4 September 2017

Luigi Cadorna – Marshall of Italy

Tough military leader was blamed for losing crucial battle


General Luigi Cadorna was Chief of Staff  of the Italian Army in the First World War
General Luigi Cadorna was Chief of Staff
of the Italian Army in the First World War
Luigi Cadorna, a military General who was made a Marshall of Italy, was born on this day in 1850 in Verbania, on the shore of Lake Maggiore in the Piedmont region.

Cadorna is most remembered for his role as Chief of Staff of the Italian Army during the first part of the First World War.

His father was General Raffaele Cadorna, the Piedmontese military leader whose capture of Rome in 1870 completed the unification of Italy.

Sent by his father to a military school in Milan from the age of 10, he entered the Turin Military Academy when he was 15 and, after graduating at the age of 18, was commissioned as a second lieutenant of artillery.

He participated in the occupation of Rome in 1870 as part of the force commanded by his father.

After becoming a Major, Cadorna was appointed to the staff of General Pianelli and became Chief of Staff of the Verona Divisional Command.

From 1892 he was the Colonel commanding the 10th Regiment of Bersaglieri, where he acquired a reputation for strict discipline and harsh punishment.

He was promoted to lieutenant general in 1898 and subsequently held a number of senior command positions.

General Cadorno (fourth from the right) inspecting Italian troops ahead of the second Isonzo offensive
General Cadorno (fourth from the right) inspecting Italian
troops ahead of the second Isonzo offensive
By 1915, when Italy was about to enter the First World War, Cadorna was on the verge of retiring and had a history of differences with his political and military superiors.

But he was offered the post of Chief of Staff and took Italy into the war with 36 infantry divisions composed of 875,000 men, armed with only a small number of modern artillery pieces.

Large numbers of men and equipment had been deployed to Tripolitania in Libya, leaving the home army disorganised and short of equipment.

Cadorna launched four offensives along the Isonzo river with the aim of capturing Gorizia from the Austrians, but they all failed, leaving 250,000 Italian casualties.

Cadorna would ultimately fight 11 unsuccessful battles in unsuitable terrain between 1915 and 1917.

In October 1917, a combined Austro-Hungarian army advanced, defeating Cadorna’s troops at Caporetto. The troops managed to get as far as the Piave River, because Cadorna’s tactics had provided little defence in depth.

General Armando Diaz led the defeat of the Austro-Hungarian army after replacing Cadorna
General Armando Diaz led the defeat of the
Austro-Hungarian army after replacing Cadorna
The Italian army fled in disarray and seemed on the verge of total collapse, with 275,000 soldiers captured.

During the battle, Cadorna had ordered the execution of all officers whose units retreated.

Italy’s allies, Britain and France, insisted on the dismissal of Cadorna and sent 11 divisions to reinforce the Italian front.

Italian Prime Minister Vittorio Orlando appointed General Armando Diaz as Chief of General Staff and Cadorna was reassigned to be the Italian representative at the Allied Supreme War Council set up in Versailles.

The restored Italian defensive line held firm during the Battle of the Piave River, providing a springboard for the Battle of Vittorio Veneto, where the Austro-Hungarian army was finally defeated.

After the war, the Italian Government held an inquiry into the defeat at Caporetto and the published report was critical of Cadorna.

He wrote in his memoirs that he was not responsible for the defeat, despite having fled to Padua during the battle.

In 1924, after Benito Mussolini seized power, Cadorna was made a Field Marshall (Maresciallo d’Italia), an honour recognising his service to Italy before and during the war. Cadorna died in Bordighera in 1928 at the age of 78.  His body was entombed in a mausoleum designed by the architect Marcello Piacentini by the waterside at Verbania.

His son, Raffaele Cadorna, also became a General, fighting in the First and Second World Wars. He became famous for his actions as one of the commanders of the Italian Resistance, fighting against the Germans who were still occupying northern Italy after 1943.

A picture taken from Verbania at sunset with the Cadorna Mausoleum in the foreground and Isolina di San Giovanni
A picture taken from Verbania at sunset with the Cadorna
Mausoleum in the foreground and Isolina di San Giovanni
Travel tip:

Verbania, where Luigi Cadorna was born, is a town on the shore of Lake Maggiore, about 91km (57 miles) northwest of Milan and about 40km (25 miles) from Locarno in Switzerland. Verbania is also known as Verbania Pallanza, following its merger with Intra, Pallanza and Suna in 1939. It faces the city of Stresa across the lake. A small island a few metres from the shore, known as the Isolino di San Giovanni, is famous for having been the home of Arturo Toscanini, between 1927 and 1952. 

Milano Cadorna railway station is named after Luigi Cadorna
Milano Cadorna railway station is named after Luigi Cadorna
Travel tip:


Milano Cadorna railway station in Piazzale Luigi Cadorna, near the Castello Sforzesco, provides a permanent reminder of the General to all rail commuters. The original station building was destroyed by bombing in the Second World War and the current building was restored, along with the square, in 1999. Piazzale Cadorna is now a Milan transport hub with an underground station, tram stops and 11 bus stops.

3 September 2017

Giuseppe ‘Nino’ Farina – racing driver

The first Formula One world champion


Giuseppe 'Nino' Farina had family roots in the automotive industry
Giuseppe 'Nino' Farina had family roots
in the automotive industry
Emilio Giuseppe Farina, driving an Alfa Romeo, became the first Formula One world champion on this day in 1950.

The 43-year-old driver from Turin - usually known as Giuseppe or 'Nino' - clinched the title on home territory by winning the Italian Grand Prix at Monza.

He was only third in the seven-race inaugural championship going into the final event at the Lombardy circuit, trailing Alfa teammates Juan Manuel Fangio, of Argentina, by four points and his Italian compatriot, Luigi Fagioli, by two.

Under the competition’s complicated points scoring system, Fangio was hot favourite, with the title guaranteed if he was first or second, and likely to be his if he merely finished in the first five, provided Farina did not win.  He could have been crowned champion simply by picking up a bonus point for the fastest lap in the race, provided Farina was no higher than third.

Fagioli could take the title only by winning the race with the fastest lap, provided Farina was third or lower and Fangio failed to register a point.

Farina could win the title only by winning the race, recording the fastest lap and hoping Fangio finished no better than third place.  A top-three finish with the fastest lap bonus would do if Fangio did not score at all.

Farina on the cover of the Argentine motor racing magazine El Gráfico in 1953
Farina on the cover of the Argentine motor
racing magazine El Gráfico in 1953
In the event, Farina won and Fangio had a bad day, retiring twice – first in his own car, on which the greabox failed, and then in team-mate Piero Taruffi’s Alfa. He scored one point for the fastest lap, but that on its own was not enough.

It was a third victory of the season for Farina, who had also triumphed in the British Grand Prix at Silverstone and the Swiss Grand Prix at Bremgarten.

Born in Turin in 1906, Farina’s roots were in the car business.  He was the son of automotive coachbuilder Giovanni Carlo Farina and the nephew of the brilliant car designer Battista “Pinin” Farina.

Giuseppe excelled at skiing, football and athletics but was always likely to opt for motor sport.  He bought his first competition car while still at university and abandoned a potential career as an officer in the Italian Army in order to fulfil his ambitions on the track.

He made his competitive debut in 1933 and by 1936 was driving Alfas for Enzo Ferrari’s Scuderia Ferrari team. In 1937 he won his first Grand Prix in Naples and by the end of the season was Italian champion, a title he retained in 1938 and 1939, driving for Alfa Corse, then the official Alfa Romeo team.

The Second World War almost certainly robbed him of his best years. In the immediate years following, he fell out with Alfa Corse, but had some successes in a privately-entered Maserati before returning to Scuderia Ferrari. 

Farina in practice at Monza in 1955
Farina in practice at Monza in 1955
In 1950, however, he rejoined Alfa and enjoyed his best season, going back to Ferrari in 1954 only because Alberto Ascari – world champion in 1952 and 1953 - had left Ferrari and switched to Lancia, creating a vacancy for team leader.

Farina retired in 1955, after which he became involved in Alfa Romeo and Jaguar distributorships and later assisted at the Pininfarina factory.  He died in June 1966 at the age of 59 en route to the French Grand Prix, when he lost control of his Lotus in the Savoy Alps, near Aiguebelle, hit a telegraph pole and was killed instantly.

Travel tip:

Apart from the motor racing circuit, Monza is notable for its 13th century Basilica of San Giovanni Battista, often known as Monza Cathedral, which contains the famous Corona Ferrea or Iron Crown, bearing precious stones.  According to tradition, the crown was found on Jesus's Cross.  Look out also for Villa Reale, built in the neoclassical style by Piermarini at the end of the 18th Century, which has a sumptuous interior and a court theatre.

The church of Santa Giulia in Borgo Vanchiglia
The church of Santa Giulia in Borgo Vanchiglia
Travel tip:

Giuseppe Farina’s father established his coachbuilding business in the historic Borgo Vanchiglia district of Turin, near the confluence of the Dora Riparia river and the Po. The neo-Gothic church of Santa Giulia, on Piazzetta Santa Guilia, is at the heart of the neighbourhood, which is renowned for buildings of unusual design.









2 September 2017

Pietro Ferrero - baker and chocolatier

Humble beginnings of €20 billion company


Pietro Ferrero was the founder of the Ferrero brand
Pietro Ferrero
Pietro Ferrero, the founder of the Ferrero chocolate and confectionery company, was born in Farigliano, a small town in Piedmont, on this day in 1898.

A baker by profession, he moved to nearby Alba in 1926 with his wife and young son, Michele, before deciding to try his luck in Turin, where in 1940 he opened a large pastry shop in Via Sant’Anselmo.

Trading conditions were tough, however, and the business was not a success.  The family returned to Alba in 1942, setting up a smaller bakery in Via Rattazzi, at the back of which Pietro created a kind of confectionery laboratory.

He had hit upon the idea of trying to find alternative materials from which to make products, largely because the high taxes on cocoa beans meant conventional chocolate-based pastries were expensive to make.

Hazelnuts, on the other hand, were plentiful, Piedmont being one of Italy’s major producers. One of his experiments involved combining Gianduja, a traditional Piedmontese hazelnut paste, with about 20 per cent chocolate. 

Pietro's original Giandujot hazelnut 'chocolate' bars
Pietro's original Giandujot
hazelnut 'chocolate' bars
Convinced his customers would like the taste, he began manufacturing bars of his chocolate-substitute on site at the bakery, selling it wrapped in foil under the name Pasta Gianduja and then Giandujot. It was popular as a sweet snack, often served in thin slices on bread.

Demand for the product increased rapidly, so much so that producing it by hand became impracticable. Together with his wife, Piera, Pietro founded the company Ferrero on May 14, 1946, built a factory in Alba on Via Vivaro and began to hire new workers.

Sadly, Pietro died in 1949 at the age of just 50, not realising his company would grow in quite the way it did.

Sales soared after a creamy, spreadable version of Gianduja was produced in 1951 under the name Supercrema. This was the forerunner of Nutella, the chocolate-hazelnut spread invented by Pietro’s son, Michele, who inherited the business and turned it into one of the world’s biggest brands.

Under Michele’s astute management, the company expanded to produce a whole range of confectionary products, including Ferrero Rocher praline chocolates, the Kinder range of eggs and bars, Mon Cheri cherry liqueur chocolates and the espresso-filled Pocket Coffee chocolates.

Ferrero SpA produces 365,000 tons of Nutella each year
Ferrero SpA produces 365,000
 tons of Nutella each year
Today Ferrero sells more than 365,000 tons of Nutella every year, has 11 factories around the world, employs more than 33,000 people and the company is valued at around €20 billion ($23.72 billion).  Incredibly, the company uses 25 per cent of the entire global hazelnut crop n producing Nutella.

When he died in 2015, Michele Ferrero was the richest man in Italy according to the Bloomberg Billionaires index and the 20th richest person in the world, with a personal fortune of almost €15 billion.

Although it has offices in Luxembourg, Ferrero SpA remains a private company based in Alba and still, essentially, a family business.  Pietro’s grandson, Giovanni – son of Michele – is the current executive chairman.

The appointment earlier this year as chief executive of Lapo Civiletti, the company’s former head of operations in central and eastern Europe, was the first time a non-family member had filled such a high-ranking position in the company.

Alba's San Lorenzo cathedral
Alba's San Lorenzo cathedral
Travel tip:

Apart from Ferrero, the town of Alba – about 32km (20 miles) northeast of Farigliano and 60km (37 miles) southeast of Turin – is important for its production of truffles, peaches and wine.  The wines produced locally include Barolo, Barbaresco, Barbera, Nebbiolo and Moscato. The town has a population of almost 32,000 and its historic centre, built on the site of the Roman city of Alba Pompeia, includes the Romanesque cathedral of San Lorenzo and the Gothic church of San Domenico.

Via Roma is one of Turin's main shopping streets
Via Roma is one of Turin's main shopping streets
Travel tip:

Via Sant’Anselmo, where Pietro Ferrero ran a pastry shop before moving to Alba, is one of the streets parallel with Turin railway station, south of Corso Vittorio Emanuele II. The city’s main shopping area is on the north side of Corso Vittorio Emanuele, around Via Roma, Via Giuseppe Luigi Lagrange and Via Carlo Alberto. Turin also has 19km (11 miles) of covered arcades and hosts more than 60 markets, including the largest open market in Europe at Porta Palazzo in Piazza della Repubblica.

More reading:

Michele Ferrero - the man who invented Nutella








   

1 September 2017

Guido Deiro - vaudeville star

Accordion player who wowed America


Guido Deiro with the instrument that made  him a highly-paid vaudeville star
Guido Deiro with the instrument that made
him a highly-paid vaudeville star
The musician Guido Deiro, who was the first artist to become a star playing the piano-accordion, was born on this day in 1886 in an Alpine village north of Turin.

For a while, in the early part of the 20th century, he and his brother Pietro were among the highest-paid performers on the booming American vaudeville circuit. Using his stage name, which was simply ‘Deiro’, he made more than 110 recordings, which sold in large numbers.

He ‘covered’ many popular hits and well known classical and operatic pieces and wrote compositions of his own, the most famous of them the song Kismet, which became the theme song for the Broadway musical and was used in two film versions of the story, which was based on a play by Edward Knoblauch.

Deiro became something of a celebrity and was seldom short of glamorous female company. He was married four times, on the first occasion to his fellow vaudeville star Mae West, who would go on to become much more famous as a movie actress.

He was born Count Guido Pietro Deiro in the village of Salto Canavese, near Courgnè, about 45km (28m) north of Turin. His family were long-standing rural nobility.

The generation in which he was raised farmed dairy cattle, kept vineyards and fruit orchards, and sold their produce from a number of general stores in their ownership.

Pietro Deiro tried to take credit for his brother's achievements by making false claims
Pietro Deiro tried to take credit for his brother's
achievements by making false claims 
As a young boy growing up, Guido showed a talent for music when he entertained himself on the ocarina, a kind of flute. It was his uncle, Frederico, who introduced him to the accordion, which at that time required the player to press buttons to create sound.

Guido taught himself and his father was happy to let him play in the street outside his general stores, reasoning that the crowds who gathered to listen were potential customers.

He decided to turn his talent into a career partially to avoid the marriage his parents had planned for him, to the daughter of another noble family.

Despite being offered the chance to succeed his father in running the family business, he left home to become a professional musician in France and Germany.  He ended up in America after Ronco-Vercelli, an Italian accordion manufacturer, asked if he would travel to the Alaska-Yukon-Pacific Exposition to demonstrate their new piano-accordion, which has buttons on one side and a piano-style keyboard on the other.

The event was held in Seattle from June to October 1909, after which he stayed on in Seattle. He played the piano-accordion in saloons, soon becoming a highly skilled player and attracting the attention of agents looking for new acts.

Hired by the Orpheum Vaudeville Circuit, he made his debut at the American Theatre in San Francisco in June, 1910, and never looked back.

Mae West often starred on the same bill as Deiro in her vaudeville days
Mae West often starred on the same bill as
Deiro in her vaudeville days
Soon he was a headline act, playing at music halls across the United States and Canada, and even beyond.  As the piano-accordion became more and more popular, he was its biggest star.  At his peak, he was earning as much as $600 dollars per week, at a time when an ordinary worker might earn as little as $5.

He continued to appear in vaudeville until about 1930, when he began to wind down. He concentrated on selling piano-accordions and coaching would-be players, setting up a number of studios on the west coast of America.  He married four times, although none of his marriages lasted many years.

Deiro suffered badly in the financial crash, which not only saw his stage appearances fall away drastically as vaudeville companies ran into difficulties, but the value of his investments diminished massively, in some cases wiped out.  He never recovered and when he died in 1950 his lifestyle was barely recognisable from that he enjoyed as a high roller in the 1920s.

His brother, Pietro, was never as good a musician, but was more shrewd with his money and his decision to start a publishing company producing accordion music helped his build his own fortune.

Controversially, though, he did so in part by seeming to rewrite history, allegedly making outrageous claims about he and his brother’s early days in Seattle so that he could take credit for Guido’s achievements.  He wrote a book in which he claimed he had been the first to play the piano-accordion, in San Francisco in 1907, a year before Guido arrived.

He had indeed been in America in 1907, but worked as a coal miner in Washington State, living with a relative who had emigrated. He did not learn to play the piano-accordion until Guido taught him, yet built an entire profile for himself around this and other falsehoods, brazenly passing himself off as the ‘Daddy of the Accordion’.

Medieval win towers dominate the
skyline of Courgnè
Pietro died in 1954 and it was not until many years later that Count Guido Roberto Deiro, Guido’s son by his fourth marriage, enlisted the help of Peter Muir, a scholar of early American music, in putting the record straight and giving his father the credit he deserved.

Travel tip:

Salto Canavese is a village in the Valle dell’Orco, which stretches into the mountains to the north of Turin, descending from the Gran Paradiso National Park. It is close to the town of Courgnè, which has some well-preserved medieval buildings around the Via Arduino, the town’s former commercial centre.  The old town is dominated by two towers – the round tower, known as Carlevato, probably dating back to 1200 and part of a larger castle, and the square tower, called the Clock, originally of the 14th century.

A wintry scene in Valle delle'Orco
A wintry scene in Valle delle'Orco
Travel tip:

The Valle dell’Orco, particularly in its upper reaches, offers some dramatic Alpine scenery and is very popular with walkers and climbers, with many towering rock faces. Indeed, the famous cliffhanger scene from the film The Italian Job was shot in the village of Ceresole Reale, which sits alongside the beautiful Lago di Ceresole.