2 September

Pietro Ferrero - baker and chocolatier

Humble beginnings of €20 billion company

Pietro Ferrero, the founder of the Ferrero chocolate and confectionery company, was born in Farigliano, a small town in Piedmont, on this day in 1898.  A baker by profession, he moved to nearby Alba in 1926 with his wife and young son, Michele, before deciding to try his luck in Turin, where in 1940 he opened a large pastry shop in Via Sant’Anselmo.  Trading conditions were tough, however, and the business was not a success.  The family returned to Alba in 1942, setting up a smaller bakery in Via Rattazzi, at the back of which Pietro created a kind of confectionery laboratory.  He had hit upon the idea of trying to find alternative materials from which to make products, largely because the high taxes on cocoa beans meant conventional chocolate-based pastries were expensive to make.   Hazelnuts, on the other hand, were plentiful, Piedmont being one of Italy’s major producers. One of his experiments involved combining Gianduja, a traditional Piedmontese hazelnut paste, with about 20 per cent chocolate. Convinced his customers would like the taste, he began manufacturing bars of his chocolate-substitute on site at the bakery.  Read more…

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Andrea Illy – businessman and writer

Family dream was to make the best coffee in the world

Andrea Illy, who is the chairman of coffee makers illycaffè, was born on this day in 1964 in Trieste, the capital city of the region of Friuli Venezia Giulia.  The grandson of the founder of illycaffè, Francesco Illy, Andrea represents the third generation of his family to lead the business. His father, Ernesto Illy, was chairman of the company between 1963 and 2004. His sister Anna and brothers Francesco and Riccardo - a former CEO now vice-president - Illy are on the board of directors.  Andrea graduated with a degree in Chemistry from the University of Trieste and went on to study at SDA Bocconi School of Management in Milan, Harvard Business School and Singularity University in Silicon Valley.  He joined the family firm in 1990 as a supervisor of the quality control department. Inspired by Japanese business methods, Andrea started the Total Quality Programme, which established standards both for the company and the coffee industry in general.  He was appointed CEO of illycaffè in 1994 and chairman of the company in 2005.  He developed the Università del Caffè to spread the culture of coffee throughout the world.  Read more…

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Marie Josephine of Savoy

Italian noblewoman who became titular Queen of France

Marie Josephine Louise of Savoy, who married the future King Louis XVIII of France, was born Maria Giuseppina Luigia on this day in 1753 at the Royal Palace in Turin.  She became a Princess of France and Countess of Provence after her marriage, but died before her husband actually became the King of France.  Marie Josephine was the third child of prince Victor Amadeus of Savoy and Infanta Maria Antonio Ferdinanda of Spain.  Her paternal grandfather, Charles Emmanuel III, was King of Sardinia and so her parents were the Duke and Duchess of Savoy.  Her brothers were to become the last three Kings of Sardinia, the future Charles Emmanuel IV, Victor Emmanuel I and Charles Felix.  At the age of 17, Marie Josephine was married by proxy to Prince Louis Stanislas, Count of Provence, the younger brother of the Dauphin, Louis Auguste, who was fated to become Louis XVI of France and to be executed by guillotine.  After the outbreak of the French Revolution, the Count and Countess of Provence stayed in France with the King and Marie Antoinette.  Read more…

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Giuliano Gemma – actor

Talented Roman became award-winning film star

Actor, stuntman and sculptor Giuliano Gemma was born on this day in 1938 in Rome.  He started working in the film industry as a stuntman but was then offered a real part in the film Arrivano i titani (The Titans Arrive), by director Duccio Tessari.  After this his career took off and he appeared in Luchino Visconti’s Il Gattopardo (The Leopard), as Garibaldi’s General.  Gemma starred in many spaghetti westerns, such as A Pistol for Ringo, Blood for a Silver Dollar, Wanted and Day of Anger. He sometimes appeared in the credits of the films under the name Montgomery Wood.  For his portrayal of Major Matiss in Valerio Zurlini’s The Desert of the Tartars, he won a David di Donatello award.  Gemma had many other film roles, often appeared on Italian television and also worked as a sculptor. His daughter, Vera Gemma, also became an actor.  Giuliano Gemma died in October 2013 following a car accident near Rome. He was taken to a hospital in Civitavecchia but pronounced dead shortly after his arrival. Cinecittà in Rome, the hub of the Italian film industry, is a large studio complex to the south of the city, built during the fascist era.  Read more…

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1 September

Vittorio Gassman - actor

Stage and screen star once dubbed ‘Italy’s Olivier’

Vittorio Gassman, who is regarded as one of the finest actors in the history of Italian theatre and cinema, was born on this day in 1922 in Genoa.  Tall, dark and handsome in a way that made him a Hollywood producer’s dream, Gassman appeared in almost 150 movies but he was no mere matinée idol.  A highly respected stage actor, he possessed a mellifluous speaking voice, a magisterial presence and such range and versatility in his acting talent that the Hollywood columnist Sheilah Graham once called him ‘the Lawrence Olivier of Italy’.  He enjoyed a career that spanned five decades. Inevitably, he is best remembered for his screen roles, although by the time he made his movie debut in 1945, he had appeared in more than 40 productions of classic plays by Shakespeare, Aeschylus, Ibsen, Tennessee Williams, and others.  On screen, his major successes included his portrayal of the handsome scoundrel Walter opposite Silvana Mangano in Giuseppe De Santis's neorealist melodrama Riso amaro (Bitter Rice, 1948), and several Commedia all’Italiana classics, including Mario Monicelli’s I soliti ignoti (released in the US as Big Deal On Madonna Street, 1958).  Read more…

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Tullio Serafin – opera conductor

Toscanini’s successor furthered the career of Callas

The man who helped Maria Callas develop her singing talent, musician and conductor Tullio Serafin, was born on this day in 1878 in Rottanova near Cavarzere in the Veneto, on the Adige river just south of the Venetian Lagoon.  Serafin studied music in Milan and went on to play the viola in the orchestra at Teatro alla Scala under the baton of Arturo Toscanini.  He was later appointed assistant conductor and then took over as musical director at the theatre when Toscanini left to go to New York.  Serafin conducted at La Scala between 1909 and 1914, from 1917 to 1918 and then returned briefly at the end of the Second World War.  He became a conductor at the Metropolitan Opera in New York in 1924 and stayed with them for ten years before returning to Italy to become artistic director at the Teatro Reale in Rome.  During his career he helped the development of many singers, including Rosa Ponselle, Magda Olivero and Joan Sutherland.  Serafin’s most notable success was with Maria Callas, with whom he collaborated on many recordings. He is credited with helping the American-born singer achieve a major breakthrough in 1949.  Read more…

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Guido Deiro - vaudeville star

Accordion player who wowed America

The musician Guido Deiro, who was the first artist to become a star playing the piano-accordion, was born on this day in 1886 in an Alpine village north of Turin.  For a while, in the early part of the 20th century, he and his brother Pietro were among the highest-paid performers on the booming American vaudeville circuit. Using his stage name, which was simply ‘Deiro’, he made more than 110 recordings, which sold in large numbers.  He ‘covered’ many popular hits and well known classical and operatic pieces and wrote compositions of his own, the most famous of them the song Kismet, which became the theme song for the Broadway musical and was used in two film versions of the story, which was based on a play by Edward Knoblauch.  Deiro became something of a celebrity and was seldom short of glamorous female company. He was married four times, on the first occasion to his fellow vaudeville star Mae West, who would go on to become much more famous as a movie actress.  He was born Count Guido Pietro Deiro in the village of Salto Canavese, near Courgnè, about 45km (28m) north of Turin. His family were long-standing rural nobility.  Read more…

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31 August

NEW - Luca Cordero di Montezemolo – aristocrat and businessman

Former driver who led Ferrari to Formula One success

Luca Cordero di Montezemolo, a former racing driver, chairman of Ferrari and Fiat and president of employers’ federation Confindustria, was born on this day in 1947 in Bologna.  He is one of the founders of NTV, an Italian company that is Europe’s first private, open access operator of 300km/h (186 mph) high-speed trains.  Montezemolo is a descendant of an aristocratic family from Piedmont, who served the Royal House of Savoy for generations. He is the youngest son of Massimo Cordero dei Marchesi di Montezemolo and Clotilde Neri, niece of the surgeon, Vincenzo Neri. His uncle was a commander in the Italian Navy in World War II and his grandfather and great grandfather were both Generals in the Italian Army.  After graduating with a degree in Law from Rome Sapienza University in 1971, Montezemolo studied for a master’s degree in international commercial law at Columbia University.  His sporting career began at the wheel of a Giannini Fiat 500. He then drove briefly for the Lancia rally team, before joining the auto manufacturing conglomerate Fiat. In 1973 he moved to Ferrari, where he became Enzo Ferrari’s assistant. Read more… 

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Altiero Spinelli - political visionary

Drafted plan for European Union while in Fascist jail

Altiero Spinelli, a politician who is regarded as one of the founding fathers of the European Union, was born on this day in 1907 in Rome.  A lifelong Communist who was jailed for his opposition to the Fascist regime of Benito Mussolini, he spent much of the Second World War in confinement on the island of Ventotene in the Tyrrhenian Sea, one of an archipelago known as the Pontine Islands.  It was there that he and two prisoners, Ernesto Rossi and Eugenio Colorni, agreed that if the forces of Fascism in Italy and Germany were defeated, the only way to avoid future European wars was for the sovereign nations of the continent to join together in a federation of states.  The document they drew up, which became known as the Ventotene Manifesto, was the first document to argue for a European constitution and formed the basis for the Movimento Federalista Europeo, which Spinelli, Rossi and some 20 others launched at a secret meeting in Milan as soon as they were able to leave their internment camp.  In a nutshell, the Ventotene Manifesto put forward proposals for creating a European federation of states so closely joined together they would no longer be able to go to war with one another.  Read more…

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Amilcare Ponchielli - opera composer

Success of La Gioconda put musician on map

The opera composer Amilcare Ponchielli was born on this day in 1834 in Paderno Fasolaro, near Cremona, about 100km south-east of Milan in what is now Lombardia.  Ponchielli's works in general enjoyed only modest success, despite the rich musical invention for which he was later applauded.  One that did win acclaim in his lifetime, however, was La Gioconda, which was first produced in 1876 and underwent several revisions but remained unaltered after 1880.  Well known for the tenor aria, Cielo e mar, and the ballet piece, Dance of the Hours, La Gioconda is the only opera by Ponchielli still performed today and many recordings have been made, featuring some of the biggest stars of recent times.  Maria Callas, Renata Tebaldi and Montserrat Caballe are among those to have played the role of Gioconda, written for soprano, while the lead tenor part of Enzo, whose affections are sought both by Gioconda and another major character, Laura, has been taken by Giuseppe Di Stefano, Carlo Bergonzi, Luciano Pavarotti and Placido Domingo among others.  Ponchielli had such a talent for music that he won a scholarship to Milan Conservatory at nine years old.  Read more…

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Gino Lucetti – failed assassin

Anarchist tried to kill Mussolini with grenade

Gino Lucetti, who acquired notoriety for attempting to assassinate Italy’s Fascist dictator Benito Mussolini in Rome in 1926, was born on this day in 1900. A lifelong anarchist, part of a collective of like-minded young men and women from Carrara in Tuscany, he planned to kill Mussolini on the basis that doing so would save the lives of thousands of potential future victims of the Fascist regime.  Lucetti hatched his plot while in exile in France, where he had fled after taking a Fascist bullet in the neck following an argument in a bar in Milan, clandestinely returning several times to Carrara to finalise the details.  After enlisting the help of other anarchists, notably Steffano Vatteroni, who worked as a tinsmith in Rome, and Leandro Sorio, a waiter originally from Brescia, he returned to Rome to carry out the attack.  Vatteroni was able to obtain information about Mussolini’s movements from a clerical worker in the dictator’s Rome offices, including details of his regular motorcades through the city. These were carefully choreographed affairs in which cheering citizens lined the streets, enabling Mussolini to present an image to the world of a popular leader.  Read more…

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Isabella de’ Medici – noblewoman

Tuscan beauty killed by her husband

Isabella Romola de’ Medici, the daughter of the first Grand Duke of Tuscany, was born on this day in 1542 in Florence.  She was said to have been beautiful, charming, educated and talented and was the favourite child of her father, Cosimo I de’ Medici.  But she died at the age of 33, believed to have been murdered by the husband her family had chosen for her to marry.  While Isabella was growing up she lived first in Palazzo Vecchio and later in Palazzo Pitti in Florence with her brothers and sisters. Her brother, Francesco, who was a year older than her, eventually succeeded his father as Grand Duke of Tuscany.  The Medici children were educated by tutors in classics, languages and the arts and Isabella particularly loved music.  When Isabella was 11 she was betrothed to 12-year-old Paolo Giordano Orsini, heir to the Duchy of Bracciano in Tuscany, because her father wanted to secure the southern border of Tuscany and his relationship with the Orsini family.  Five years later, when Isabella was 16, they were married at the Medici country estate, Villa di Castello.  Read more…

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Luca Cordero di Montezemolo – aristocrat and businessman

Luca di Montezemolo led
Ferrari to F1 success

Former driver who led Ferrari to Formula One success

Luca Cordero di Montezemolo, a former racing driver, chairman of Ferrari and Fiat and president of employers’ federation Confindustria, was born on this day in 1947 in Bologna.

He is one of the founders of NTV, an Italian company that is Europe’s first private, open access operator of 300km/h (186 mph) high-speed trains. He retains an interest in motor sport as a director of McLaren Group Holdings Ltd.

Montezemolo is a descendant of an aristocratic family from Piedmont, who served the Royal House of Savoy for generations. He is the youngest son of Massimo Cordero dei Marchesi di Montezemolo and Clotilde Neri, niece of the surgeon, Vincenzo Neri. His uncle was a commander in the Italian Navy in World War II and his grandfather and great grandfather were both Generals in the Italian Army.

After graduating with a degree in Law from Rome Sapienza University in 1971, Montezemolo studied for a master’s degree in international commercial law at Columbia University.

His sporting career began at the wheel of a Giannini Fiat 500. He then drove briefly for the Lancia rally team, before joining the auto manufacturing conglomerate Fiat. In 1973 he moved to Ferrari, where he became Enzo Ferrari’s assistant, and he became manager of the Scuderia - the racing division of the company - in 1974.

Montezemolo pictured in 1985 with Fiat chairman
Gianni Agnelli, who made him a trusted lieutenant 

While Montezemolo was involved with the team, Ferrari won the Formula One world championship with Nikki Lauda in 1975 and 1977. He became head of all Fiat racing activities in 1976 and became a senior manager of Fiat in 1977.

During the 1980s he held a number of positions in the Fiat empire, including managing director of the drinks company, Cinzano. He also managed Team Azzurra, the first Italian yacht club to enter the America’s Cup and in 1985 he became manager of the organising committee for the 1990 World Cup in Italy.

Fiat chairman Gianni Agnelli appointed Montezemolo president of the then struggling Ferrari company in 1991, after the death of Enzo Ferrari. Montezemolo was awarded the Lorenzo Bandini trophy for his achievements in Formula One motor racing in 1997 and, under his leadership, the Ferrari team won the world drivers’ championship in 2000.

Montezemolo became president of Confindustria in 2004 and on the death of Agnelli was elected chairman of Fiat. He stepped down from Fiat in 2010 and resigned as president and chairman of Ferrari in 2014. 

He launched NTV - Nuovo Trasporto Viaggiatori - in 2006 along with three other businessmen with the aim of competing for business on the Italian high speed rail network following the liberalisation of the railway sector in the European Union.  Trading under the brand name Italo, today it operates more than 90 daily services across 11 routes, serving serving 54 cities.

He is also non-executive chairman of the board of the airline Alitalia and was committee president of the Rome bid for the Summer 2024 Olympics.

He has been awarded five honorary degrees in Mechanical Engineering by Italian universities. Married twice, Montezemolo has five children. He celebrates his 74th birthday today.

This article was updated in August, 2025.

The Villa Ada is surrounded by one of the
biggest urban parks in Rome

Travel tip:

While working on the Rome bid for the 2024 summer Olympics, Montezemolo has had an office at the Foro Italico, the site for the 1960 Olympics, and an apartment in the exclusive Parioli district in the north of Rome. This became an upper class area early in the 20th century after the construction of Viale Parioli. Now considered to be Rome’s most elegant residential area, notable for its tree-lined streets and some of Rome's finest restaurants, it is also home to some foreign embassies.  The Villa Ada, once the Rome residence of the Italian royal family and surrounded by the second largest park in the city, can also be found within the Parioli district.

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The elegant Piazza Galimberti is
the central square in Cuneo

Travel tip:

The Montezemolo family name comes from a small village in the province of Cuneo in the Piedmont region, about 80 kilometres (50 miles) southeast of Turin. Cordero Montezemolo Barolo wine is made in the wine producing area of La Morra by a branch of the Montezemolo family. The city of Cuneo is characterised by its 19th-century Savoy layout and architecture, with eight kilometres of arcaded streets, at the heart of which in the elegant Piazza Galimberti.

Find a hotel in Cuneo with Hotels.com

Also on this day:

1542: The birth of noblewoman Isabella de’ Medici

1834: The birth of opera composer Amilcare Ponchielli

1900: The birth of Gino Lucetti, Mussolini’s would-be assassin

1907: The birth of Altiero Spinelli, political visionary

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