Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari created his eponymous
liqueur while running a bar in Novara

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of Milan.

He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.

Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.

He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.

In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara, some 100km (62 miles) northeast of Turin and about 50km (31 miles) west of Milan.

The Caffè Campari inside Milan's historic Galleria
Vittorio Emanuele II remains a popular bar today

There he rented the Caffè dell’Amicizia, in a prime spot at the junction of Corso Italia and Corso Cavour.  He built up a large clientele and began to experiment by making innovative new alcoholic concoctions for his customers.  Among them was a bitter aperitif he made by blending herbs and fruits, including the cascarilla plant and the chinotto orange.

Its distinctive red colour was created in the original version by the addition of carmine dye, derived from crushed cochineal beetles, although that ingredient is not used today.  Gaspare called it Bitter all’uso D’Hollanda, after a drink he had tasted on a visit to the Netherlands, but it was not long before patrons of the bar began to refer to it as Bitter del Signor Campari, and eventually simply Campari.  He began to bottle it in a workshop at the back of his premises, launching the Campari brand in 1860.

Married while in Novara, eventually becoming father to five children, he decided in 1862 to relocate to Milan, where he acquired a bar opposite the city's magnificent Gothic cathedral.  Five years later, as part of a plan to create a vast Piazza del Duomo, the building containing Campari’s car was earmarked for demolition.  Thankfully, Gaspare was handsomely compensated and moved into prestigious premises inside the new Galleria Vittorio Emanuele II, the glass-vaulted shopping arcade that links Piazza del Duomo with Piazza della Scala.

Fortunato Depero's classic Camparisoda bottle
was designed in 1932 and is still in use today

It is said that the bar, situated on the left-hand side at the Piazza del Duomo entrance to the Galleria and named Caffè Campari, became a meeting place for musicians and composers, with Giuseppe Verdi, Giacomo Puccini, Arrigo Boito and the music publisher Giulio Ricordi among those supposed to have visited.

When Gaspare died in 1882, aged just 54, his widow, Letizia, is said to have taken control of the company until his son, Davide, who had been born in the same year that his father had moved into the Galleria. Guido took over the running of the bar.

In 1904, production of Campari moved to a factory at Sesto San Giovanni, a growing industrial town to the north of Milan, which would remain in operation until 2005, when a new production site was opened in Novi Ligure, in the province of Alessandria in Piedmont.

Fiercely marketed by Davide, the famous drink became known across Italy and beyond, especially after the launch in 1932 of Camparisoda, the mix of Campari liqueur and soda water still sold in its trademark conical bottle, designed by the Futurist artist Fortunato Depero.

Nowadays, the Campari Group is a massive drinks conglomerate, with a portfolio of brands that includes Aperol and Grand Marnier liqueurs, SKYY Vodka, Wild Turkey bourbon, Glen Grant Scotch whisky, Bisquit Cognac and Cinzano vermouth.

The multi-tiered 121-metre high cupola of Novara's
Basilica of San Gaudenzio

Travel tip:

Novara, where Gaspare first created his famous drink, is in the Piedmont region. It is the second biggest city in the region after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  The most imposing building in Novara is the Basilica of San Gaudenzio, which has a 121-metre high cupola.

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The Piazza Delle Piane is an elegant square in the centre
of Novi Ligure, flanked by the Palazzo Delle Piane.

Travel Tip:

In the 17th and 18th centuries, the town of Novi Ligure, where Campari switched production in 2005, was once a renowned inland resort for rich Genoese families, whose numerous noble palaces adorn the historical centre. These include Palazzo Negroni, Palazzo Durazzo and Palazzo Delle Piane, situated in Piazza Delle Piane.  Novi has retained part of its walls, erected in 1447 and partly demolished in the 19th century, together with the tower of the Castle.  There is a museum, the Museo dei Campionissimi, devoted to Fausto Coppi and another famous cyclist, Costante Girardengo, who were both born there.  The town is now a centre for the production of chocolate, notably the Novi brand.

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Also on this day:

1501: The birth of botanist Pietro Andrea Mattioli

1863: The birth of writer and patriot Gabriele D’Annunzio

1921: The birth of business giant Gianni Agnelli


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Bobby Solo - pop singer

Sixties star found fame after Sanremo disqualification

Bobby Solo was heavily influenced
by his idol Elvis Presley

Bobby Solo, who was twice winner of Italy's prestigious Sanremo Festival yet had his biggest hit with a song that was disqualified, was born Roberto Satti on this day in 1945 in Rome.

The singer and songwriter won the contest in 1965 and again in 1969 but it was the controversy over his 1964 entry that thrust him into the spotlight and sent him to the top of the Italian singles charts with the first record to sell more than one million copies in Italy.

To emphasise that the competition was to select the best song, rather than the best artist, each entry was sung by two artists, one a native Italian, the other an international guest star. In 1964, Solo was paired with the American singer Frankie Laine to showcase Una lacrima sul viso (A Tear on Your Face).

Laine performed the song in English but Solo was stricken with a throat problem. Rather than withdraw, he sang the song with the help of a backing track, only to be told afterwards that this was against the rules.

Solo celebrates his victory at Sanremo in 1965

The song was disqualified but attracted such attention that it became a huge hit, topping the Italian singles chart for eight weeks. Sales in Italy and other countries eventually topped two million and set Solo on the way to a highly successful career.

On the back of the song's success, Solo - a rock and roll singer in the mould of his idol, Elvis Presley - starred in a movie, also entitled Una lacrima sul viso, in which he sang not only the title track but several other of his songs.

In 1965 he returned to Sanremo, where he was chosen to sing Se piangi, se ridi (If you cry, if you laugh), of which the American folk ensemble the New Christy Minstrels performed an English version, and this time won.  The song gave Solo his second No 1 in the Italian charts and gave him fifth place in the Eurovision Song Contest the same year.

Four years later, partnered with the Italian female star Iva Zanicchi, Solo achieved his third Sanremo triumph with Zingara.

Other 60s hits included Quello sbagliato,Cristina and La Casa del Signore, the Italian version of Elvis Presley’s Crying In The Chapel, his 1966 Sanremo entry Questa volta, which he sung with English group The Yardbirds,  Per far piangere un uomo, an Italian cover of the Tom Jones song, To Make A Big Man Cry, and an Italian cover of Scott McKenzie’s San Francisco.

In all, Solo participated in 12 Sanremo Festivals between 1964 and 2003 and in a recording career spanning six decades has made more than 40 singles and in excess of 30 albums.  His total record sales have been conservatively estimated at more than five million and he still performs today, well into his 70s.

Bobby Solo on stage in 2018

The son of an airline executive from Friuli and an Istrian mother, Solo acquired his love for music, especially American country and rock and roll, from his brother-in-law, an American serviceman who had married his sister and lived in Verona.

Blessed with a good voice, he taught himself to play the guitar and after watching Elvis Presley in the film Jailhouse Rock he was inspired to begin writing songs in his teens. After his father had been relocated to Linate airport in Milan, he earned an audition with the Milan company Dischi Recordi, who signed him up and would produce all his records until the early 1970s.

Solo acquired his stage name at around the same time, and there is a story - perhaps apocryphal - that he became Bobby Solo by accident, the intention having been that he would perform simply as Bobby. According to the story,  the secretary who took down the record label details for his first single mistook the instruction that he would be known as "solo Bobby" (only Bobby) and wrote down his name as Bobby Solo.

The Galleria Vittorio Emanuele II in Milan

Travel tip:

Dischi Recordi, which operated from 1958 until the company was sold in 1994, had its headquarters right in the heart of Milan in Via Giovanni Berchet, a stone's throw from the Duomo and across Via Ugo Foscolo from the Galleria Vittorio Emanuele II, the magnificent 1861 shopping arcade, with its central dome and arching glass and cast iron roof, which is the oldest shopping mall  in the world still in use and has become a Milan landmark.  The Palazzo Dischi is now the home of upmarket sports car manufacturer Ferrari's flagship merchandise store.

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The harbour at Sanremo in Liguria

Travel tip:

Sanremo in Liguria, the Italian Riviera resort that has been home to the Sanremo Festival since 1951, expanded rapidly in the mid-18th century, when the phenomenon of tourism began to take hold, albeit primarily among the wealthy. Several grand hotels were established and the Emperor Nicholas II of Russia was among the European royals who took holidays there. The Swedish chemist Alfred Nobel made it his permanent home.

More reading:

How Gigliola Cinquetti conquered Sanremo and Eurovision at just 16

Eros Ramazotti - the Sanremo winner with 65 million sales

Little Tony - Italy's answer to Little Richard

Also on this day:

1848: The Five Days of Milan

1944: When Vesuvius last blew its top


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