12 March

NEW - Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar in Milan resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of the northern city.  He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.  Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.  He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.  In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara.  Read more…

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Gabriele D’Annunzio – writer and patriot

Military hero influenced Mussolini with his distinctive style

Poet, playwright and political leader Gabriele D’Annunzio was born on this day in 1863 in Pescara in Abruzzo.  He is considered to be the leading writer in Italy of the late 19th and early 20th centuries as well as being a military hero and a political activist. Some of his ideas and actions were believed to have influenced Italian Fascism and the style of the dictator, Benito Mussolini.  D’Annunzio was the son of a wealthy landowner and went to university in Rome. His first poetry was published when he was just 16 and the novels that made him famous came out when he was in his twenties.  At the age of 30 he began a long liaison with the actress Eleonora Duse and started writing plays for her. But his writing failed to pay for his extravagant lifestyle and he had to flee to France in 1910 because of his debts.  After Italy entered the First World War, D’Annunzio returned and plunged into the fighting, losing an eye during combat while serving with the air force. He became famous for his bold, individual actions, such as his daring flight over Vienna to drop thousands of propaganda leaflets and his surprise attack on the Austrian fleet with power boats when they were moored at Buccari Bay in what is now Croatia.  Read more…

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Gianni Agnelli - business giant

Head of Fiat more powerful than politicians

The businessman Gianni Agnelli, who controlled the Italian car giant Fiat for 40 years until his death in 2003, was born on this day in 1921 in Turin.  Under his guidance, Fiat - Fabbrica Italiana di Automobili Torino, founded by his grandfather, Giovanni Agnelli, in 1899 - became so huge that at one time in the 1990s, literally every other car on Italy's roads was produced in one of their factories.  As its peak, Fiat made up 4.4 per cent of the Italian economy and employed 3.1 per cent of its industrial workforce.  Although cars remained Fiat's principal focus, the company diversified with such success, across virtually all modes of transport from tractors to Ferraris and buses to aero engines, and also into newspapers and publishing, insurance companies, food manufacture, engineering and construction, that there was a time when Agnelli controlled more than a quarter of the companies on the Milan stock exchange.  His personal fortune was estimated at between $2 billion and $5 billion, which made him the richest man in Italy and one of the richest in Europe.  It was hardly any surprise, then, that he became one of the most influential figures in Italy.  Read more…

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Pietro Andrea Mattioli – doctor

The first botanist to describe the tomato

Doctor and naturalist Pietro Andrea Gregorio Mattioli was born on this day in 1501 in Siena.  As the author of an illustrated work on botany, Mattioli provided the first documented example of an early variety of tomato that was being grown and eaten in Europe.  He is also believed to have described the first case of cat allergy, when one of his patients was so sensitive to cats that if he went into a room where there was a cat he would react with agitation, sweating and pallor.  Mattioli received his medical degree at the University of Padua in 1523 and practised his profession in Siena, Rome, Trento and Gorizia.  He became the personal physician to Ferdinand II, Archduke of Austria, in Prague and to Maximilian II, Holy Roman Emperor, in Vienna.  While working for the imperial court it is believed he tested the effects of poisonous plants on prisoners, which was a common practice at the time.  Mattioli’s interest in botany led him to describe 100 new plants and document the medical botany of his time in his Discorsi (Commentaries) on the Materia Medica of Dioscorides, a Greek physician and botanist.  Read more…


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Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari created his eponymous
liqueur while running a bar in Novara

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of Milan.

He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.

Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.

He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.

In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara, some 100km (62 miles) northeast of Turin and about 50km (31 miles) west of Milan.

The Caffè Campari inside Milan's historic Galleria
Vittorio Emanuele II remains a popular bar today

There he rented the Caffè dell’Amicizia, in a prime spot at the junction of Corso Italia and Corso Cavour.  He built up a large clientele and began to experiment by making innovative new alcoholic concoctions for his customers.  Among them was a bitter aperitif he made by blending herbs and fruits, including the cascarilla plant and the chinotto orange.

Its distinctive red colour was created in the original version by the addition of carmine dye, derived from crushed cochineal beetles, although that ingredient is not used today.  Gaspare called it Bitter all’uso D’Hollanda, after a drink he had tasted on a visit to the Netherlands, but it was not long before patrons of the bar began to refer to it as Bitter del Signor Campari, and eventually simply Campari.  He began to bottle it in a workshop at the back of his premises, launching the Campari brand in 1860.

Married while in Novara, eventually becoming father to five children, he decided in 1862 to relocate to Milan, where he acquired a bar opposite the city's magnificent Gothic cathedral.  Five years later, as part of a plan to create a vast Piazza del Duomo, the building containing Campari’s car was earmarked for demolition.  Thankfully, Gaspare was handsomely compensated and moved into prestigious premises inside the new Galleria Vittorio Emanuele II, the glass-vaulted shopping arcade that links Piazza del Duomo with Piazza della Scala.

Fortunato Depero's classic Camparisoda bottle
was designed in 1932 and is still in use today

It is said that the bar, situated on the left-hand side at the Piazza del Duomo entrance to the Galleria and named Caffè Campari, became a meeting place for musicians and composers, with Giuseppe Verdi, Giacomo Puccini, Arrigo Boito and the music publisher Giulio Ricordi among those supposed to have visited.

When Gaspare died in 1882, aged just 54, his widow, Letizia, is said to have taken control of the company until his son, Davide, who had been born in the same year that his father had moved into the Galleria. Guido took over the running of the bar.

In 1904, production of Campari moved to a factory at Sesto San Giovanni, a growing industrial town to the north of Milan, which would remain in operation until 2005, when a new production site was opened in Novi Ligure, in the province of Alessandria in Piedmont.

Fiercely marketed by Davide, the famous drink became known across Italy and beyond, especially after the launch in 1932 of Camparisoda, the mix of Campari liqueur and soda water still sold in its trademark conical bottle, designed by the Futurist artist Fortunato Depero.

Nowadays, the Campari Group is a massive drinks conglomerate, with a portfolio of brands that includes Aperol and Grand Marnier liqueurs, SKYY Vodka, Wild Turkey bourbon, Glen Grant Scotch whisky, Bisquit Cognac and Cinzano vermouth.

The multi-tiered 121-metre high cupola of Novara's
Basilica of San Gaudenzio

Travel tip:

Novara, where Gaspare first created his famous drink, is in the Piedmont region. It is the second biggest city in the region after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  The most imposing building in Novara is the Basilica of San Gaudenzio, which has a 121-metre high cupola.

Novara hotels from Booking.com

The Piazza Delle Piane is an elegant square in the centre
of Novi Ligure, flanked by the Palazzo Delle Piane.

Travel Tip:

In the 17th and 18th centuries, the town of Novi Ligure, where Campari switched production in 2005, was once a renowned inland resort for rich Genoese families, whose numerous noble palaces adorn the historical centre. These include Palazzo Negroni, Palazzo Durazzo and Palazzo Delle Piane, situated in Piazza Delle Piane.  Novi has retained part of its walls, erected in 1447 and partly demolished in the 19th century, together with the tower of the Castle.  There is a museum, the Museo dei Campionissimi, devoted to Fausto Coppi and another famous cyclist, Costante Girardengo, who were both born there.  The town is now a centre for the production of chocolate, notably the Novi brand.

Find a hotel in Novi Ligure with Booking.com

Also on this day:

1501: The birth of botanist Pietro Andrea Mattioli

1863: The birth of writer and patriot Gabriele D’Annunzio

1921: The birth of business giant Gianni Agnelli


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11 March

Torquato Tasso – poet

Troubled Renaissance writer came back to Sorrento

Torquato Tasso, who has come to be regarded as the greatest Italian poet of the Renaissance, was born on this day in 1544 in Sorrento.  Tasso’s most famous work was his epic poem Gerusalemme Liberata (Jerusalem Delivered) in which he gives an imaginative account of the battles between Christians and Muslims at the end of the first crusade during the siege of Jerusalem.  He was one of the most widely read poets in Europe and his work was later to prove inspirational for other writers who followed him, in particular the English poets Spencer and Byron.  The house where Tasso was born on 11 March, 1544 is in Sorrento’s historic centre, a few streets away from the main square, Piazza Tasso, in Via Vittorio Veneto.  It now forms part of the Imperial Hotel Tramontano, where the words for the beautiful song, Torna a Surriento, were written by Giambattista De Curtis while he was sitting on its terrace in 1902.  Tasso travelled about in Italy constantly during his 51 years but came back to Sorrento towards the end of his life to visit his beloved sister Cornelia, at a time when he was deeply troubled with mental health problems.  Read more…

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Franco Basaglia - psychiatrist

Work led to closure of mental hospitals by law

The psychiatrist Franco Basaglia, whose work ultimately led to changes in the law that resulted in the closure and dismantling of Italy’s notorious psychiatric hospitals, was born on this day in 1924 in Venice.  As the founder of the Democratic Psychiatry movement and the main proponent of Law 180 - Italy's Mental Health Act of 1978 - which abolished mental hospitals, he is considered to be the most influential Italian psychiatrist of the 20th century.  His Law 180 - also known as Basaglia’s Law - had worldwide impact as other countries took up the Italian model and reformed their own way of dealing with the mentally ill.  Basaglia was born to a well-off family in the San Polo sestiere of Venice. He became an anti-Fascist in his teens and during the Second World War was an active member of the resistance in the city, to the extent that in December 1944, he was arrested and spent six months inside Venice’s grim Santa Maria Maggiore prison, being released only when the city was liberated in April of the following year.  He graduated in medicine and surgery from the University of Padua in 1949.  Read more…

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Sidney Sonnino – politician

Minister who pushed Italy to switch sides in World War One

Sidney Sonnino, the politician who was Italy’s influential Minister of Foreign Affairs during the First World War, was born on this day in 1847 in Pisa.  Sonnino led two short-lived governments in the early 1900s but it was as Foreign Affairs Minister in 1914 that he made his mark on Italian history, advising prime minister Antonio Salandra to side with the Entente powers – France, Great Britain and Russia – in the First World War, abandoning its Triple Alliance partnership with Germany and Austria-Hungary.  His motives were entirely driven by self-interest. A committed irredentist who saw the war as an opportunity to expand Italy's borders by reclaiming former territory, he reasoned that Austria-Hungary was unlikely to give back parts of Italy it had seized previously.  Instead, he sanctioned the secret Treaty of London with the Entente powers, which led Italy to declare war on Austria-Hungary in 2015.  In the event, although Sonnino backed the winning side, the promises made in the Treaty of London, namely that Italy would win territories in Tyrol, Dalmatia and Istria, were not fulfilled. Despite suffering major casualties, including 600,000 dead, Italy was granted only minor territorial gains.  Read more…

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Rigoletto debuts at La Fenice

Verdi opera staged after battle with censors

Giuseppe Verdi's opera Rigoletto was performed for the first time on this day in 1851 in Venice.  It enjoyed a triumphant first night at La Fenice opera house, where the reaction of the audience was particularly gratifying for the composer and his librettist, Francesco Maria Piave, after a long-running battle to satisfy the censors.  Northern Italy was controlled by the Austrian Empire at the time and a strict censorship process applied to all public performances.  Verdi, who had accepted a commission to write an opera for La Fenice the previous year, knew he was likely to risk falling foul of the Austrians when he chose to base his work on Victor Hugo's play, Le roi s'amuse, which provoked such a scandal when it premiered in Paris in 1832 that it was cancelled after one night and had remained banned across France ever since.  Hugo's play depicted a king - namely Francis I of France - as a licentious womaniser who paid only lip service to what was considered moral behaviour as he constantly sought new conquests.  The French government had been horrified by the play's disrespectful portrayal of a monarch and the Austrians.  Read more…


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10 March

Corrado Parnucci – architectural sculptor

Prolific artist whose work adorns cities of Michigan

The architectural sculptor Corrado Giuseppe Parnucci, who left his artistic mark on more than 600 buildings in Detroit and other cities in the US state of Michigan, was born on this day in 1900 in Buti, a Tuscan village about 15km (9 miles) east of Pisa.  Taken to live in America at the age of four, Parnucci – generally known as Joe – settled in Detroit after accepting some work there in 1924.  Among the Detroit landmarks with architectural embellishments by Parnucci are the Buhl Building, The Players, the Guardian Building, the David Stott Building, the Detroit Masonic Temple, the Detroit Historical Museum and the Wilson Theater.  Most of those buildings went up during the 1920s as the city’s skyline underwent huge change.  Parnucci also sculpted work for buildings in most other major Michigan cities, including Grand Rapids, Ann Arbor and Flint, and accepted numerous commissions from private individuals.  One of his masterpieces is the moulded plaster ceiling in the dining room of Meadowbrook Hall, the Tudor revival mansion built for Matilda Dodge, ex-wife of Dodge Motors co-founder John F Dodge.  Read more…

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Giuseppe Mazzini - hero of the Risorgimento

Revolutionary was ideological inspiration for Italian unification

Giuseppe Mazzini, the journalist and revolutionary who was one of the driving forces behind the Risorgimento, the political and social movement aimed at unifying Italy in the 19th century, died on this day in 1872 in Pisa.  Mazzini is considered to be one of the heroes of the Risorgimento, whose memory is preserved in the names of streets and squares all over Italy.  Where Giuseppe Garibaldi was the conquering soldier, Vittorio Emanuele the unifying king and Camillo Benso, Count of Cavour the statesman who would become Italy's first prime minister, Mazzini is perhaps best described as the movement's ideological inspiration.  Born in 1807, the son of a university professor in Genoa, Mazzini spent large parts of his life in exile and some of it in prison.  His mission was to free Italy of oppressive foreign powers, to which end he organised numerous uprisings that were invariably crushed. At the time of his death he considered himself to have failed, because the unified Italy was not the democratic republic he had envisaged, but a monarchy.  Yet an estimated 100,000 people turned out for his funeral in Genoa.  Read more…

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Lorenzo Da Ponte - writer and impresario

Colourful life of Mozart's librettist

The librettist Lorenzo Da Ponte, who could be described on two counts as a figure of considerable significance in the story of opera, was born on this day in 1749 in Ceneda - since renamed Vittorio Veneto - about 42km (26 miles) north of Treviso in the Veneto region.  Da Ponte wrote the words for 28 operas by 11 composers, including three of Mozart's greatest successes, Don Giovanni, The Marriage of Figaro and Così fan tutte.  He also opened New York City's first opera house in 1833 at the age of 84 and is credited with introducing the United States both to Mozart and Gioachino Rossini. Da Ponte was born Emanuele Conegliano at a time when Ceneda was a strongly Jewish community. His mother, Rachele, died when he was only five and at the age of 14 he was baptised as a Catholic along with his father, who wanted to marry a Catholic girl but could do so only if he converted.  In accordance with tradition, Emanuele took the name of the priest who baptised him, in his case the Bishop of Ceneda, Lorenzo Da Ponte.  Through the Bishop's influence, Emanuele and his two brothers were enrolled in the seminary of Ceneda and Lorenzo was ultimately ordained as a priest.   Read more…


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