Giuseppe Olmo - cycling champion and businessman

Olympic gold medallist set up prestige cycle brand

Giuseppe Olmo showed great
talent from an early age

The road cyclist Giuseppe Olmo, who won a gold medal at the 1932 Olympics in Los Angeles and later launched his own cycle-manufacturing business, was born on this day in 1911 in Celle Ligure, a fishing village about 40km (25 miles) southwest of Genoa on the Italian Riviera.

Olmo missed out on an individual medal in Los Angeles, finishing fourth behind compatriot Attilio Pavesi in the road race, but won gold as part of the winning Italy trio in the team event, alongside Pavesi and Guglielmo Segato.

He turned professional after the Olympics and, though his career was truncated somewhat by the cessation of the sport during World War Two, enjoyed some success.

Racing for the Fréjus team, he won the Milan-Turin race at the age of just 21 in 1932. After moving to the colours of Bianchi, Olmo won the prestigious Milan-San Remo race three years later and in 1938, the Giro dell’Emilia in 1936 and the Giro di Campania in 1938.

Olmo was somewhat unlucky in the Giro d’Italia. He finished third behind Vasco Bergamaschi in 1935 after winning four stages and wearing the leader’s pink jersey for seven days, and runner-up the following year despite winning 10 stages - the same number Learco Guerra took as champion two years previously - as the overall classification went to Gino Bartali.

Olmo Biciclette was launched in 1939 and has supplied bikes for many professionals, as well producing them for the commercial market.

A youthful Olmo pictured with his mentor,
the Ligurian cyclist Giusppe Olivieri

Known often by his nickname Gepin, Olmo was the second of six brothers in his family. He first caught the eye in 1924 as a 13-year-old, when he impressed the Ligurian champion Giuseppe Olivieri, who asked Olmo’s father if he could become his coach.

Under Olivieri’s guidance, his talent came to the surface. He preceded his excellent performance at the 1932 Olympics by winning the Italian road championship in 1931 and finishing runner-up in the amateurs’ road race at the World championships in Copenhagen the same year.

As well as his race success, Olmo entered the record books in 1935 for  the longest distance covered in one hour on the track.

Riding an 8.5kg Bianchi bike at an almost deserted Vigorelli Velodrome on 31 October in Milan, having decided on his record attempt only 24 hours before it took place, Olmo became the first in history to break the 45km mark, recording a distance of 45.090km.

He held the record for less than a year, however. On 16 October in 1936, the Frenchman Maurice Richard, whose record Olmo took, reclaimed it, bettering his mark with 45.32km.

Olmo was planning for his life after retirement while he was still competing, opening the first Olmo Biciclette factory in partnership with his brothers, Franco, Giovanni and Michele, in Celle Ligure, in 1939.

The Olmo brand became
synonymous with quality

The company built its reputation on quality, value and cutting-edge technology, using the most advanced materials available to produce responsive bikes that proved to be both competitive and easy to handle.

Pierino Gavazzi, whose career wins included Milan-Sanremo and Paris-Brussels, the Vuelta a España winner Marino Lejarreta and three-times World champion Óscar Freire were among the professionals who enjoyed great success riding Olmo bikes.

Olmo, who was married with three daughters, died in Milan in 1992 but the company survived him, moving into the production of polyurethane flexible foams from a factory at Comun Nuovo, a municipality about 9km (six miles) south of Bergamo in Lombardy.

Bicycles carrying the Olmo brand, including the latest incarnation of the flagship Gepin model, are now produced and distributed by Montana Srl from their factory at Magliano Alpi in Piemonte, about 80km (50 miles) northwest of Celle Ligure.

Celle Ligure's sandy beach has helped make it a
popular destination for visitors to Liguria

Travel tip:

A lesser known gem of the Italian Riviera, Celle Ligure has grown around a picturesque former fishing village with a small sandy beach lined with pastel-coloured houses, behind which is a small, historic old town of narrow lanes. Founded in the 11th century near the Saint Beningo monastery, Celle Ligure came under the control of Genoa in the 13th century and enjoyed prosperity in the 17th and 18th centuries through trade with France, Spain and America. That ended, however, with the French occupation of Genoa in 1805. The arrival of a railway line in 1868 was the beginning of Celle Ligure’s evolution as a tourist destination, which underpins its economy today. As well as the attractions of the beach, Celle Ligure has a 17th century church, the Oratorio of San Michele, which features a polyptych by Perino del Vaga, a late Renaissance painter from Florence. As well as Giuseppe Olmo, the village is the birthplace of Francesco della Rovere, who as Pope Sixtus IV commissioned Michelangelo to paint the ceiling of the Sistine Chapel at the Vatican. 

Sanremo is known for its fine Stile Liberty
buildings, such as its striking 1905 Casino

Travel tip: 

The Milan-Sanremo cycle race, won twice by Giuseppe Olmo, is one of the  sport’s oldest and most prestigious single-day contests, one of the five so-called Monuments in the European cycling calendar, the toughest and most demanding of the one-day events. First contested in 1907 and covering a distance of 286km (177 miles), the race followed a course said to have begun at the Conca Fallata Inn, next to a navigation basin on the Naviglio Pavese canal in Milan and ended on Corso Cavallotti on the outskirts of Sanremo, the seaside town on the coast of Liguria famed for its temperate Mediterranean climate.  Sanremo - 110km (68 miles) further west along the Ligurian coast from Celle Ligure, expanded rapidly in the mid-18th century, when the phenomenon of tourism began to take hold. It is characterised by many fine examples of Stile Liberty, the Italian variant of the Art Nouveau design and architectural style.

Also on this day:

1533: The birth of Alfonso II d’Este, Duke of Ferrara

1710: The death of Baroque composer Bernardo Pasquini

1902: The birth of Mafia boss Joe Adonis

1947: The birth of football coach Nevio Scala

1949: The birth of entrepreneur Rocco Commisso

1954: The birth of politician Paolo Gentiloni

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21 November

Festival of Madonna della Salute

Venetians celebrate their deliverance from the plague

Venice has held a festival on this day every year since 1681 to give thanks to Santa Maria della Salute for delivering the city from the plague.  A terrible epidemic hit Venice in 1630 during the war against Austria and in just 15 months 46,000 people died from the disease.  The epidemic was so bad that all the gondolas were painted black as a sign of mourning and they have remained like that ever since.  The Doge had called for people to pray to the Madonna to release the city from the grip of the plague and had vowed to dedicate a church to her if their prayers were answered.  When the plague ceased, in order to thank the Virgin Mary, the Senate commissioned Baldassare Longhena to design Santa Maria della Salute, a splendid baroque church on Punta della Dogana, a narrow finger of land between the Grand Canal and the Giudecca Canal.  Construction of the magnificent church began in 1631 and took 50 years to complete.  On the occasion of the inauguration in 1681, a bridge of galleys and ships was formed across the Grand Canal to allow a mass procession of the faithful to the Church.  Read more…

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Antonio Visentini – architect and engraver

His copies took Canaletto paintings to wider world

Antonio Visentini, whose engravings from Canaletto’s paintings helped the Venetian artist achieve popularity and earn commissions outside Italy, particularly in England, was born on this day in 1688 in Venice.  A pupil of the Baroque painter Giovanni Antonio Pellegrini, Visentini was commissioned by Canaletto’s agent, Joseph Smith, who was the British Consul in Venice, to produce engravings of Canaletto’s celebrated views of the city to be published as a catalogue.  Engraving itself was an intricate skill and in the days before photography anyone who could produce faithful copies of paintings or original art that could be printed on paper was much in demand.  Visentini embarked on his first series of 12 Canaletto views, mainly of canal scenes, in around 1726 and they were published in 1735. This was followed by two more series of engravings of Canaletto works arranged by Smith, which were published in 1742.  In all, Visentini copied some 38 Canaletto views, which not only furthered Canaletto’s career but his own.  Smith encouraged Canaletto to travel to England to paint views of London.  Read more…

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Pope Benedict XV

Humanitarian pope who tried to stop the war 

Pope Benedict XV,  who was pontiff for the whole of the First World War, was born on this day in 1854 in Genoa.  He tried to stop the war, which he described as ‘the suicide of a civilised Europe’, but when his attempts failed, he devoted himself to trying to alleviate the suffering.  Christened Giacomo Paolo Giovanni Battista della Chiesa, the future Pope Benedict XV was encouraged to study law by his family and attended the University of Genoa. Afterwards his father reluctantly agreed to let him study for the priesthood and he was allowed to move to Rome.  Pope Pius X made him Archbishop of Bologna in 1907 and a Cardinal in 1914.  He became Pope Benedict (Benedetto) XV in September 1914 after World War One was already under way.  The new Pope immediately tried to mediate to achieve a peaceful settlement but his attempts were rejected by all the parties involved.  He then concentrated on humanitarian works, such as the exchange of wounded prisoners of war and the distribution of food among starving people.  Although Benedict had been chosen at the age of 59 because the church was looking for a long-lasting Pope, he died in Rome in 1922.  Read more…

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Giorgio Amendola - politician and partisan

Anti-Mussolini activist who sought to moderate Italian Communism

The politician Giorgio Amendola, who opposed extremism on the right and left in Italy, was born on this day in 1907 in Rome.  Amendola was arrested for plotting against the Fascist regime of Benito Mussolini in the 1930s, fought with the Italian resistance in the Second World War and later worked to move the Italian Communist Party (PCI) away from the doctrines of Soviet Communism and Leninism towards a more moderate position acceptable in the mainstream of Italian politics.  Amendola was almost born to be a political thinker. His mother, Eva Kuhn, was an intellectual from Lithuania, his father Giovanni a liberal anti-Fascist who was a minister in the last democratically elected Italian government before Mussolini.  It was as a reaction to his father’s death in 1926, following injuries inflicted on him by Fascist thugs who tracked him down in France on Mussolini’s orders, that Amendola secretly joined the PCI and began to work for the downfall of the dictator.  He was largely based in France and Germany but from time to time returned to Italy undercover in order to meet other left-wing figures. It was on one visit in 1932 that he was arrested in Milan.  Read more…

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20 November

Giorgio de Chirico – artist

Founder of the scuola metafisica movement

The artist Giorgio de Chirico, who founded the scuola metafisica (metaphysical school) of Italian art that was a profound influence on the country’s Surrealist movement in the early 20th century, died on this day in 1978 in Rome.  Although De Chirico, who was 90 when he passed away, was active for almost 70 years, it is for the paintings of the first decade of his career, between about 1909 and 1919, that he is best remembered.  It was during this period, his metaphysical phase, that he sought to use his art to express what might be called philosophical musings on the nature of reality, taking familiar scenes, such as town squares, and creating images that might appear in a dream, in which pieces of classical architecture would perhaps be juxtaposed with everyday objects in exaggerated form, the scene moodily atmospheric, with areas of dark shadow and bright light, and maybe a solitary figure.  These works were much admired and enormously influential.  During military service in the First World War he met Carlo Carrà, who would become a leading light in the Futurist movement, and together they formed the pittura metafisica (metaphysical painting) movement.  Read more…

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Emilio Pucci – fashion designer

The heroic, sporting, creative genius behind the Pucci label

Don Emilio Pucci, Marchese di Barsento, who became a top fashion designer and politician, was born on this day in 1914 in Florence.  Pucci was born into one of the oldest families in Florence and lived and worked in the Pucci Palace in Florence for most of his life. His fashion creations were worn by such famous women as Marilyn Monroe, Sophia Loren and Jackie Kennedy.  A keen sportsman who swam, skied, fenced, played tennis and raced cars, Pucci was part of the Italian team at the 1932 Winter Olympics in New York, although he did not compete.  He studied at the University of Milan, the University of Georgia, and Reed College in Oregon, where he designed the clothes for the college skiing team.  Pucci was awarded an MA in social science from Reed, where he was known to be a staunch defender of the Fascist regime in Italy. He was also awarded a doctorate in political science from the University of Florence.  It was his success as a fashion designer that would in time make his name but before that came some wartime experiences that were extraordinary to say the least.  In 1938 Pucci joined the Italian air force and served as a torpedo bomber, rising to the rank of captain and being decorated for valour.  Read more…

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Diocletian - Roman emperor

Restored stability but launched cruel purge

A Roman cavalry commander who went under the name of Diocles was proclaimed Emperor on this day in 284.  He was given the full name Gaius Aurelius Valerius Diocletianus Augustus according to official inscriptions. He ruled as Diocletian.  He was sole emperor, albeit initially with a disputed claim to power, until 286, joint-emperor until 293, and co-emperor in a tetrarchy until 305.  Born at Salona, a coastal town in Dalmatia (now Solin in Croatia) into a family of humble status in 244, Diocletian rose to power through his military background.  After climbing through the ranks, he became cavalry commander to the Emperor Carus. After the death of Carus in 283, while on a campaign in Persia, power passed to his two sons, Numerian and Carinus.  When Numerian was allegedly murdered by his Praetorian Prefect, Arrius Aper, in 284, Diocletian was proclaimed as emperor by Numerian’s troops. He took it upon himself to avenge the death of Numerian by killing Aper with his own hands.  At the start, however, Diocletian’s power was restricted to the areas controlled by his army, thought to be Asia Minor and Syria. The remainder of the empire was loyal to Carinus.  Read more…

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Giampiero Combi - goalkeeper

Juventus stalwart who captained Italy’s 1934 World Cup winners

The footballer Giampiero Combi, who is considered to be one of the best Italian goalkeepers of all time, was born on November 20, 1902 in Turin.  Combi, who spent his entire career with his home-town club Juventus, was Italy’s captain at the 1934 World Cup, which Italy hosted and won, the team coached by Vittorio Pozzo and inspired by the revered Inter Milan striker Giuseppe Meazza defeating Czechoslovakia after extra time in the final of the 16-team tournament.  The achievement in front of excited Italian supporters in Rome capped a marvellous career for Combi, although it came about only by chance.  He had announced that he would retire at the end of the 1933-34 domestic season at the age of 31, having made 40 appearances for the azzurri. But Pozzo had persuaded him to be part of his squad to provide experienced cover for the emerging young Inter star Carlo Ceresoli.  In the event, Ceresoli suffered a broken arm in training a few weeks before the tournament and Combi found himself as the number one. He performed immaculately throughout, conceding only three goals in 510 minutes of football.  Read more…

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Queen Margherita of Savoy

Princess and fashion icon who became Queen of Italy

Margherita Maria Teresa Giovanna of Savoy was born on this day in 1851 in Turin.  The little girl, who was to later become the Queen consort of Italy, was the daughter of Prince Ferdinand Duke of Genoa and Princess Elisabeth of Saxony. She was educated to a high standard and renowned as a charming person with a lively curiosity to learn. A tall, stately blonde, she was not considered a beauty but nonetheless had many admirers.  Having first been suggested to marry Prince Charles of Romania, she instead married her first cousin Umberto, Prince of Piedmont, in April 1868 when she was just 16. The following year she gave birth to Victor Emmanuel, Prince of Naples, who later became King Victor Emmanuel III of Italy. He was to be their only child.  Margherita was crowned Queen of Italy in Naples when Umberto succeeded his father to the throne in January 1878 and she was warmly welcomed by the Neapolitan people.  It was not a particularly good marriage for Margherita. Umberto maintained an affair with a long-term lover, Eugenia Attendolo Bolognini. Read more…

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19 November

Giuseppe Volpi - businessman and politician

Founder of the Venice film festival

Businessman and politician Count Giuseppe Volpi of Misurata was born on this day in 1877 in Venice.  Volpi was responsible for bringing electricity to Venice and the north east of Italy in 1903 and had an influence on the development of Porto Marghera, the industrial complex across the lagoon from Venice.  In 1932, as president of the Venice Biennale, Volpi arranged the first Venice Film Festival. It took place between 6 and 21 August on the terrace of the Hotel Excelsior at the Venice Lido.  The first film to be shown at the festival was Rouben Mamoulian’s Dr Jekyll and Mr Hyde.  The festival was considered a success and was held again in 1934 from 1 to 20 August, when it involved a competition for the first time.  In 1935 the Film Festival became a yearly event in Venice and the Coppa Volpi (Volpi Cup), an award for actors, was introduced for the first time.  Count Volpi received a personal letter from Walt Disney in 1939 thanking him, as president of the Biennale, for the prize awarded to Snow White and the Seven Dwarfs at the film festival. This letter is now in the historical archives of the Biennale.  Read more…

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Luigi Beccali - Olympic athlete

Milanese runner brought home Italy's first track gold

Luigi Beccali, the first Italian to win an Olympic gold medal in track and field events, was born on this day in 1907 in Milan.  Although Italy had won gold medals in fencing and gymnastics in previous Games, Beccali's victory in the 1,500 metres at the 1932 Olympics in Los Angeles was the first time an Italian had won gold in a running event.  His victory came out of the blue since the field included several runners with top credentials, including New Zealand’s Jack Lovelock and America's Glenn Cunningham.  Beccali had a reputation as a determined competitor but his results were relatively modest next to those of the favourites.  However, in May of 1932 he had posted a mile time of four minutes 11.5 seconds in Milan which was only four tenths of a second slower than Cunningham's time in winning the 1932 National Collegiate Athletics Association championships.  The three heats at Los Angeles were won by Lovelock, Beccali, and Cunningham, who posted the best time of 3:55.8 in winning the first heat.  In the final, Beccali timed his run superbly, working his way through the field to take the lead from Canada's Phil Edwards, who had started to pull away over the last lap, with 100m remaining. Read more…

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Johnny Dundee – world champion boxer

Sicilian changed his name to sound non-Italian

The boxer Johnny Dundee, who was a child when his family emigrated to the United States, was born in Sciacca, a town on the southwest coast of Sicily, on this day in 1893.  Dundee, regarded by many boxing historians as the first of the great Italian-American fighters, had more than 330 fights in a 22-year career in the ring.  At the peak of his career, in the 1920s, Dundee won both the world featherweight and world junior-lightweight titles.  Dundee’s real name is thought to have been Giuseppe Curreri, although some boxing records have his second name as Carrora.  The large numbers of Italian immigrants arriving in New York at around the turn of the 20th century, few of whom spoke any English, sometimes overwhelmed officers at the city’s processing station on Ellis Island and mistakes in recording details were common.  There are variations, too, in accounts of how old Giuseppe was when his family uprooted him from his childhood home, with some saying he was just five but others suggesting he was nine.  What seems not in dispute is that his family joined other Italian families in the Lower East Side of Manhattan. Read more…

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Pope Clement VII

Calamitous papacy of a vacillating Medici

Giulio di Giuliano de’ Medici, remembered as the unfortunate Pope who was imprisoned in Castel Sant’Angelo in Rome, was elected on this day in 1523 as Pope Clement VII.  Clement VII also went down in history for refusing to allow the King of England, Henry VIII, to annul his marriage to Catherine of Aragon, causing England to break away from the Catholic Church forever.  One month before Giulio de Medici’s birth, his father was murdered in Florence Cathedral in what is referred to as the Pazzi conspiracy. His mother is believed to have been Fioretta Gorini, the daughter of a university professor, and Giulio was born illegitimately in May 1478 in Florence.  Giulio spent the first seven years of his life living with his godfather, the architect Antonio da Sangallo, the Elder. Then Lorenzo the Magnificent took over, raising him as one of his own sons, alongside Giovanni, the future Pope Leo X, Piero and Giuliano. Young Giulio received a humanist education at Palazzo Medici and became an accomplished musician. He studied canon law at the University of Pisa and accompanied his cousin, Giovanni, to the conclave of 1492 when Rodrigo Borgia was elected Pope Alexander VI.  Read more…

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Pino Rauti – politician and journalist

Writer chronicled the story of fascism in Italy

Pino Rauti, leader of the neo-fascist Social Idea Movement, was born Giuseppe Umberto Rauti on this day in 1926 in Cardinale in Calabria.  Rauti was to become a leading figure on the far right of Italian politics from 1948 until his death in 2012.  As a young man he had volunteered for the Guardia Nazionale Repubblicana of Benito Mussolini’s Italian Social Republic and he then went on to join the Spanish Foreign Legion.  After his return to Italy, Rauti joined the post-fascist Italian Social Movement (MSI). He became associated with Julius Evola, a leading fascist philosopher, and became editor of his journal, Imperium.  Rauti joined the staff of the Rome-based daily Il Tempo in 1953 and later became the Italian correspondent for the Aginter Press, a fake press agency set up in Portugal in 1966 to combat communism.  In 1954 he established his own group within MSI, the Ordine Nuovo, but he became disillusioned with MSI and his group separated from the party two years later.  Rauti’s name was linked with a number of terror attacks, including the Piazza Fontana bombing in Milan, which caused 17 deaths. Read more…

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