2 September

Pietro Ferrero - baker and chocolatier

Humble beginnings of €20 billion company

Pietro Ferrero, the founder of the Ferrero chocolate and confectionery company, was born in Farigliano, a small town in Piedmont, on this day in 1898.  A baker by profession, he moved to nearby Alba in 1926 with his wife and young son, Michele, before deciding to try his luck in Turin, where in 1940 he opened a large pastry shop in Via Sant’Anselmo.  Trading conditions were tough, however, and the business was not a success.  The family returned to Alba in 1942, setting up a smaller bakery in Via Rattazzi, at the back of which Pietro created a kind of confectionery laboratory.  He had hit upon the idea of trying to find alternative materials from which to make products, largely because the high taxes on cocoa beans meant conventional chocolate-based pastries were expensive to make.  Hazelnuts, on the other hand, were plentiful, Piedmont being one of Italy’s major producers. One of his experiments involved combining Gianduja, a traditional Piedmontese hazelnut paste, with about 20 per cent chocolate.  Convinced his customers would like the taste, he began manufacturing bars of his chocolate-substitute on site at the bakery, selling it wrapped in foil under the name Pasta Gianduja and then Giandujot.  Read more…

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Marie Josephine of Savoy

Italian noblewoman who became titular Queen of France

Marie Josephine Louise of Savoy, who married the future King Louis XVIII of France, was born Maria Giuseppina Luigia on this day in 1753 at the Royal Palace in Turin.  She became a Princess of France and Countess of Provence after her marriage, but died before her husband actually became the King of France.  Marie Josephine was the third child of Prince Victor Amadeus of Savoy and Infanta Maria Antonio Ferdinanda of Spain.  Her paternal grandfather, Charles Emmanuel III, was King of Sardinia and so her parents were the Duke and Duchess of Savoy.  Her brothers were to become the last three Kings of Sardinia, the future Charles Emmanuel IV, Victor Emmanuel I and Charles Felix.  At the age of 17, Marie Josephine was married by proxy to Prince Louis Stanislas, Count of Provence, the younger brother of the Dauphin, Louis Auguste, who was fated to become Louis XVI of France and to be executed by guillotine.  After the outbreak of the French Revolution, the Count and Countess of Provence stayed in France with the King and Marie Antoinette, but when their situation became too dangerous they escaped to the Austrian Netherlands.  Read more…

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Giuliano Gemma – actor

Talented Roman became award winning film star

Actor, stuntman and sculptor Giuliano Gemma was born on this day in 1938 in Rome.  He started working in the film industry as a stuntman but was then offered a real part in the film Arrivano i titani - The Titans Arrive, by director Duccio Tessari.  After this his career took off and he appeared in Luchino Visconti’s Il Gattopardo - The Leopard, as Garibaldi’s General. Gemma starred in many spaghetti westerns, such as A Pistol for Ringo, Blood for a Silver Dollar, Wanted and Day of Anger. He sometimes appeared in the credits of the films under the name Montgomery Wood.  For his portrayal of Major Matiss in Valerio Zurlini’s The Desert of the Tartars, he won a David di Donatello award.  Gemma had many other film roles, often appeared on Italian television and also worked as a sculptor.  His daughter, Vera Gemma, also became an actor.  Giuliano Gemma died in October 2013 following a car accident near Rome. He was taken to a hospital in Civitavecchia but pronounced dead shortly after his arrival.  Read more…


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1 September

Vittorio Gassman - actor

Stage and screen star once dubbed ‘Italy’s Olivier’

Vittorio Gassman, who is regarded as one of the finest actors in the history of Italian theatre and cinema, was born on this day in 1922 in Genoa.  Tall, dark and handsome in a way that made him a Hollywood producer’s dream, Gassman appeared in almost 150 movies but he was no mere matinée idol.  A highly respected stage actor, he possessed a mellifluous speaking voice, a magisterial presence and such range and versatility in his acting talent that the Hollywood columnist Sheilah Graham once called him ‘the Lawrence Olivier of Italy’.  He enjoyed a career that spanned five decades. Inevitably, he is best remembered for his screen roles, although by the time he made his movie debut in 1945, he had appeared in more than 40 productions of classic plays by Shakespeare, Aeschylus, Ibsen, Tennessee Williams, and others.  On screen, his major successes included his portrayal of the handsome scoundrel Walter opposite Silvana Mangano in Giuseppe De Santis's neorealist melodrama Riso amaro (Bitter Rice, 1948), and several Commedia all’Italiana classics. Gassman’s portrayal of a blind military man in Risi’s 1974 film Profumo di donna received the Best Actor award at the Cannes Film Festival. Al Pacino played the same part and won an Oscar in the 1992 remake, Scent of a Woman.  Read more…

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Tullio Serafin – opera conductor

Toscanini’s successor furthered the career of Callas

The man who helped Maria Callas develop her singing talent, musician and conductor Tullio Serafin, was born on this day in 1878 in Rottanova near Cavarzere in the Veneto, on the Adige river just south of the Venetian Lagoon.  Serafin studied music in Milan and went on to play the viola in the orchestra at Teatro alla Scala under the baton of Arturo Toscanini.  He was later appointed assistant conductor and then took over as musical director at the theatre when Toscanini left to go to New York.  Serafin conducted at La Scala between 1909 and 1914, from 1917 to 1918 and then returned briefly at the end of the Second World War.  He became a conductor at the Metropolitan Opera in New York in 1924 and stayed with them for ten years before returning to Italy to become artistic director at the Teatro Reale in Rome.  During his career he helped the development of many singers, including Rosa Ponselle, Magda Olivero and Joan Sutherland.  Serafin’s most notable success was with Maria Callas. He is credited with helping the American-born singer achieve a major breakthrough in 1949 when he persuaded her to take over from the leading belcanto soprano Margeritha Carosio at the opening night of Bellini's I Puritani at La Fenice in Venice after Carosio was forced to withdraw through illness.  Read more…

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Guido Deiro - vaudeville star

Accordion player who wowed America

The musician Guido Deiro, who was the first artist to become a star playing the piano-accordion, was born on this day in 1886 in an Alpine village north of Turin.  For a while, in the early part of the 20th century, he and his brother Pietro were among the highest-paid performers on the booming American vaudeville circuit. Using his stage name, which was simply ‘Deiro’, he made more than 110 recordings, which sold in large numbers.  He ‘covered’ many popular hits and well known classical and operatic pieces and wrote compositions of his own, the most famous of them the song Kismet, which became the theme song for the Broadway musical and was used in two film versions of the story, which was based on a play by Edward Knoblauch.  Deiro became something of a celebrity and was seldom short of glamorous female company. He was married four times, on the first occasion to his fellow vaudeville star Mae West, who would go on to become much more famous as a movie actress.  He was born Count Guido Pietro Deiro in the village of Salto Canavese, near Courgnè, about 45km (28m) north of Turin. His family were long-standing rural nobility.  Read more…

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31 August

Altiero Spinelli - political visionary

Drafted plan for European Union while in Fascist jail

Altiero Spinelli, a politician who is regarded as one of the founding fathers of the European Union, was born on this day in 1907 in Rome.  A lifelong Communist who was jailed for his opposition to the Fascist regime of Benito Mussolini, he spent much of the Second World War in confinement on the island of Ventotene in the Tyrrhenian Sea, one of an archipelago known as the Pontine Islands.  It was there that he and two prisoners, Ernesto Rossi and Eugenio Colorni, agreed that if the forces of Fascism in Italy and Germany were defeated, the only way to avoid future European wars was for the sovereign nations of the continent to join together in a federation of states.  The document they drew up, which became known as the Ventotene Manifesto, was the first document to argue for a European constitution and formed the basis for the Movimento Federalista Europeo, which Spinelli, Rossi and some 20 others launched at a secret meeting in Milan as soon as they were able to leave their internment camp.  In a nutshell, the Ventotene Manifesto put forward proposals for creating a European federation of states so closely joined together they would no longer be able to go to war with one another. Read more…

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Isabella de’ Medici – noblewoman

Tuscan beauty killed by her husband

Isabella Romola de’ Medici, the daughter of the first Grand Duke of Tuscany, was born on this day in 1542 in Florence.  She was said to have been beautiful, charming, educated and talented and was the favourite child of her father, Cosimo I de’ Medici.  But she died at the age of 33, believed to have been murdered by the husband her family had chosen for her to marry.  While Isabella was growing up she lived first in Palazzo Vecchio and later in Palazzo Pitti in Florence with her brothers and sisters. Her brother, Francesco, who was a year older than her, eventually succeeded his father as Grand Duke of Tuscany.  The Medici children were educated by tutors in classics, languages and the arts and Isabella particularly loved music.  When Isabella was 11 she was betrothed to 12-year-old Paolo Giordano Orsini, heir to the Duchy of Bracciano in Tuscany, because her father wanted to secure the southern border of Tuscany and his relationship with the Orsini family.  Five years later, when Isabella was 16, they were married at the Medici country estate, Villa di Castello.  Read more…

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Amilcare Ponchielli - opera composer

Success of La Gioconda put musician on map

The opera composer Amilcare Ponchielli was born on this day in 1834 in Paderno Fasolaro, near Cremona, about 100km (62 miles) south-east of Milan in what is now Lombardia.  Ponchielli's works in general enjoyed only modest success, despite the rich musical invention for which he was later applauded.  One that did win acclaim in his lifetime, however, was La Gioconda, which was first produced in 1876 and underwent several revisions but remained unaltered after 1880.  Well known for the tenor aria, Cielo e Mar, and the ballet piece, Dance of the Hours, La Gioconda is the only opera by Ponchielli still performed today and many recordings have been made, featuring some of the biggest stars of recent times.  Maria Callas, Renata Tebaldi and Montserrat Caballe are among those to have played the role of Gioconda, written for soprano, while the lead tenor part of Enzo, whose affections are sought both by Gioconda and another major character, Laura, has been taken by Giuseppe Di Stefano, Carlo Bergonzi, Luciano Pavarotti and Placido Domingo among others.  Read more…

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Gino Lucetti – failed assassin

Anarchist tried to kill Mussolini with grenade

Gino Lucetti, who acquired notoriety for attempting to assassinate Italy’s Fascist dictator Benito Mussolini in Rome in 1926, was born on this day in 1900.  A lifelong anarchist, part of a collective of like-minded young men and women from Carrara in Tuscany, he planned to kill Mussolini on the basis that doing so would save the lives of thousands of potential future victims of the Fascist regime.  Lucetti hatched his plot while in exile in France, where he had fled after taking a Fascist bullet in the neck following an argument in a bar in Milan, clandestinely returning several times to Carrara to finalise the details.  After enlisting the help of other anarchists, notably Steffano Vatteroni, who worked as a tinsmith in Rome, and Leandro Sorio, a waiter originally from Brescia, he returned to Rome to carry out the attack.  Vatteroni was able to obtain information about Mussolini’s movements from a clerical worker in the dictator’s Rome offices, including details of his regular motorcades through the city. These were carefully choreographed affairs in which cheering citizens lined the streets, enabling Mussolini to present an image to the world of a popular leader.  Read more...


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Isabella de’ Medici – noblewoman

Tuscan beauty killed by her husband

Isabella Romola de' Medici: a portrait painted by
Alessandro Allori owned by the Uffizi Gallery

Isabella Romola de’ Medici, the daughter of the first Grand Duke of Tuscany, was born on this day in 1542 in Florence.

She was said to have been beautiful, charming, educated and talented and was the favourite child of her father, Cosimo I de’ Medici.

But she died at the age of 33, believed to have been murdered by the husband her family had chosen for her to marry.

While Isabella was growing up she lived first in Palazzo Vecchio and later in Palazzo Pitti in Florence with her brothers and sisters. Her brother, Francesco, who was a year older than her, eventually succeeded his father as Grand Duke of Tuscany.

The Medici children were educated by tutors in classics, languages and the arts and Isabella particularly loved music.

When Isabella was 11 she was betrothed to 12-year-old Paolo Giordano Orsini, heir to the Duchy of Bracciano in Tuscany, because her father wanted to secure the southern border of Tuscany and his relationship with the Orsini family.

Five years later, when Isabella was 16, they were married at the Medici country estate, Villa di Castello.

The only known painting of Paolo
Giordano Orsini, Isabella's husband

Cosimo decided to keep his daughter and her substantial dowry at home with him in Florence, while Paolo continued to live a lavish lifestyle in Rome. This gave Isabella greater freedom and control over her life than most women had at the time.

After the death of her mother, Eleonora di Toledo, Isabella took on her role of first lady of Florence, showing an aptitude for politics.

She suffered several miscarriages and was childless until her late 20s when she bore Paolo a daughter in 1571 and a son in 1572.

After Paolo’s cousin, Troilo Orsini, was charged with looking after Isabella while Paolo was away on military duties, rumours began to circulate about the nature of their relationship. Troilo fled to France after being accused of murder and Isabella was summoned by her husband to join him on a hunting holiday.

She was given no choice and had to leave Florence to be with him in July 1576. Within a few days of her arrival, Isabella was found dead at the Medici villa in Cerreto Guidi. The official version was that her death happened while she was washing her hair, but the story leaked out that she was strangled by her husband in the presence of several servants.

Her death occurred just a few days after her cousin, Leonora, had died in a similar ‘accident.’ She had been married to Cosimo’s son, Pietro, and so was also Isabella’s sister in law as well as a cousin. Leonora had been part of Isabella’s circle and had followed her example in sponsoring the arts and taking a lover.

Isabella's father, Cosimo I de' Medici, who
arranged for her to marry Orsini

While Cosimo I de’ Medici had been alive their behaviour had been tolerated, but once Francesco became Grand Duke he was less willing to condone it, despite having a mistress himself, and felt he could not ignore the complaints of their husbands.

Most historians believe Paolo killed Isabella because she was having an affair with his cousin, Troilo, but another theory is that she died of natural causes but that enemies of the Medici family had spread rumours that she was murdered.

In order to keep in favour with the King of Spain, Francesco eventually had to admit the truth about Leonora’s death and exile his brother, Pietro.

The Palazzo Vecchio was
Isabella's home as a child

Travel tip:

Palazzo Vecchio in Florence, where Isabella lived as a child, was built in the 14th century as a government building in Piazza della Signoria, an L-shaped square in the centre of the city where important events and public meetings were held. Isabella’s father, Cosimo I, had the interior of Palazzo Vecchio redecorated and also adopted Palazzo Pitti as another residence for his family. He had a gallery over Ponte Vecchio built to enable them to move easily from one palace to another.

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An 18th century depiction of the Medici villa at the
Tuscan town of Cerreto Guidi, south of Florence

Travel tip:

Isabella’s death occurred at a villa commissioned by Cosimo de’ Medici in Cerreto Guidi, a small town to the south of Florence. It was built around 1556 as a hunting residence and is now a UNESCO World Heritage Site along with other Medici villas. The design is attributed to Bernardo Buontalenti. The villa is in Via Ponti Medicei and now houses the Historical Museum of Hunting, which has a collection of hunting and shooting equipment dating from the 17th to the 19th century.

Find an hotel in Cerreto Guidi with Expedia

More reading:

An unsolved murder mystery: the death of Francesco I de' Medici

The shocking fate of Eleonora Garcia di Toledo

The banker who founded the Medici dynasty

Also on this day:

1834: The birth of Amilcare Ponchielli, opera composer

1900: The birth of Gino Lucetti, an anarchist who tried to kill Mussolini

1907: The birth of Altiero Spinelli, the man who invented the EU

1947: The birth of businessman Luca Cordero di Montezemolo

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