Showing posts with label Dogliani. Show all posts
Showing posts with label Dogliani. Show all posts

2 January 2019

Giulio Einaudi - publisher

Son of future president who defied Fascists


Giulio Einaudi ran his publishing company for more than 60 years
Giulio Einaudi ran his publishing company
for more than 60 years
Giulio Einaudi, who founded the pioneering publishing house that carries the family name, was born on this day in 1912 in Dogliani, a town in Piedmont.

The son of Luigi Einaudi, an anti-Fascist intellectual who would become the second President of the Italian Republic, Giulio was also the father of the musician and composer Ludovico Einaudi.

Giulio Einaudi’s own political leanings were influenced by his education at the the Liceo Classico Massimo d'Azeglio, where his teacher was Augusto Monti, a staunch opponent of Fascism who was imprisoned by Mussolini’s regime in the 1920s.

After enrolling at the University of Turin to study medicine, Einaudi decided to abandon his studies to work alongside his father Luigi in publishing an anti-Fascist magazine Riforma Sociale - Social Reform.

His own contribution was to establish a cultural supplement, edited by the writer and translator Cesare Pavese, which so offended Mussolini that in 1935 the magazine was closed down and the staff arrested.

Einaudi spent 45 days in jail along with Pavese and several writers who would later become celebrated names, including Vittorio Foa, Massimo Mila, Carlo Levi and Norberto Bobbio.

The publisher's famous ostrich logo is still on the cover of every Einaudi publication
The publisher's famous ostrich logo is still on
the cover of every Einaudi publication
By that time, in collaboration with Mila, Bobbio, Pavese and Leone Ginzburg, he had founded the publishing house - Giulio Einaudi Editore - whose offices were on Via Arcivescovado in Turin. Critics who later accused Einaudi of being a literary mouthpiece for the Italian Communist Party (PCI), rather than a genuinely independent publisher, would delight in pointing out that it was the same building that had hosted L'Ordine Nuovo - The New Order - the journal published by the Marxist philosopher and PCI founder Antonio Gramsci.

The first book to carry the company’s famous ostrich emblem - borrowed from the magazine - was a translation - by his father - of Henry A. Wallace's What America Wants, an analysis of New Deal economics. Mussolini apparently approved of the substance of the book but not of Luigi Einaudi’s foreword.

Luigi Einaudi, Giulio's father, was the 2nd President of the Italian Republic
Luigi Einaudi, Giulio's father, was the
2nd President of the Italian Republic
Despite Giulio’s imprisonment and the Fascist Party verdict that the purpose of Giulio Einaudi Editore was “disseminating anti-fascist publications and gathering together anti-fascist elements from the intellectual world”, the publishing house survived the war years.

This was despite being damaged in bombing raids on Turin and Giulio’s decision to decamp temporarily to Switzerland, from where he returned to support the resistance movement in Piedmont.

Once the Fascists had been overthrown, the business grew quickly. Einaudi was well placed to feed the literary needs of a nation embracing a left-wing renaissance and although the publisher had a close relationship with many leading members of the PCI, many literary historians have argued that Einaudi was already the father of left-wing culture in Italy and that his writers influenced the PCI rather than other way round.

At the same time, Einaudi had an eye for spotting young talent, publishing authors such as Natalia Ginsburg, Elsa Morante, Italo Calvino and Primo Levi while they were still unknown.

When Giulio Einaudi Editore celebrated its 50th anniversary in 1983, it had published more than 5,000 titles, its back catalogue representing a history of 20th century Italian literature, with Carlo Emilio Gadda, Leonardo Sciascia and the poet Eugenio Montale also among his authors.

The composer and pianist Ludovico Einaudi is Giulio's son
The composer and pianist Ludovico
Einaudi is Giulio's son
In addition to original fiction and non-fiction, Einaudi published translations of Goethe and Defoe and was the first to publish the studies in psychology of Sigmund Freud and Carl Jung in Italian.

Known as Il principe (the prince) because of his distinguished appearance, his biggest failing was that he spent money as if he were royalty. Seldom would he reject a project on the grounds of cost and years veering from one financial crisis to another came to head in 1994, when his bankers ran out of patience and the need for outside investment led to the company being taken over by Mondadori, the publishing conglomerate controlled by the right-wing former prime minister Silvio Berlusconi, although Einaudi remained chairman.

Einaudi enjoyed Rome as much as Turin and died at his country house just outside the capital in April 1999, aged 87. He was survived by his wife, Renata Aldrovandi, sons Mario, Riccardo and Ludovico, and a daughter, Giuliana.

Dogliani's imposing church of Sant Quirico and Paolo, designed by Giovanni Battista Schellino
Dogliani's imposing church of Sant Quirico and
Paolo, designed by Giovanni Battista Schellino
Travel tip:

Einaudi’s home town of Dogliani, where there has been a settlement since pre-Roman times, is about 60km (37 miles) southeast of Turin in the Langhe, a picturesque area of hills to the south and east of the Tanaro river famous for wines, cheeses and truffles. As well as being the home of the red wine Dolcetto di Dogliani, the town is famous for the annual tradition of Presepio Vivente, in which around 350 people take part in a living nativity scene in the medieval streets.  The town is also notable for the magnificent parish church of Santi Quirico and Paolo, designed by Giovanni Battista Schellino. The Einaudi home, a farmhouse just outside the town called San Giacomo, was acquired by Luigi Einaudi in 1897 and became the heart of the family’s wine-producing business.



Rome's Isola Tiberina used to be one of Giulio Einaudi's favourite places in the capital
Rome's Isola Tiberina used to be one of Giulio Einaudi's
favourite places in the capital
Travel tip:

When in Rome, Giulio Einaudi would often be spotted at a table outside a cafe in Piazza Navona or, in the summer months, on the Isola Tiberina, situated in the bend in the Tiber that wraps around the Trastevere district, with which it is connected by the Ponte Cestio. A footbridge allows access from the other bank of the river.  The island was once the location of an ancient temple to Aesculapius, the Greek god of medicine and healing, and in modern times the Fatebenefratelli Hospital, founded in the 16th century. The 10th century the Basilica of St. Bartholomew is also located on the island, which is just 270m (890ft) long and 67m (220ft) wide.

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More reading:

Cesare Pavese, the author whose translations introduced Italy to the great American writers of the 20th century

How the murder Giacomo Matteotti changed the mind of Luigi Einaudi

Antonio Gramsci - the Communist intellectual Mussolini could not gag

Also on this day:

533: Pope John John II is the first pontiff not to us his own name

1462: The birth of painter Piero di Cosimo

1909: The birth of mountaineer Riccardo Cassin

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24 March 2017

Luigi Einaudi - politician and winemaker

Composer's grandfather was President of the Republic


Luigi Einaudi was President of the Italian Republic from 1948 to 1955
Luigi Einaudi was President of the Italian
Republic from 1948 to 1955
The politician, economist, journalist and winemaker Luigi Einaudi was born on this day in 1874 in Carrù, in the province of Cuneo in what is now Piedmont.

Einaudi, who is the grandfather of the musician and composer Ludovico Einaudi and the father of publisher Giulio Einaudi, was elected President of the new Italian Republic between 1948 and 1955, the second person to occupy the post.

He was actively involved with politics from his university days, when he supported socialist movements.  For a decade he edited a socialist magazine but later took a more conservative position.

After being appointed to the Senate of the Kingdom of Italy in 1919, in the days when the upper house of the Italian parliament was a non-elected body, he was one of the signatories in forming the Italian Liberal Party (PLI).

The PLI initially joined forces with the Italian Fascists and it was through their support that Mussolini was able to win the 1924 general election with an absolute majority.

Einaudi had been both a journalist and an academic since graduating in law from Turin University in 1895.

The musician and composer Ludovico Einaudi
The musician and composer Ludovico Einaudi
He became a professor at Turin University as well as the Polytechnic of Turin and the Bocconi University in Milan. He wrote on economic matters for the Turin daily La Stampa before moving to Corriere della Sera in Milan in 1903.

At first broadly supportive of some elements of Fascist policy, he became distrustful of Mussolini's plans for constitutional reform and when the socialist politician Giacomo Matteotti was murdered in 1924, with suspicion falling on gangsters recruited to Mussolini's secret police, he distanced himself from the Fascists.

In 1925, he was among the signatories of the Manifesto of the Anti-Fascist Intellectuals, written by the writer and philosopher Benedetto Croce. In the same year he resigned from Corriere della Sera after the Fascists removed the editor, Luigi Albertini.  His positions at the Bocconi University and Turin Polytechnic were taken from him but he retained his professorship at Turin University's law school, signing an oath of allegiance to Fascism rather that let the chair be occupied by a Fascist.

In the Senate, he voted against Mussolini's war in Ethiopia in 1935 and against proposed racial laws in 1938.  When Mussolini was deposed and arrested in 1943, he was appointed Rector of Turin University but when the Germans freed the dictator from house arrest and installed him as head of a new Italian Socialist Republic he fled Italy to Switzerland, where he was granted asylum.

Alcide de Gasperi, in whose governments Einaudi occupied several offices
Alcide de Gasperi
On his return he was made Governer of the Bank of Italy and became part of Italy's governing National Council prior to the formation of the Republic, in which he served its first prime minister, Alcide de Gasperi, in several ministerial positions, including deputy premier, before his election as President.  He was the first to hold that office to reside at the Palazzo Quirinale.

Einaudi entered the winemaking business in 1897 at the age of 23 when he acquired an 18th century farmhouse called San Giacomo outside Dogliani, his mother's home town, about 10km (six miles) from Carrù, which came with a ruined chapel and about 15 hectares of vines.

The farm began bottling Dolcetto di Dogliani under the label Poderi Einaudi (Einaudi Estates), with Luigi attending the harvest every year, despite his numerous commitments.

Although Luigi died in 1961 at the age of 87, the business remained in the family and now extends across 145 hectares, mainly in Dogliani but with some in Barolo.  The current owner is Matteo Sardagna, Luigi's great grandson and Ludovico's cousin.

The University of Turin now has an Einaudi Campus named in his honour.

Dogliani's church of Santi Quirico e Paolo
Dogliani's church of
Santi Quirico e Paolo
Travel tip:

Dogliani, where there has been a settlement since pre-Roman times, is a town of some 4,500 inhabitants about 60km (37 miles) southeast of Turin. As well as being the home of the red wine Dolcetto di Dogliani, it is famous for the annual tradition of Presepio Vivente, in which around 350 people take part in a living nativity scene in the medieval streets.  The town is also notable for the magnificent parish church of Santi Quirico and Paolo, designed by Giovanni Battista Schellino.

Dogliani hotels by Booking.com


A typical hamlet in the picturesque Langhe area of  Piedmont
A typical hamlet in the picturesque Langhe area of  Piedmont
Travel tip:

Like Dogliani, the similarly sized Carrù is one of the towns of the Langhe, a picturesque area of hills to the south and east of the Tanaro river famous for wines, cheeses and truffles, in particular the white truffles of Alba.  The wines produced in the region include Barbera, Barbaresco, Barolo, Dolcetto and the Langhe Nebbiolo.  Carrù hosts the Sagra dell'Uva (fair of the grape) each year.  The town's castle, now a bank, is said to be haunted by La dama blu (the blue lady), the wife of one of the counts of Carrù, who was killed by an arrow fired by a murderer who was never caught.


More reading:


Alcide de Gasperi - the prime minister who rebuilt Italy

The distinctive and beautiful music of Ludovico Einaudi

Why Giaocomo Matteotti was called a 'martyr of freedom'

Also on this day:


1926: The birth of actor and writer Dario Fo

(Picture credits: Ludovico Einaudi by Joergens; Church in Dogliani by Luigi.tuby; Langhe hamlet by M^3)


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