Sicilian teams Catania and Palermo.  Read more…

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Jacopo della Quercia - sculptor

Innovative work said to have influenced Michelangelo

The sculptor Jacopo della Quercia, regarded as one of the most original artists in his field in the early 15th century and an influence on a number of leading figures in the Renaissance including Michelangelo, died on this day in 1438. Della Quercia’s most notable works include the Fonte Gaia in Piazza del Campo in Siena, the sculptures around the Porta Magna of the church of San Petronio in Bologna, the tomb of Ilaria del Carretto in Lucca Cathedral, and Zacharias in the Temple, a bronze relief for the baptismal font in the church of San Giovanni in Siena.  His attention to proportion and perspective gave his creations a particularly lifelike quality and his innovative work put him at the forefront of his generation.  Art historians consider that his work marked a transition in Italian art from Gothic to Renaissance style that was taken forward by Michelangelo and contemporaries such as Francesco di Giorgio and Niccolò dell’Arca.  Born, it is thought, in 1374, he was baptised as Jacopo di Pietro d’Agnolo di Guarnieri.  He took his working name from his home village, Quercia Grossa - now Quercegrossa - situated a few kilometres outside Siena.  Read more…

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Mara Venier - television presenter

Former actress became famous as face of Sunday afternoon

Mara Venier, a familiar face on Italian television for more than 35 years, was born on this day in 1950 in Venice.  The former actress, who made her big-screen debut in 1973, is best known for presenting the long-running Sunday afternoon variety show Domenica In, which has been a fixture on the public TV channel Rai Uno since 1976.  Venier, born Mara Povoleri, hosted the show for nine seasons in four stints between 1993 and 2014. Only Pippo Baudo, something of a legendary figure in Italian television, has presented more editions.  Fronting Domenica In, which was on air for an incredible six hours, was not only a test of stamina for the presenter but came with a huge sense of responsibility. In fact, holding the attention of the viewers was a patriotic duty, the show’s format having been conceived by the Italian government, faced with the global oil crisis in the 1970s, as something to tempt citizens to stay at home rather than use precious fuel for their cars.  Venier had been a movie actress, known largely to audiences in Italy, for two decades before she was invited to host Domenica In.  Read more…

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Dado Moroni - jazz musician

Self-taught pianist recorded first album at 17

The renowned jazz musician Edgardo ‘Dado’ Moroni was born on this day in 1962 in Genoa.  Moroni, who learned at the feet of some of the greats of American jazz music in Italian clubs in the 1980s and 90s, has recorded more than 25 albums, having released his first when he was only 17.  He has appeared as a guest on many more albums and built such a reputation as a pianist and composer that he was able to become part of the American jazz scene himself in the 1990s, when he lived in New York.  Moroni attributes his love of jazz music to his father’s passion for the genre, which meant that he grew up listening to the likes of Earl Hines, Fats Waller and Count Basie.  Using a piano his parents had bought for his sister, Monica, he taught himself to play many of the songs he heard on the record player, receiving his first informal tuition from his mother, who played the accordion.  Formal piano lessons were arranged for him with the Genoa jazz pianist Flavio Crivelli, who introduced him to the music of Charlie Parker, Bud Powell and Dizzy Gillespie and contemporary pianists like Bill Evans, Ahmad Jamal and Oscar Peterson.  Read more…

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Book of the Day: Hail, Claudio!: The Manager Behind the Miracle, by Gabriele Marcotti and Alberto Polverosi

Leicester City's Premier League victory was the 5,000-1 triumph that delighted the world.  But how did Claudio Ranieri pull off one of the greatest achievements in sport?  This is the inside story of the rise and rise of the butcher’s son from Rome, whose hard work, passion for the game and ability to learn from his mistakes have earned him the respect of players, fans and owners worldwide.  Gabriele Marcotti and Alberto Polverosi have known Claudio Ranieri since his early days as a professional footballer. They have closely followed his successes and his failures as he navigated the often topsy-turvy world of football and developed as a player and manager. Hail, Claudio! takes an in-depth look into what sets Ranieri apart as a manager, into precisely how the Premier League was won, and what went wrong following that golden season.

Born in Italy and now living in London, Gabriele Marcotti has written for ESPN, The Times and Corriere dello Sport. His previous books include The Italian Job: A Journey to the Heart of Two Great Footballing Cultures, shortlisted for the William Hill Sports Book of the Year Award, and Capello: Portrait of a Winner.   Alberto Polverosi was born in Montelupo Fiorentino, Tuscany and has been writing for Corriere dello Sport since 1977. He has covered eight World Cups and seven European Championships. He lives in Florence.

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19 October

Umberto Boccioni - painter

Artist who died tragically young was key figure in Futurism

The painter Umberto Boccioni, who became arguably the leading artist of Italian Futurism before the First World War, was born on this day in 1882 in Reggio Calabria.  Futurism was an avant-garde artistic, social and political movement that was launched by the poet Filippo Tommaso Marinetti in 1909.  Its ethos was to embrace modernity and free Italy from what was perceived as a stifling obsession with the past. The Futurists admired the speed and technological advancement of cars and aeroplanes and the new industrial cities, all of which they saw as demonstrating the triumph of humanity over nature through invention. Their work attempted to capture the dynamism of life in a modern city, creating images that convey a sense of the power and energy of industrial machinery and the passion and violence of social change.  Boccioni became part of the movement after meeting Marinetti in Milan early in 1910, after which he joined Giacomo Balla, Gino Severini, Carlo Carrà and Luigi Russolo in signing Il manifesto dei pittori futuristi - the Manifesto of Futurist Painters.  In the same year, Boccioni completed one of his finest works, entitled La città che sale, which is translated as The City Rises and which many consider to be the first truly Futurist painting.  Read more…

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Carlo Urbani – microbiologist

Infectious disease expert who identified SARS

The doctor and microbiologist Carlo Urbani, whose decisive action after discovering the deadly SARS virus saved millions of lives, was born on this day in 1956 in Castelplanio, near Ancona.  Dr Urbani himself died after contracting the condition, which had been given the name severe acute respiratory syndrome.  He identified it in an American businessman who had been taken ill in Hanoi, the capital of Vietnam, with suspected influenza.  Recognising quickly that what he was dealing with was not a straightforward case of ‘flu, Urbani, who was working in Vietnam as an infectious diseases specialist for the World Health Organisation, immediately alerted WHO headquarters in Geneva.  He convinced them that what he had discovered posed a grave threat to life and thus sparked the most effective response to a major epidemic in the history of medicine.  At a local level, be persuaded the Vietnamese health authorities to introduce a raft of preventative measures, including large-scale screening and prompt, secure isolation of suspected victims, that slowed the spread of the disease.  It was as a result of Urbani’s actions that the epidemic was largely contained.  Read more…

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Fiorenzo Magni - cycling champion

Rider from Tuscany won Giro d'Italia three times

Italy lost one of its finest professional riders and its last link with the so-called golden age of Italian cycle racing when Fiorenzo Magni died on this day in 2012.  Tuscan-born Magni was a multiple champion, winning the Giro d'Italia three times, as well as three Italian Road Race Championships.  He had seven stage wins in the Tour de France, in which he wore the yellow jersey as race leader for a total of nine days.  His other major victories were in the demanding Tour of Flanders, in which he became only the second non-Belgian winner in 1949 and went on to win three times in a row, a feat yet to be matched.  Magni might have been even more successful had his career not coincided with those of two greats of Italian cycling, the five-times Giro champion Fausto Coppi, who was twice winner of the Tour de France, and Gino Bartali, who won three Giros and one Tour de France.  His reputation for toughness, however, was unrivalled.  He relished racing in harsh, wintry weather, as often prevailed in the Tour de Flanders, and refused to give in to injuries if he happened to have a fall.  The classic example of this came in the 1956 Giro d'Italia, his final ride in Italy's foremost event, when an accident left him with a broken left collarbone only halfway through the race. Read more…

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Book of the Day: Futurism, by Sylvia Martin

With motion and machines as its most treasured tropes, Futurism was founded in 1909 by Filippo Tommaso Marinetti, along with painters Giacomo Balla, Umberto Boccioni, Carlo Carrà, and Gino Severini. With affiliate painters, sculptors, designers, architects, and writers, the group sought to subsume the dusty establishment into a new age of sleek, strong, purified modernity.  Futurism’s place in art history is as ambivalent as it is important. The movement pioneered revolutionary methods to convey movement, light, and speed, but sparks controversy in its glorification of war and fascist politics. Their frenzied, almost furious, canvases are as remarkable for their macho aggression as they are for their radical experimentation with brushstrokes, texture, and color in the quest to record an object moving through space.  With key examples from the Futurists’ prolific output and leading practitioners, Sylvia Martin’s Futurism introduces the movement that spat vitriol at all -isms of the past and, in so doing, created an -ism of their own.

Sylvia Martin received her PhD in art history at the University of Cologne, trained at Kunstmuseum Dusseldorf, and worked as curator and academic collaborator at Kunstmuseum as well as at Kunst Palast Museum in Dusseldorf. Later she became a freelance curator in Munich.

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