16 March

NEW - Enrico Tamberlik – tenor

Imposing king of the high C sharp

Opera singer Enrico Tamberlik, who is remembered for the quality of his remarkable high notes, was born on this day in 1820 in Rome.  At the height of his career, Tamberlik, whose name is also sometimes spelt Tamberlick, sang regularly at the Royal Opera House in London and in St Petersburg, Paris and America.  The singer is believed to have been of Romanian descent but was born in Italy and did all his vocal training in Naples, Bologna and Milan.  At the age of 17 Tamberlik made his debut in a concert and then made his first appearance on the operatic stage as Gennaro in Lucrezia Borgia by Gaetano Donizetti at the Teatro Apollo in Rome.  In 1841 he appeared under the name Enrico Danieli at the Teatro Fondo in Naples as Tybalt in I Capuleti e I Montecchi by Vincenzo Bellini. A year later he made his debut at Teatro San Carlo in Naples under the name Enrico Tamberlik, which he used from then onwards.  Tamberlik made his London debut as Masaniello in Louis Auber’s La Muette de Portici at Covent Garden in 1850.  In St Petersburg in 1862 in the premiere performance of Giuseppe Verdi’s La forza del destino, he appeared as Don Alvaro, a role that had been written specially for him.  Read more…

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Aldo Moro - Italy's tragic former prime minister

Politician kidnapped and murdered by Red Brigades

Italy and the wider world were deeply shocked on this day in 1978 when the former Italian prime minister, Aldo Moro, was kidnapped on the streets of Rome in a violent ambush that claimed the lives of his five bodyguards.  The attack took place on Via Mario Fani, a few minutes from Signor Moro's home in the Monte Mario area, at shortly after 9am during the morning rush hour.  Moro, a 61-year-old Christian Democrat politician who had formed a total of five Italian governments, between 1963 and 1968 and again from 1974-76, was being driven to the Palazzo Montecitorio in central Rome for a session of the Chamber of Deputies.  As the traffic forced Moro's car to pause outside a café, one of four small Fiat saloon cars used by the kidnappers reversed into a space in front of Moro's larger Fiat, in which the front seats were occupied by two carabinieri officers with Moro sitting behind them.  Another of the kidnappers' Fiats pulled in behind the Alfa Romeo immediately following Moro's, which contained three more bodyguards.  At that moment, four gunmen emerged from bushes close to the roadside and began firing automatic weapons.  Read more…

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Emilio Lunghi - athlete

Italy's first Olympic medallist 

Emilio Lunghi, a middle-distance runner who was the first to win an Olympic medal in the colours of Italy, was born on this day in 1886 in Genoa.  Competing in the 800 metres at the 1908 Olympic Games in London, Lunghi took the silver medal behind the American Mel Sheppard. In a fast-paced final, Lunghi's time was 1 minute 54.2 seconds, which was 1.8 seconds faster than the previous Olympic record buts still 1.4 seconds behind Sheppard.  It was the same Olympics at which Lunghi's compatriot Dorando Pietri was controversially disqualified after coming home first in the marathon, when race officials took pity on him after he collapsed from exhaustion after entering the stadium and helped him across the line.  A versatile athlete who raced successfully at distances from 400m up to 3,000m, Lunghi was national champion nine times in six events and is considered the first great star of Italian track and field.  An all-round sportsman, Lunghi was a talented gymnast, swimmer and boxer, but after winning a 3,000m-race in his home city he was encouraged to develop his potential as a runner by joining Sport Pedestre Genova, at the time the most important athletics club in Liguria.  Read more…

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Bernardo Bertolucci - film director

Caused outrage with Last Tango in Paris

The controversial filmmaker Bernardo Bertolucci was born on this day in 1940 in Parma.  Bertolucci won an Oscar for best director as The Last Emperor picked up an impressive nine Academy Awards in 1988 but tends to be remembered more for the furore that surrounded his 1972 movie Last Tango in Paris.  Last Tango in Paris, starring Marlon Brando and Maria Schneider, caused outrage for its portrayal of sexual violence and emotional turmoil and was banned in Italy.  Although the storm died down over time, it blew up again in 2007 when Schneider, who was only 19 when the film was shot, claimed she felt violated after one particularly graphic scene because she had not been told everything that would happen.  Schneider died from cancer in 2011.  The controversy has overshadowed what has otherwise been an outstanding career, his movies placing him in the company of Federico Fellini, Michelangelo Antonioni, Luchino Visconti and Franco Zeffirelli among the greatest Italian directors of all time.  As a young man, Bertolucci wanted to become a poet, inspired by his father, Attilio, who was a poet as well as an art historian.  Read more…


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Enrico Tamberlik – tenor

Imposing king of the high C sharp

At the height of his career, Enrico Tamberlik was
Italy's most admired tenore robusto

Opera singer Enrico Tamberlik, who is remembered for the quality of his remarkable high notes, was born on this day in 1820 in Rome.

At the height of his career, Tamberlik, whose name is also sometimes spelt Tamberlick, sang regularly at the Royal Opera House in London and in St Petersburg, Paris and America.

The singer is believed to have been of Romanian descent but was born in Italy and did all his vocal training in Naples, Bologna and Milan.

At the age of 17 Tamberlik made his debut in a concert and then made his first appearance on the operatic stage as Gennaro in Lucrezia Borgia by Gaetano Donizetti at the Teatro Apollo in Rome.

In 1841 he appeared under the name Enrico Danieli at the Teatro Fondo in Naples as Tybalt in I Capuleti e I Montecchi by Vincenzo Bellini.

A year later he made his debut at Teatro San Carlo in Naples under the name Enrico Tamberlik, which he used from then onwards.

Tamberlik made his London debut as Masaniello in Louis Auber’s La Muette de Portici at Covent Garden in 1850.

Enrico Tamberlik sang at the leading opera houses
of the world in a career spanning 45 years

In St Petersburg in 1862 in the premiere performance of Giuseppe Verdi’s La forza del destino, he appeared as Don Alvaro, a role that had been written specially for him.

He went on to sing in Moscow, Paris, Buenos Aires, Lisbon, Madrid and Barcelona with his extensive repertoire, which included all the leading tenor roles of the time.

Tamberlik was especially praised for the resonance and power of his high C sharp.  He succeeded Gaetano Fraschini as Italy’s leading ‘tenore robusto’.

He was said to have had an imposing appearance that helped him become an exciting interpreter of dramatic roles.

His last singing engagement in London was at Her Majesty’s Theatre in 1877. After touring Spain in 1881 he retired from the operatic stage. Tamberlik died in Paris three days before his 69th birthday.

The tenor Francesco Tamagno, whose career overlapped with that of Tamberlik, was regarded as his foremost successor. Tamagno made recordings in Italy in 1903 for the Gramophone and Typewriter Company and critics believe an echo of Tamberlik’s resonant voice and style has been preserved in them.

The Teatro Apollo in Rome as it would have looked
when Tamberlik was enjoying peak popularity

Travel tip:

The Teatro Apollo in Rome, where Tamberlik made his first appearance in an opera, was created from a medieval tower, the Torre dell’Annona, which had once acted as a prison. It became the Teatro Tordinona in the 17th century and then the Teatro Apollo in the late 18th century. The biggest theatre in Rome, it hosted the premieres of two Verdi operas but was demolished in 1888 when the embankments of the Tiber were built. A white marble fountain remains as a memorial marking the sport where the theatre once stood.

The Teatro di San Carlo in Naples, just around the corner
from Piazza Plebiscito, remains an important opera house

Travel tip:

Teatro di San Carlo in Naples, where Tamberlik first appeared under his own name, is the oldest opera house in the world, having opened in 1737, way ahead of La Scala in Milan and La Fenice in Venice. Built in Via San Carlo close to Piazza Plebiscito, the main square in Naples, Teatro di San Carlo quickly became one of the most important opera houses in Europe, renowned for its excellent productions. The theatre was designed by Giovanni Antonio Medrano for the Bourbon King of Naples, Charles I, and took just eight months to build. Both Donizetti and Rossini served as artistic directors at San Carlo and the world premieres of Donizetti’s Lucia di Lammermoor and Rossini’s Mosè in Egitto were performed there.


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15 March

Salvator Rosa – artist

Exciting Baroque painter inspired others

Salvator Rosa, a fiery and flamboyant character who was a poet and actor as well as an artist, died on this day in 1673 in Rome.  One of the least conventional artists of 17th century Italy, he was adopted as a hero by painters of the Romantic movement in the 18th and 19th centuries.  He mainly painted landscapes, but also depicted scenes of witchcraft, revealing his interest in the less conventional ideas of his age. These scenes were also sometimes the background for his etchings and the satires he wrote.  Rosa was born in Arenella on the outskirts of Naples. His father, a land surveyor, wanted him to become a lawyer or priest and entered him in the convent of the Somaschi Fathers.  Rosa was interested in art and secretly learnt about painting with his uncle and his brother-in-law, Francesco Fracanzano, who was a pupil of Jose de Ribera. Rosa later became an apprentice to Aniello Falcone, working with him on his battle scenes.  His own paintings featured landscapes overgrown with vegetation and beach scenes with caves, peopled with shepherds, seamen, soldiers and bandits.  Read more…

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Giuseppe Mezzofanti - hyperpolyglot

Roman Catholic Cardinal could speak 38 languages

The death occurred in Rome on this day in 1849 of Cardinal Giuseppe Caspar Mezzofanti, a prodigiously talented academic renowned for his command of multiple foreign languages.  Defined as a hyperpolyglot - someone who is fluent in six languages or more - Mezzofanti is said to have full command of at least 38.  The majority were European, Mediterranean or Middle Eastern languages - mainstream and regional - but he was also said to be fluent in Chinese languages, Russian, plus Hindi and Gujarati.  His fame was such that he became something of an international celebrity, although he never actually left Italy, living the early part of his life in his home city of Bologna, before moving to Rome.  Visiting dignitaries from all over the world would ask to be introduced to him, ready to be awestruck as he slipped effortlessly into their native tongue.  There is an abundance of stories illustrating his extraordinary gift.  As a boy, working in the workshop in Bologna of his father, Francis, a carpenter, he is said to have overheard from a neighbouring building a priest giving lessons in Latin and Greek and later recalled every word, despite never having seen a Latin or Greek book.  Read more…

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Cesare Beccaria - jurist and criminologist

Enlightened philosopher seen as father of criminal justice

The jurist and philosopher Cesare Beccaria, who is regarded as one of the greatest thinkers of the so-called Age of Enlightenment in the 18th century, and whose writings had a profound influence on justice systems all over the world, was born on this day in 1738 in Milan.  As the author of a treatise On Crimes and Punishments (1764), which was a ground-breaking work in the field of criminal law and the approach to punishing offenders, Beccaria is considered by many academics to be the father of criminal justice.  The treatise, which Beccaria compiled when he was only 26 years old, condemned the death penalty on the grounds that the state does not possess the right to take lives and declared torture to be a barbaric practice with no place in a civilised, measured society.  It outlined five principles for an effective system of criminal justice: that punishment should have had a preventive deterrent function as opposed to being retributive; that punishment should be proportionate to the crime committed; that the probability of punishment should be seen as a more effective deterrent than its severity.  Read more…

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The murder of Julius Caesar

He came, saw, conquered... and was assassinated

Statesman and soldier Gaius Julius Caesar was murdered on this day in 44 BC in Rome.  His death made the Ides of March, the day on the Roman calendar devised by Caesar that corresponds to 15 March, a turning point in Roman history, one of the events that marked the transition from the Roman Republic to the Roman Empire.  Caesar had made his mark as a soldier in Asia Minor and Spain and established himself as a politician, making useful allies.  But his invasion of Gaul took several years and was the most costly and destructive campaign ever undertaken by a Roman commander. Afterwards, Caesar crossed the Rubicon - a river that formed a northern border of Italy - with a legion of troops, entered Rome illegally, and established himself as a dictator dressed in royal robes.  On the Ides of March, Caesar was stabbed to death by a group of rebellious senators led by Marcus Junius Brutus.  His adopted heir, Octavian, later known as Augustus, rose to power afterwards and the Roman Empire began.  Far from sealing his reputation as a vainglorious tyrant, his assassins, Brutus, Cassius and the others, succeeded only in clinching Caesar’s historical immortality.  Read more…


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14 March

Victor Emmanuel II

The first king to rule over a united Italy

King Victor Emmanuel II was born Vittorio Emanuele Maria Alberto Eugenio Ferdinando Tommaso on this day in 1820 in Turin.  He was proclaimed the first king of a united Italy in 1861 by the country’s new parliament and in 1870, after the French withdrew, he entered the city of Rome and set up the new Italian capital there. The Italian people called him Padre della Patria - Father of the Fatherland.  Born Prince Victor Emmanuel of Savoy, he was the eldest son of Charles Albert, Prince of Carignano, and Maria Theresa of Austria. His father succeeded a distant cousin as King of Sardinia- Piedmont in 1831.  In 1842 Victor Emmanuel married his cousin Adelaide of Austria and was styled as the Duke of Savoy before becoming King of Sardinia-Piedmont after his father abdicated the throne following a humiliating military defeat by the Austrians at the Battle of Novara.  In 1852 Victor Emmanuel appointed Camillo Benso, Count of Cavour as Prime Minister of Piedmont-Sardinia, who turned out to be a shrewd politician and masterminded his campaign to rule over a united Italy.   Read more…

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Giangiacomo Feltrinelli – publisher

Accidental death of an aristocratic activist

Giangiacomo Feltrinelli, a leading European publisher and one of Italy’s richest men, died on this day in 1972 after being blown up while trying to ignite a terrorist bomb on an electricity pylon at Segrate near Milan.  It was a bizarre end to the life and career of a man who had helped revolutionise Italian book publishing. He became famous for his decision to translate and publish Boris Pasternak’s novel Doctor Zhivago after the manuscript was smuggled out of the Soviet Union, where it had been banned on the grounds of being anti-Soviet.  This was an event that shook the Soviet empire and led to Pasternak winning the Nobel Prize for Literature.  Feltrinelli also started the first chain of book shops in Italy, which still bear his name.   He was born in 1926 into a wealthy, monarchist family. At the instigation of his mother, Feltrinelli was created Marquess of Gargnano when he was 12 by Benito Mussolini.  During the Second World War, the family left their home, Villa Feltrinelli, north of Salò on Lake Garda to make way for Mussolini to live there. But in the later stages of the war, Feltrinelli enrolled in the Italian Communist Party and fought against the Germans and the remnants of Mussolini’s regime.  From 1949 onwards, Feltrinelli collected documents for the Giangiacomo Feltrinelli Library in Milan.  Read more…

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Giovanni Schiaparelli - astronomer

Discoveries sparked belief there was life on Mars

The astronomer Giovanni Schiaparelli, whose observations in the late 19th century gave rise to decades of popular speculation about possible life on Mars, was born on this day in 1835 in Savigliano, about 60km (37 miles) south of Turin.  Schiaparelli worked for more than 40 years at the Brera Observatory in Milan, most of that time as its director.  It was in 1877 that he made the observations that were to cause so much excitement, a year notable for a particularly favourable 'opposition' of Mars, when Mars, Earth and the Sun all line up so that Mars and the Sun are on directly opposite sides of Earth, making the surface of Mars easier to see.  Oppositions occur every two years or so but because the orbit of Mars is more elliptical than Earth's there are points at which it is much closer to the Sun than at others.  An opposition that coincides with one of these points is much rarer, probably taking place only once in a lifetime, if that.  Schiaparelli was deeply fascinated with Mars and knew that this opposition gave him the opportunity of his lifetime to make a detailed survey of the red planet and made every effort to ensure his vision and his senses were as sharp as they could be when he put his eye to the telescope.  Read more…


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13 March

Corrado Gaipa – actor

From The Godfather to voice of Alec Guinness

The respected character actor and voice-dubber Corrado Gaipa was born on this day in 1925 in Palermo.  His versatility as a voice actor brought him considerable work at a time when Italian cinema audiences much preferred to watch dubbed versions of mainstream English-language films rather than hear the original soundtrack with subtitles.  Gaipa’s voice replaced that of Alec Guinness as Obi-Wan Kenobi in the original Star Wars trilogy.  He was also heard dubbing Spencer Tracy in Guess Who’s Coming to Dinner, Burt Lancaster in The Leopard, Telly Savalas in The Dirty Dozen and Lee J Cobb in The Exorcist.  He was the voice of a number of characters in animation films also, including Bagheera in Walt Disney’s The Jungle Book and Scat-Cat in The Aristocats.  As an actor in his own right, he worked with many leading directors in Italian cinema, including Francesco Rosi and Vittorio Gassman. His most famous role was probably that of Don Tommasino in Francis Ford Coppola’s The Godfather.  In Mario Puzo’s story, Don Tommasino was an old friend in Sicily of the movie’s main character, Vito Corleone.  Read more…

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Bruno Conti - World Cup winner

Roma star was key figure for Azzurri in 1982 victory

The former footballer - now coach - Bruno Conti, who played a starring role as Italy won the World Cup in Spain in 1982, was born on this day in 1955 in Nettuno, a seaside resort south of Rome.  A winger with extravagant skills, Conti became an increasingly influential figure as the Azzurri campaign in 1982 gathered momentum after a slow start.  He scored Italy’s goal against Peru in the first group stage, a fine shot into the top right-hand corner from 20 yards (18m), although as a team Italy were not at their best and failed to win any of their opening three matches, scraping into the second group phase only by virtue of having scored more goals than  Cameroon, who finished with the same number of points.  But the second phase saw a transformation as Italy defied the odds to beat the holders Argentina and the multi-talented Brazil team of Socrates, Zico and Falcao who had started the tournament as hot favourites.  Although the striker Paolo Rossi ultimately took the headlines with his hat-trick against Brazil, Conti played superbly in both matches, his runs and turns posing problems repeatedly for the opposition defence.  Read more…

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Ligabue - record-breaking rock star

Musician and writer once dubbed 'Italy's Springsteen'

Rock musician Luciano Ligabue - known simply as Ligabue - was born on this day in 1960. Once dubbed ‘Italy’s Springsteen’, he has been hugely successful in his own country but has never managed to achieve true international recognition. Yet such is his popularity in Italy that a Ligabue concert held on a stage erected on Reggio Emilia's airfield in 2005 attracted an audience of 180,000, a European record for a paid-for event headlined by a single artist. He has played before audiences of more than 110,000 at the Giuseppe Meazza football stadium in Milan -- the home of Internazionale and AC Milan -- and has twice repeated the so-called Campovolo event in Reggio Emilia. In September 2015, a concert to celebrate Ligabue's 25 years in the music business sold 150,000 tickets, setting another record as the most lucrative single music concert in Italian history, with proceeds of around €7 million.  Although he grew up with a love of music, it was some years before Ligabue was able to make a living from his passion. As a young man, he flitted from one job to another.  Read more…

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Flavia Cacace - dancer

Star of Strictly Come Dancing famous for Argentine Tango

The dancer Flavia Cacace, who found fame through the British hit television show, Strictly Come Dancing, was born on this day in 1980 in Naples.  She and professional partner Vincent Simone, who is from Puglia, performed on the show for seven seasons from 2006 to 2012.  The show, which has been mimicked in more than 50 countries across the world, including Italy and the United States, pairs celebrities with professional dancers, combining Latin and ballroom dances in a competition lasting several months.  Cacace, who was runner-up in 2007 with British actor Matt d'Angelo, left the show as champion in 2012 after she and the British Olympic gymnast Louis Smith won the final, which was watched by an estimated 13.35 million viewers.  The youngest of six children, Cacace moved to England shortly before her fifth birthday when her father, Roberto, a chef, decided to look for work opportunities in London.  Her family are from the Vomero district of Naples, a smart neighbourhood that occupies an elevated position on a hill overlooking the city, offering spectacular views.   Read more…


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12 March

NEW - Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar in Milan resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of the northern city.  He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.  Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.  He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.  In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara.  Read more…

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Gabriele D’Annunzio – writer and patriot

Military hero influenced Mussolini with his distinctive style

Poet, playwright and political leader Gabriele D’Annunzio was born on this day in 1863 in Pescara in Abruzzo.  He is considered to be the leading writer in Italy of the late 19th and early 20th centuries as well as being a military hero and a political activist. Some of his ideas and actions were believed to have influenced Italian Fascism and the style of the dictator, Benito Mussolini.  D’Annunzio was the son of a wealthy landowner and went to university in Rome. His first poetry was published when he was just 16 and the novels that made him famous came out when he was in his twenties.  At the age of 30 he began a long liaison with the actress Eleonora Duse and started writing plays for her. But his writing failed to pay for his extravagant lifestyle and he had to flee to France in 1910 because of his debts.  After Italy entered the First World War, D’Annunzio returned and plunged into the fighting, losing an eye during combat while serving with the air force. He became famous for his bold, individual actions, such as his daring flight over Vienna to drop thousands of propaganda leaflets and his surprise attack on the Austrian fleet with power boats when they were moored at Buccari Bay in what is now Croatia.  Read more…

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Gianni Agnelli - business giant

Head of Fiat more powerful than politicians

The businessman Gianni Agnelli, who controlled the Italian car giant Fiat for 40 years until his death in 2003, was born on this day in 1921 in Turin.  Under his guidance, Fiat - Fabbrica Italiana di Automobili Torino, founded by his grandfather, Giovanni Agnelli, in 1899 - became so huge that at one time in the 1990s, literally every other car on Italy's roads was produced in one of their factories.  As its peak, Fiat made up 4.4 per cent of the Italian economy and employed 3.1 per cent of its industrial workforce.  Although cars remained Fiat's principal focus, the company diversified with such success, across virtually all modes of transport from tractors to Ferraris and buses to aero engines, and also into newspapers and publishing, insurance companies, food manufacture, engineering and construction, that there was a time when Agnelli controlled more than a quarter of the companies on the Milan stock exchange.  His personal fortune was estimated at between $2 billion and $5 billion, which made him the richest man in Italy and one of the richest in Europe.  It was hardly any surprise, then, that he became one of the most influential figures in Italy.  Read more…

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Pietro Andrea Mattioli – doctor

The first botanist to describe the tomato

Doctor and naturalist Pietro Andrea Gregorio Mattioli was born on this day in 1501 in Siena.  As the author of an illustrated work on botany, Mattioli provided the first documented example of an early variety of tomato that was being grown and eaten in Europe.  He is also believed to have described the first case of cat allergy, when one of his patients was so sensitive to cats that if he went into a room where there was a cat he would react with agitation, sweating and pallor.  Mattioli received his medical degree at the University of Padua in 1523 and practised his profession in Siena, Rome, Trento and Gorizia.  He became the personal physician to Ferdinand II, Archduke of Austria, in Prague and to Maximilian II, Holy Roman Emperor, in Vienna.  While working for the imperial court it is believed he tested the effects of poisonous plants on prisoners, which was a common practice at the time.  Mattioli’s interest in botany led him to describe 100 new plants and document the medical botany of his time in his Discorsi (Commentaries) on the Materia Medica of Dioscorides, a Greek physician and botanist.  Read more…


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Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari created his eponymous
liqueur while running a bar in Novara

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of Milan.

He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.

Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.

He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.

In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara, some 100km (62 miles) northeast of Turin and about 50km (31 miles) west of Milan.

The Caffè Campari inside Milan's historic Galleria
Vittorio Emanuele II remains a popular bar today

There he rented the Caffè dell’Amicizia, in a prime spot at the junction of Corso Italia and Corso Cavour.  He built up a large clientele and began to experiment by making innovative new alcoholic concoctions for his customers.  Among them was a bitter aperitif he made by blending herbs and fruits, including the cascarilla plant and the chinotto orange.

Its distinctive red colour was created in the original version by the addition of carmine dye, derived from crushed cochineal beetles, although that ingredient is not used today.  Gaspare called it Bitter all’uso D’Hollanda, after a drink he had tasted on a visit to the Netherlands, but it was not long before patrons of the bar began to refer to it as Bitter del Signor Campari, and eventually simply Campari.  He began to bottle it in a workshop at the back of his premises, launching the Campari brand in 1860.

Married while in Novara, eventually becoming father to five children, he decided in 1862 to relocate to Milan, where he acquired a bar opposite the city's magnificent Gothic cathedral.  Five years later, as part of a plan to create a vast Piazza del Duomo, the building containing Campari’s car was earmarked for demolition.  Thankfully, Gaspare was handsomely compensated and moved into prestigious premises inside the new Galleria Vittorio Emanuele II, the glass-vaulted shopping arcade that links Piazza del Duomo with Piazza della Scala.

Fortunato Depero's classic Camparisoda bottle
was designed in 1932 and is still in use today

It is said that the bar, situated on the left-hand side at the Piazza del Duomo entrance to the Galleria and named Caffè Campari, became a meeting place for musicians and composers, with Giuseppe Verdi, Giacomo Puccini, Arrigo Boito and the music publisher Giulio Ricordi among those supposed to have visited.

When Gaspare died in 1882, aged just 54, his widow, Letizia, is said to have taken control of the company until his son, Davide, who had been born in the same year that his father had moved into the Galleria. Guido took over the running of the bar.

In 1904, production of Campari moved to a factory at Sesto San Giovanni, a growing industrial town to the north of Milan, which would remain in operation until 2005, when a new production site was opened in Novi Ligure, in the province of Alessandria in Piedmont.

Fiercely marketed by Davide, the famous drink became known across Italy and beyond, especially after the launch in 1932 of Camparisoda, the mix of Campari liqueur and soda water still sold in its trademark conical bottle, designed by the Futurist artist Fortunato Depero.

Nowadays, the Campari Group is a massive drinks conglomerate, with a portfolio of brands that includes Aperol and Grand Marnier liqueurs, SKYY Vodka, Wild Turkey bourbon, Glen Grant Scotch whisky, Bisquit Cognac and Cinzano vermouth.

The multi-tiered 121-metre high cupola of Novara's
Basilica of San Gaudenzio

Travel tip:

Novara, where Gaspare first created his famous drink, is in the Piedmont region. It is the second biggest city in the region after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  The most imposing building in Novara is the Basilica of San Gaudenzio, which has a 121-metre high cupola.

Novara hotels from Booking.com

The Piazza Delle Piane is an elegant square in the centre
of Novi Ligure, flanked by the Palazzo Delle Piane.

Travel Tip:

In the 17th and 18th centuries, the town of Novi Ligure, where Campari switched production in 2005, was once a renowned inland resort for rich Genoese families, whose numerous noble palaces adorn the historical centre. These include Palazzo Negroni, Palazzo Durazzo and Palazzo Delle Piane, situated in Piazza Delle Piane.  Novi has retained part of its walls, erected in 1447 and partly demolished in the 19th century, together with the tower of the Castle.  There is a museum, the Museo dei Campionissimi, devoted to Fausto Coppi and another famous cyclist, Costante Girardengo, who were both born there.  The town is now a centre for the production of chocolate, notably the Novi brand.

Find a hotel in Novi Ligure with Booking.com

Also on this day:

1501: The birth of botanist Pietro Andrea Mattioli

1863: The birth of writer and patriot Gabriele D’Annunzio

1921: The birth of business giant Gianni Agnelli


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