Vincenzo Monti - entrepreneur

Son of street vendor whose clothing brand became a household name

The Monti logo as it appeared on 500,000 garments
a year produced at the company's peak in the '60s

Vincenzo Monti, an entrepreneur whose Monti clothing became one of the biggest mass-market fashion brands in Italy in the 1960s, was born on this day in 1906 in Civitella del Tronto, a medieval hilltop town in the Abruzzo region.

At its peak, his company, Monti Confezioni d'Abruzzo, employed over 4,000 workers in three large factories, turning out 500,000 garments a year, supplying not just Italy, but exporting to the rest of Europe and the United States.

Monti opened their own flagship department stores - Grandi Magazzini Monti - as well as boutiques in Rome, L'Aquila, Chieti and Ascoli Piceno. Recognising a market for ready-to-wear fashion at affordable prices, and harnessing the power of TV advertising, Vincenzo turned the Monti brand into a household name.

It was a business phenomenon built on humble beginnings, Vincenzo taking over his father Attilio’s modest textile business in Civitella del Tronto at the age of just 15.

Attilio sold rolls of fabric via street markets in Abruzzo and the neighbouring Marche region. In the Italian tradition, Vincenzo, an only child, was always destined to take over from his father in running the business but the moment he would do so was brought forward when his father suffered an accident and was forced to retire.

Despite his lack of education, having left school at 11, Vincenzo not only maintained the business but expanded it, investing in a truck as soon as he was old enough to drive and, after the family moved from Civitella to the coastal city of Pescara, transitioning from street vending to become a wholesale supplier at the age of just 24. It was not long afterwards that he opened a shop, selling fabrics directly to the public.

Vincenzo Monti took over his father's 
textile business at the age of 15

Both his wholesale and retail premises were badly damaged during World War Two, when Pescara’s strategic position made it a major target for Allied bombing raids.

Yet the conflict ultimately became the turning point for Vincenzo’s business as money was pumped into Italy’s post-war regeneration. 

He had already decided that selling fabrics had its limitations and believed that increasingly fashion-conscious Italian customers were ready to move away from buying clothes from old-fashioned tailors and embrace ready-to-wear.

Using funding provided by the Cassa per il Mezzogiorno - a government initiative aimed at developing Southern Italy - Vincenzo founded Monti srl in 1950 and opened his first factory manufacturing finished garments in  Pescara the following year, providing employment, in the offices and on the shop floor, for 200 people.

Within three years, with sales going well, he had built a much bigger, state-of-the-art manufacturing plant in Roseto degli Abruzzi, just along the coast from Pescara, employing another 300 people, and officially launched Monti Confezioni Spa.

His ambition, though, was to grow bigger still. To that end, he travelled to the United States to study American mass-production factories. On returning to Italy, he completely modernised his clothing production. 

Monti’s factories were soon equipped with mainframe computers from Olivetti to automatically calculate and process garment patterns. This dramatically reduced production times and slashed costs, allowing the company to sell high-quality garments at a fraction of the price compared with traditional tailors.

Monti Confezioni's headquarters in the Porta Nuova
area of Pescara now houses offices and apartments

In tandem with this technological upgrade, Vincenzo launched a major marketing initiative. He understood that the increasingly popular vehicle of television was the ultimate way to reach the Italian public and invested heavily in an advertising campaign via Carosello, a popular evening light entertainment show on Italian television. 

Monti Confezioni commercials were shown several times during the show and it was not long before viewers could recite the company’s slogans without even seeing the ads. ‘Monti: abiti belli, abiti pronti’  - Monti: beautiful clothes, ready-to-wear clothes - became part of the shopper’s vocabulary.

The company cemented its 1960s dominance by adding storefronts to its assembly lines in the form of its Grandi Magazzini Monti department stores and a chain of brand-exclusive retail boutiques across major cities, including Rome.  In Pescara, two of the city’s best-known tailors - Mariani and Tritapepe - were effectively put out of business by Monti’s success. 

In 1969, in nearby Montesilvano, Vincenzo built a new plant, which began operations in 1970 employing 2,000 workers, producing for the most part high-quality men's jackets and coats.

Perhaps what marked Vincenzo Monti as a successful businessman was that, as well as having an eye for an opportunity, he knew when the time was right to walk away. By 1974, only four years after the Montesilvano plant had gone online, he had sold the business to ENI, the state-owned oil company that was diversifying into textiles.

There were a number of factors. Increasingly hostile relations between employers and the trade unions in the late 1960s led to strikes and demonstrations that badly affected production, forcing the company to lay off 500 workers.

At the same time, the landscape of Italian fashion began to shift away from industrial mass production to high-end designers, such as Armani and Versace. As labels began to acquire as much importance as the garment itself, manufacturers such Monti began to be seen as somewhat downmarket. 

Vincenzo, whose wife, Domenica, gave him two sons, Orlando and Attilio, and a daughter, Olga, stepped away from the clothes business, becoming president of the Banca Popolare di Teramo e Città Sant'Angelo, based in Teramo - about 20km (12 miles) from his birthplace in Civitella del Tronto.

He used his personal wealth in charitable projects in his later years, including a substantial contribution in cash and clothing to help the victims of the 1980 Irpinia earthquake. He died in February, 1981, at the age of 74.

The skyline of Civitella del Tronto is dominated
by the massive 16th century fortress

Travel tip:

Civitella del Tronto, where Vincenzo Monti was born, is an historic hilltop town in the province of Teramo, in Abruzzo region, about 25km (16 miles) inland from the Adriatic coast and a similar distance southeast of the city of Ascoli Piceno. Perched dramatically on a travertine cliff at an altitude of 590m (1,936ft) above sea level, within the Gran Sasso e Monti della Laga National Park, it has a well preserved medieval centre and is officially listed among I Borghi più belli d'Italia (The Most Beautiful Villages of Italy).  The town is dominated by the huge Fortezza di Civitella del Tronto, which is the largest fortress in Italy and the second largest in Europe, occupying 25,000msq and stretching for 500m. It was built in the 16th century by King Philip II of Spain over an existing medieval castle, sitting on the border between the Kingdom of Naples and the Papal States. It was famously the last bastion of the Bourbon Kingdom of the Two Sicilies to surrender to the Piedmontese forces during the Unification of Italy, put under siege but not capitulating until March 20, 1861 - three days after the official proclamation of the unified Kingdom of Italy. The fortress, which houses a museum of historical weapons, offers spectacular views from its ramparts. In the village, a maze of alleys between stone-built houses, look out for La Ruetta, which is recognised as one of the narrowest streets in Italy, barely wide enough for a single person to squeeze along.

Stay in Civitella del Tronto with Expedia

Pescara Vecchia, the city's historic quarter, draws
visitors to its bars, restaurants and nightlife

Travel tip:

Pescara, where Vincenzo Monti built his business, is a city of almost 120,000 people on the Adriatic in the Abruzzo region. It is known for its 10 miles of clean, sandy beaches, yet is only 50km (31 miles) from the Gran Sasso mountain range, the snow-capped peaks of which are visible even from the coast on a clear winter’s day. The city is the birthplace of the poet, patriot and military leader, Gabriele D’Annunzio. His childhood home, the Casa Natale di Gabriele D’Annunzio, which can be found in the historic centre of the city on the south side of the Fiume Pescara, which bisects the city, houses a museum about his life and works. The Museo delle Genti d'Abruzzo has exhibitions on regional industries like ceramics and olive oil. Pieces by Miró and Picasso are on view at the Vittoria Colonna Museum of Modern Art. The city’s old quarter, known as Pescara Vecchia, has become a bustling hub of nightlife with wine bars and restaurants lining Corso Manthonè, the menus of many of which feature the local arrosticini - charcoal-grilled mutton skewers. Being by the sea, many fish and seafood dishes are also on offer. The city straddles the Pescara river, which can be crossed near its mouth by the Ponte del Mare, a cable-supported cycle and pedestrian bridge which, at 466m (1,529ft), is the longest such bridge in Italy and one of the longest in Europe. It was built, in part, to facilitate the continuity of the Adriatic Cycle Route, which stretches from Trieste in the north all the way down to Santa Maria di Leuca at the southernmost tip of Puglia, a distance of around 1,000 miles (1,600km).

Pescara accommodation by Hotels.com

More reading:

How Luciano Benetton turned a family clothing company into a worldwide success story

Nino Cerruti, the budding journalist who became a fashion giant

Why designer Roberto Capucci rejected ready-to-wear

Also on this day:

1490: The birth of musician and priest Bernardo Pisano

1492: The death of Renaissance painter Piero della Francesca

1812: The birth of chemist Ascanio Sobrero

1935: The birth of tenor Luciano Pavarotti

2006: The death of film director Gillo Pontecorvo

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Pierluigi Zappacosta - entrepreneur

Electronics engineer who co-founded Logitech

Pierluigi Zappacosta was CEO at
Logitech for 16 years

The electronics engineer and entrepreneur Pierluigi Zappacosta, who co-founded the computer peripherals giant Logitech, was born in the historic city of Chieti in the Abruzzo region on this day in 1950.

Zappacosta studied electronic engineering at Rome’s La Sapienza University and computer science at Stanford University in California. He teamed up with fellow Stanford graduate Daniel Borel and another young Italian, Giacomo Marini, to launch Logitech as a start-up company in Switzerland in 1981.

Marini already had experience in the burgeoning computer business, having worked for Olivetti and IBM.

Logitech began as a software and consultancy business but went on to specialise in computer peripherals, in particular the computer mouse. They were the first company to manufacture the mouse on a commercial scale, refined it by replacing wheels with optical sensors and infrared tracking, and eventually became the biggest mouse producer in the world.

Although the mouse as a device had existed since the 1960s, invented by Douglas Engelbart at the Stanford Research Institute, Logitech developed the first wireless version.

Zappacosta was Logitech’s president and CEO for 16 years, later serving as vice-chairman. He took Logitech public in Switzerland (1988) and on the NASDAQ (1997), raising over $60 million.  By the time he left the company in 1998, Logitech’s annual sales exceeded $400 million.

Born and brought up in the historic centre of Chieti, about 18km (11 miles) inland from the Adriatic coastal resort of Pescara, Zappacosta attended the Liceo Classico Giambattista Vico on Corso Marrucino in Chieti.

He enrolled at the University of Rome, known since the 17th century as La Sapienza - literally, The Wisdom - to study electronic engineering. At the time of his graduation, he felt he might be best suited to a career as an academic.

Logitech became the world's biggest
producer of the computer mouse

He was persuaded to take a different direction after his girlfriend, Enrica, another Abruzzese who would later become his wife, enrolled at the University of Pisa to study computer science. Not wishing to be apart, he moved with her to Pisa. When she began working, post-graduation, for the Consiglio Nazionale di Richerce (National Research Council), based in Pisa, he took a job with a local computer software company.

But that was only the start. The CNR was closely linked with IBM, the American technology company, who were inviting applications for scholarships to work in the United States. Enrica applied and was successful. Pierluigi was persuaded to go with her and, as she took up a position in Palo Alto, California, he enrolled for an MSc in computer science at nearby Stanford University.

Although Logitech began life in Switzerland, and still has its global headquarters in Lausanne, its client base as the business expanded was increasingly in America, winning a major contract with Hewlett Packard in 1984. The company’s operational headquarters is in San José, California. 

Pierluigi and Enrica eventually settled in California. They have three children, Francesco, Marco and Maria Cristina. Marco, like his father, is a technology entrepreneur. He is co-founder and CEO of Thumbtack, an online home services marketplace.

Since leaving Logitech, Pierluigi has enjoyed continued business success in America. He and Enrica co-founded DigitalPersona, specialising in biometric identification systems. He was CEO of Sierra Sciences, a biotech company focused on anti‑aging research, and is chairman of Faro Ventures, an investment fund active in Italy and the US.

The Delverde pasta factory in Fara San Martino,
which Zappacosta saved from bankruptcy

He has retained strong connections with Italy. In 2005, it was thanks to his intervention that Pastificio Delverde, a pasta manufacturing company in Fara San Martino in Abruzzo, not far from his wife’s home village of Colledimacine, was saved from extinction when he bought it out of bankruptcy.

Zappacosta installed businessman Leonardo Valenti as CEO, rehired the 120 employees who had lost their jobs and began taking on young graduates. Within a year, the factory was back on track. 

Founded in 1967, the Delverde factory uses water from the Verde river, a stream of pure spring water from the Majella massif which flows through the factory itself, providing a crucial raw material for pasta production. Using a low temperature drying process, the company has gained a reputation for high quality pasta products.

Zappacosta is secretary and treasurer of Issnaf (Italian Scientists and Scholars in North America Foundation), an association of Italian scientists and researchers in North America that was founded in 2007 by 36 scientists including four Nobel Prize winners - Renato Dulbecco, Riccardo Giacconi, Louis Ignarro and Mario Capecchi.

In 2015, he was appointed a Knight of Labour by the President of the Italian Republic, Sergio Mattarella. 

Chieti occupies an elevated position on a hillside, about
18km (11 miles) inland from the coast of Abruzzo

Travel tip:

Chieti is among the most ancient Italian cities, reputedly founded in 1181BC by the Homeric Greek hero Achilles and named Theate in honour of his mother, Thetis. There is evidence, however, of prehistoric settlement, with Lower Paleolithic hand axes found in the area. Its elevated position, around 330m (1068ft) above sea level, offers panoramic views of both the Adriatic Sea and the Majella mountains, earning it the nickname “the Terrace of Abruzzo.”  The city is notable for the Gothic Cathedral of San Giustino, which has a Romanesque crypt dated at 1069 but is mainly of later construction, having been rebuilt a number of times, usually because of earthquake damage. The main part of the cathedral is in early 18th century Baroque style. There are also some Roman remains, including those of a theatre, an amphitheatre, baths and temples.  The city consists of Chieti Alta, the higher part and the historic centre, where Zappacosta was brought up, and the more modern Chieti Scalo.

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Monte Amaro, the highest point of the Majella
massif, makes for a dramatic backdrop 

Travel tip:

Majella National Park is one of Italy’s most dramatic landscapes, a vast limestone massif rising abruptly between the Adriatic coast and the Abruzzo interior. Its character is shaped by deep gorges, high plateaus, and broad, wind‑scoured summits. The Majella massif itself reaches its peak at Monte Amaro (2,793 m; 9,173ft), a mountain long associated with hermits, shepherds, and pilgrims who sought solitude and silence in its uplands. The park’s biodiversity is exceptional. Beech forests cloak the lower slopes, while chamois, wolves, and golden eagles inhabit the higher, harsher terrain.  Yet Majella is as much a cultural landscape as a natural one. The mountains are threaded with hermitages carved into cliffs, medieval shepherd routes, and abandoned stone villages. It is popular with hikers, who can explore the Vallone di Santo Spirito, the panoramic Blockhaus ridge, or the high Fondo di Femmina Morta plateau. Towns such as Caramanico Terme and Pacentro provide gateways to the park, blending mountain traditions with Abruzzese hospitality. 

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More reading:

The Olivetti engineer who built the first personal computer

The 19th century inventor behind the forerunner of the fax machine

The inventor who used recycled piano keys to make typewriter

Also on this day:

1857: The death of socialist revolutionary Carlo Pisacane

1922: The birth of fashion designer Pierre Cardin

First running of Palio di Siena

Home

 

Ovid - Roman poet

Writer of Metamorphoses who was mysteriously exiled

The poet Ovid was noted for his imaginative
interpretation of classical mythology

Publius Ovidius Naso, better known as the poet, Ovid, was born on this day in 43 BC in Sumo in the Roman empire, a city which is now called Sulmona, and is in the region of Abruzzo.

The poet is mainly remembered for his work, Ars Amatoria (The Art of Love), which is essentially a manual on seduction written in verse, for the use of the man about town, and for his mythological epic poem, Metamorphoses.

His poetry was to have immense influence on later writers, because of its imaginative interpretation of classical mythology and its technical accomplishment.

Ovid essentially wrote his own life story in the autobiographical poem collection Tristia (Sorrows). His family was well to do and sent him and his brother to Rome to be educated. He studied rhetoric under the best teachers of his day and was considered to have a future as an orator, but he neglected his studies to spend more time on writing verses.

He was intended by his father for an official career but first spent time in Athens and travelled in Asia and Sicily.  Afterwards, he held some minor judicial positions, but he decided that the life didn’t suit him and abandoned his posts to spend his time writing poetry and meeting other poets.

His first work, Amores (The Loves) was successful straight away and was followed by his Epistles of the Heroines, The Art of Beauty, The Art of Love and Remedies for Love. These works all reflected the sophisticated, pleasure-seeking society in which he circulated.

Ovid had three marriages himself. The first two were brief and ended in divorce, but Ovid always spoke of his third wife with affection and respect, and she remained faithful to him and represented his interests until his death.

Eugène Delacroix's painting Ovid among the 
Scythians depicted the poet's life in exile

While living in Rome, Ovid socialized with other poets, including Horace. He was working on other more ambitious projects, including his works Metamorphoses and The Fasti, when he suffered a major blow.

In 8 AD, the Emperor Augustus banished him to Tomis, which was near modern day Constanta in Romania.

The reason for his exile is not fully known and was never explained clearly by Ovid himself. It has been suggested that it could have resulted from some of his poetry, or that he could have been an involuntary accomplice in the adultery of the emperor’s granddaughter, who was banished at about the same time.

It suggests that either his writing, or his behaviour, was perceived by Augustus to be damaging to his programme of moral reform and to the honour of the imperial family.

Ovid’s punishment did not involve the loss of his property, and so his wife remained in Rome to intercede for him and to protect his interests.

The second volume of a 1727 edition of
Ovid's Metamorphoses, published in London

He never stopped hoping for the chance to return to Rome and kept up a flow of pleas to the emperor, through his wife and friends, in his Letters from the Black Sea, but Augustus and his successor, Tiberius were unmoved. Ovid died in Tomis in 17 AD.

Ovid is regarded as one of the greatest poets of all time and his popularity during his own lifetime has continued over the centuries since. In the 12th and 13th centuries, his poetry was being read in schools and performed by troubadours.

He became even more popular during the Renaissance and by the 15th century, printed editions of his work were being produced, and some knowledge of his work was taken for granted in an educated man.

Over the centuries, poets and artists have been indebted to him for their own inspiration. Metamorphoses - a collection of Greek and Roman myths about transformations - remains one of the most important sources of classical mythology to this date. Shakespeare, Goethe, and Ezra Pound have all followed in his footsteps with their own poetry.

Sulmona's historic centre; the arches in the
foreground carried a Roman aqueduct 

Travel tip:

Sulmona, where Ovid was born, is a town and comune - municipality - in the province of L’Aquila in Abruzzo, about 66km (41 miles) southeast of the city of the same name and just under 150km (93 miles) east of Rome. There is a bronze statue of Ovid in Sulmona’s Piazza XX Settembre, and the city's main thoroughfare, which connects the cathedral and the major piazzas and is lined by elegant covered arcades, shops, cafes, palaces, and churches, is named Corso Ovidio after him. The town’s biggest square, Piazza Garibaldi, hosts a palio-style festival and horse race known as the Giostra Cavalleresca every summer. Sulmona, which is renowned as one of the prettiest towns in the region, is the home of the Italian confection known as confetti.  These are the colourful, sugar-coated almonds, which are given to guests at weddings and other celebrations in Italy. Sulmona is situated in a part of Italy of outstanding natural beauty, on the Valle Peligna plain, adjacent to the Maiella National Park. 

Historic trabucchi platforms are still used by
the fishermen of the Abruzzo coast

Travel tip:

Abruzzo is a region of southern Italy with a coastline along the Adriatic Sea. It borders the regions of Marche, Lazio and Molise and has some of the highest mountain peaks in the Apennines, such as the Gran Sasso d’Italia and the Maiella. Almost half of Abruzzo’s territory is protected through national parks and nature reserves. This is to ensure the survival of some of its rare species, such as the golden eagle, the Abruzzo chamois and the Marsican brown bear. The region has also become famous for producing wines such as Montepulciano d’Abruzzo, Trebbiano d’Abruzzo, Pecorino and Chardonnay.  Although renowned for its mountainous interior, the region also boasts 133km (82 miles) of coastline, stretching north and south of the resort city of Pescara, the birthplace of writer, patriot and politician Gabriele D’Annunzio. Beautiful sandy beaches characterise the northern part of the coastline, while the rockier southern stretch is notable for the sight of trabucchi or trabocchi, the ancient fishing machines on stilts that jut out over the water, built almost entirely of logs, planks and beams, that D’Annunzio himself described as resembling "the colossal skeleton of a prehistoric amphibian".

Also on this day:

1898: The birth of jeweller Fulco di Verdura

1934: The birth of football coach Azeglio Vicini

1940: The birth of entrepreneur racing driver Giampiero Moretti

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The October Martyrs of Lanciano

Heroic group of partisans earned Gold Medal for Valour

A statue in the town of Lanciano honours
partisan leader Trentino La Barba

The town of Lanciano in Abruzzo today and every October 6 remembers the 23 citizens killed by German troops on this day in 1943 after one of the most celebrated revolts of World War Two against the occupying Nazi forces.

The group became known as the Martiri ottobrini di Lanciano - the October Martyrs of Lanciano. Their deeds were recognised by the postwar Italian government with the award - to all the citizens of the town - of the Gold Medal for Military Valour, and there are a number of monuments in the town that commemorate the event and the participants.

As well as 11 partisan resistance fighters, another 12 Lancianese who fought alongside them were killed by the Germans. The leader of the partigiani group, a 28-year-old former soldier named Trentino La Barba, was posthumously awarded the Gold Medal for Valour in his own right. Three others were honoured with Silver Medals.

Lanciano - 22km (14 miles) southeast of the city of Chieti and about 30km (19 miles) from the coastal resort of Pescara - had the misfortune to be one of the key municipalities close to the Gustav Line, one of the major defensive lines established by the Germans to counter the Allied invasion of the Italian peninsula.

As such, it was in the line of fire for many months, over which time around 500 civilians were killed in the bombardments that regularly took place.  The citizens of Lanciano also found themselves often deprived of food and supplies that instead went to the German military.

The Torri Montanare were an important
strategic capture by the partisans

The uprising of October 6 followed the torture and killing of La Barba in the centre of Lanciano in full view of local people.

One of the founder members of the Gran Sasso resistance group, La Barba - emboldened by news that Allied troops had landed at Termoli, just 72km (45 miles) away from Lanciano - had stolen weapons from a Carabinieri barracks on October 4, hid them in a cave at nearby Pozzo Bagnaro, just outside the town, and the following night launched an attack on a German column.

His guerrilla group entered the town at Porta San Biagio, a gate in the ancient walls, setting fire to some German vans, but German reinforcements arrived and La Barba was captured. He was interrogated and tortured, then taken to the centre of the town, where he was shot and his body hung from a tree, which the Germans hoped would deter the local population from further insurgence.

Instead, as the remainder of La Barba’s group fought on and occupied a number of strategic points, including the Torri Montanare in the ancient walls, many local people joined the fight.  A number of partisans died in a battle near Porta Santa Chiara, but the rest of the brigade was able to move into the historic centre.

The Piazza del Plebiscito, where
Lanciano's liberation was celebrated

Ultimately, as fighting continued, 11 partigiani and 12 other citizens were killed, as well as 47 German soldiers. Shops and arcades on Corso Trento and Trieste, at the commercial heart of the town, were burned down in acts carried out by the Nazis in reprisal. The clashes halted after Monsignor Tesauri, the local bishop, organised a summit at which the Germans accused the town’s mayor of inciting the uprising, but eventually an agreement was reached.

In any case, the German divisions were soon occupied with fighting Allied troops, who were approaching ever closer to the Gustav Line. Lanciano found itself bombarded repeatedly, with many historic buildings damaged or destroyed.

It was finally liberated on December 3, when sections of the 8th Indian Division and the 78th English Division, part of the British 8th Army fighting the important Battle of the Sangro River, arrived at the convent of Sant'Antonio di Padova. 

The Indian troops, accompanied by some local Italian officials who had come out of hiding on their arrival, marched triumphantly along Corso Trento and Trieste to Piazza Plebiscito, the town’s main square.

The active participation of Lanciano’s citizens in the Italian Resistance was recognised in 1952, when Lanciano was awarded the Gold Medal for Military Valour by President Luigi Einaudi. 

In the 1970s, a commemorative monument was created at Piazzale VI Ottobre at the beginning of Via Ferro di Cavallo, in memory of the martyrs, while in 2016 a statue by the sculptor Nicola Antonelli was erected in Largo dell'Appello, depicting Trentino La Barba.

The Diocletian Bridge and
bell tower of the Basilica

Travel tip:

Situated about 10km (6.2 miles) from the port of Ortona on the Adriatic coast, Lanciano sits on a group of hills rising to about 265 metres (869 feet) above sea level. Formerly the Roman city of Anxanum, Lanciano has another claim to historical fame as the site of what is recognised as the first Eucharistic Miracle of the Catholic Church, which took place in the eighth century, when a monk having doubts about the real presence of Christ in the Eucharist - also known as Holy Communion - found when he said the words of consecration at Mass that the bread and wine changed into flesh and blood.  Lanciano today has a number of churches, including the 17th century Basilica Santa Maria del Ponte, named after the adjoining Ponte Diocleziano - the Diocletian Bridge - a Roman relic from the late third century.  Panoramic views can be had from the two Torri Montanare, which used to form an important part of the town’s mediaeval defensive walls.

Part of Ortona's Castello Aragonese, the coastal
town's dominant historic feature

Travel tip:

Nearby Ortona, which can be found about 22km (14 miles) south of Pescara along the Adriatic coast and about 26km (16 miles) east of the provincial capital Chieti, is dominated by a huge 15th century Aragonese castle, a legacy of another major battle when Ortona came under heavy attack by the Venetian navy in 1447. The castle has been renovated and visitors can reach it by walking along the Passegiatta Orientale, which looks out over the coastline. Ortona’s Cathedral of Saint Thomas contains remains of Saint Thomas the Apostle, which were brought to Ortona by sea in the 13th century more than 1,200 years after his death in India.  Ortona was also badly damaged in World War Two, the port being the scene of one of the bloodiest battles of the Allies’ Italian Campaign a short time after Lanciano was liberated. Ortona has a museum dedicated to the December 1943 battle.

Also on this day:

1888: The birth of wartime nurse Saint Maria Bertilla Boscardin

1935: The birth of wrestling champion Bruno Sammartino

1943: The birth of football coach Ottavio Bianchi

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Camillus de Lellis - saint

Reformed gambler who became devoted to caring for sick

Camillus de Lellis, depicted in a French
church, was a reformed gambler

Camillo de Lellis, a gambler and streetfighter who reformed his life and eventually set up a religious order to tend the wounds of soldiers on the battlefield, died on this day in 1614 in Rome.

He was made Saint Camillus de Lellis by Pope Benedict XIV in 1746. Nowadays he is recognised as the patron saint of the sick, hospitals, nurses and physicians. Sometimes his assistance is also invoked by individuals with gambling problems.

The Order of Clerks Regular, Ministers of the Infirm (M.I), better known as the Camillians, is seen as the original Red Cross on account of an incident during the Battle of Canizza in 1601, when a tent containing all of the Camillians’ equipment and supplies was destroyed in a fire.

Among the ashes, the red cross from the back of a religious habit belonging to one of the Camillians was found to have survived. It became known as the Red Cross of Camillus.

The Order’s activities eventually extended to caring for the sick generally, particularly during outbreaks of Bubonic plague. They established a presence in hospitals in Naples and Milan and in time the Camillians ran hospitals of their own.

Images of Saint Camillus often
show him caring for the sick

It was on an inspection tour of hospitals around Italy that he fell ill and died. He had suffered periods of illness most of his adult life, mainly on account of a leg wound suffered while serving in the Venetian army, which he had joined as a young man.

Born in 1550 in Bucchianico, a small town in Abruzzo, about 30km (19 miles) inland from what is now the coastal resort of Pescara, De Lellis had a difficult upbringing. His father, an officer in both the Neapolitan and French armies, was seldom at home, and his mother found his violent tempers hard to control.

After she died in 1562 he was looked after by relatives but received little affection and his violent nature led him into many street fights. He was tall for his age and at the age of 16 he decided to follow his father’s lead and take up military service.

Fighting for Venice in a war against the Turks provided him with an outlet for his aggression, but not for his parallel fixation, with gambling. On his discharge from the Venetian army at the age of 25 he had nothing, having gambled away his savings, the weapons he owned and virtually every other possession, save for the shirt on his back.

He travelled south to Manfredonia, on the coast of Apulia, 35km (22 miles) north of Foggia, where he was taken on as a labourer at a Capuchin friary. His temper still frequently got the better of him, and he continued to gamble, but the guardian of the friary eventually persuaded him to mend his ways.

The church of St Mary Magdalene in Rome

De Lellis hoped to become a friar himself but was denied admission to the order of Capuchin friars because of his leg wound, which was deemed incurable. He decided to move to Rome, where he entered the San Giacomo Hospital, which cared for incurable diseases, at first as a patient, and then as a carer.

Feeling that the care given to the sick in the hospital was generally inadequate, he invited a group of pious men to express their faith by caring for patients at the hospital and determined that he would establish his own religious community in order to follow what he now felt was his calling in life. To do so, he took up seminary studies so that he could seek Holy Orders and was ordained as a priest in 1584.

Thus he was able to establish the Camillians, who were granted the status of Congregation in 1586 and as an Order in 1591, assigned to the church of St Mary Magdalene in Rome, where his remains were entombed after his death. 

His name is today honoured around the world in churches, hospitals, care facilities and charitable groups.

Church of San Camillo de Lellis in Rome

Travel tip:

The church of San Camillo de Lellis is on Via Sallustiana in Rome, a short distance from Via Vittorio Veneto. It was built under Pope Pius X, with construction under the architect Tullio Passarelli beginning in 1906. It was consecrated and made a parochial church in 1910. In 1965, Pope Paul VI elevated the church to the status of minor basilica. 

The hilltop town of Bucchianico in Abruzzo

Travel tip:

Bucchianico, where De Lellis was born, is typical of many charming small towns in the Abruzzo region. Located on top of a hill, it offers offers a beautiful panorama that stretches from the mountain peaks of the Majella to the coast line of the Adriatic Sea. Not well known among tourists, it is a medieval town that represents an ideal retreat from the chaos and traffic associated with bigger, bustling urban centers of the area. It is well known for the annual celebrations of the Festa dei Banderesi, a historical commemoration of the victory against the Invasion of Teate, a nearby city today known as Chieti.

More reading:

Alberto Marvelli - the Good Samaritan of wartime Rimini

Why Padre Pio is one of the most popular saints in history

The nurse who was made a saint after being stabbed to death by a patient

Also in this day:

1902: The dramatic collapse of St Mark's Campanile

1948: The leader of Italy's Communists shot and wounded in Rome


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Paolo Tosti – composer

How a poor boy from Abruzzo became an English knight

Paolo Tosti

Paolo Tosti, the composer of the popular Neapolitan song, Marechiare, died on this day in 1916 in Rome.

Many of the light, sentimental songs he composed were performed by the top opera singers of the time and are still regularly recorded by the stars of today.

At the height of his career, Tosti was singing professor to Princess Margherita of Savoy, who later became the Queen of Italy. He then went to live in England, where his popularity grew even more.

He was appointed singing master to the British Royal Family and was eventually knighted by King Edward VII, who had become one of his personal friends.

Born Francesco Paolo Tosti in Ortona in the Abruzzo region, the composer received an early musical education in his home town and then moved on to study at the Naples Conservatory.

His teachers there were so impressed with him that they appointed him a student teacher, which earned him a small salary.

Ill health forced Tosti to return to Ortona, but while he was confined to bed, he began composing songs.

Once he had recovered from his illness he moved to live in Ancona where, it is said, he was so impoverished that he had to exist on stale bread and oranges.

Nellie Melba, the Australian opera singer,
performed a number of Tosti songs

When Tosti moved to Rome his fortunes improved after he met the pianist and composer Giovanni Sgambati, who became his patron.

Sgambati arranged for him to give a concert at which Princess Margherita of Savoy was present. She was so impressed she appointed him as her singing professor and later made him the curator of the Italian Musical Archives at the court.

Soon after arriving in London, Tosti became a celebrity and was invited to the fashionable drawing rooms and salons of the time. After being made singing master to the Royal Family, his fame grew even more.

One of his songs, For Ever and For Ever, became a hit in England overnight. His publishers are said to have paid him a substantial retainer for producing 12 songs a year for them afterwards.

Tosti is particularly remembered for his collection of Abruzzo folk songs, Canti popolare Abruzzesi, but he also wrote many Neapolitan songs.

The Australian opera singer Nellie Melba recorded his song, Mattinata, and the Swedish star, Jussi Bjorling, recorded his song, L’alba separa dalla luce l’ombra.

Tosti joined the Royal Academy of Music as a professor and then became a British citizen. He received his knighthood in 1908.

Tosti returned to Italy in 1913, where he died three years later in Rome.

His former home in London, 12 Mandeville Place, Marylebone, which is now the Mandeville Hotel, bears a memorial plaque to him, which was unveiled in 1996.

The coastal town of Ortona, where Tosti was born

Travel tip:

Ortona, where Paolo Tosti was born, is a coastal town in the province of Chieti in Abruzzo. It became known as ‘Little Stalingrad’ after it was fiercely defended by German soldiers fighting against Canadian soldiers in 1943, who were trying to take the port on behalf of the Allies during the Second World War.

Hotels in Ortona by Hotels.com

Travel tip:

Ortona now has a musical institute dedicated to Tosti, Istituto Nazionale Tostiano, which is in Palazzo Corvo in Corso Matteotti. It was founded in 1983 to commemorate the life and works of Tosti and other musicians from Abruzzo. There is a museum with Tosti rooms, Sale Tosti, recreating the environment in which he composed his music, using his own furniture, pictures and objects. For more information visit www.istitutonazionaletostiano.it.

More reading:

Cesare Andrea Bixio - songwriter whose legacy of classic songs included Mamma and Vivere

Enrico Caruso - great tenor began his career singing Neapolitan songs

Teatro San Carlo - the world's oldest opera house

Also on this day:

1946: The birth of dress designer Gianni Versace

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Saint John of Capistrano

Patron saint of lawyers and chaplains

St John of Capistrano as
depicted by the German-
Hungarian artist Karoly Lotz

The feast day of Saint John of Capistrano (San Giovanni da Capestrano) is being celebrated today in Abruzzo and is marked by Catholics in the rest of Italy and the world.

The patron saint of the legal profession and military chaplains, St John is particularly venerated in Austria, Hungary, Poland and Croatia as well as in different parts of America.

St John was born in Capestrano, about halfway between L’Aquila and Pescara in the Abruzzo region of Italy, in 1386.

He studied law at the University of Perugia and was then appointed Governor of Perugia by King Ladislaus of Naples.

When war broke out between Perugia and the Malatesta family in 1416, John was sent to broker peace, but ended up in prison.

While in captivity he decided not to consummate his recent marriage but to study theology instead.

He entered the Order of Friars Minor at Perugia in 1416 and a few years later began preaching all over Italy as a Franciscan friar.

He was particularly effective in Germany, Austria, Croatia and Poland and, because the churches were not big enough for his audiences, he had to preach in public squares.

St John's willingness to lead troops into
battle saw him dubbed 'the Soldier Priest'

Unhindered by such constraints as apply today, he preached against Jews, encouraging cities to expel their Jewish population, and wrote many tracts against heresy, while helping to reform the Franciscan Order.

At the age of 70, St John was sent by Pope Calixtus III to Germany to preach against the invading Turks. He moved on to Hungary and gathered together enough troops to march into Belgrade, which was under siege to the Turkish forces.

Although by then old and frail, St John managed to lead a contingent into battle, earning the nickname ‘The Soldier Priest’.

He survived the battle but fell victim to the Bubonic Plague and died on October 23, 1456 in Ilok in Croatia.

Nearly 200 years later, John was made a Saint and his feast day was fixed for March 28. But in 1969, Pope Paul VI moved his feast day to October 23, the day of his death. There are Catholic missions in California and Texas named after him and there is a statue of St John in Hungary and a monument to him in St Stephen’s Cathedral in Vienna.

Capestrano commands a hilltop location in Abruzzo

Travel tip:

Capestrano, where St John was born, is a small town in the province of L’Aquila in Abruzzo. It is within the area of the Gran Sasso e Monti della Laga National Park. The Benedictine Abbey of St Peter ad Oratorium is on the bank of the Tirino river, six kilometres from Capestrano. It was originally built in AD 752 as part of a monastery. There is also a 13th century castle on the hill above the river and the lake of Capodacqua, which contains the submerged ruins of mills.


Travel tip:

Perugia, where St John was Governor, is the capital city of Umbria and is well known for being a University town, with its own 14th century University of Umbria, the popular University for Foreigners (Universita per Stranieri), which hosts about 5,000 students a year, some smaller colleges and institutes and the Music Conservatory, which was founded in 1788.

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Bruno Sammartino - wrestling champion

How a sickly kid from Abruzzo became king of the ring

Bruno Sammartino

Bruno Sammartino, who found fame as a professional wrestler in the United States, was born on this day in 1935 in Pizzoferrato, a village in the province of Chieti in the Abruzzo region.

Nowadays he lives in Ross Township in Pennsylvania, about six miles north of the city of Pittsburgh.

Sammartino held the title of world heavyweight champion under the banner of the World Wide Wrestling Federation - now known as World Wrestling Entertainment - for more than 11 years in two reigns. The first of those, spanning seven years, eight months and one day, is the longest any individual has held the title continuously since it was first contested in 1963.

At his peak in the ring, Sammartino weighed in at 265lbs (120kg), yet it was something of a miracle that he survived his childhood.

Sammartino grew up in a mountainous region of Abruzzo now known as the Majella (or Maiella) National Park, still populated by bears, wolves and wild cats.  Life was tough, especially during the harsh winter months. He was the youngest of seven brothers and sisters, four of whom did not make it into adulthood.

It became tougher still during the Second World War, when the area came under German occupation. His father, Alfonso, was already in Pittsburgh, having left to find work in the steel industry. Fearing capture, his mother took Bruno and his surviving brother and sister to hide on the top of a mountain above the town, often going days without food.

The Neapolitan singer Mario Trevi gets a lift
from world champion Sammartino in New York

Bruno returned to the area for the first time six years ago, at the request of a friend who was making a television documentary, and recalled that his mother, Emilia, would have to sneak back into the town to obtain food and supplies, the journey there and back taking all day.

There was always the danger she would be spotted by German soldiers and Bruno said that as the evening approached he would sit on top of a rock, watching the path down the mountainside, anxiously waiting for her to return.  She was captured once but escaped, suffering a bullet wound to her arm but continuing the climb regardless.

Bruno himself suffered serious health problems, including a bout of rheumatic fever.  Treating him with hot blankets and leeches, Emilia somehow nursed him through.

As a result, though, when the opportunity came to join his father in Pittsburgh in 1950, he was a somewhat sickly 14-year-old, weighing only 90lb (41kg).

Unable to speak much English, he found himself picked on and bullied at school and it was this, indirectly, that led him on his chosen career path.   Determined to build himself up physically, he took up weightlifting, at which he became so good he narrowly missed out on selection for the United States team at the 1956 Olympics.

Sammartino addressing fans in 2014 alongside a more recent
wrestling favourite, Paul Levesque - better known as Triple H

He made money competing in bodybuilding contests and performing strongman stunts. Then, in 1959, he was invited to try out at professional wrestling by a Pittsburgh promoter, who saw Sammartino as a competitor likely to attract interest in his shows among the local Italian community.

Sammartino made his professional debut in December 1959 and within a year was appearing at Madison Square Garden in New York.  He became world champion in 1963. His fame took him all around the world and he became so popular that when he eventually surrendered the title for the first time at Madison Square Garden in 1971, the arena fell into a stunned silence, so quiet that Sammartino momentarily thought he had lost his hearing.

He regained the world title in 1973 and retained it this time until 1977, after which he continued in the ring for another 10 years.  After retiring he remained in professional wrestling as a media commentator and was inducted into the sport's Hall of Fame in 2013, the ceremony performed by his friend, the movie actor Arnold Schwarzenegger.

He married his wife, Carol, in 1959. They have three sons and four grandchildren and have lived in Ross Township since 1965.

UPDATE: This article was written in October, 2016. Sadly, Bruno Sammartino passed away in 2018 at the age of 82.

Shrouded in low cloud here, Pizzoferrato sits on a hillside
at the foot of a massive rock formation.

Travel tip:

Pizzoferrato is built on a rocky hillside on the edge of the Majella National Park and was a town that many noble families fought over down the centuries because of its strategic advantages.  It flanks an enormous rocky outcrop, on the top of which is the abandoned church of St Nicola and Madonna del Girone, which is thought to have been used once as a fortress.  Nowadays the town is a mountain holiday resort and a centre for skiing.

Travel tip:

The nearest town to Pizzoferrato is Castel di Sangro, which enjoyed some fame a few years ago when its football team, formed at the end of the Second World War, completed a journey from the lowest level of amateur football in Italy to play in Serie B, the second tier of the professional game.  For a town of only 5,500 people, this was an extraordinary achievement and became the subject of a book, The Miracle of Castel di Sangro, by the American writer Joe McGinniss.

(Main photo of Bruno Sammartino by swiftwj CC BY-SA 2.0)
(Photo of Sammartino with Triple H by Miguel Discart CC BY-SA 2.0)
(Photo of Pizzoferrato by Licia Missori CC BY-SA 3.0)

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Nazis free captive Mussolini

Extraordinary daring of Gran Sasso Raid

Mussolini, centre, is escorted to a waiting aircraft after being
 freed from his captors. SS captain Otto Skorzeny is on his left.

One of the most dramatic events of the Second World War in Italy took place on this day in 1943 when Benito Mussolini, the deposed and imprisoned Fascist dictator, was freed by the Germans.

The former leader was being held in a remote mountain ski resort when 12 gliders, each carrying paratroopers and SS officers, landed on the mountainside and took control of the hotel where Mussolini was being held.

They forced his guards to surrender before summoning a small aircraft to fly Mussolini to Rome, from where another plane flew him to Austria.  Even Winston Churchill, Britain's wartime prime minister, professed his admiration for the daring nature of the daylight rescue.

Known as the Gran Sasso Raid or Operation Oak, the rescue was ordered by Adolf Hitler himself after learning that Mussolini's government, in the shape of the Grand Council of Fascism, had voted through a resolution that he be replaced as leader and that King Victor Emmanuel III had ensured that the resolution was successful by having the self-styled Duce arrested.

The Campo Imperatore Hotel at the time of the raid.

The Italian government by then had decided defeat in the War was inevitable following the Allied invasion of Sicily and the damage inflicted by Allied bombers on Rome.  Despite the weaknesses of Italy's military capability being exposed in Greece, Albania and North Africa, Mussolini made an impassioned speech to the Grand Council before his arrest, insisting they fight on. Yet many of his former supporters, including his son-in-law, the foreign minister Galeazzo Ciano, turned against him.

Hitler was furious. He regarded Mussolini not only as the only leader capable of organising the Italian forces, but as a personal friend. He denounced his successor, Marshall Pietro Badoglio, as a traitor.  The Italian government, by this time preparing to switch sides and declare war against Germany, tried to keep Mussolini's whereabouts a secret, moving him from one offshore island to another and them to remote areas of the mainland.

But the SS captain, Otto Skorzeny, personally chosen by Hitler to plan and organise Mussolini's rescue, intercepted coded radio messages and established that the former dictator's place of captivity since late August had been the Campo Imperatore Hotel, a ski resort built on a plateau in Italy's Gran Sasso massif in Abruzzo, high in the Apennine Mountains, around 2,200 metres (7,200 feet) above sea level.  It was guarded by 200 Carabinieri soldiers and accessible only by a funicular railway.

The only viable way of reaching the hotel was from the air.  Dropping troops by parachute was seen as too dangerous because of the altitude but Skorzeny had an alternative plan. His reconnaissance identified what he thought was a strip of grassy land near the hotel, which he believed would be suitable to land troop-laden gliders. These had the added benefit of being effectively noiseless, which would lend the attack an element of surprise.

The Germans landed gliders on the mountainside in order
to take troops to the scene of the rescue

In the event, the grassy strip turned out to be strewn with rocks but Skorzeny ordered his pilots to attempt to land anyway, which was a considerable gamble.  It paid off as all bar two gliders touched down safely, including his own.

In another clever move, Skorzeny had taken with him an Italian military commander sympathetic to the German cause in General Fernando Soleti, who stepped out of his glider and immediately ordered the Italian guards advancing towards the invasion party not to shoot, threatening them with execution for treason if they disobeyed.

The ensuing confusion gave the Germans opportunity to take control and the entire Italian protection squad surrendered without a shot fired.  The only injury was to a radio operator, whom Skorzeny struck with his rifle butt to stop him summoning assistance.

Skorzeny found Mussolini's room and is said to have greeted the dictator with the words 'Duce, the Fuhrer has sent me. You're free!'. He immediately ordered a small aircraft known as the Storch (Stork), designed to take off and land in limited spaces, to fly to the hotel so that he could complete the next leg of the rescue.

The Hotel Campo Imperatore as it is today

The mission almost came to grief at this stage after Skorzeny, determined that he would deliver Mussolini personally to Hitler, insisted on flying to Rome with him, even though the plane was not meant to carry more than one passenger, in addition to the pilot.  There was no spare seat but Skorzeny found he could lie on the floor, his legs stretching into the fuselage.

With 12 men holding the plane back by its wings, the pilot powered up his engine to maximum speed before ordering the men to let go, at which point the plane shot off along the makeshift runway.  It left the ground but with extra weight on board failed to gain altitude quickly enough to avoid striking a rock, sending it veering off the plateau on a downwards trajectory towards the valley below.

The watching German soldiers thought the aircraft was certain to crash but the pilot somehow managed to regain control and gain height, disappearing into the distance to reach an airstrip just outside Rome without further mishap. Skorzeny later admitted he was prepared to take the risk, fearing the consequences if the mission failed.

Later, Mussolini would return to Italy to take charge of a puppet German state, the Italian Social Republic, based in the town of Salò on Lake Garda.  Within less than two years he was dead, captured by partisans and shot as he and his mistress, Clara Petacci, tried to flee to Switzerland.

Travel tip:

The Campo Imperatore still exists as a hotel today, consisting of 45 rooms, a panoramic restaurant, bar and swimming pool. The room where Mussolini was held has been turned into a museum, its decor and furnishings preserved as they were in 1943.  It is now accessible by road in summer but the road is partially closed in winter and visitors have to transfer to the funicular railway at Fonte Cerreto, which is a town on the road between L'Aquila and Assergi.  The area is now part of the Gran Sasso e Monti della Laga national park.

Hotels near Gran Sasso national park

The Venetian column with its winged lion of St Mark
on the waterfront of Salò on Lake Garda

Travel tip:

Salò, where Mussolini spent his last months in power, albeit as the leader of a satellite state controlled by the Nazis, is situated on the western shore of Lake Garda. For three centuries part of the Republic if Venice, it was captured by the Austrians in the 19th century before being freed by Garibaldi.  Its points of interest include a Gothic-style cathedral, a column topped by the winged lion of St Mark, symbolising its link with Venice, and the 16th century Palazzo della Magnifica Patria, home to an exhibition of documents from Renaissance history, Italy's colonial wars and the Resistance against Fascism.

Search hotels in Salò

Read more:

Benito Mussolini and the founding of the Italian Fascists

How Italy entered the Second World War

Victor Emmanuel III abdicates

Also on this day:

1492: The birth of Lorenzo di Piero de’ Medici, Duke of Urbino

1937: The birth of actress Daniela Rocca

1981: The death of Nobel Prize-winning poet Eugenio Montale

(Photos of Gran Sasso Raid courtesy of German Federal Archive)

(Photo of Campo Imperatore by Ra Boe CC BY-SA 3.0)

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