The founding of Fiat

The investors and aristocrats who created giant of car industry

Lorenzo Delleani's painting of the founding of Fiat shows 
Bricherasio in the cream jacket, with Agnelli third from the right.

A group of nine Italian investors and aristocrats met at the Palazzo Cacherano di Bricherasio in Turin on this day in 1899 to found the automobile company Fabbrica Italiana Automobili Torino - Fiat, as it would become known.

The group were brought together by Emanuele Cacherano di Bricherasio, a wealthy nobleman and entrepreneur, and his fellow entrepreneur Cesare Goria Gatti, who were founder members of the Automobile Club of Italy. The two had already enjoyed some success in the fledgling world of car manufacture as part of the Ceirano GB & C partnership the previous year and saw the potential of producing vehicles on a much bigger scale.

In addition to Bricherasio and Gatti, the nine consisted of two other nobleman, Count Roberto Biscaretti di Ruffia and the Marquis Alfonso Ferrero de Gubernatis Ventimiglia, the banker and silk industrialist Michele Ceriana Mayneri, the lawyer Carlo Racca, the landowner Lodovico Scarfiotti, the stockbroker Luigi Damevino and the wax industrialist Michele Lanza.

Giovanni Agnelli, who became known as the founder of Fiat and whose descendants ensured kept the family at the heart of the business for 115 years, was not part of the original group but after Lanza dropped out was approached by Scarfiotti, his fellow landowner, to come on board.

After a number of meetings at the Caffè Burello on Corso Vittorio Emanuele in Turin, the group secured the financial support of the Banco di Sconto e Sete of Turin and met in Palazzo Bricherasio to sign the deeds drawn up by Dr Ernesto Torretta, patrimonial notary of the Royal House of Savoy.

The first Fiat off the production line at the Corso
Dante factory was the two-seater 3½ HP

The members paid a capital of 800,000 lire in return for 4,000 shares and entrusted the presidency to Ludovico Scarfiotti. 

The new company’s first outlay was to pay 30,000 lire for the Ceirano business, including all its expertise and workforce. Ceirano had already produced a small car known as the Welleyes - so called because English names had commercial appeal at the time - designed by the engineer Aristide Faccioli and handcrafted by Giovanni Battista Ceirano.

The first car built by Fiat  - the 3½ HP, a modest two-seater with a top speed of just 22mph (35kph) - was a copy of the Welleyes. Eight were built in total in 1899. The first factory was located on Corso Dante, in the southeast of the city, a short distance from the sweep of the Po river that gives the city a natural border. It opened in 1900, producing 24 cars, and remained the company’s production headquarters until the famous Lingotto plant went online in 1923.

Although Giovanni Agnelli quickly became the central figure of Fiat’s expansion and development, he was considered a junior member of the business at first, serving as secretary to the board.

But it soon became clear through his ideas that he had the strategic mindset required to build a profitable enterprise and his status was quickly elevated. By 1902, he was made managing director.

Fiat’s early years were not straightforward. There were various recapitalisations and changes in the composition of the share capital, but Agnelli steered the business through this period and by 1920, having become effectively the owner, he had risen to chairman.

By that time, Fiat had become the dominant player in Italy’s car industry with global expansion under way. Having become profitable by 1903, when it produced 135 cars, by 1906, that number had jumped to 1,149. It produced its first truck in 1903 and its first aircraft engine in 1908.  By 1910, as Italy’s largest car manufacturer, it entered the US market with a plant in New York. 

A rare picture of a young Gianni Agnelli (left) in
conversation with his grandfather, Giovanni

Giovanni Agnelli remained involved with the company until his death in 1945 at the age of 79, although for many years the man at the helm had been Vittorio Valletta, his trusted lieutenant, who had assumed control when Giovanni’s future was compromised by his close ties with the Fascist regime. 

Control would probably have passed to Giovanni’s only son, Edoardo, but he was killed in a plane crash in 1935. In the event, Valletta became president with Giovanni’s death and remained in that role until 1966, when at the age of 83 he finally handed over to Gianni Agnelli, the founder’s grandson.

The Agnelli family's direct operational control of Fiat ended in 2004, a year after the death of Gianni. The last Agnelli to lead Fiat as CEO was Umberto Agnelli, who passed away in May 2004, although the family remains involved, through John Elkann, Gianni Agnelli’s grandson.

Elkann took on a key leadership role and stayed in a prominent management position after the 2014 merger with Chrysler created Fiat Chrysler Automobiles and Fiat as an independent family business ceased to be.

Fiat Chrysler evolved in 2021 into Stellantis, of which Elkann is chairman. Elkann is also CEO of Exor, the Agnelli family’s investment company, which owns major stakes in Stellantis as well as Ferrari, Juventus FC, and The Economist.

The company name still sits proudly above the
original factory in Corso Dante, which opened in 1900

Travel tip:

The original Fiat factory on Corso Dante in Turin still exists today and is open to the public as a museum, the Centro Storico Fiat, which has a large number of exhibits, including cars and aeroplanes, outlining the company’s history up to about 1970. The Fiat exhibits are part of the Museo Nazionale dell’Automobile. Tickets cost €10 for adults, with opening times from 10am until 6pm. The factory opened in 1900 and was active for 22 years before the massive Lingotto plant came into use, and became associated with the Fiat Brevetti car.  The museum can be found at the junction of Corso Dante and Via Gabriele Chiabrera about 5km (3 miles) from the centre of Turin, near the southern end of the Parco del Valentino and a few streets from where the Ponte Isabella crosses the Po river.

The Palazzo Cacherano di Bicherasio, which
dates back to 1636, now houses a bank

Travel tip:

The Palazzo Cacherano di Bricherasio, located on Via Lagrange in central Turin, between Via Giovanni Giolitti and Via Cavour, was built in 1636 as a noble residence in the Contrada dei Conciai. It became the home of the now-extinct Cacherano di Bricherasio family in 1855, known for their military honours and cultural patronage. Count Emanuele Cacherano di Bricherasio, a key figure in Italy’s early automotive industry, hosted the founding meeting of Fiat in his study, making the palace a cradle of industrial history. His sister Sofia, a painter and patron, transformed the residence into a vibrant cultural salon, welcoming artists such as Lorenzo Delleani and Arturo Toscanini. After World War Two, the palace housed a school and then an exhibition venue for the Palazzo Bricherasio Foundation, following its restoration in 1994. Since 2010, it has housed Banca Patrimoni Sella & C, preserving its architectural elegance and historical significance while remaining partially open to the public for guided visits.

Also in this day:

138: Antoninus Pius becomes Roman Emperor following the death of Hadrian

1576: The murder of noblewoman Eleonora di Garzia di Toledo, wife of Don Pietro de’ Medici

1593: The death of painter Giuseppe Arcimboldo

1934: The birth of fashion designer Giorgio Armani

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Luca Cordero di Montezemolo – aristocrat and businessman

Luca di Montezemolo led
Ferrari to F1 success

Former driver who led Ferrari to Formula One success

Luca Cordero di Montezemolo, a former racing driver, chairman of Ferrari and Fiat and president of employers’ federation Confindustria, was born on this day in 1947 in Bologna.

He is one of the founders of NTV, an Italian company that is Europe’s first private, open access operator of 300km/h (186 mph) high-speed trains.

Montezemolo is a descendant of an aristocratic family from Piedmont, who served the Royal House of Savoy for generations. He is the youngest son of Massimo Cordero dei Marchesi di Montezemolo and Clotilde Neri, niece of the surgeon, Vincenzo Neri. His uncle was a commander in the Italian Navy in World War II and his grandfather and great grandfather were both Generals in the Italian Army.

After graduating with a degree in Law from Rome Sapienza University in 1971, Montezemolo studied for a master’s degree in international commercial law at Columbia University.

His sporting career began at the wheel of a Giannini Fiat 500. He then drove briefly for the Lancia rally team, before joining the auto manufacturing conglomerate Fiat. In 1973 he moved to Ferrari, where he became Enzo Ferrari’s assistant, and he became manager of the Scuderia - the racing division of the company - in 1974.

Montezemolo pictured in 1985 with Fiat chairman
Gianni Agnelli, who made him a trusted lieutenant 

While Montezemolo was involved with the team, Ferrari won the Formula One world championship with Nikki Lauda in 1975 and 1977. He became head of all Fiat racing activities in 1976 and became a senior manager of Fiat in 1977.

During the 1980s he held a number of positions in the Fiat empire, including managing director of the drinks company, Cinzano. He also managed Team Azzurra, the first Italian yacht club to enter the America’s Cup and in 1985 he became manager of the organising committee for the 1990 World Cup in Italy.

Fiat chairman Gianni Agnelli appointed Montezemolo president of the then struggling Ferrari company in 1991, after the death of Enzo Ferrari. Montezemolo was awarded the Lorenzo Bandini trophy for his achievements in Formula One motor racing in 1997 and, under his leadership, the Ferrari team won the world drivers’ championship in 2000.

Montezemolo became president of Confindustria in 2004 and on the death of Agnelli was elected chairman of Fiat. He stepped down from Fiat in 2010 and resigned as president and chairman of Ferrari in 2014.

He launched NTV - Nuovo Trasporto Viaggiatori - in 2006 along with three other businessmen with the aim of competing for business on the Italian high speed rail network following the liberalisation of the railway sector in the European Union.  Trading under the brand name Italo, today it operates more than 90 daily services across 11 routes, serving serving 54 cities.

He is also non-executive chairman of the board of the airline Alitalia and was committee president of the Rome bid for the Summer 2024 Olympics.

He has been awarded five honorary degrees in Mechanical Engineering by Italian universities. Married twice, Montezemolo has five children. He celebrates his 74th birthday today.

The Villa Ada is surrounded by one of the
biggest urban parks in Rome

Travel tip:

While working on the Rome bid for the 2024 summer Olympics, Montezemolo has had an office at the Foro Italico, the site for the 1960 Olympics, and an apartment in the exclusive Parioli district in the north of Rome. This became an upper class area early in the 20th century after the construction of Viale Parioli. Now considered to be Rome’s most elegant residential area, notable for its tree-lined streets and some of Rome's finest restaurants, it is also home to some foreign embassies.  The Villa Ada, once the Rome residence of the Italian royal family and surrounded by the second largest park in the city, can also be found within the Parioli district.

The elegant Piazza Galimberti is
the central square in Cuneo

Travel tip:

The Montezemolo family name comes from a small village in the province of Cuneo in the Piedmont region, about 80 kilometres (50 miles) southeast of Turin. Cordero Montezemolo Barolo wine is made in the wine producing area of La Morra by a branch of the Montezemolo family. The city of Cuneo is characterised by its 19th-century Savoy layout and architecture, with eight kilometres of arcaded streets, at the heart of which in the elegant Piazza Galimberti.

Also on this day:

1542: The birth of noblewoman Isabella de’ Medici

1834: The birth of opera composer Amilcare Ponchielli

1900: The birth of Gino Lucetti, Mussolini’s would-be assassin

1907: The birth of Altiero Spinelli, political visionary

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Giorgetto Giugiaro - automobile designer

The Volkswagen Golf Mk I was one of  Giugiaro's most
successful designs, the car selling 6.8 million units

Creative genius behind many of the world’s most popular cars

Giorgetto Giugiaro, who has been described as the most influential automotive designer of the 20th century, was born on this day in 1938 in Garessio, a village in Piedmont about 100km (62 miles) south of Turin.

In a career spanning more than half a century, Giugiaro and his companies have designed around 200 different cars, from the high-end luxury of Aston Martin, Ferrari, Maserati and DeLorean to the mass production models of Fiat, Volkswagen, Hyundai, Daewoo and SEAT.

The Volkswagen Golf and the Fiat Panda, two of the most successful popular cars of all time, were Giugiaro’s concepts.

In 1999, a jury of more than 120 journalists from around the world named Giugiaro “Designer of the Century.”

Giugiaro formed his own company.
Italdesign, just outside Turin in 1968

Giugiaro’s father and grandfather both painted in oils and Giugiaro became passionately interested in art. He enrolled at the University of Turin to study art and technical design.

He took an interest in styling automobiles only after one of his professors suggested that the motor industry would pay big money for someone of his artistic vision who could come up with elegant and practical designs.

Not surprisingly, after he had presented some sketches of cars at a student exhibition in Turin in 1955, it was Fiat - based in Turin - who became aware of his talent. The company’s technical director, Dante Giacosa, approached Giugiaro and three months later he joined Fiat’s Special Vehicle Design Study Department. He would stay with Fiat for four years, although he struggled to win approval for his designs.

From Fiat, he moved up the ladder of automotive design very quickly, lured away by Nuccio Bertone to join Gruppo Bertone, where Giugiaro delivered an amazing run of successful designs.

The stylish Alfa Romeo Brera is based on another of
Giugiaro's designs for Italdesign

Appointed chief designer at the age of just 22, his work included the Aston Martin DB4 GT, the Ferrari 250 GT Concept, Chevrolet Corvair Testudo Concept, Alfa Romeo Sprint, and the Fiat 850 Spider.

Giugiaro moved to Ghia in 1965, shortly before it was taken over by Alejandro de Tomaso, head of De Tomaso. He stayed there only two years, but it was long enough for him to make his mark with the De Tomaso Mangusta and the Maserati Ghibli, both unveiled in 1966.

Only a year later, Giugiaro moved on again, this time to form a partnership with Aldo Mantovani and a new company, based in Moncalieri, just outside Turin, which would be called Italdesign (later Italdesign Giugiaro.)

Since its founding, Giugiaro’s company has styled an estimated 200 vehicles for clients all over the world.

The Fiat Panda is another massive seller worldwide
that began life as a Giorgetto Giugiaro design

Among the best known have been the Alfa Romeo Alfasud, Lotus Esprit, Volkswagen Golf and Scirocco, Bugatti EB112, Saab 9000, Subaru SVX, and the DeLorean DMC 12. There are few major motor manufacturers around the world for whom Giugiaro or his company have not worked.

Probably the most successful of all has been the Volkswagen Golf Mark I, which was unveiled for the first time in 1974 and went on to sell 6.8 million units.

Giugiaro’s favoured styles in the early days of Italdesign tended to accentuate curves, as characterised by the DeTomaso Mangusta and the Maserati Ghibli. Later he became more concerned with straight lines, as characterised by the VW designs for the Passat and Scirocco as well as the Golf. Other designers often followed suit. A high-sided taxi he conceived for the Museum of Modern Art in New York in 1978 did not enter production but became the influence for a generation of MPVs.

Like the Golf, Giugiaro’s Fiat Panda sold in huge numbers. Conceived to be minimalist, aesthetic and functional, the model continued in production for 32 years with barely an upgrade in that period.

His design talents have not stopped at cars. Giugiaro has also designed cameras for Nikon, firearms for Beretta, and motorcycles for Ducati, and Suzuki.

The castle at Moncalieri, once a royal residence for the
Savoys, now houses a Carabinieri training college

Travel tip:

Moncalieri, where Giugiaro established the Italdesign company with his partner Aldo Mantovani, has a population of almost 58,000 people. About 8km (5 miles) south of Turin within the city’s metropolitan area, it is notable for its castle, built in the 12th century and enlarged in the 15th century, which became a favourite residence of King Victor Emmanuel II and subsequently his daughter, Maria Clotilde. The castle now houses a prestigious training college for the Carabinieri, Italy’s quasi-military police force.

The village of Garessio sits in a valley in the Ligurian Alps,
close to the Langhe wine region

Travel tip:

Garessio, where Giugiaro was born, is located in the Ligurian Alps, on the border between Liguria and Piemonte provinces. In medieval times it was an important staging post for the salt trade and eventually salt brought over the Ligurian Alps from the Mediterrean Sea was re-packed and sold in Garessio for distribution to Northern Europe.  It is close to the Langhe wine region, which produces famous wines such as Barolo and Dolcetto, and is famous for the Aqua San Bernardo mineral water, which is renowned to have healing properties. At the turn of the century, Garessio built its fame as a spa town. It has a well preserved historical town centre.

More reading:

Why Giuseppe 'Nuccio' Bertone is known as the 'godfather of Italian car design'

Dante Giacosa, the engineer behind the iconic Fiat Cinquecento

How 'Pinin' Farina became a giant of the car industry

Also on this day:

1616: The death of architect Vincenzo Scamozzi 

1893: The death of opera composer Alfredo Catalani

1956: The birth of TV presenter Gerry Scotti


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Dante Giacosa - auto engineer

Dante Giacosa worked for Fiat automobiles
for almost half a century

Designer known as ‘the father of the Cinquecento'

The automobile engineer Dante Giacosa, who worked for the Italian car maker Fiat for almost half a century and designed the iconic Fiat 500 - the Cinquecento - in all its incarnations as well as numerous other classic models, died on this day in 1996 at the age of 91.

Giacosa was the lead design engineer for Fiat from 1946 to 1970. As such, he was head of all Fiat car projects during that time and the direction of the company’s output was effectively entirely down to him.

In addition to his success with the Cinquecento, Giacosa’s Fiat 128, launched in 1969, became the template adopted by virtually every other manufacturer in the world for front-wheel drive cars.

His Fiat 124, meanwhile, was exported to the Soviet Union and repackaged as the Zhiguli, known in the West as the Lada, which introduced Soviet society of the 1970s to the then-bourgeois concept of private car ownership.

Born in Rome, where his father was undertaking military service, Giacosa's family roots were in Neive in southern Piedmont. He studied engineering at the Polytechnic University of Turin.

Dante Giacosa, standing between the familiar shape of the
Nuovo Cinquecento and the original 'Topolino'

After completing his compulsory military service he joined Fiat in 1928, at first working on military vehicles and then in the aero engine division. The director of the aero engine division was Tranquillo Zerbi, designer of Grand Prix cars for Fiat, from whom Giacosa learned the basics of car design.

In 1929, Senator Giovanni Agnelli, co-founder of the Fiat company (and grandfather of Gianni), asked his engineers to design an economy car that would sell for 5,000 lire.

There was an emphasis on producing economical small cars in all the industrialised European countries. Giacosa's new 500cc vehicle, originally called the Zero A, appeared for the first time in 1934 and was immediately hailed as a triumph of engineering subtlety.

The vehicle was only just over three metres (10 feet) in length, yet Giacosa had managed to squeeze in a four-cylinder engine and space for two adults and two children. The radiator was squeezed in behind the engine for compactness, which allowed a sharply sloping nose.

Giacosa's Fiat 600 was a bigger version of the Fiat 500 but
with space for four adults and some luggage

The whole looked not unlike a clockwork mouse and enthusiastic buyers nicknamed it il Topolino after Mickey Mouse. Nonetheless, with independent suspension, the car out-handled many larger contemporaries.

During the Second World War, Giacosa returned to working on aero engines but also began planning a post-war range of economy cars.

However, in the financial chaos that followed, the Topolino was priced at 720,000 lire when Fiat resumed its production in 1945, a long way from Agnelli’s dream. The best that ordinary Italians could aspire to at the time was a bicycle or, later, perhaps a Vespa or Lambretta scooter.

But the needs of Italians changed with the baby boom of the early 1950s, by which time they had more disposable income. What they wanted was a family car, bigger and more comfortable than the Topolino, and Giacosa met that need by designing the Fiat 600.

Giacosa's Cisitalia D46 racing car, which he designed for
the entrepreneur and racing driver Piero Dusio

Although it cost 580,000 lire when it went on sale in 1955, it became more affordable through the new concept of credit payments. Though still compact, the rear-engined car had space for four passengers, while a stretch version went into regular use as a taxi.

However, as the narrow streets of Italian cities became busier, smaller cars such as the old Topolino that could whisk through traffic and park in a small spot, came back into vogue. Giacosa met that need by designing a new Cinquecento - the familiar Nuovo 500 - based on the rear-engined pattern of the 600, with seats for four adults, an open roof and a top speed of 100kph (60mph). It was an immediate hit, selling 3.7 million models before production stopped in 1973.

In addition to his mass production cars for Fiat, Giacosa also worked on behalf of the entrepreneur Piero Dusio and his Consorzio Industriale Sportivo Italia company to design a single-seater racing car cheap known as the Cisitalia D46. The car scored multiple successes in competition, particularly in the hands of drivers as talented as the brilliant Tazio Nuvolari, winner of 24 Grands Prix in the pre-Formula One era.

Fiat's extraordinary motor production plant at Lingotto, a
few kilometres from the centre of Turin

Travel tip:

The former Fiat plant in the Lingotto district of Turin was once the largest car factory in the world, built to a linear design by the Futurist architect Giacomo Matte Trucco and featuring a rooftop test track made famous in the Michael Caine movie, The Italian Job. Redesigned by the award-winning contemporary architect Renzo Piano, it now houses concert halls, a theatre, a convention centre, shopping arcades and a hotel, as well as the Automotive Engineering faculty of the Polytechnic University of Turin. The former Mirafiori plant, situated about 3km (2 miles) from the Lingotto facility, is now the Mirafiori Motor Village, where new models from the Fiat, Alfa Romeo, Lancia and Jeep ranges can be test driven on the plant's former test track.

The village of Neive in Piedmont is at the heart of an
important wine production area

Travel tip:

Neive, from which Giacosa’s family originated, is a large village in the Cuneo province of Piedmont region, about 12km (7 miles) north of the larger town of Alba and 70km (44 miles) southeast of Turin. It is best known as the centre of a wine producing region but more recently has enjoyed a boom in agritourism among visitors wishing to experience a rural Italian village. The centre of the village is the charming narrow Piazza Italia and the most important landmark the 13th century Torre Comunale dell’Orologio, the tallest building in the village. The village is beautifully presented and listed as one of the Borghi Più Belli d’Italia - the most beautiful small towns of Italy. The Baroque Chiesa Di San Pietro is one of the most important churches, with several beautiful art works by artists of the region. The notable wines produced in the area include Barbaresco, Barbera, Dolcetto d’Alba and the sweet dessert white wine Moscato d’Asti.

More reading:

How Fiat boss Gianni Agnelli became more powerful than politicians

Giovanni Agnelli and the 'horseless carriage' that launched Italy's biggest automobile company

How little 'Pinin' Farina became the biggest name in Italian car design

Also on this day:

1425: The birth of Bianca Maria Visconti - Duchess of Milan

1675: The birth of intellectual leader Pope Benedict XIV

1941: The birth of comic book artist Franco Bonvicini

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Andrea Agnelli - Juventus chairman

Fourth member of famous dynasty to run Turin club

Andrea Agnelli has been chairman of Juventus
since succeeding John Elkann in 2010

The businessman Andrea Agnelli, who since 2010 has been chairman of Italy’s leading football club, Juventus, was born on this day in 1975 in Turin.

He is the fourth Agnelli to take the helm of the famous club since 1923, when his grandfather, Edoardo, took over as president and presided over the club’s run of five consecutive Serie A titles in the 1930s.

Andrea’s father, Umberto, and his uncle, the flamboyant entrepreneur Gianni Agnelli, also had spells running the club, which has been controlled by the Agnelli family for 88 years, with the exception of a four-year period between 1943 and 1947. The family still owns 64% of the club.

As well as being chief operating officer of Fiat, which was founded by Andrea’s great-grandfather, Giovanni, Umberto was a Senator of the Italian Republic.  On his mother’s side, Andrea has noble blood.

Donna Allegra Caracciolo di Castagneto is the first cousin of Marella Agnelli - Gianni’s widow - who was born Donna Marella Caracciolo di Castagneto and is the daughter of Filippo Caracciolo, 8th Prince di Castagneto, 3rd Duke di Melito, and a hereditary Patrician of Naples.

A young Andrea Agnelli pictured at the 1996 Champions
League final - the last Juventus won - with his uncle, Gianni

Andrea had a private education St Clare's, an independent college in Oxford, England, and at Bocconi University in Milan.  After university, Agnelli entered the business world, working for companies in England and France that included Iveco and Auchan Hypermarché. He also spent several years in Switzerland.

He was appointed chairman of the board of directors of Juventus by his first cousin, John Elkann, in 2010, after Elkann had come under criticism from Juventus fans for the club's poor results during the 2009–10 season.

Many Juventus fans welcomed Andrea’s arrival because of the family's historic association with the club. He is credited with turning round the club’s fortunes at a time when the financial recession and the aftermath of the infamous Calciopoli scandal were making progress difficult.

Emma Winter, the English artist
Agnelli married in 2005

He stabilised the club’s finances and, after initially appointing Sampdoria duo Giuseppe Marotta as director of sport and Luigi Delneri as coach, pulled off a masterstroke in May 20100 by hiring former captain and fan favourite Antonio Conte as new manager.

Conte, who had coached Bari to the Serie B title in 2008-09, steered Juve in his first season to their first scudetto since they were stripped of two titles in the mid-2000s as a result of the Calciopoli rulings.

Since then, with Agnelli appointing the former AC Milan coach Massimiliano Allegri to replace Chelsea-bound Conte in 2014 in a seamless change at the top, Juventus have won a record seven Serie A titles in a row, as well as four Coppa Italia titles in a row since 2014–15.

Juventus are well on course for an eighth consecutive title, having already built a lead of eight points over Napoli in the Serie A table, but Agnelli and the club more than anything crave success in the Champions League, which they have not won since 1996, when they defeated Ajax on penalties in the final in Rome.

In the 22 seasons subsequent to that one, they have been runners-up five times, twice since Andrea became chairman, in 2015 and 2017, when they were beaten respectively by the Spanish giants Barcelona and Real Madrid.

Andrea Agnelli would like to see the Champions League
established as the main competition for Europe's biggest clubs

Despite falling revenues - the club recorded an operating loss of €19 million (£17 million) in 2017-18 - Andrea authorised the signing of Real’s Cristiano Ronaldo in July this year for a fee of €100 million (£88.5 million), beating the previous record fee paid by an Italian club that was set by Juventus in 2016 when they signed Gonzalo Higuaín from Napoli for €90 million (£75.3 million).

The Ronaldo signing will eventually cost Juventus €340 million (£301 million) with the player’s salary taken into account, yet Agnelli insisted that the outlay “made sense on and off the pitch”, in a reference to the commercial revenue the Portugal star was likely to generate for the club through merchandising, and to his potential for helping Juventus achieve Agnelli’s target of winning the Champions League.

As chairman of the powerful European Club Association, a position he has held since 2017, Andrea is keen to see the Champions League overtake domestic competition as the principal focus for Europe’s top clubs, proposing an increase in the size of the Champions League and a corresponding reduction in the number of domestic fixtures.

Edoardo Agnelli, grandfather of
Andrea, ran Juventus in the 1930s

This has been driven in part by the inequality that now exists between the domestic leagues in European countries, mainly because of the huge variations in television revenue, particular compared with the Premier League in England. Juventus, despite their dominant position in Italian football, are only the 10th wealthiest club in Europe in terms of revenue.

Andrea Agnelli is married to Emma Winter, a English-born artist, designer and art director, whose clients have included United Visual Artists, Universal, Sony, Polydor, Ted Baker, Adidas, Dove, Peugeot and Panasonic.

They were married in 2005 at the church of San Pietro in Vincoli in Villar Perosa in Piedmont, with the reception taking place at the nearby Villa Agnelli, the family estate which is now the home of Marella Agnelli. The couple have two children, 13-year-old Baya Agnelli and six-year-old Giacomo Dai Agnelli.

UPDATE: Agnelli resigned as chairman and president of Juventus in November 2022 following investigations into financial irregularities at the club. He received a two-year ban from football over alleged false accounting and was suspended for a further 16 months from July 2023 when he was found guilty of fraud relating to player salary cuts during the Covid-19 pandemic.

The Villa Agnelli, country home of the Agnelli family
at Villar Perosa in Piedmont in 1811

Travel tip:

Villar Perosa, where Giovanni Agnelli was born, is a small town about 40 km (25 miles) southwest of Turin.  The Villa Agnelli, the family's country house and estate there, consisting of a 45-room stuccoed rococo villa with grounds and a commanding views of the Alps, has been in the the Agnelli family since 1811. As well as Russell Page, the English landscape gardener, the Agnellis hired renowned architect Gae Aulenti to create the timbered pool house. The estate also contains a family chapel, where members of the Agnelli clan are buried.

Search TripAdvisor for Villar Perosa hotels

Juventus play their home matches at the Juventus Stadium,
which holds 41,000 people, in the Vallette district of Turin

Travel tip:

Juventus is one of the two major football clubs in Turin, the other being Torino.  Although Juventus now play at a stadium on the northern perimeter of the city in the Vallette district, the club's roots are in the city centre.  Their original ground was in what is now known as the Parco Cavalieri di Vittorio Veneto, a large green space between Corso IV Novembre and Corso Galileo Ferraris just south of the city centre, which in the late 19th century was Piazza d'Armi, an army parade ground.  Nearby is the Stadio Olimpico, now the home of Torino, which was formerly called Stadio Comunale, where the two clubs cohabited until 1990. Juventus now play at the Juventus Stadium, an ultra-modern ground with a 41,000 capacity that has been their home since 2011, and which also houses the Juventus museum.


More reading:

How Gianni Agnelli became more powerful than politicians

Marella Agnelli, the noblewoman who married into a business dynasty

Massimiliano Allegri, the coach who keeps the trophies coming at Juventus

Also on this day:

1478: The birth of Baldassare Castiglione, the author of the Italian classic, The Book of the Courtier

1586: The birth of astronomer Niccolò Zucchi

1794: The birth of 19th century opera star Luigi Lablache


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Piero Dusio - sportsman and entrepreneur

His Cisitalia company revolutionised automobile design

The Cisitalia 202 set new standards in sports car design
that changed the way automobiles looked

The footballer, racing driver and businessman Piero Dusio was born on this day in 1899 in Scurzolengo, a village in the hills above Asti, in Piedmont.

Dusio made his fortune in textiles but it is for his postwar venture into car production that he is most remembered. Dusio’s Cisitalia firm survived for less than 20 years before going bankrupt in the mid-1960s but in its short life produced a revolutionary car - the Cisitalia 202 - that was a gamechanger for the whole automobile industry.

Dusio played football for the Turin club Juventus, joining the club at 17 years old, and was there for seven years before a knee injury forced him to retire at the age of only 24, having made 15 appearances for the senior team, four of them in Serie A matches.

Piero Dusio was a former footballer
who made his fortune in textiles

He kept his connection with the club and from 1942 to 1948 was Juventus president. In the short term, though, he was forced to find a new career. He took a job with a Swiss-backed textile firm in Turin as a salesman. He took to the job immediately and made an instant impression on his new employers, selling more fabric in his first week than his predecessor had in a year.  Within a short time he had been placed in charge of sales for the whole of Italy.

In 1926, at the age of 27, Dusio opened his own textile company, producing Italy's first oil cloth.

By the 1930s he had a portfolio of business interests that included banking, tennis racket manufacture and racing bicycles. In the textile business he branched out into uniforms and casual clothing. He made his fortune after landing a contract with Mussolini to supply military uniforms for the Italian army. Demand for his waterproof canvas products also soared.

His personal wealth enabled him to indulge his passion for motor racing. He bought himself a Maserati and regularly raced. He finished sixth in the Italian Grand Prix of 1937 and won his class in the Mille Miglia in 1937 driving a 500cc SIATA Sport.

In 1938 he finished third overall in the Mille Miglia and won the Stelvio hillclimb. War then intervened but once it had finished Dusio was eager to resume his career in the cockpit.

The Cisitalia D46 was the first car to be produced
by Piero Dusio's new company

Yet Italy’s economy was on the floor at that stage with most of its industry destroyed. Dusio realised that it might be unrealistic to expect the expensive sport of motor racing to pick up exactly where it left off.

With that in mind, he created his new company - the Consorzio Industriale Sportivo Italia, Cisitalia for short - with a plan to produce a single-seater racing car cheap enough to tempt the amateur.  He commissioned the Fiat engineer, Dante Giacosa, famous for the Fiat 500 Topolino to design it and soon the Cisitalia D46 was born.

Dusio's dream of a one-model series featuring only the D46 came to nothing, but the car scored multiple successes, particularly in the hands of drivers as talented as the brilliant Tazio Nuvolari, winner of 24 Grands Prix in the pre-Formula One era.

He overstretched himself somewhat with his next project, paying a fortune to extract the legendary German engineer Ferdinando Porsche - a Nazi party member - from a French prison. Porsche’s innovative but complex mid-engined Cisitalia 360 was a triumph of engineering but ultimately proved too expensive for Dusio to support.

Battista 'Pinin' Farina is said to have made
his reputation with his work on the 202

Yet Dusio was not done.  In 1945, he took on another Fiat man, their young head of aviation, Giovanni Savonuzzi, with the idea of building a two-seater commercial coupé based on the D46.  Their project was taken up by Battista ‘Pinin’ Farina, who came up with the Cisitalia 202 Coupé.

The car was not a commercial success. It was priced higher than rival cars from Jaguar and Porsche that offered better performance. In the end, fewer than 200 were built.

Yet its design - the one that made Farina’s reputation, although it closely followed Savonuzzi’s preliminary sketches - is credited with changing the way cars look, setting an entirely new standard - a template for the way sports cars look even today.

Whereas road cars traditionally had been a collection of elements - cabin, hood, grill, fenders, headlights etc - with no real thought for aerodynamics, at least until the late 1930s, the Cisitalia 202 was a single unit. The headlights and the grill were perfectly aligned elements of the hood, the wheels were entirely inside the body, removing the need for separate fenders, and the cabin tapered in a smooth line to the rear.

Savonuzzi had applied to his sketches all he had learned about airflow in his aviation work and Farina had put his ideas into practice. The result was a beautiful design that was likened to a sculpture.  When the Museum of Modern Art in New York became the first museum to exhibit automobiles as examples of functional design, the 202 was the first vehicle to enter their collection.

For all that, Dusio could not sell enough cars to rescue his ailing company and the only way he could continue his career was to accept an offer of support from the government of Argentina to set up in car production in Buenos Aires, where he would remain until his death in 1975 at the age of 76.

Cisitalia continued to be run by his son, Carlo Dusio, but was made bankrupt in 1965.

The cathedral in Asti dates back to the 11th century

Travel tip:

The village of Scurzolengo is just over 15km (9 miles) northeast of Asti, a city of just over 75,000 inhabitants about 55 km (34 miles) east of Turin. The city enjoyed many years of prosperity in the 13th century when it occupied a strategic position on trade routes between Turin, Milan, and Genoa. The area between the centre and the cathedral is rich in medieval palaces and merchants’ houses, the owners of which would often compete with their neighbours to build the tallest towers. Asti was once known as the City of 100 Towers, although in fact there were 120, of which a number remain, including the Torre Comentina, the octagonal Torre de Regibus and Torre Troyana.

The strikingly modern Museo Nazionale dell' Automobile
is a major tourist attraction in Turin

Travel tip:

With a long history in motor vehicle design and manufacturing - Fiat, Lancia, Iveco, Pininfarina, Bertone, Giugiaro, Ghia and Cisitalia were all founded in the city - it is hardly surprising that Turin is home to Italy’s most important automobile museum, the Museo Nazionale dell’Automobile (also known as MAUTO).  Opened in 1960 and dedicated to Giovanni Agnelli, founder of FIAT, the museum’s building and permanent exhibition were completely renovated in 2011. The MAUTO, in  Corso Unità d'Italia, is today one of Turin’s most popular tourist attractions.

More reading:

Was Tazio Nuvolari the greatest driver of them all?

The 'smallest brother' who became a giant of the car industry

The brilliance of engineer Vittorio Jano

Also on this day:

54AD: The suspicious death of the emperor Claudius

1815: The execution of Napoleon's military strategist Joachim Murat


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Teresa Noce - activist and partisan

Anti-Fascist who became union leader and parliamentary deputy

Teresa Noce, who became one of the most important female campaigners for workers’ rights in 20th century Italy, was born on this day in 1900.

Teresa Noce led a partisan unit in France before
returning to Italian politics in 1945

A trade union activist as young as 12 years old, Noce spent almost 20 years in exile after the Fascists outlawed her political activity, during which time she became involved with the labour movement in Paris and subsequently led a French partisan unit under the code name Estella.

After she returned to Italy in 1945 she was elected to the Camera dei Deputati (Chamber of Deputies) as a member of the Italian Communist Party (PCI).

Working with the Unione Donne Italiane (Italian Women’s Union), she secured changes to the law to protect working mothers and provide paid maternity leave.

Born in one of the poorest districts of Turin, she and her older brother were brought up in a one-parent family after her father abandoned their mother while they were both young. Because of her mother’s poor income, they were seldom able to keep the same home more than a few weeks before being evicted for non-payment of rent.

Teresa was a bright girl who taught herself to read the newspapers her mother occasionally bought but was forced to abandon her dreams of an education in order to contribute to the family income as soon as she was physically capable of work.

Luigo Longo was also a communist
activist when he married Noce in 1925

She took a job in a bakery initially and became a seamstress before she was even 10 years old. She joined a workers’ union and helped organise a strike for better pay and conditions when she was just 12. She moved to the Fiat factory in Corso Dante, employed like her brother as a turner, began writing for left-wing journals at the age of 14 and, after protesting against Italy’s entry to the First World War, became in 1919 a member of the Young Socialist movement.

Noce’s mother died in 1914 and her brother was killed on active service during the First World War. She became a founder-member of the Partito Comunista Italiano in 1921 after Antonio Gramsci and Amadeo Bordiga led a split from the socialists. Soon afterwards, despite being derided by his parents as “ugly, poor and communist”, she married another activist, Luigi Longo, with whom she organised illegal union activity after Mussolini had outlawed the PCI in 1925.

After both were arrested and imprisoned at different times, the two ultimately fled to Moscow before moving to Paris, where Noce became prominent among exiled Italians, campaigning for better working conditions and editing a number of anti-Fascists periodicals. She also travelled to Spain to support the Spanish Civil War.

After France surrendered to the Nazis she remained in Paris and became leader of a partisan unit comprising mainly Italians, adopting the nom de guerre Estella. After several brief imprisonments and other narrow escapes, she was arrested and sent to a women’s concentration camp at Ravensbruck in Germany.

Noce addressing a meeting of textile workers in 1948

Released in 1945 and allowed to return to Italy, she was elected to the central committee of the PCI and elected to the Italian Parliament.

She became general secretary of the textile workers’ union but her rise to a more senior position in the PCI hierarchy was blocked after he expressed differences with the leadership over policy and found herself shunned by others following an acrimonious split from Longo, who would eventually became the party’s general secretary.

The mother of three children, Noce died in Bologna in 1980 at the age of 79. She had written a number of books, including an autobiography entitled Rivoluzionaria professional (Professional Revolutionary).

The Fiat factory in Corso Dante in Turin

Travel tip:

The Fiat factory on Corso Dante, where Noce worked, still exists today and is open to the public as a museum, with a large number of exhibits, including cars and aeroplanes, outlining the company’s history up to about 1970. Opened in 1900, it was active for 22 years before the massive Lingotto plant came into use, and became associated with the Fiat Brevetti car.  The museum can be found at the junction of Corso Dante and Via Gabriele Chiabrera about 5km (3 miles) from the centre of Turin, near the southern end of the Parco del Valentino.

Palazzo Maggiore in Bologna is the heart of the city

Travel tip:

The northern city of Bologna in Emilia-Romagna, where Noce spent the final years of her life, for many years was the success story of communist local government in Italy. The PCI governed the city from 1945 onwards. Between 1946 to 1956, the city council built 31 nursery schools, 896 flats and nine schools. Health care improved substantially, street lighting was installed, new drains and municipal launderettes were built and 8,000 children received subsidised school meals. The historic city centre was restored and, in 1972, the mayor, Renato Zangheri, introduced limitations for private vehicles and a renewed concentration on cheap public transport.

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