Business success marred by personal heartache
The publisher Gianni Mazzocchi, a magazine editor-proprietor who founded more than 15 national magazines, of which several titles, including Il Mondo, L'Europeo and Quattroruote, continued to be published long after his death, was born on this day in 1906 in Ascoli Piceno in Marche.
Gianni Mazzocchi working on an edition
of Domus, his first magazine venture
Mazzocchi became a publisher by accident after quitting university to support his family. But through a combination of boundless energy and a chance meeting with the architect and designer Gio Ponti, he launched himself as a magazine proprietor with enormous success.
His life was bookended by personal heartache. His early years were marred when illness and misfortune struck his family. Towards the end of his life he suffered the ordeal of having his eldest daughter kidnapped and was then left a widower, the stress of the episode being blamed for the sudden death of his wife.
Mazzocchi, whose father was a breeder of silkworms at a time when such skills could yield a good living, seemed destined for a career in the law after winning a scholarship to study jurisprudence in Rome.
But the family’s prosperity abruptly collapsed when Mazzocchi’s father lost his business to a confidence trickster. With both his mother and sister in poor health and his father struggling with mountainous debts, Gianni abandoned his studies in order to find work. He moved to Milan, believing that opportunities were likely to be more plentiful in the northern city.
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| Gio Ponti, the architect and designer, put his trust in Mazzocchi's talents |
This gave him an introduction to publishers and book traders in Milan and it was not long before he found a permanent position paying enough for him to send money home as well as keep himself.
It was through Father Semeria that Mazzocchi met Ponti - with whom he shares a birthday - who was impressed enough by the young man’s talents to invite him to take over the running of his own architecture and design magazine, Domus, which was facing closure.
Mazzocchi and Ponti assembled a group of backers and Mazzocchi launched a new publishing company, taking over all aspects of administration and marketing while Ponti concentrated on the content. Over time, Mazzocchi increased his stake in the company, becoming sole proprietary by 1940, and began to publish other titles, using Domus as the template. Able to anticipate public appetites, he turned a magazine about needlework into an early fashion title and acquired another that foresaw the growing interest in homes and interior design.
His first venture into news magazines came with Panorama, which appeared in 1939 as a fortnightly chronicle of public events. It was closed down after a year by the Fascist authorities, which was enough to persuade Mazzocchi to steer clear of news for the remainder of World War Two.
Panorama, which is still published today, was revived by the Mondadori publishing house and could be seen as an opportunity that slipped through Mazzocchi’s hands, but he had his own successes in the news market.
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| L'Europeo became Italy's leading news magazine under Mazzocchi |
A second major news magazine, Il Mondo, launched in 1949, became Italy’s leading political title, before Mazzocchi expanded his interests to include car magazines such as Quattroruote and L’Auto Italiana. He had a car collection of his own that included Ferraris and Alfa Romeos.
Mazzocchi married one of his editors, Emma Robbutti, and they had two daughters, Maria Grazia and Giovanna. But their world was shattered in May 1978 when Maria Grazia, by then a journalist aged 33 and the mother of her own two sons, disappeared after leaving her father’s editorial offices to meet a friend for dinner.
It eventually transpired she had been kidnapped, a not uncommon occurrence in Italy in the 1970s as gangs snatched individuals, usually prominent or wealthy members of Italian society or their relatives, for political or criminal purposes.
The motive in this instance was simply to extract money. The original demand was for three billion lire but Mazzocchi secured his daughter’s release for one and a half billion after she had been held for two months. Maria Grazia was physically unharmed but the psychological strain was too much for her mother, Emma, who died within days of her release.
Gianni Mazzocchi was himself never the same man, losing much of the energy that had seen him work into his 70s. He died in 1984 at the age of 77, being laid to rest in a family mausoleum he had built at Gignese on Lake Maggiore.
His younger daughter, Giovanna, took over the running of the business, while Maria Grazia became president of the Domus Academy, a private school of design founded by her father two years before his death.
Travel tip: 
The elegant Piazza del Popolo at the centre of
the town is Ascoli Piceno's focal point
Ascoli Piceno, where Gianni Mazzocchi was born, is a beautiful small city located in the Marche region of Italy, about 30km (19 miles) inland from the Adriatic coast. It is known for its picturesque mediaeval architecture and rich cultural heritage. Main attractions include the Piazza del Popolo, noted for the honey-coloured travertine stone of its paving and the historic buildings around it. Lined with cafes and restaurants, the square is a lively meeting place. Other places worth visiting include the Palazzo dell’Arengo, which houses a museum showcasing the history of the city, the Ventidio Basso Theatre and the Cathedral of Sant’Emidio, which dates back to the fifth century and houses an altarpiece by Carlo Crivelli. According to traditional accounts, Ascoli Piceno had some 200 towers in the Middle Ages, of which around 50 can still be seen today.
Travel tip:
The Giardino Alpinia above Gignese offers
stunning views across Lake Maggiore
Located in a scenic position on the slopes of Mount Mottarone, overlooking Lago Maggiore, Gignese, where Mazzocchi was laid to rest in the family tomb, is said to have been founded by Genesio Dotti, from Genoa, in the 12th century. It has strong connections with both the Visconti and Borromeo families. Gignese became well known for the manufacture of umbrellas and today boasts the Museo dell’Ombrello e del Parasole (Museum of the Umbrella and Parasol), which houses an interesting and unique collection of umbrellas and parasols from the period between 1840-1940. A nearby attraction is the Giardino Alpinia in the hamlet of Alpino, a botanical garden dedicated to the flowers and grasses of the Alps. The panoramic views from the garden’s natural balcony include Lake Maggiore and Lake Orta, the Lombardy plain and the Alps.
Also on this day:
1626: The consecration of St Peter’s Basilica in Rome
1630: The birth of Eleonora Gonzaga – Holy Roman Empress
1804: The birth of military leader Alfonso Ferrero La Marmora
1849: The birth of builder and architect Stefano Cardu
1891: The birth of architect and designer Gio Ponti
1911: The birth of poet Attilio Bertolucci
