Cesare Paciotti - shoe designer

Exclusive brand worn by many celebrities

Cesare Paciotti has been designing shoes
full time since 1980

The shoe designer Cesare Paciotti, whose chic collections have attracted a celebrity clientele, was born on New Year’s Day in 1958 in Civitanova Marche, a town on the Adriatic coast.

His company, Paciotti SpA, is still headquartered in Civitanova Marche, as it has been since his parents, Giuseppe and Cecilia, founded their craft shoe-making business in 1948, producing a range of shoes in classical designs made entirely by hand.

Today, the company, which trades as Cesare Paciotti, has major showrooms in Milan, Rome and New York and many boutique stores in cities across the world. The business, which also sells watches, belts, others accessories and some clothing lines, has an annual turnover estimated at more than $500 million (€437 million).

Cesare Paciotti inherited the family firm in 1980 at the age of 22, having spent his late teenage years and early adulthood pursuing his interest in the arts by studying Drama, Art and Music at the University of Bologna, and then travelling to London, the United States and the Far East.

When he returned home, he already had solid shoemaking skills, having learned from his parents in their workshop as he grew up.

Paciotti's shoes are known for their elegant design, with
particular emphasis on the heel

He and his sister, Paola, were entrusted with running the business between them, Cesare focusing on creativity and design with Paola in charge of operational matters. They established Pariotti SpA in 1980 and launched their first collection in the same year.

Most of the workers employed by their parents were retained but Cesare nonetheless was able to drive the company forward. Thanks to Paola's astute management and Cesare's originality of design, the name quickly acquired a high profile and prestigious fashion houses such as Gianni Versace, Romeo Gigli and Dolce & Gabbana began to approach them to craft shoes for their labels.

Versace, in fact, had worn some handmade shoes created by Cesare’s father, so he was familiar with their workshop’s use of high quality materials and attention to detail.

In 1990, Cesare turned his attention in particular to the image of the Paciotti women's collection. It had traditionally produced shoes with a rather masculine appearance but Cesare was determined to change this and introduced a tall stiletto heel that soon became highly recognisable as a Paciotti trademark, synonymous with extremely feminine shoes.

In recent years, celebrities such as as Rihanna, Beyoncé, Kim Kardashian, supermodels Bar Refaeli and Miranda Kerr, actresses Anne Hathaway and Sienna Miller and singer-songwriter Taylor Swift have become clients.

Paciotti not only produces luxury shoes but other items such as watches and jewellery.  The company is famous for a dagger illustrated in its logo.

The port of Civitanova Marche, where Paciott's parents
established the family business in 1948

Travel tip:

Civitanova Marche, where Cesare Paciotto was born, is a port and resort on the Adriatic coast, about 50km (37 miles) south of Ancona. Now with a population of more than 42,000 inhabitants, the town developed in the 16th century under the Sforza and Cesarini families, the legacy of which is the Palazzo Cesarini-Sforza, the interior of which conserves some 16th-century frescoes by Pellegrino Tibaldi.  The 15th century walls commissioned by the Sforza family remain intact. The town also has some interesting Liberty-style architecture, including the Villa Conti, originally built in 1910, destroyed during the Second World War and subsequently rebuilt.

I faraglioni are a familiar landmark off the coast of Capri

Travel tip:

Among Cesare Paciotti’s many boutiques is one on Via Vittorio Emanuele III on Capri, the street that links the quaint Piazzetta with the exclusive Grand Hotel Quisisana.  The area brims with designer shops. Among Paciotti’s neighbours on Via Vittorio Emanuele III and the adjoining Via Camerelle are branches of Miu Miu, Louis Vuitton, Moschino and Dolce & Gabbana. A short walk beyond Via Camerelle along Via Tragara leads to the Belvedere Tragara, which offers views of Capri’s famous offshore rock formation i faraglioni.


More reading:

How Salvatore Ferragamo rose from humble beginnings to be a fashion giant

The meteoric rise of Gianni Versace

Guccio Gucci - from carrying bags to making them

Also on this day:

Capodanno - New Year - in Italy

1803: The birth of Guglielmo Libri, notorious book thief

1926: The birth of singing star Claudio Villa


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