30 March 2021

30 March

Fortunato Depero - artist

Futurist who designed iconic Campari bottle

The Futurist painter, sculptor and graphic artist Fortunato Depero, who left a famous mark on Italian culture by designing the conical bottle in which Campari Soda is still sold today, was born on this day in 1892 in the Trentino region.  Depero had a wide breadth of artistic talent, which encompassed painting, sculpture, architecture and graphic design. He designed magazine covers for the New Yorker, Vogue and Vanity Fair among others, created stage sets and costumes for the theatre, made sculptures and paintings and some consider his masterpiece to be the trade fair pavilion he designed for the 1927 Monza Biennale Internazionale delle Arti Decorative, which had giant block letters for walls.  Yet it is the distinctive Campari bottle that has endured longest of all his creations, which went into production in 1932 as the manufacturers of the famous aperitif broke new ground by deciding to sell a ready-made drink of Campari blended with soda water.  It was the first pre-mixed drink anyone had sold commercially and Depero, who was already working with the Milan-based company on a series of advertising posters and stylish black-and-white newspaper ads, was tasked with creating a unique miniature bottle in which the new product would be packaged..  Read more…

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Rimini Proclamation

Opening statement of the Risorgimento came from a Frenchman

The first political proclamation calling for all Italians to unite into a single people and drive out foreigners was issued on this day in 1815 in Rimini.  But the stirring words: ‘Italians! The hour has come to engage in your highest destiny…’ came from a Frenchman, Gioacchino (Joachim) Murat, who was at the time occupying the throne of Naples, which he had been given by his brother-in-law, Napoleon.  Murat had just declared war on Austria and used the Proclamation to call on Italians to revolt against the Austrians occupying Italy. He was trying to show himself as a backer of Italian independence in an attempt to find allies in his desperate battle to hang on to his own throne.  Although Murat was acting out of self-interest at the time, the Proclamation is often seen as the opening statement of the Risorgimento, the movement that helped to arouse the national consciousness of the Italian people. It led to a series of political events that freed the Italian states from foreign domination and unified them politically.  Murat’s Proclamation impressed the Milanese writer Alessandro Manzoni, who wrote a poem about it later that year, Il proclama di Rimini.  Read more…

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Ignazio Gardella – architect

Modernist who created Venetian classic

The engineer and architect Ignazio Gardella, considered one of the great talents of modern urban design in Italy, was born on this day in 1905 in Milan.  He represented the fourth generation in a family of architects and his destiny was determined at an early age. He graduated in civil engineering in Milan in 1931 and architecture in Venice in 1949.  Gardella designed numerous buildings during an active career that spanned almost six decades, including the Antituberculosis Dispensary in Alessandria, which is considered one of the purest examples of Italian Rationalism, and the Casa alle Zattere on the Giudecca Canal in Venice, in which he blended modernism with classical style in a way that has been heralded as genius.  During his university years, he made friends with many young architects from the Milan area and together they created the Modern Italian Movement.  He worked with his father, Arnaldo, on a number of projects while still studying.  On graduating, he set up an office in Milan, although he spent a good part of his early career travelling, sometimes with a commission but at other times to study.  Read more…

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The Sicilian Vespers

How the French lost control of the island they were ruling

As the citizens of Palermo walked to vespers - evening prayers - in the church of Santo Spirito on this day in 1282, a French soldier grossly insulted a pretty young Sicilian woman.  The girl’s enraged fiancĂ© immediately drew his dagger and stabbed the soldier through the heart.  The violence was contagious and the local people exploded in fury against the French occupying forces. More than 200 French soldiers were killed at the outset and the violence spread to other parts of Sicily the next day resulting in a full-scale rebellion against French rule. This bloody event, which led to Charles of Anjou losing control of Sicily, became known in history as the Sicilian Vespers.  King Charles was detested for his cold-blooded cruelty and his officials had made the lives of the ordinary Sicilians miserable.  After he was overthrown, Sicily enjoyed almost a century of independence.  There have been different versions given of the events that led to the rebellion against the French and it is not known exactly how the uprising started.  But to many Italians the story of the Sicilian Vespers has always been inspirational.  Read more…


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