30 October

Luisa Spagnoli - businesswoman

Inventor of Baci chocolates who diversified into fashion

The businesswoman Luisa Spagnoli, who is credited with creating the Perugina company’s famous Baci chocolates and later developed clothing lines using wool from angora rabbits, was born on this day in 1877 in Perugia.  Spagnoli was one of the four partners who launched the Perugina brand in 1907. She is said to have invented the confection that came to be known as Baci as a way to avoid wasting surplus chocolate and hazelnuts left over from the company’s other lines.  Perugina, now owned by Nestlé, grew to be Italy’s biggest chocolate manufacturer and Baci its best-selling product. The romantic messages inside the wrappers that remain a popular feature of the chocolates to this day are said to have been inspired by the clandestine romance between Spagnoli and the son of one of the other partners.  Read more…

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Poggio Bracciolini – scholar and humanist

Calligrapher who could read Latin changed the course of history

Gian Francesco Poggio Bracciolini, who rediscovered many forgotten Latin manuscripts including the only surviving work by the Roman poet and philosopher, Lucretius, died on this day in 1459 in Florence.  For his services to literature he was commemorated after his death with a statue by Donatello and a portrait by Antonio del Pollaiuolo.  Bracciolini was born in 1380 at Terranuova near Arezzo in Tuscany. In 1862 his home village was renamed Terranuova Bracciolini in his honour.  He studied Latin as a child under a friend of the poet, Petrarch. His linguistic ability and talent for copying manuscripts neatly was soon noted by scholars in Florence.  He later studied notarial law and at 21 was received into the notaries guild in Florence.  After becoming secretary to the Bishop of Bari, Bracciolini was invited to join the Chancery of Apostolic Briefs in the Roman Curia of Pope Boniface IX.  Read more…

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Giuseppe Ravizza - inventor

His writing machine was forerunner of typewriter

The 19th century inventor Giuseppe Ravizza, whose Cembalo Scrivano machine could be seen as the world’s first typewriter, died on this day in 1885 in Livorno, on the Tuscan coast, about 25km (16 miles) south of Pisa. Ravizza created the first working prototype for his writing machine in 1846 and was granted patent in 1855. Yet, although he hailed from a wealthy Piedmontese family in Novara, he did not have the opportunity in pre-unification Italy to manufacture the device on a commercial scale. As a result, the invention of the typewriter is most commonly credited to Christopher Latham Sholes, an American inventor whose design was not patented until 1868, yet had many of the characteristics of Ravizza’s Cembalo Scrivano.  The American machine was eventually manufactured at scale by E Remington and Sons in 1873.  Read more…

Charles Atlas - bodybuilder

Poor immigrant from Calabria who transformed his physique

The bodybuilder Charles Atlas was born Angelo Siciliano on this day in 1893 in the Calabrian town of Acri.  Set 720m above sea level straddling two hills in the province of Cosenza, on the edge of what is now the mountainous Sila National Park, Acri was a poor town. While Angelo was growing up his father, Santos, began thinking about joining the growing number of southern Italians who had gone to forge a new life in America. They made the move when Angelo was 11.  The journey by sea from Naples took around two weeks. After registering their arrival at Ellis Island, the immigrant inspection station in New York Bay, the family settled in Brooklyn.  Most accounts of Angelo’s life suggest that his father, a farmer, returned to Italy within a short time but his mother remained, taking work as a seamstress and endeavouring to make a better life for her children. Read more… 

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Antonino Votto – conductor

Outstanding operatic conductor made recordings with Callas

Operatic conductor Antonino Votto was born on this day in 1896 in Piacenza in Emilia-Romagna.  He became famous in the 1950s because he conducted the orchestra for the acclaimed recordings made by soprano Maria Callas for EMI.  Votto was also considered one of the leading operatic conductors of his time on account of his performances at La Scala in Milan, where he worked regularly for nearly 20 years.  After Votto had attended the Naples conservatory for his music studies he went to work at La Scala, where he became an assistant conductor to Arturo Toscanini.  He made his official debut there in 1923, leading a performance of Puccini’s Manon Lescaut.  Votto went on to build a reputation as one of the most outstanding conductors of Italian opera, appearing at many other operatic venues in Italy and abroad.  Read more…

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Book of the Day: Luisa Spagnoli: 90 Years of Style, by Sofia Gnoli

For decades, Luisa Spagnoli has represented a confident, feminine woman, whose elegance is both modern and sophisticated, a style that is beloved by women of all ages, based on quality tailoring and must-have pieces. Luisa Spagnoli: 90 Years of Style presents the development of the brand through her signature accessories and iconic garments, with vintage and contemporary illustrations, sketches, drawings, and never-before-seen material from the extensive company archives. It pays tribute to the enterprising spirit of Luisa, who after co-founding the chocolatier Perugina and its hallmark Baci transformed her hobby of knitting with angora wool into a women’s clothing and accessories brand, which now boasts 170 outlets around the world. Luisa Spagnoli's brand was popular with Hollywood stars working in Rome, such as Esther Williams and Lana Turner, and Italian actresses, such as Sophia Loren and Anna Magnani. Nowadays, the Princess of Wales, Kate Middleton, has been photographed wearing Luisa Spagnoli creations. Based on an ethical work plan, business acumen, the ability to evolve over time, and a pioneering approach to marketing, the Luisa Spagnoli brand is a unique element of the Italian fashion scene. This book was published to mark 90 years of success.

Sofia Gnoli is a fashion historian and journalist. She teaches history of fashion at La Sapienza Universita in Rome. She is a contributing fashion editor of La Repubblica and Il Venerdi di Repubblica. Her other publications include The Origins of Italian Fashion, 1900-1945. 

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