11 July

NEW - The founding of Fiat

The investors and aristocrats who created giant of car industry

A group of nine Italian investors and aristocrats met at the Palazzo Cacherano di Bricherasio in Turin on July 11, 1899 to found the automobile company Fabbrica Italiana Automobili Torino - Fiat, as it would become known.  The group were brought together by Emanuele Cacherano di Bricherasio, a wealthy nobleman and entrepreneur, and his fellow entrepreneur Cesare Goria Gatti, who were founder members of the Automobile Club of Italy.  In addition to Bricherasio and Gatti, the nine consisted of two other nobleman, Count Roberto Biscaretti di Ruffia and the Marquis Alfonso Ferrero de Gubernatis Ventimiglia, the banker and silk industrialist Michele Ceriana Mayneri, the lawyer Carlo Racca, the landowner Lodovico Scarfiotti, the stockbroker Luigi Damevino and the wax industrialist Michele Lanza. Read more…

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Eleonora di Garzia di Toledo - noblewoman

The shocking fate of Medici wife

The beautiful wife of Don Pietro de' Medici, Eleonora di Garzia di Toledo, was strangled to death with a dog lead on July 11, 1576 in a villa near Barberino di Mugello in Tuscany.  The murder was carried out by her husband, Pietro, but he was never brought to justice. His brother, Francesco, the Grand Duke of Tuscany, gave out as the official line that his sister-in-law had died as a result of an accident.  Eleonora, who was more often referred to as Leonora, was born in Florence in 1553, the daughter of Garcia Alvarez di Toledo and Vittoria d’Ascanio Colonna. Her father and mother were living in Florence at the time because Garcia was in charge of the castles of Valdichiana.  When her mother died a few months later, Leonora, was left in the care of her aunt, Eleonora, Duchess of Florence, and her husband, the Grand Duke Cosimo I de' Medici. Read more… 

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Giuseppe Arcimboldo – painter

Portraits were considered unique in the history of art

The artist Giuseppe Arcimboldo, who created imaginative portrait heads made up entirely of objects such as fruit, vegetables, flowers and fish, died on this day in 1593 in Milan.  Unique at the time, Arcimboldo’s work was greatly admired in the 20th century by artists such as Salvador Dali and his fellow Surrealist painters.  Giuseppe’s father, Biagio Arcimboldo, was also an artist and Giuseppe followed in his footsteps designing stained glass and frescoes for churches.  Arcimboldo (sometimes also known as Arcimboldi) at first painted entirely in the style of the time. His beautiful fresco of the Tree of Jesse can still be seen in the Duomo of Monza.  But in 1562 he abruptly changed his style after moving to Prague. He began to create human heads, which could be considered as portraits, made up of pieces of fruit and vegetable and other objects. Read more… 

Antoninus Pius - Roman Emperor

Hadrian’s adopted son presided over 23 years of peace

Antoninus Pius, the fourth of the so-called Five Good Emperors who ruled the Roman Empire between 96 and 180 AD, assumed power on this day in 138 following the death of Hadrian at his villa outside Naples the previous day.  As well as being notable for peace and stability, his reign was one of well-run administration, support for education and public works projects including expanded free access to drinking water in all parts of the empire. He was seen as a wise and benevolent ruler who made the well-being of his subjects a priority, an example being the attention he gave to ensuring freed slaves were given the full rights of citizenship.  Antoninus instigated legal reforms, built temples and theatres, was an active promoter of the arts and sciences, and rewarded the teachers of rhetoric and philosophy in particular with honours and financial incentives.  Read more…

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Giorgio Armani – designer

Former army medic forged brilliant career in fashion

Giorgio Armani, who is considered by many to be Italy's greatest fashion designer, was born on this day in 1934 in Piacenza in Emilia-Romagna.  Known for his menswear and the clean, tailored lines of his collections for women, Armani has become a multi-billionaire.  His original career plan was to become a doctor and he enrolled in the Department of Medicine at the University of Milan but after three years left to join the army. Due to his medical background he was assigned to the military hospital in Verona.  After he left the army, Armani decided to have a complete career change and got a job as a window dresser for La Rinascente, a Milan department store.  He progressed to become a sales assistant in the menswear department and then moved on to work for Nino Cerruti as a menswear designer.  Read more… 

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Book of the Day: Agnelli and the Network of Italian Power, by Alan Friedman  

Agnelli and the Network of Italian Power is a controversial study of the life of Gianni Agnelli in which American writer Alan Friedman makes a series of startling allegations about Europe's most glamorous businessman and uncrowned king of Italy. It is the story of a remarkable Italian dynasty, of intrigue and alleged improprieties at the pinnacles of international finance and politics; of dealings with prime ministers, with the White House, and the Pentagon and Moscow; and of the unholy alliances Agnelli has made with dictators such as Colonel Gadaffi of Libya. Above all, it is the story of a relentless drive to expand and crush the opposition. Agnelli's empire has been accused of skirting the edges of the law but some examples have never been documented. No Italian has dared to call into question Italy's "de facto" royal family, and Friedman suggests that many foreign journalists have been charmed and "sweetened" by Agnelli's people into silence.

Alan Friedman is a journalist, bestselling author and documentary producer who has been an award-winning foreign correspondent and commentator with the Financial Times of London, the International Herald Tribune/New York Times and the Wall Street Journal. He is presently an opinion columnist for Italy’s La Stampa newspaper.

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