Showing posts with label Giulio Ricordi. Show all posts
Showing posts with label Giulio Ricordi. Show all posts

12 March 2020

Gaspare Campari - drinks maker

Bar owner who created classic red aperitif


Gaspare Campari created his eponymous liqueur while running a bar in Novara
Gaspare Campari created his eponymous
liqueur while running a bar in Novara
Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of Milan.

He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.

Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.

He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.

In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara, some 100km (62 miles) northeast of Turin and about 50km (31 miles) west of Milan.

The Caffè Campari inside Milan's historic Galleria Vittorio Emanuele II remains a popular bar today
The Caffè Campari inside Milan's historic Galleria
Vittorio Emanuele II remains a popular bar today
There he rented the Caffè dell’Amicizia, in a prime spot at the junction of Corso Italia and Corso Cavour.  He built up a large clientele and began to experiment by making innovative new alcoholic concoctions for his customers.  Among them was a bitter aperitif he made by blending herbs and fruits, including the cascarilla plant and the chinotto orange.

Its distinctive red colour was created in the original version by the addition of carmine dye, derived from crushed cochineal beetles, although that ingredient is not used today.  Gaspare called it Bitter all’uso D’Hollanda, after a drink he had tasted on a visit to the Netherlands, but it was not long before patrons of the bar began to refer to it as Bitter del Signor Campari, and eventually simply Campari.  He began to bottle it in a workshop at the back of his premises, launching the Campari brand in 1860.

Married while in Novara, eventually becoming father to five children, he decided in 1862 to relocate to Milan, where he acquired a bar opposite the city's magnificent Gothic cathedral.  Five years later, as part of a plan to create a vast Piazza del Duomo, the building containing Campari’s car was earmarked for demolition.  Thankfully, Gaspare was handsomely compensated and moved into prestigious premises inside the new Galleria Vittorio Emanuele II, the glass-vaulted shopping arcade that links Piazza del Duomo with Piazza della Scala.

Fortunato Depero's classic Camparisoda bottle was designed in 1932 and is still in use today
Fortunato Depero's classic Camparisoda bottle
was designed in 1932 and is still in use today
It is said that the bar, situated on the left-hand side at the Piazza del Duomo entrance to the Galleria and named Caffè Campari, became a meeting place for musicians and composers, with Giuseppe Verdi, Giacomo Puccini, Arrigo Boito and the music publisher Giulio Ricordi among those supposed to have visited.

When Gaspare died in 1882, aged just 54, his widow, Letizia, is said to have taken control of the company until his son, Davide, who had been born in the same year that his father had moved into the Galleria. Guido took over the running of the bar.

In 1904, production of Campari moved to a factory at Sesto San Giovanni, a growing industrial town to the north of Milan, which would remain in operation until 2005, when a new production site was opened in Novi Ligure, in the province of Alessandria in Piedmont.

Fiercely marketed by Davide, the famous drink became known across Italy and beyond, especially after the launch in 1932 of Camparisoda, the mix of Campari liqueur and soda water still sold in its trademark conical bottle, designed by the Futurist artist Fortunato Depero.

Nowadays, the Campari Group is a massive drinks conglomerate, with a portfolio of brands that includes Aperol and Grand Marnier liqueurs, SKYY Vodka, Wild Turkey bourbon, Glen Grant Scotch whisky, Bisquit Cognac and Cinzano vermouth.

The multi-tiered 121-metre high cupola of Novara's  Basilica of San Gaudenzio
The multi-tiered 121-metre high cupola of Novara's
Basilica of San Gaudenzio
Travel tip:

Novara, where Gaspare first created his famous drink, is in the Piedmont region. It is the second biggest city in the region after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  The most imposing building in Novara is the Basilica of San Gaudenzio, which has a 121-metre high cupola.




The Piazza Delle Piane is an elegant square in the centre of Novi Ligure, flanked by the Palazzo Delle Piane.
The Piazza Delle Piane is an elegant square in the centre
of Novi Ligure, flanked by the Palazzo Delle Piane.
Travel Tip:

In the 17th and 18th centuries, the town of Novi Ligure, where Campari switched production in 2005, was once a renowned inland resort for rich Genoese families, whose numerous noble palaces adorn the historical centre. These include Palazzo Negroni, Palazzo Durazzo and Palazzo Delle Piane, situated in Piazza Delle Piane.  Novi has retained part of its walls, erected in 1447 and partly demolished in the 19th century, together with the tower of the Castle.  There is a museum, the Museo dei Campionissimi, devoted to Fausto Coppi and another famous cyclist, Costante Girardengo, who were both born there.  The town is now a centre for the production of chocolate, notably the Novi brand.

19 December 2018

Giulio Ricordi - music publisher

Entrepreneur who ‘discovered’ the great Giacomo Puccini 


Giulio Ricordi took over Casa Ricordi from his father in 1888
Giulio Ricordi took over Casa Ricordi
from his father in 1888
Giulio Ricordi, who ran the Casa Ricordi publishing house during its peak years in the late 19th and early 20th centuries and launched the career of the brilliant opera composer Giacomo Puccini, was born on this day in 1840 in Milan.

Casa Ricordi was founded by Giulio’s grandfather Giovanni in 1808 and remained in the family when Giovanni died in 1853 and his son, Tito - Giulio's father - took the helm.

Giulio became involved in 1863 after a distinguished military career in the special infantry corps known as the Bersaglieri. He had enrolled as a volunteer with the outbreak of the Second Italian War of Independence in 1859. He took part in the Siege of Gaeta and, after receiving a medal for military valour, was promoted to lieutenant.

During breaks in military activity, Giulio, a keen composer from an early age under the pseudonym of Jules Burgmein, wrote pieces of music, one of which was intended as a national anthem dedicated to Victor Emmanuel II of Savoy, but which was instead adopted as the anthem of the Bersaglieri.

Ricordi fostered the career of the great composer Puccini
Ricordi fostered the career of
the great composer Puccini
He left military service after his father, who had nurtured the career of the composer Giuseppe Verdi as he became the dominant figure in Italian opera in the 19th century, asked him to help run the expanding Casa Ricordi business.

With Giulio alongside Tito, the firm added branches in Naples, Florence, Rome, Palermo, London and Paris to the headquarters in Milan, which were in a building next door to the city’s famous theatre, Teatro alla Scala.

When Tito died in 1888, Giulio became the head of Casa Ricordi.

Giulio increased the prestige of the company by publishing a number of respected music magazines in addition to the core business of publishing music, and it was down to his encouragement that Verdi came out of retirement in his late 70s, culminating in his two late masterpieces, Otello and Falstaff.

He also enthusiastically promoted younger composers he felt had the potential to make an impact. These included Amilcare Ponchielli, Alfredo Catalani, Carlos Gomes and Umberto Giordano as well as Puccini.

Ricordi had a noted career in the army as a young man
Ricordi had a noted career
in the army as a young man
To Puccini, Giulio became something of a father-figure, the person who would come down hard on the composer, who had a taste for high living, to put in the work necessary to ensure his talent was not wasted, but who became someone he respected and trusted.

Under his stewardship, Casa Ricordi flourished and Giulio invested his wealth in a handsome mansion, the Villa Margherita Ricordi, which he had built on the shore of Lake Como at Cadenabbia di Griante, with a beautiful garden plentifully stocked with rhododendrons and azaleas. Verdi was a regular visitor.

Giulio, who was was appointed Commander of the Order of the Crown of Italy by Umberto I, died in 1912,  handing control of the company to his son, Tito II.

In 2016, a statue of Giulio Ricordi by Luigi Secchi, paid for from a subscription fund started by Puccini and another composer, Arrigo Boito, shortly before his death, and which originally stood in the courtyard of Casa Ricordi’s headquarters, the Casino Ricordi, in Via Berchet, was placed in front of the building in Largo Ghiringhelli.

The shoreline at Cadenabbia di Griante, a village on the western side of the picturesque Lake Como
The shoreline at Cadenabbia di Griante, a village on the
western side of the picturesque Lake Como
Travel tip:

Griante, where Ricordi built his sumptuous villa, is a village on the western shore of Lake Como about 25km (16 miles) northeast of the town of Como between Tremezzo and Menaggio. Situated at the widest part of the lake, just above the point at which it divides into two legs, the other one being Lago di Lecco, Griante is linked by ferry with Bellagio and Varenna on the other side of the lake. Griante sits about 50m (165ft) above lake level, on a wide plateau. The portion of the village at water level is known as Cadenabbia di Griante.

The Casino Ricordi, as it was known, is the building that adjoins Teatro alla Scala in Milan
The Casino Ricordi, as it was known, is the
building that adjoins Teatro alla Scala in Milan
Travel tip:

The Casino Ricordi, as it became known, was originally a venue for receptions and dances associated with the Teatro alla Scala, built by the same architect, Giuseppe Piermarini, who was commissioned to design the theatre in 1776. The building was rented from 1850 by Casa Ricordi and remained the company’s headquarters until 1913. Nowadays it houses La Scala’s museum.

More reading:

Puccini, the musical genius who took the baton from Verdi

Giuseppe Verdi - how Italy mourned the loss of a national symbol

How La Gioconda put Amilcare Ponchielli on the map

Also on this day:

1861: The birth of writer Italo Svevo

1966: The birth of skier Alberto Tomba

1922: The death of journalist Gianni Brera


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