Andrea Agnelli - Juventus chairman

Fourth member of famous dynasty to run Turin club

Andrea Agnelli has been chairman of Juventus
since succeeding John Elkann in 2010

The businessman Andrea Agnelli, who since 2010 has been chairman of Italy’s leading football club, Juventus, was born on this day in 1975 in Turin.

He is the fourth Agnelli to take the helm of the famous club since 1923, when his grandfather, Edoardo, took over as president and presided over the club’s run of five consecutive Serie A titles in the 1930s.

Andrea’s father, Umberto, and his uncle, the flamboyant entrepreneur Gianni Agnelli, also had spells running the club, which has been controlled by the Agnelli family for 88 years, with the exception of a four-year period between 1943 and 1947. The family still owns 64% of the club.

As well as being chief operating officer of Fiat, which was founded by Andrea’s great-grandfather, Giovanni, Umberto was a Senator of the Italian Republic.  On his mother’s side, Andrea has noble blood.

Donna Allegra Caracciolo di Castagneto is the first cousin of Marella Agnelli - Gianni’s widow - who was born Donna Marella Caracciolo di Castagneto and is the daughter of Filippo Caracciolo, 8th Prince di Castagneto, 3rd Duke di Melito, and a hereditary Patrician of Naples.

A young Andrea Agnelli pictured at the 1996 Champions
League final - the last Juventus won - with his uncle, Gianni

Andrea had a private education St Clare's, an independent college in Oxford, England, and at Bocconi University in Milan.  After university, Agnelli entered the business world, working for companies in England and France that included Iveco and Auchan Hypermarché. He also spent several years in Switzerland.

He was appointed chairman of the board of directors of Juventus by his first cousin, John Elkann, in 2010, after Elkann had come under criticism from Juventus fans for the club's poor results during the 2009–10 season.

Many Juventus fans welcomed Andrea’s arrival because of the family's historic association with the club. He is credited with turning round the club’s fortunes at a time when the financial recession and the aftermath of the infamous Calciopoli scandal were making progress difficult.

Emma Winter, the English artist
Agnelli married in 2005

He stabilised the club’s finances and, after initially appointing Sampdoria duo Giuseppe Marotta as director of sport and Luigi Delneri as coach, pulled off a masterstroke in May 20100 by hiring former captain and fan favourite Antonio Conte as new manager.

Conte, who had coached Bari to the Serie B title in 2008-09, steered Juve in his first season to their first scudetto since they were stripped of two titles in the mid-2000s as a result of the Calciopoli rulings.

Since then, with Agnelli appointing the former AC Milan coach Massimiliano Allegri to replace Chelsea-bound Conte in 2014 in a seamless change at the top, Juventus have won a record seven Serie A titles in a row, as well as four Coppa Italia titles in a row since 2014–15.

Juventus are well on course for an eighth consecutive title, having already built a lead of eight points over Napoli in the Serie A table, but Agnelli and the club more than anything crave success in the Champions League, which they have not won since 1996, when they defeated Ajax on penalties in the final in Rome.

In the 22 seasons subsequent to that one, they have been runners-up five times, twice since Andrea became chairman, in 2015 and 2017, when they were beaten respectively by the Spanish giants Barcelona and Real Madrid.

Andrea Agnelli would like to see the Champions League
established as the main competition for Europe's biggest clubs

Despite falling revenues - the club recorded an operating loss of €19 million (£17 million) in 2017-18 - Andrea authorised the signing of Real’s Cristiano Ronaldo in July this year for a fee of €100 million (£88.5 million), beating the previous record fee paid by an Italian club that was set by Juventus in 2016 when they signed Gonzalo Higuaín from Napoli for €90 million (£75.3 million).

The Ronaldo signing will eventually cost Juventus €340 million (£301 million) with the player’s salary taken into account, yet Agnelli insisted that the outlay “made sense on and off the pitch”, in a reference to the commercial revenue the Portugal star was likely to generate for the club through merchandising, and to his potential for helping Juventus achieve Agnelli’s target of winning the Champions League.

As chairman of the powerful European Club Association, a position he has held since 2017, Andrea is keen to see the Champions League overtake domestic competition as the principal focus for Europe’s top clubs, proposing an increase in the size of the Champions League and a corresponding reduction in the number of domestic fixtures.

Edoardo Agnelli, grandfather of
Andrea, ran Juventus in the 1930s

This has been driven in part by the inequality that now exists between the domestic leagues in European countries, mainly because of the huge variations in television revenue, particular compared with the Premier League in England. Juventus, despite their dominant position in Italian football, are only the 10th wealthiest club in Europe in terms of revenue.

Andrea Agnelli is married to Emma Winter, a English-born artist, designer and art director, whose clients have included United Visual Artists, Universal, Sony, Polydor, Ted Baker, Adidas, Dove, Peugeot and Panasonic.

They were married in 2005 at the church of San Pietro in Vincoli in Villar Perosa in Piedmont, with the reception taking place at the nearby Villa Agnelli, the family estate which is now the home of Marella Agnelli. The couple have two children, 13-year-old Baya Agnelli and six-year-old Giacomo Dai Agnelli.

UPDATE: Agnelli resigned as chairman and president of Juventus in November 2022 following investigations into financial irregularities at the club. He received a two-year ban from football over alleged false accounting and was suspended for a further 16 months from July 2023 when he was found guilty of fraud relating to player salary cuts during the Covid-19 pandemic.

The Villa Agnelli, country home of the Agnelli family
at Villar Perosa in Piedmont in 1811

Travel tip:

Villar Perosa, where Giovanni Agnelli was born, is a small town about 40 km (25 miles) southwest of Turin.  The Villa Agnelli, the family's country house and estate there, consisting of a 45-room stuccoed rococo villa with grounds and a commanding views of the Alps, has been in the the Agnelli family since 1811. As well as Russell Page, the English landscape gardener, the Agnellis hired renowned architect Gae Aulenti to create the timbered pool house. The estate also contains a family chapel, where members of the Agnelli clan are buried.

Search TripAdvisor for Villar Perosa hotels

Juventus play their home matches at the Juventus Stadium,
which holds 41,000 people, in the Vallette district of Turin

Travel tip:

Juventus is one of the two major football clubs in Turin, the other being Torino.  Although Juventus now play at a stadium on the northern perimeter of the city in the Vallette district, the club's roots are in the city centre.  Their original ground was in what is now known as the Parco Cavalieri di Vittorio Veneto, a large green space between Corso IV Novembre and Corso Galileo Ferraris just south of the city centre, which in the late 19th century was Piazza d'Armi, an army parade ground.  Nearby is the Stadio Olimpico, now the home of Torino, which was formerly called Stadio Comunale, where the two clubs cohabited until 1990. Juventus now play at the Juventus Stadium, an ultra-modern ground with a 41,000 capacity that has been their home since 2011, and which also houses the Juventus museum.


More reading:

How Gianni Agnelli became more powerful than politicians

Marella Agnelli, the noblewoman who married into a business dynasty

Massimiliano Allegri, the coach who keeps the trophies coming at Juventus

Also on this day:

1478: The birth of Baldassare Castiglione, the author of the Italian classic, The Book of the Courtier

1586: The birth of astronomer Niccolò Zucchi

1794: The birth of 19th century opera star Luigi Lablache


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Marella Agnelli - noblewoman and socialite

Married for 50 years to Fiat patriarch Gianni Agnelli

Marella Agnelli enjoyed a lifestyle
of wealth and privilege

Donna Marella Caracciolo di Castagneto, the noblewoman from an old Neapolitan family who married the jet-setting chairman of car giants Fiat, Gianni Agnelli, was born on this day in 1927 in Florence.

Simply known as Marella Agnelli, she was propelled by her marriage at the age of 26 into a world in which she became a socialite and style icon, devoting her life to collecting art, decorating the numerous homes she and her husband kept in Europe and beyond, and attending and hosting lavish, exclusive parties.

The couple would eventually have homes in Rome, Paris, New York,  Corsica and Saint-Moritz, as well as several houses in and around Agnelli’s home city of Turin, including the Agnelli estate in the foothills of the Italian Alps.

As member of the House of Caracciolo, she was regarded as high Italian nobility, although she admitted that the conservative aristocratic circles in which she grew up were a long way removed from the new life she took on at Agnelli’s side.

Her father was Don Filippo Caracciolo, 8th Prince di Castagneto, 3rd Duke di Melito, and hereditary Patrician of Naples, who married an American whiskey heiress, Margaret Clarke. One of her brothers, Don Carlo Caracciolo, founded the newspaper La Repubblica.

She and Agnelli met when she was 18. Marella was familiar with him both through the gossip columns - he was a notorious playboy - and through the tales she heard of his wartime exploits as part of a tank regiment on the Eastern Front and in north Africa.  He was 24 and, after his parents had both died young, became head of the Agnelli family.

Marella and Gianni Agnelli arriving at a function in 1966

The couple did not become engaged until the summer of 1953, marrying in November of the same year in the chapel of Osthoffen Castle, just outside Strasbourg, the French city where her father was based as secretary-general of the Council of Europe.

Before they were married Marella had been developing her photography skills in the New York studio of Erwin Blumenfeld and returned to Italy as a correspondent for the upmarket magazine publisher Condé Nast but effectively gave up her career to be a wife and society hostess.

She and Agnelli’s lives revolved around late autumns in New York, the skiing season in Saint-Moritz and summers on the French Riviera, entertaining a circle of friends that included the Kennedys, the Kissingers, the Rockefellers.

Their son, Edoardo, was born in New York in 1954, their daughter, Margherita, in Lausanne the following year.

Each year, from mid-August until the end of September, while Gianni attended to business in Turin, Marella and the children would be based at the Agnelli family estate at the foot of the Alps at Villar Perosa, 40km (25 miles) from Turin. It had been home to the family since the early 19th century.  She and Agnelli also had a city residence in Corso Matteotti in Turin.

Marella Agnelli became known for elegance and style

Their homes were known for their elegance and style, much of it the work of Marella, for whom the artistic talents that might have flourished had she maintained her budding career in photography were channelled into interior design, whether at Villa Frescot, in the hills above Turin, their duplex apartment on Park Avenue in New York, or the country estate, where Marella enlisted the garden designer Russell Page in transforming the grounds into a living work of art.

It was their love of art on canvas that drew the Agnellis to New York, where they became friends with Leo Castelli, the contemporary art dealer from Trieste who had emigrated to New York, who introduced them to upcoming young artists such as Jasper Johns, Robert Rauschenberg, Tom Wesselmann, Frank Stella and Robert Indiana, whose paintings they collected with such enthusiasm they had an apartment in Milan designed by Gae Aulenti, the architect who designed the Musée d’Orsay in Paris, specifically for their collection.

Among the circle of friends they built in New York was the author Truman Capote, who famously who dubbed Marella and a group of elegant and beautiful socialites of the time, including Barbara “Babe” Paley, Lucy Douglas “CZ” Guest and Nancy “Slim” Keith, as his “swans”.

Marella and Capote became very close, the American spending much time in Italy as well as keeping their company in New York, but they fell out eventually after Marella saw a chapter of his novel Answered Prayers, in which he  exposed the lives and secrets of many people who had regarded him as a confidant.

After Gianni Agnelli’s death in 2003, Marella acquired Ain Kassimou, a villa in Marrakech, Morocco, that had been built in the 19th century for a relative of Leo Tolstoy, and she spent a good deal of her time there.  Nowadays, aged 91, she still lives in the family house at Villar Perosa.

The Agnelli house in Villar Pelosa has been in the family
since the early part of the 19th century

Travel tip:

The country house and estate at Villar Perosa, a 45-room stuccoed rococo villa with commanding views of the Alps,  has been in the the Agnelli family since 1811. The Fiat founder, Giovanni Agnelli - Gianni’s grandfather - had been born there in 1866. As well as Russell Page, the English landscape gardener, the Agnellis hired Gae Aulenti to create the timbered pool house.

The Tarot Card Garden at Garavicchio

Travel tip:

The Caracciolo family’s country estate in Tuscany, spread over 500 acres, is near the medieval village of Garavicchio, some 200km (125 miles) south of Florence and 125km (78 miles) northeast of Rome along the Tyrrhenian Sea coast. At the heart of the estate is a 16th century farmhouse positioned so as to enjoy views towards the sea on one side and rolling Tuscan hills on the other.  An unusual feature of Garavicchio is its Tarot Card Garden, a wooded area featuring 22 brightly coloured sculptures inspired by Tarot symbols.

More reading: 

How Gianni Agnelli became the most powerful man in Italy

Giovanni Agnelli - the man who founded Fiat

Gae Aulenti, trailblazer for women in architecture

Also on this day:

1527: Mutinous troops sack Rome

1655: The birth of Bartolomeo Cristofori, inventor of the piano


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