Showing posts with label Perugia. Show all posts
Showing posts with label Perugia. Show all posts

14 January 2024

Leonardo Servadio - entrepreneur

Tailor from Perugia whose Ellesse brand found global success

The Ellesse logo came to symbolise the style and quality associated with the brand's range
The Ellesse logo came to symbolise the style and
quality associated with the brand's range 
The tailor and businessman Leonardo Servadio, who founded the Italian sportswear company Ellesse, was born on this day in 1925 in Perugia.

Ellesse - the name is taken from Servadio’s initials as they are spelled in the Italian alphabet, elle and esse - was a groundbreaker in its field, the first manufacturer to display its brand name on the outside of a garment.

Under Leonardo’s management, it grew to become one of the best known names in sportswear, particularly in the worlds of tennis and skiing, and acquired a glamorous image that enabled it to expand successfully into the leisurewear market.

Now owned by the Pentland Group, a British company with a large portfolio of sportswear brands, at its peak Ellesse sponsored tennis stars such as Chris Evert and Boris Becker, the skier Alberto Tomba and the racing driver Alain Prost, as well as the New York Cosmos football team.

Leonardo, whose parents owned a textile business in Perugia, became interested in making clothes as a young man. He learned tailoring skills at the age of 14 so that he could work in the family shop.

The brilliant Chris Evert was one of  the tennis greats signed up by Ellesse
The brilliant Chris Evert was one of 
the tennis greats signed up by Ellesse
In 1959, after 20 years working for his father, he struck out on his own, acquiring a workshop in the Pallotta suburb, before opening his first factory in Via Mario Angeloni, to the west of the city centre. Trading as L & S, his initial speciality was trousers, designed for everyday use but smartly cut. They were so popular it was not long before they became a bestselling line and Leonardo stepped up production to become the second largest trouser manufacturer in Italy.

The company grew, taking on more employees and Leonardo’s brother in law, Franco D’Attoma, who would later become president of the city’s football team, joined the company, taking charge of administrative matters to allow Leonardo to focus on design.

Setting his sights first on skiing, which had always been a passion, he produced high quality skiing trousers, to which he added a distinctive touch in the form of a penguin logo attached to the thighs, and the company name on the lower part of the leg, a marketing device that at the time was unique.

He ploughed his profits into acquiring a plot of land to the west of the city at Ellera di Corciano, where he built a modern factory and warehouse, which remains the company headquarters today. It was around this time that the Ellesse name was born and a decision was taken to sponsor the Italian national alpine skiing team, the brand’s profile receiving a massive boost when Gustav Thöni won the giant slalom world cup wearing the Ellesse name and logo.

A new type of ski garment, which was dubbed the jet pant and featured protective knee pads and a flared bottom worn outside the boot, brought the company further success before Leonardo turned his attention to his other major sporting love, tennis.

With individual and tournament sponsorship as its marketing drivers, Ellesse soon became one of the most visible names in tennis. The Italian number one male player, Corrado Barazzutti, was the first to sign a clothing contract, sporting a new logo, the now-familiar red-and-orange symbol, a semi-circle said to represent the top of a tennis ball bisected by two ski tips.

Leonardo Servadio was often seen at tennis tournaments
Leonardo Servadio was often
seen at tennis tournaments
When stars such as Wimbledon champions Chris Evert and Boris Becker joined the Ellesse stable, along with four-times Grand Slam winner Guillermo Vilas of Argentina, the brand had positioned itself as one of the world’s leading tennis wear manufacturers, further cementing its market status by sponsoring a series of international tournaments that became known as the Ellesse Women’s Circuit.

At the time Leonardo sold 90 per cent of the company’s shares to the Pentland Group in 1993, having already struck a deal with Reebok for the sale of Ellesse’s United States operations, the company had annual sales in excess of £80 billion and a workforce of more than 450 employees.

Although he retained an interest in Ellesse as company president, Leonardo devoted much of his time thereafter to projects closer to home.

He turned the large rooms with mediaeval vaults in the city centre that were once home to his father's business into the Caffè di Perugia, which became popular with local people and a great attraction for tourists, including a bar, restaurant and wine shop.

Leonardo Servadio died in Perugia in January 2012 at the age of 87.

The Fontana Maggiore at the heart of Perugia's main square, Piazza IV Novembre
The Fontana Maggiore at the heart of Perugia's
main square, Piazza IV Novembre
Travel tip:

Perugia, Leonardo Servadio’s home city and the capital of the Umbria region, is an ancient city that sits on a high hilltop midway between Rome and Florence. In Etruscan times it was one of the most powerful cities of the period.  It is also a university town with a long history, the University of Perugia having been founded in 1308.  The presence of the University for Foreigners and a number of smaller colleges gives Perugia a student population of more than 40,000.  The centre of the city, Piazza IV Novembre, has a mediaeval fountain, the Fontana Maggiore, which was sculpted by Nicolo and Giovanni Pisano.  The city’s imposing Basilica di San Domenico, built in the early 14th century also to designs by Giovanni Pisano, is the largest church in Umbria, with a distinctive 60m (197ft) bell tower and a 17th-century interior, designed by Carlo Maderno, lit by enormous stained-glass windows. The basilica contains the tomb of Pope Benedict XI, who died from poisoning in 1304.

A panorama over the skyline of Corciano, the beautiful town just outside Perugia
A panorama over the skyline of Corciano, the
beautiful town just outside Perugia
Travel tip:

Corciano, a beautiful town in Umbria of which Ellera di Corciano is a neighbouring village, can be found about 12km (7 miles) west of the city of Perugia. Surrounded by the mediaeval walls built in the 13th and 14th centuries, it is characterised by small streets and stairways and houses built in limestone and travertine, dominated by the . The village is dominated by a majestic castle, the Rocca Paolina, a monumental fortress built to a design by Antonio da Sangallo the Younger between 1540 and 1543. The town has an imposing gateway, the Porta Santa Maria, while the town's main church, dedicated to Santa Maria Assunta contains an altarpiece painting of the Assumption of the Virgin by Pietro Vannucci, known as il Perugino. 



Also on this day:

1451: The birth of composer Franchino Gaffurio

1507: The birth of painter Luca Longhi

1552: The birth of lawyer Alberico Gentili

1883: The birth of fashion designer Nina Ricci

1919: The birth of politician Giulio Andreotti


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30 October 2023

Luisa Spagnoli - businesswoman

Inventor of Baci chocolates who diversified into fashion


Luisa Spagnoli became the driving force of Perugina chocolates after Italy entered the First World War
Luisa Spagnoli became the driving force of Perugina
chocolates after Italy entered the First World War
The businesswoman Luisa Spagnoli, who is credited with creating the Perugina company’s famous Baci chocolates and later developed clothing lines using wool from angora rabbits, was born on this day in 1877 in Perugia.

Spagnoli was one of the four partners who launched the Perugina brand in 1907. She is said to have invented the confection that came to be known as Baci as a way to avoid wasting surplus chocolate and hazelnuts left over from the company’s other lines.

Perugina, now owned by Nestlé, grew to be Italy’s biggest chocolate manufacturer and Baci its best-selling product. The romantic messages inside the wrappers that remain a popular feature of the chocolates to this day are said to have been inspired by the clandestine romance between Spagnoli and the son of one of the other partners.

Her Angora Spagnoli business evolved into the Luisa Spagnoli fashion line that was developed by her son, Mario, and grandson, Lino, who took the business forward after Luisa had died in 1935, at the age of just 57.

Spagnoli was born Luisa Sargentini, the daughter of a fishmonger, Pasquale. After leaving school at 13 to work on the accountancy and commercial side of her father’s business, she was married at the age of 21 to Annibale Spagnoli.

She went into business with her husband when they took over the running of a grocery store in Perugia.  They produced their own sugared almonds to sell in the store, expanding into jams, confectionery and chocolate.

Today's Baci chocolates are still produced according to Luisa's 1922 recipe
Today's Baci chocolates are still produced
according to Luisa's 1922 recipe
In 1907, Annibale and Luisa joined up with pasta manufacturer Francesco Buitoni and another businessman, Leone Ascoli, in launching La Società Perugina.

The first product line was sugared almonds, but recognising the potential of chocolate they opened a factory at Fontivegge, near the city’s railway station, which produced cocoa powder and cocoa butter. 

Italy’s entry into World War One in 1915 brought profound changes. After the men were enlisted to do military service, Luisa found herself in charge of the business. As resources became limited, Luisa turned her focus to chocolate, blending caramelised sugar with cocoa to produce a 51% dark chocolate.  

Sugary sweets were defined by the Italian government as superfluous, luxury goods as they tried to avoid shortages and their production was prohibited, but Luisa priced her chocolate bars at a level that meant they were available to all and could not be classed as luxuries. For good measure, boxes of bars were sent to fortify Italian soldiers on the frontline.

In 1922, Annibale Spagnoli left the business, apparently because of internal friction within the company. Luisa remained, running the business jointly with Francesco Buitoni’s son, Giovanni.

Giovanni Buitoni, with whom Luisa had a clandestine romance
Giovanni Buitoni, with whom Luisa
had a clandestine romance
It was in the same year that Baci chocolates was born. Ever resourceful, Luisa was determined that the surplus chocolate and hazelnuts left at the end of each batch of bars produced would not be thrown away. She had the idea to use the excess to make small, individual chocolates, wrapping chocolate round a blob of chopped hazelnuts and gianduja - a concoction of chocolate and hazelnut paste - topped with a whole hazelnut.

She thought the sweet resembled a clenched fist and decided to call it a cazzotto - the Italian word for punch. Giovanni, however, thought it was an inappropriate name for something meant to give pleasure and suggested bacio, which is Italian for kiss.

Buitoni was 32 and Luisa 46 but despite the age gap - and the fact that Luisa was already married - a romance developed between the two, which was to continue clandestinely for the rest of her life. While they were working together in the factory, she would secretly wrap love notes around chocolates as she sent them to Giovanni to taste.

These became the inspiration for the way Baci were marketed - chocolate kisses with a romantic note attached as the perfect present for young lovers.

At a time when women in business were a rarity, Spagnoli proved herself not only to have a shrewd commercial brain but also to be one of the most forward-thinking bosses of her age. 

She had houses and a swimming pool built for Perugina’s workforce and organised leisure activities to aid their wellbeing. During the war, she provided a nursery so that female employees with young children could continue to work even when their husbands were away at the front.

The fashion stores opened by her son, Mario, carry his mother;s name
The fashion stores opened by her son,
Mario, carry his mother;s name

Her first moves into the fashion business came at around the same time as Baci were born as she began breeding long-haired angora rabbits, from which wool could be produced not by shearing their coats but simply by combing. She set up a production plant in the Perugia suburb of Santa Lucia, where the wool was used to make shawls, boleros and other fashionable garments. 

After a favourable reception when she showed off her products at the Milan Fair, she recruited a network of 8,000 breeders to supply the business. 

Sadly, Spagnoli did not live long enough to see her fashion enterprise reach its potential. Diagnosed with throat cancer, she moved at Giovanni’s insistence to Paris in order to receive the best care available but died there in 1935.

Two years after her death, Mario Spagnoli - one of three sons she had with Annibale - turned Angora Spagnoli from a small, artisan concern to industrial scale production, opening a new factory in Santa Lucia. Later, together with his son, Annibale - known as Lino - they opened a network of Luisa Spagnoli fashion stores, which still exist today.

In the 1940s, at a time when many Italians suffered from hunger and cold thanks to the deprivations of war, Mario maintained his mother’s spirit of generosity towards the workers who helped generate the company’s profits, making sure their efforts were rewarded with a Christmas gift of shirts, socks and wool to a value of 4,000 lire, a considerable sum at the time.

His mother is buried in the crypt adjacent to the Santa Lucia factory.  Her name lives on, though, in the packaging on Baci chocolates - still in the blue of the originals - with the subtitle 'Fondente Luisa', while the Perugina 51% dark chocolate bar is still marketed as the Perugina Luisa bar.

Piazza IV Novembre is the main square of the Umbrian capital, Perugia, where Spagnoli was born
Piazza IV Novembre is the main square of the
Umbrian capital, Perugia, where Spagnoli was born
Travel tip:

Perugia, the capital of the Umbria region, is an ancient city that sits on a high hilltop midway between Rome and Florence. In Etruscan times it was one of the most powerful cities of the period.  It is also a university town with a long history, the University of Perugia having been founded in 1308.  The presence of the University for Foreigners and a number of smaller colleges gives Perugia a student population of more than 40,000.  The centre of the city, Piazza IV Novembre, has a mediaeval fountain, the Fontana Maggiore, which was sculpted by Nicolo and Giovanni Pisano. The city’s imposing Basilica di San Domenico, built in the early 14th century also to designs by Giovanni Pisano, is the largest church in Umbria, with a distinctive 60m (197ft) bell tower and a 17th-century interior, designed by Carlo Maderno, lit by enormous stained-glass windows. The basilica contains the tomb of Pope Benedict XI, who died from poisoning in 1304.

Perugia's historic Pasticceria Sandri
Perugia's historic
Pasticceria Sandri
Travel tip:

Luisa Spagnoli’s main store in Perugia is in Corso Vannucci, right in the heart of the city, which connects Piazza IV Novembre with Piazza Italia. The street takes its name from Pietro Vannucci , a painter born in Città della Pieve and best known by his nickname Il Perugino. His frescoes decorate the Palazzo dei Priori, one of the most important buildings on Corso Vannucci along with the 15th century Palazzo dei Notari and the House of Baldo degli Ubaldi, the deconsecrated church of Sant'Isidoro and the Palazzo Donini.  The street is also home to the historic Pasticceria Sandri, which has been trading there since 1860.






Also on this day:






14 January 2019

Alberico Gentili – international lawyer

Academic gave the world its first system of jurisprudence


Alberico Gentili moved to London after becoming a Protestant
Alberico Gentili moved to London after
becoming a Protestant
Alberico Gentili, who is regarded as one of the founders of the science of international law, was born on this day in 1552 in San Ginesio in the province of Macerata in Marche.

He was the first European academic to separate secular law from Roman Catholic theology and canon law and the earliest to write about public international law.

He became Regius Professor of Civil Law at the University of Oxford in England and taught there for 21 years.

Gentili graduated as a doctor of civil law in 1572 from the University of Perugia but was exiled from Italy in 1579 and eventually went to live in England because he became a Protestant.

He taught at Oxford from 1581 until his death in 1608 and became well-known for his lectures on Roman law and his writing on legal topics.

In 1588 Gentili published De jure belli commentatio prima - First Commentary on the Law of War. This was revised in 1598 to become Three Books on the Law of War, which contained a comprehensive discussion on the laws of war and treaties.

Gentili advised Queen Elizabeth I of England
Gentili advised Queen
Elizabeth I of England
Gentili believed international law should comprise the actual practices of civilised nations, tempered by moral, but not specifically religious, considerations.

Although he rejected the authority of the church, he used the reasoning of the canon law as well as the civil law whenever it suited his purpose.

The Dutch jurist Hugo Grotius, who wrote On the Law of War and Peace in 1625, drew extensively on Gentili’s work.

Legal scholars say Gentili was the first to attempt to provide the world with anything like a regular system of natural jurisprudence.

In 1584 Queen Elizabeth I’s ministers called on Gentili and another expert in international law, Jean Hotman, to advise them on how to deal with the Spanish ambassador in London, Don Bernardino de Mendoza, who was implicated in a conspiracy against the Queen.

De Mendoza was suspected of being involved in the Throckmorton Plot, which was a conspiracy to replace Elizabeth on the throne with her Catholic cousin, Mary Queen of Scots and to restore Catholicism to England.

The Church of St Helen Bishopsgate in the City of London, where Gentili is buried
The Church of St Helen Bishopsgate in the City of
London, where Gentili is buried
Elizabeth’s Privy Council wanted De Mendoza tried for treason but they weren’t sure of the legality of this move.

Gentili and Hotman’s legal advice was that ambassadors were protected by diplomatic immunity ‘infallibly within the sanctuarie of the lawe of nations.’ They said the Privy Council’s only recourse was to order the recall of De Mendoza. Their advice was followed and when Mendoza ignored the order, he was transported to Calais.

From about 1590 Gentili practiced in the High Court of Admiralty in London where continental civil law rather than common English Law was applied.

In 1600 he was called to the Honourable Society of Gray’s Inn, one of the four Inns of Court in London.

Gentili died in London in 1608 and was buried in the Church of St Helen Bishopsgate in the City of London.

The square in the centre of San Ginesio in the Marche region, where Gentili was born
The square in the centre of San Ginesio in the Marche
region, where Gentili was born
Travel tip:

San Ginesio, where Gentili was born, is a town of 3,500 inhabitants in the province of Macerata in the Marche region, about 60 km (37 miles), southwest of Ancona. It is surrounded by imposing 14th century castle walls with all the defensive structures of the period still visible.  Buildings of note in the town include the Ospedale dei Pellegrini - The Hospital of the Pilgrims of St. Paul - a 13th century building with a low-column portico and loggia,and the Collegiate Church of San Ginesio, which has a noteworthy  terracotta decoration attributed to Enrico Alemanno, the only Florentine gothic style work in the Marche region.


The Piazza della Repubblica in Perugia
The Piazza della Repubblica in Perugia
Travel tip:

Gentili graduated from the 14th century University of Perugia, in the capital city of the region of Umbria. A stunning sight on a hilltop, Perugia, which was one of the main Etruscan cities of Italy, is also home to a second university for foreign students learning Italian.  Some 34,000 students bolster the population each year. Perugia is a notable centre for culture and the arts, hosting the world-renowned Umbria Jazz Festival each July. It also hosts a chocolate festival – Perugia being the home of the Perugina chocolate company, famous for Baci.  The artist Pietro Vannucci, commonly known as Perugino, lived in nearby Città della Pieve and was the teacher of Raphael.


More reading:

The medieval lawyer who wrote more than 3,000 opinions

Giuseppe 'Peppino' Prisco - lawyer and football administrator

The feast day of Ercolano, patron saint of Perugia

Also on this day:

1451: The birth of Franchino Gaffurio

1883: The birth of dress designer Nina Ricci

1919: The birth of political survivor Giulio Andreotti


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15 December 2018

Comunardo Niccolai - footballer

‘King of own goals’ was also a champion


Comunardo Nicolai was a member of the most successful team in Cagliari's history
Comunardo Nicolai was a member of the
most successful team in Cagliari's history
The footballer Comunardo Niccolai, a central defender with a propensity for scoring calamitous own goals, was born on this day in 1946 in Uzzano, a beautiful hill town in Tuscany.

Niccolai scored six own goals in his Serie A career, which contributed to his standing as something of a cult figure in Italian football.

He was actually an exceptionally talented player - good enough to be picked for the Italian squad for the World Cup in 1970, where the azzurri finished runners-up, as well as a key figure in the Cagliari team that won the Serie A title in 1970.

But he seemed unable to avoid moments of freakish bad luck and he acquired such unwanted notoriety as a result that people outside the game still reference his name when describing someone doing something to their own disadvantage.

For example, during the course of one of the regular political crises in Italy in the late 1990s, the right-wing politician Francesco Storace said of a policy decision taken by prime minister Massimo D’Alema, “Ha fatto un autogol alla Niccolai” - meaning that he had “scored an own goal Niccolai-style”.

Niccolai's most famous own goal - against Juventus during the 1969-70 title-winning season
Niccolai's most famous own goal - against Juventus
during the 1969-70 title-winning season
Niccolai acquired his unusual first name an account of his father’s politics.  A fervent anti-Fascist, Lorenzo Niccolai, himself a footballer who kept goal for Livorno between 1923 and 1928, named his son in honour of the Paris Commune, the revolutionary group that briefly held power in France in 1871.

Comunardo played his first football with the youth team at Montecatini before he was transferred to Torres, a club from Sassari in Sardinia.  From there he signed for Cagliari in 1964, joining a team that had just been promoted to Serie A.

Cagliari, who have never before or since been such a force in Italian football, steadily built a squad that was capable of challenging for the Serie A title, which they claimed in 1969-70 with a defence, including Niccolai, that conceded only 11 goals throughout the campaign.

Their stars were goalkeeper Enrico Albertosi, defender Pierluigi Cera, and forwards such as Roberto Boninsegna, Sergio Gori, Angelo Domenghini and the great Luigi Riva, all of whom went to Mexico with Niccolai in 1970 as part of the national team.

Cagliari's 1969-70 team - Comunardo Niccolai is on the back row, fourth from the left
Cagliari's 1969-70 team - Comunardo Niccolai is on the
back row, fourth from the left
The title was an unprecedented achievement for the rossoblu - minnows compared with the giants of Juventus and Milan - although even then Niccolai managed to make his mark in the wrong way.

In a game against title rivals Juventus in March 1970, played on a treacherously wet surface, Niccolai jumped to meet a cross that goalkeeper Albertosi was trying to claim with the score at 0-0 and headed it into his own net.  Happily Cagliari managed to come out with a draw after Riva scored a late equaliser.

He became known as the 'King of the Own Goal', although one of Niccolai’s most celebrated misfortunes did not actually result in an own goal.

It came for Cagliari against Catanzaro away from home in the 1972 season. It was the last minute, and with Cagliari leading 2-1 the home team were doing everything to try to equalise, including a number of attempts to win a penalty.

Comunardo Niccolai now works as a scout for the Italian national football federation
Comunardo Niccolai now works as a scout for the
Italian national football federation
When Catanzaro’s winger, Alberto Spelta, went down inside the penalty area and Niccolai heard a whistle he believed they had achieved their objective and angrily swung a boot at the ball, sending it towards his own goal.

In fact, the whistle he heard was not that of the referee, but a spectator in the crowd.  The ball was not dead and though Niccolai's fellow defender Mario Brugnera managed to stop it crossing the line and prevent an own goal - he did so only by using his hand.  As a result, the home side were awarded a penalty after all - from which they scored.

Niccolai went on to play for Perugia and Prato before hanging up his boots in 1978.  He has since coached Savoia and the Italy Women national team and currently works as a scout for the men’s national team.

Uzzano perches on a hillside in Tuscany, about 45km (28 miles) to the west of Florence in the province of Pistoia
Uzzano perches on a hillside in Tuscany, about 45km (28
miles) to the west of Florence in the province of Pistoia
Travel tip:

Niccolai’s home town of Uzzano, in the province of Pistoia about 45km (28 miles) west of Florence, is part of the Valdinievole,a collection of small settlements that dot the plains and hills. The composer Giacomo Puccini spent a few months there, during which he composed the second and third acts of La bohème while resident at Villa Orsi Bertolini, known today as Villa Anzilotti.  Other attractions in the town include the church of Santi Jacopo e Martin (12th-13th century), which houses a Romanesque holy water font and a Renaissance statue attributed to Giovanni della Robbia. Uzzano’s historic centre clings to a hillside, offering commanding views, while special lighting at night ensures the village is visible from the valley below.


The port of Cagliari rises from the sea to provide a  colourful sight for approaching travellers
The port of Cagliari rises from the sea to provide a
colourful sight for approaching travellers
Travel tip:

Cagliari is the capital of the island of Sardinia, an industrial centre and one of the largest ports in the Mediterranean. Yet it is also a city of considerable beauty and history, most poetically described by the novelist DH Lawrence when he visited in the 1920s. As he approached from the sea, he set his eyes on the confusion of domes, palaces and ornamental facades which, he noted, seemed to be piled on top of one another. He compared it to Jerusalem, describing it as 'strange and rather wonderful, not a bit like Italy.’  What he saw was Cagliari’s charming historic centre, known as Castello, inside which the city’s university, cathedral and several museums and palaces - plus many bars and restaurants - are squeezed into a network of narrow alleys.


More reading: 

How Luigi Riva became a legendary figure for Cagliari and Italy

Gianfranco Zola, Sardinia's most famous footballing export

Gianni Rivera, star of Italy's 1970 World Cup team

Also on this day:

1966: The film The Good, the Bad and the Ugly goes on general release

1970: The birth of champion jockey Frankie Dettori

1973: Kidnappers release captive heir to Getty fortune


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11 December 2018

Fabrizio Ravanelli - footballer

Juventus star who became a favourite at Middlesbrough



Fabrizio Ravanelli won five trophies in four years with Juventus
Fabrizio Ravanelli won five trophies
in four years with Juventus
The footballer Fabrizio Ravanelli, who won five trophies with Juventus between 1992 and 1996 before stunning the football world by joining unfashionable Middlesbrough in the English Premier League, was born on this day in 1968 in Perugia.

Playing alongside Gianluca Vialli and Alessandro Del Piero in the Juventus forward line, Ravanelli scored in the 1996 Champions League final as the Turin side beat Ajax in Rome before signing for Middlesbrough just six weeks later.

The ambitious club from the northeast of England paid £7 million (€8.5m) for Ravanelli, a club record fee and at the time the third largest sum paid for any player by an English club.

It was part of a huge spending spree by Middlesbrough, managed by former England captain Bryan Robson, that brought a string of high-profile signings to the club's Riverside Stadium including the Brazilian playmaker Juninho and England international Nick Barmby and another Italian, the Inter defender Gianluca Festa.

Ravanelli made an immediate impact, scoring a hat-trick on his Premier League debut against Liverpool, and ended the season with 31 goals in league and cup matches.

He also helped Middlesbrough reach both domestic cup finals, although it was a disappointing season for the club, who were runners-up on both occasions and were relegated from the Premier League.

Fabrizio Ravanelli, back row, second from right, lines up with the Juventus team before the 1996 Champions League final
Fabrizio Ravanelli, back row, second from right, lines up with
the Juventus team before the 1996 Champions League final
Ravanelli, whose position as a fans’ favourite was somewhat diminished by his outspoken comments about the club’s facilities and the town of Middlesbrough itself, had a further season in England when he joined Derby County for the 2001-02 campaign, but also suffered relegation there.

Although he finished second in the French Ligue 1 with Marseille, Ravanelli’s successes were all won it his native Italy.

A prolific scorer for his hometown club Perugia in Serie C and Serie B football at the start of his career, he had spells with Avellino, Casertana and Reggiana before joining Juventus in 1992, where he had to compete for a place in the forward line with not only Vialli and Del Piero but Roberto Baggio, Paolo Di Canio, Pierluigi Casiraghi and Andreas Möller.

After initially struggling to obtain a starting spot under coach Giovanni Trapattoni, due to this fierce competition, he worked hard to improve his skill level and eventually managed to hold down a place.

Ravanelli was a club record £7 million signing when he joined Middlesbrough in July 1996
Ravanelli was a club record £7 million signing
when he joined Middlesbrough in July 1996
During the 1994–95 season, under Marcello Lippi, he played a key role as the club claimed a domestic double of Serie A and Coppa Italia, playing in a three-man attack alongside Vialli, and either Baggio or Del Piero.

The Supercoppa Italia and the Champions League came the following season, to go with the medal he had won in 1993 as part of Trapattoni’s UEFA Cup-winning team.

Returning to Italy after his time with Middlesbrough and Marseille, Ravanelli was a double-winner again as Sven-Göran Eriksson’s Lazio team took the Serie A and Coppa Italia titles in 2000-01, adding his second Supercoppa Italia medal the following year.

A dynamic, physically strong left-footed striker known for his strong work ethic and determined temperament, as well as his eye for goal, Ravanelli earned the nickname 'The White Feather' because of his prematurely grey hair. In addition to his club success, he won 22 caps for the Italian national team, scoring eight goals.

He finished his playing career where it began, with Perugia, in 2005, before starting a coaching career that has not yet brought him success.  After two years as a youth coach at Juventus, he was appointed head coach of French Ligue 1 club AJ Ajaccio in the summer of 2013, but was sacked after just five months with only one win from 12 games.

A regular football pundit for Sky Italia, Fox Sports, and Mediaset, Ravanelli signed a contract in June this year to coach the Ukrainian Premier League club Arsenal Kyiv but resigned in September after only three months in charge.

A plaque placed in Piazza della Libertà to commemorate the 100th anniversary in 2000 of the founding of SS Lazio
A plaque placed in Piazza della Libertà to commemorate
the 100th anniversary in 2000 of the founding of SS Lazio
Travel tip:

Although they have played their home games at the Stadio Olimpico, the ground in the north of Rome that they share with city rivals AS Roma, the SS Lazio football club used to play in the Prati district, now a chic neighbourhood known for its wide, sweeping avenues, elegant architecture and affluent residents. SS Lazio was formed in 1900 by a group of young men at a meeting near the Piazza della Libertà on the banks of the Tiber.  Prati is also the home of the vast Palazzo di Giustizia in Piazza Cavour that houses the Supreme Court.

Hotels in Rome from TripAdvisor

Perugia's Piazza IV Novembre is one of the city's main squares, home to the city's cathedral
Perugia's Piazza IV Novembre is one of the city's main
squares, home to the city's cathedral
Travel tip:

Perugia, where Fabrizio Ravanelli was born, is a city of around 170,000 inhabitants built on a hill in Umbria, of which it is the regional capital.  Established in the Etruscan period, it remained an important city, always a target for invading armies because of its strategic value.  Nowadays, it is home to some 34,000 students at the University of Perugia and is a notable centre for culture and the arts, hosting the world-renowned Umbria Jazz Festival each July. It also hosts a chocolate festival – Perugia being the home of the Perugina chocolate company, famous for Baci.  The artist Pietro Vannucci, commonly known as Perugino, lived in nearby Città della Pieve and was the teacher of Raphael.


More reading:

Marcello Lippi, Italy's third World Cup-winning coach

How Roberto Baggio became a football icon

The seven titles that put Giuseppe Trapattoni out on his own

Also on this day:

1475: The birth of Pope Leo X

1912: The birth of movie producer Carlo Ponti

1944: The birth of singing star Gianni Morandi


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6 November 2018

Giovanni Buitoni - entrepreneur

Turned family business into multinational company


Giovanni Buitoni took over the running of the family business when he was just 18
Giovanni Buitoni took over the running of
the family business when he was just 18 
Giovanni Buitoni, the entrepreneur who turned Buitoni pasta and Perugina chocolates into the international brands they are today, was born on this day in 1891 in Perugia.

The Buitoni family had been making pasta since 1827, when Giovanni’s great grandmother, Giulia, opened a small shop in the Tuscan town of Sansepolcro, in order to support the family after her husband, Giovan Battista Buitoni, had become ill.  She had her own recipe for pasta that used only high quality durum wheat.

Giulia had pawned her wedding jewellery in order to set up the shop but the business did so well that in 1856 two of the couple’s nine children, Giuseppe and Giovanni, opened a factory in Città di Castello, just over the border in northern Umbria, to manufacture pasta using a hard durum wheat they sourced in Puglia.

Giovanni’s sons, Antonio and Francesco, continued the company’s expansion, founding manufacturing plants in other towns, including Perugia.

It was in Perugia in 1907 that Francesco, noting the increasing popularity of chocolate, joined with several partners in launching the Perugina confectionary company.

Baci chocolates have been one of the most famous lines made by the Perugina chocolate company
Baci chocolates have been one of the most famous
lines made by the Perugina chocolate company
Giovanni junior’s destiny was probably always to have a role in the family business, although it came rather sooner than he expected.  After studying law he had gone to Germany in 1909 to learn the language and to observe the way German industries operated, their practises being somewhat advanced compared with Italy’s.

He curtailed his trip on receiving news that his father’s Perugina chocolate company was on the brink of bankruptcy. Already bursting with ideas for improving business, he persuaded his father to let him take over general management of the company at just 18 years old and succeeded in turning it into a profit-making concern.

Within only a short time, Perugina had expanded from a small basement operation to large factory with hundreds of workers. He installed modern machinery in the plant and introducing new products, among them the famous Baci -‘kisses' - chocolates still produced today, each containing a love note, which were the idea of Luisa Spagnoli, one of his father’s partners - and Giovanni's clandestine lover at the time - who went on to become famous in the fashion industry.

The Buitoni name has been visible in Italian shops since 1827, when the first Buitoni store opened in Sansepolcro
The Buitoni name has been visible in Italian shops since
1827, when the first Buitoni store opened in Sansepolcro
Giovanni even managed to combine running the company with a brief stint in the Italian Army in the First World War and later completing his doctor of law degree at the University of Perugia.

Always an innovator, he increased sales of Buitoni pasta products even in the Great Depression of 1930s by putting picture cards inside each packet for customers to collect. Customers who collected complete sets of the cards were eligible to take part in a radio contest and win prizes, including a FIAT automobile.

Giovanni Buitoni was by now an individual of some stature in Perugia, whose citizens he served as Podesta - mayor - from 1930 to 1935. In 1936, he married the opera singer, Letizia Cairone.

Letizia Cairone married Buitoni in 1936
Letizia Cairone married
Buitoni in 1936
Buitoni’s expansion into production outside Italy came almost through a twist of fate.

In 1939, Giovanni and his wife were invited by the Hershey Chocolate Company, who were holding a 30th anniversary celebration at their headquarters in Pennsylvania, to visit the United States.

They also attended the 1939 World’s Fair to New York City to promote their own products. With his typical entrepreneurial vision, having noted how much visitors were being asked to pay for food, Giovanni opened a pop-up spaghetti café on the site, selling plates of pasta dressed in simple sauces at 25 cents each.  He and Letizia cooked about 15,000 portions over the course of the event.

They found the American lifestyle to their liking and stayed on for a while afterwards. Unfortunately, before they could return to Italy the Second World War broke out, and once Italy had declared war on the side of the Germans, Giovanni and Letizia were unable to travel or access their money.

With no option but to stay and fend for themselves, Letizia followed the lead of Giovanni’s great grandmother and pawned her jewellery, enabling Giovanni to find a small premises in which to open a pasta factory in New Jersey.

Thanks in part to his vision in promoting the Buitoni name at the World’s Fair, the brand began to sell.  Within 15 years, the Buitoni Foods Corporation had a much bigger factory in South Hackensack, New Jersey and later another one in Brooklyn. A spaghetti restaurant in Times Square, New York City, followed, along with a Perugina shop on Fifth Avenue.

Carlo De Benedetti sold the Buitoni business to
Nestlé for $1.4 billion in 1987
Giovanni returned to Italy in 1953 to found the International Buitoni Organization to coordinate all the industrial activities of the family-controlled multinational, but he continued to spend long periods in the United States.

A gifted amateur basso profundo, he was able to realise one of his dreams during his stay in the United States, to sing opera at Carnegie Hall in New York. He invited family, friends and employees to make an audience and, with the help of professional singers Licia Albanese, a soprano, and the baritone Anselmo Colzani, sang arias from Don Giovanni, Rigoletto and Ernani.

Giovanni Buitoni retired from the operational management of the Buitoni group in 1966. He and Letizia had no children and his nephew, Marco Buitoni, succeeded him as president and chief operating officer. Giovanni died in Rome in January 1979.

The business was sold in 1985 to the industrialist Carlo De Benedetti, who owned Olivetti and the newspaper La Repubblica among other things. He in turn sold it for $1.4 billion to its current owner, Nestlé.

The Fontana Maggiore in Perugia's Piazza IV Novembre
The Fontana Maggiore in Perugia's Piazza IV Novembre
Travel tip:

Perugia, the capital of the Umbria region, is an ancient city that sits on a high hilltop midway between Rome and Florence. In Etruscan times it was one of the most powerful cities of the period.  It is also a university town with a long history, the University of Perugia having been founded in 1308.  The presence of the University for Foreigners and a number of smaller colleges gives Perugia a student population of more than 40,000.  The centre of the city, Piazza IV Novembre, has a medieval fountain, the Fontana Maggiore, which was sculpted by Nicolo and Giovanni Pisano.


A view across the rooftops of Sansepolcro
A view across the rooftops of Sansepolcro
Travel tip:

Sansepolcro is a town of 16,000 inhabitants situated about 38km (24 miles) northeast of Arezzo in the east of Tuscany, close to the borders with Umbria and Marche. The historic centre is entirely surrounded with fortified walls, built in the early part of the 16th century. The centre of the town is the Piazza Torre di Berta, named after the 13th-century tower of the same name, off which can be found the impressive Palazzi Pichi and Giovagnoli and the 14th-century cathedral, dedicated to St John the Evangelist.  The city is famous as the place in which the brilliant early Renaissance painter Piero della Francesca was born and died.

More reading:

Michele Ferrero, the man who invented Nutella

Mario Pavesi, the biscuit-maker who gave Italy the Autogrill

Anselmo Colzani and his 16 seasons at The Met

Also on this day:

1835: The birth of pioneer criminologist Cesare Lombroso

2007: The death of author and journalist Enzo Biagi

Vino Novello - Italy's 'nouveau' - goes on sale


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28 April 2018

Baldus de Ubaldis – lawyer

Legal opinions have stood the test of time


Baldus de Ubaldis wrote more than 3,000 legal opinions during his career
Baldus de Ubaldis wrote more than 3,000
legal opinions during his career
An expert in medieval Roman law, Baldus de Ubaldis, died on this day in 1400 in Pavia.

De Ubaldis had written more than 3,000 consilia - legal opinions - the most to remain preserved from any medieval lawyer.

His work on the law of evidence and gradations of proof remained the standard treatment of the subject for centuries after his death.

De Ubaldis was born into a noble family in Perugia in 1327. He studied law and received the degree of doctor of civil law when he was 17.

He taught law at the University of Bologna for three years and was then offered a professorship at Perugia University where he remained for 33 years.

De Ubaldis subsequently taught law at Pisa, Florence, Padua, Pavia and Piacenza.

He taught Pierre Roger de Beaufort, who became Pope Gregory XI, whose immediate successor, Urban VI, summoned De Ubaldis to Rome in 1380 to consult with him about the anti-pope, Clement VII. The lawyer’s view on the legal issues relating to the schism are laid down in his Questio de schismate.

One of the best works of De Ubaldis is considered to be his commentary on the Libri Feudorum, a compilation of feudal law provisions.

The old Roman aqueduct in Perugia is now a street
The old Roman aqueduct in Perugia is now a street
Travel tip:

Perugia, where De Ubaldis was born, the capital of the region of Umbria, is a large city on a hill, established during the Etruscan period. The University of Perugia, where De Ubaldis taught law, today welcomes many foreign students. The city hosts an annual jazz festival and an annual chocolate festival.


The facade of the Certosa in Pavia
The facade of the Certosa in Pavia
Travel tip:

Pavia, where De Ubaldis died, is a city in Lombardy, about 46km (30 miles) south of Milan, known for its ancient university, which was founded in 1361, and its famous Certosa, a magnificent monastery complex north of the city that dates back to 1396. A pretty covered bridge over the River Ticino leads to Borgo Ticino, where the inhabitants claim to be the true people of Pavia and are of Sabaudian origin.

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7 November 2017

Feast day of Ercolano – patron saint of Perugia

Bishop was martyred after trying to save city


Herculanus, Bishop of Perugia, in a painting by the  artist Pietro Vannucci, known as Perugino
Herculanus, Bishop of Perugia, in a painting by the
artist Pietro Vannucci, known as Perugino
Today sees the Umbrian city of Perugia celebrate one of the two annual feast days of one of its patron saint, Ercolano, who according to legend was martyred on this day in 549 at the hands of the Ostrogoths, who ruled much of Italy at that time and had placed the city under siege.

Herculanus, as he is also known, was the Bishop of Perugia and as such was charged with trying to bring comfort to his flock in the face of inevitable capture by the Ostrogoths, the tribe, thought to have originated in Scandinavia, which had swept into Italy at the beginning of the sixth century.

They had a large, well-equipped army – more powerful than the army Perugia possessed, although it had enough soldiers to deter an advance – and the Ostrogoth leader, Totila, was prepared to wait outside the walls of the city for as long as it would take to starve the population into surrender.

Perugia’s authorities did all they could to prolong the siege, rationing supplies and ensuring none were wasted, but days passed into months and years and there was no evidence that the amply fed army at the gates of the city was planning to move on.

Perugia's Etruscan walls were a formidable barrier
Perugia's Etruscan walls were a formidable barrier
Ercolano knew more than the ordinary people about how much longer the stalemate could be maintained and inevitably the point was reached at which there was nothing left for anyone to eat.

He knew that his own soldiers, while capable of maintaining guard on top of the walls, would be no match for Totila’s men in close combat, and he was also aware that even if all the money held in the city was gathered together, it probably would not be enough to persuade Totila to look for somewhere else to capture.

In a desperate gamble, Ercolano fell back on a traditional ruse in sieges – the art of deception.

Hoping he could fool Totila into thinking they were still well off for supplies, he wandered outside the walls, under the cover of archers, to feed the sheep that had until that point remained untouched by the besieging forces, who were reluctant to risk coming under arrow fire.

He hoped that Totila might assume that if the Perugians could still feed their animals they must have plenty left for their people.

Ercolano and Lorenzo, the twin patron saints of Perugia, venerate the Madonna
Ercolano and Lorenzo, the twin patron
saints of Perugia, venerate the Madonna
Ercolano retreated inside the walls and waited.  But there was no immediate movement from the Ostrogoths, nor was there any in the days ahead.  By now at the point of starvation, the city had no alternative but to surrender.

It is said that on learning who was behind the attempted deception, Totila ordered Ercolano’s execution, but only after putting him through the agony of having a length of skin torn from his body, from head to toe.

Some accounts have it that he was spared that torture by being beheaded directly and his body thrown over the wall.  Either way, according to the legend, his body was recovered by some brave citizens and hastily buried where he lay.

Some 40 days later, when Totila allowed them to recover the body in order to have a proper interment, they are said to have found it was miraculously intact, the head reunited with the body, and with no evidence of any injury.

The legend also has it that a another miracle took place, either when his body was found or at a later date, in that a boy, a victim of disease, who was buried by his mother at the side of the Bishop, came back to life.

The church of Sant'Ercolano in Perugia
The church of Sant'Ercolano in Perugia
Travel tip:

The remains of Sant’Ercolano originally resided in Perugia’s Duomo, which was originally dedicated as the Cattedrale di San Lorenzo and Sant’Ercolano, but were transferred to a new church, the Chiesa di Sant’Ercolano, which was built between 1297 and 1326 on the spot on which he was believed to have been martyred.  The altar is a Roman sarcophagus taken from the original Duomo, which contains his remains.

Travel tip:

Perugia is a city of around 170,000 inhabitants built on a hill in Umbria, of which it is the regional capital.  Established in the Etruscan period, it remained an important city, always a target for invading armies because of its strategic value.  Nowadays, it is home to some 34,000 students at the University of Perugia and is a notable centre for culture and the arts, hosting the world-renowned Umbria Jazz Festival each July. It also hosts a chocolate festival – Perugia being the home of the Perugina chocolate company, famous for Baci.  The artist Pietro Vannucci, commonly known as Perugino, lived in nearby Città della Pieve and was the teacher of Raphael.


22 January 2017

Carlo Orelli – soldier

The last trench infantryman


Carlo Orelli with President Ciampi, at the  awards ceremony on his 109th birthday
Carlo Orelli with President Ciampi, at the
 awards ceremony on his 109th birthday
Carlo Orelli, the last surviving Italian soldier to have served at the start of Italy's involvement in the First World War, died on this day in 2005 at the age of 110.

Orelli had signed up for active duty at the age of 21 and joined the Austro-Hungarian front after Italy joined in the war on the side of Britain, France and Russia in May 1915.

He took part in combat operations near Trieste, experiencing the brutality of trench warfare and seeing many of his friends die violent deaths, but after receiving injuries to his leg and ear he spent the rest of the war in hospital.

Orelli was born in Perugia in 1894, but his family moved to Rome, where he was to spend most of the rest of his life living in the Garbatella district.

He came from a military background and had a grandfather who had helped to defend Perugia against Austrian mercenaries in 1849. His father had served in the Italian Abyssinian campaign in the 1880s and his elder brother had fought in Libya during the war between Italy and Turkey in 1911.

Orelli pictured in his Italian military  uniform in the First World War
Orelli pictured in his Italian military
uniform in the First World War
The wounds Orelli suffered during a confrontation with Austrian soldiers ended his military career and he spent the rest of the war recovering from an infection in hospital.

When the war was over he resumed his occupation as a mechanic and got married and had six children.

Despite his opposition to Fascism, he was sent to Gaeta to direct artillery during World War II, but he returned to his job as a mechanic afterwards and continued to live in Garbatella.

In later life he often talked about his experiences in the First World War and implored people not to forget the sacrifice his fellow soldiers had made.

In 2003, on the occasion of his 109th birthday, he was made a Grand Officer in the Order of Merit of the Italian Republic by the President, Carlo Azeglio Ciampi.

Carlo Orelli in a TV documentary about his  life and wartime experiences
Carlo Orelli in a TV documentary about his
life and wartime experiences
He became known as ‘The Last Infantrymen’, which was chosen as the title for his wartime memoirs when they were published.

After his death in 2005, he was talked about as ‘the last Italian World War I veteran,’ which was incorrect.

He was, in fact, Italy’s oldest survivor of the First World War, the last trench infantryman and the last survivor from the time Italy entered the war in 1915.

Travel tip:

Perugia, where Orelli was born, and which was defended by his grandfather against the Austrians, is the capital city of the region of Umbria. It has a history that goes back to Etruscan times, when it was one of the most powerful cities in the area. A stunning sight on a hilltop, Perugia is also home to two universities, the 14th century University of Perugia and another University for foreign students learning Italian.


The Centrale Montemartini museum is in the Garbatella district of Rome, where Orelli spent most of his life
The Centrale Montemartini museum is in the Garbatella
district of Rome, where Orelli spent most of his life
Travel tip:

The Garbatella district, where Orelli lived for most of his life, is to the south of the centre of Rome. It is now a lively area with an unusual museum, the Centrale Montemartini in Via Ostiense, a former electricity power plant that now houses hundreds of pieces of Roman sculpture. Nearby, in Piazzale San Paolo, is the Papal Basilica of St Paul Outside the Walls, one of Rome’s four ancient churches, which was founded by the Roman Emperor Constantine I over the burial place of St Paul. The site had been marked with a memorial by some of the apostle’s followers after his execution.


More reading:


Francesco Chiarello - combatant in both world wars who lived until 2008

How General Armando Diaz masterminded Italy's victory at the Battle of Vittorio Veneto

The Villa Giusti armistice and the end of the First World War in Italy


Also on this day:


1506: The founding of the Papal Swiss Guard


(Picture credit: Centrale Montemartini by Lalupa via Wikimedia Commons)

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