Candido Jacuzzi - inventor

Improvised hydrotherapy device became world's favourite spa bath

Candido Jacuzzi with the pump
he made for his son's treatment

Candido Jacuzzi, whose surname became familiar across the world because of what followed his invention of a hydrotherapy bath for his sick son, was born on this day in 1903 in Casarsa della Delizia, a town in Friuli-Venezia Giulia about 80km (50 miles) northwest of Trieste, the regional capital.

His family joined many Italians in the early 20th century in emigrating to the United States in search of economic prosperity. After a number of years, they set up a business, Jacuzzi Brothers Inc., initially working in the burgeoning aircraft sector before later manufacturing pumps for agricultural use. It was based in Berkeley, California.

Business was successful if not spectacularly so and it was not until 30 years later that Candido, who was by then the father of a young child diagnosed with rheumatoid arthritis, hit upon the idea that would turn Jacuzzi into a household name.

Jacuzzi's son, Kenneth, was only 15 months old when he was diagnosed with the painful, inflammatory condition, for which there was no cure. He was given hydrotherapy sessions to ease the symptoms and regular immersion in a bath of hot, aerated water, followed by a massage, made him feel much better. 

The problem for Candido and his wife, Ines, was that these therapy sessions involved a two-hour round-trip to a hospital several times a week. It would be much more practical, Jacuzzi thought, if he could install a similar bath at home.

But none existed for home use at the time and the only real option open to him was to build one himself.  Jacuzzi studied the hydrotherapy unit used by the hospital and realized that it was run by pumps, which gave him a head start as pumps were part of the family business. He decided to experiment by modifying an agricultural pump by adding an air intake, reversing its pump action and submerging it in a bathtub of hot water. 

To his great satisfaction, it worked. The strong jet of bubbles emerging from the pump replicated the whirlpool effect of the hospital bath and Kenneth could now have his treatments without leaving the house. 

The therapists who now visited Kenneth at home encouraged Candido to make more of the devices so that other sufferers could benefit.  He talked to his older brothers, who had been the founders of the business, and other family members, and they agreed to give it a try.

Candido Jacuzzi (left) with brothers Gelindo, Frank,
Joseph and Valeriano at their factory in Berkeley

While the merits of the whirlpool bath pump were obvious to Candido and his wife, it needed exposure for its benefits to become more widely known. Thankfully, this came thanks to a daytime TV programme, Queen for a Day, who agreed to take a number of Jacuzzi’s pumps to give away as prizes.

Sales took off, with the unexpected bonus that its appeal would spread beyond those who needed it for medical reasons to others - many celebrities among them - who simply liked the idea of luxuriating in a bath of perpetual bubbles.

To cater for this market, Candido and his nephew, Roy Jacuzzi, devised a way of incorporating their pump in a custom-made fibreglass tub as a single, self-contained unit, a luxury item that could be made large enough to hold two people or more. With its own hot-water supply, it could even be used outside.

After the first two-person Jacuzzi 'Roman' Spa Bath was sold in 1970, the brand soon became a household name. 

Given the family’s humble start, it was quite a success story.  Candido’s family in Italy were not poor. His father, Giovanni, ran a fruit and vegetable shop in Casarsa, selling produce from his farm. But money was tight. Italy as a country was suffering economic hardship at the start of the 20th century and the possibility of war in Europe was looming.

The family was made up of 13 children and keeping them all on the proceeds of the farm was a challenge. Candido’s older brothers had already been sent to Germany for months at a time to find work.

The popularity of the Jacuzzi made it
the world's best-known spa bath brand

Most of them worked as bricklayers but the oldest, Rachele, was smart enough to become a telegraph operator while attending classes to further his education. He joined the Italian army, making a point of studying aeronautics, which he had identified as a field likely to throw up opportunities.

He might have seen active service, but as a world war became more likely, Giovanni decided to protect his older sons from the possibility of being conscripted and sent them to America, at first to Washington State

Rachele used the knowledge he had acquired in the Italian military to get a job with McDonnell Douglas, the aircraft manufacturer, for whom he designed an aircraft propeller with thin, aerodynamically efficient blades made of wood that became known as the “Jacuzzi Toothpick”. 

It was so successful it was bought by both the US and Russian military. Thanks to his rights as the inventor, the two major contracts provided him with enough money to launch the family business, Jacuzzi Brothers Inc., which had its headquarters in San Pablo Avenue, Berkeley. 

Initially, their factory made products for the aviation industry, including one of the first fully enclosed aircraft cabins, which was used by the postal service to transport mail. When one of these planes crashed, however, with Giacomo Jacuzzi, one of Candido’s brothers, among those killed, the family turned their back on the aircraft business and diversified into other products, including water pumps.

Between 1912 and 1920, the whole Jacuzzi family left northern Italy for California, including Candido, then entering his teens, who would work for the company until ill health forced his retirement in 1975 at the age of 72, having been president since 1971. He died in 1986 at the age of 83.

The Church of Santa Croce e Beata Vergine
del Rosario, with its distinctive twin towers

Travel tip:

The town of Casarsa della Delizia is in the province of Pordenone, a town about 15km (9 miles) to its west, surrounded by flat, fertile countryside shaped by waterways and vineyards. The La Delizia wine cooperative, established in 1931, is still a major local institution. Casarsa, with a population of around 8,500 inhabitants, is known mainly for its association with the writer and film-maker, Pier Paolo Pasolini, whose mother was from Casarsa, where he spent part of his childhood. The town became a place of memory for his admirers, these days drawn by the Centro Studi Pier Paolo Pasolini, a cultural centre dedicated to Pasolini’s life and work, hosting exhibitions, archives, and events.  Just outside the main town lies Versuta, a tiny hamlet where Pasolini lived during World War Two. II. In the town centre, the Church of Santa Croce e Beata Vergine del Rosario, the twin towers of which give the town its most recognisable architectural silhouette, has frescoes by Pomponio Amalteo, a notable 16th‑century painter of the Venetian school, the presence of whose work is an example of how Friuli’s religious buildings often hide unexpected artistic treasures.  The fertile quality of the land around Casarsa is due to the nearby Tagliamento River and a network of irrigation channels.  Casarsa is surrounded by vineyards, and seasonal festivals celebrate Friulian varieties such as Friulano, Refosco and Prosecco.   

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The Palazzo del Governo is one of several grand
palaces flanking Trieste's Piazza Unità d'Italia

Travel tip:

The seaport of Trieste, capital of the Friuli-Venezia Giulia region, officially became part of the Italian Republic in 1954. It had been disputed territory for thousands of years and after it was granted to Italy in 1920, thousands of the resident Slovenians left. The final border with Yugoslavia was settled in 1975 with the Treaty of Osimo. The area today is one of the most prosperous in Italy and Trieste is a lively, cosmopolitan city and a major centre for trade and ship building.  At its heart is the Piazza Unità d'Italia, the main square, which faces the Adriatic and is thought to be Europe's largest square located next to the sea. When it was built, Trieste was the most important seaport of the Austrian-Hungarian Empire. Its impressive buildings include the city's municipal offices and other important palaces. Trieste has a coffee house culture that dates back to the Habsburg era.  Caffè Tommaseo, in Piazza Nicolò Tommaseo, near the grand open space of the Piazza Unità d’Italia, is the oldest in the city, founded in 1830. Just along the coast is the Castello di Miramare, which stands over the harbour at Grignano, located on the end of a rocky spur jutting into the Gulf of Trieste, about 8km (5 miles) from the city itself. This Habsburg castle was built between 1856 and 1860 for Austrian Archduke Ferdinand Maximilian and his wife, Charlotte of Belgium, based on a design by Carl Junker.  Legend has it that Ferdinand chose the spot to build the castle after taking refuge from a storm in the gulf in the sheltered harbour of Grignano that sits behind the spur.

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More reading:

The world renowned coffee brand with its roots in Trieste

The father who invented ‘Lorenzo’s Oil’ for sick son

The Italian-American believed to have made the world’s first ice cream cone

Also on this day:

1530: The coronation of Holy Roman Emperor Charles V

1607: The premiere of Monteverdi’s historic opera L’Orfeo 

1896: The birth of restaurateur Cesare “Caesar” Cardini

1934: The birth of politician Bettino Craxi

1934: The birth of soprano Renato Scotto

1990: The death of popular president Sandro Pertini

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Giuseppe Ravizza - inventor

His writing machine was forerunner of typewriter

Ravizza used piano keys in his prototype
design for his Cembalo Scrivano

The 19th century inventor Giuseppe Ravizza, whose Cembalo Scrivano machine could be seen as the world’s first typewriter, died on this day in 1885 in Livorno, on the Tuscan coast, about 25km (16 miles) south of Pisa.

Ravizza created the first working prototype for his writing machine in 1846 and was granted patent in 1855. Yet, although he hailed from a wealthy Piedmontese family in Novara, he did not have the opportunity in pre-unification Italy to manufacture the device on a commercial scale.

As a result, the invention of the typewriter is most commonly credited to Christopher Latham Sholes, an American inventor whose design was not patented until 1868, yet had many of the characteristics of Ravizza’s Cembalo Scrivano.

Produced with the help of Sholes's fellow designers Carlos Glidden and Samuel Souley, the American machine was eventually manufactured at scale by E Remington and Sons in 1873, marking the beginning of the typewriter's widespread use.

Born in Novara in 1811, Ravizza’s education was aimed at him becoming a lawyer and though he graduated he rarely practised. He was much more interested in engineering, specifically in producing a machine that could replicate the art of writing.

He was not the first to have envisaged such a machine. In the early 19th century, an Italian nobleman, Pellegrino Turri, designed a device he hoped would help a blind friend be able to write letters. It did not progress beyond a prototype, although it was Turri who is credited with inventing carbon paper as a means to make an imprint on the page. Another machine is said to have been designed by an American, William Austin Burt, in around 1829.

Ravizza came from a wealthy
background in Novara

Ravizza’s Cembalo Scrivano - literally ‘writing harpsichord’ - was so-called because the typing keys resembled those of a harpsichord. They were, in fact, recycled piano keys. Although it was not a qwerty keyboard, which is definitively thought to be a Sholes invention, the letters were arranged in what Ravizza felt was a logical order, with the aim that the user would be able to employ all 10 fingers in the writing process.

The upstroke mechanism that would be characteristic of the later American-produced version was also present in Ravizza’s machine, which also allowed the user to type both upper and lower case letters, an advancement not seen in the first Remington models.

His keyboard layout was almost certainly inspired by musical instruments, reflecting his belief that writing should be fluid and expressive. His ultimate vision was of a mechanised device that could put words on paper almost at the speed of thought.

Historians have noted the striking similarities between the Sholes typewriter and Ravizza’s design, and while no direct evidence of plagiarism has been uncovered it is possible that American designers will have been aware of Ravizza’s work. 

The Cembalo Scrivano was shown to the public at the Industrial Exhibition in Turin in 1856, where Ravizza sold a small number at 200 lire each, and at a similar exhibition in Novara, where it was awarded a gold medal.  The Cembalo Scrivano was also exhibited in London. 

Ravizza spent almost 40 years refining his typewriter
but it was never produced on a commercial scale

In total, Ravizza spent nearly 40 years refining his machine. Despite producing at least 16 models of his Cembalo Scrivano between 1847 and the early 1880s, his inventions never reached mass production or commercial viability. 

Italy in the mid-19th century lacked the industrial infrastructure to support such innovation, and Ravizza himself was more an inventor than a businessman, with no particular motivation to make financial gains.

Having been born into a moneyed background, in 1886 he married Alessandrina Massini, an Italian philanthropist sometimes described as a forerunner of the feminist movement. Their home became a popular bourgeois salon.

Today, he is remembered as a visionary precursor to the typewriter revolution, if not the inventor. His machines are preserved in museums and private collections, including the Civic Museum of the Broletto in Novara, which has a Cembalo Scrivano donated in 1940 by the Mayor of Ivrea on behalf of the Olivetti Society.

The towering dome of the Basilica of San Gaudenzio
dominates the landscape of Novara in Piedmont

Travel tip:

Novara, where Ravizza was born, is around 65km (40 miles) west of Milan and 100km (62 miles) northeast of Turin. With a population of just over 100,000, it is the second largest city in the Piedmont region, after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  Among the fine, historic buildings in Novara, which include the Basilica of San Gaudenzio - notable for its towering campanile, topped by Alessandro Antonelli's 75m cupola - and the Broletto, a complex that was at the civic heart of many medieval Italian cities, is the Novara Pyramid, which is also called the Ossuary of Bicocca. It was built to hold the ashes of fallen soldiers after the 19th century Battle of Novara.

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The busy port of Livorno on Italy's west coast
is the second largest city in Tuscany

Travel tip:

The port of Livorno is the second largest city in Tuscany after Florence, with a population of almost 160,000. It is the region’s principal seaport, a dynamic gateway to the Tyrrhenian Sea and a vital hub for both cargo and cruise traffic. The port spans over 2.5 million square meters, with 21 km of docks and around 90 berths. It handles over 35 million tonnes of goods and more than 3.5 million passengers, including 800,000 cruise passengers, each year. Positioned on Italy’s west coast, it is about 90km (56 miles) from Florence. Although it is a large commercial port with much related industry, it has many attractions, including an elegant sea front – the Terrazza Mascagni - an historic centre – the Venetian quarter – with canals, and a tradition of serving excellent seafood.  The Terrazza Mascagni is named after the composer Pietro Mascagni, who was born in Livorno. 

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More reading:

Camillo Olivetti - the founder of Italy’s first typewriter factory

The Italian engineer behind the world’s first personal computer

The priest and physicist who created the first ‘fax machine’

Also on this day:

1459: The death of humanist scholar Poggio Bracciolini

1877: The birth of businesswoman Luisa Spagnoli

1893: The birth of bodybuilder Charles Atlas

1896: The birth of conductor Antonino Votto

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Alfonso Bialetti – engineer

The genius behind one of the most quintessentially Italian style symbols

Alfonso Bialetti (right) pictured in his workshop
at his Crusinallo foundry in the 1930s

Alfonso Bialetti, who became famous for designing the aluminium Moka Express coffee maker, died on this day in 1970 in Omegna in Piedmont.

Originally designed in 1933, the Moka Express has been a style icon since the 1950s, and it remains a famous symbol of the Italian way of life to this day.

Bialetti was born in 1888 in Montebuglio, a district of the Casale Corte Cerro municipality in Cusio, Piedmont. As a young man, he is said to have alternated between assisting his father, who sold branding irons, and working as an apprentice in small workshops.

He emigrated to France while he was still young and became a foundry worker, acquiring metalworking skills by working for a decade in the French metal industry.

In 1918 he returned to Montebuglio, opened a foundry in nearby Crusinallo and began making metal products. This became the foundation of Alfonso Bialetti & Company.

Moka pots made today have the same design
and still carry the L'omino con i baffi logo

He came up with the brilliant idea of the Moka Express, which was to revolutionise the process of making coffee in the home.  The process by which hot water in the pot’s lower chamber is forced by the pressure of steam to percolate through a funnel containing coffee grounds is said to have been influenced by Bialetti’s observations of a washing machine used by his wife.

The name given to his invention was inspired by the city of Mokha in Yemen, one of the world’s leading centres for coffee production.

The Moka’s classic design, with its eight-faceted metallic body, is still manufactured by the Bialetti company today and it has become the world’s most famous coffee pot. The use of aluminium was a new idea at the time because it was not a metal that was traditionally used for domestic purposes.

The design transformed the Bialetti company into a leading Italian coffee machine designer and manufacturer.

At the start, Bialetti sold the Moka coffee pot only at local markets, but many millions of Moka coffee pots were to be sold throughout the world during the years to follow. The Moka express was small, cheap to produce, and easy to use, and made it possible for many more people to brew good coffee in their own homes.

When Alfonso Bialetti’s son, Renato, took over the business, he initiated a big marketing campaign to boost the profile of the Moka coffee pot and to ensure the popularity of the Bialetti brand in the face of many copy-cat products coming on to the market. 

Key to that campaign was the introduction of a Moka ‘trademark’ on every Bialetti coffee pot in the form of a cartoon caricature - L'omino con i baffi - the little man with the moustache - his right arm raised with finger outstretched as if summoning a waiter, based on a humorous doodle of Renato drawn by Paul Campani, an Italian cartoonist.

Alfonso Bialetti was the grandfather of Alberto Alessi, president of Alessi Spa, the famous Italian design house.

In 2007, Bialetti’s company was listed on the online stock market of the Italian stock exchange.

Montebuglio sits on a hillside a short distance
from the picturesque Lago d'Orta

Travel tip: 

Montebuglio, where Alfonso Bialetti was born, is a tiny village occupying a hillside location overlooking the valley of the Strona river in Piedmont, a short distance from Lago d’Orta, one of the smaller lakes of the Italian ‘lake district’ but no less picturesque than its better-known neighbour, Lago Maggiore, which lies a few kilometres to the east, the other side of Monte Falò.  Montebuglio is a parish of the municipality of Casale Corte Cerro, located 15km (nine miles) from Verbania, 50km (31 miles) from the Swiss town of Locarno and 100km (62 miles) northwest of Milan.  The popular Lake Maggiore resorts of Baveno and Stresa are within a short distance of Casale Corte Cerro. The largely wooded countryside around the area is crossed by a dense network of paths, by which walkers are able to reach vantage points on the steep, mountainous slopes from which, in clear weather, it is possible to enjoy a view that includes the Orta, Maggiore, Varese, Monate and Comabbio lakes. 

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Omegna is a beautiful and lively town on the north
side of Lake Maggiore's neighbour, Lake Orta

Travel tip: 

Omegna, where Bialetti spent the final years of his life and where the Alessi company still has its headquarters, is a lively town on the north side of Lake Orta, an area of outstanding natural beauty where tree-lined mountains meet the shimmering water of the lake. Omegna’s civilisation dates back to the Bronze Age, with settlements subsequently established there by the Ligures - a tribe from Greece - the Celts and Romans. Omegna, which is popular in the summer months, when it hosts many festivals and concerts, is sometimes referred to as the Riviera di San Giulio, named after an early Christian saint buried on an island in Lake Orta.  Among places to visit are a museum of the town’s history, the Romanesque church of Sant’Ambrogio and the Porta della Valle, sometimes called Porta Romana, one of five ancient protective gates still standing. 

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More reading:

The Turin bar and hotel owner who invented the espresso machine 

The former peasant farmer who founded the Lavazza coffee company

The opening of Venice’s historic Caffè Florian

Also on March 4:

1678: The birth of composer Antonio Vivaldi

1848: The first Italian Constitution is approved by the King of Sardinia

1916: The birth of writer and novelist Giorgio Bassani

1943: The birth of singer-songwriter Lucio Dalla

(Picture credits: Montebuglio by Bart292CCC; Omegna by Fabio Pocci; via Wikimedia Commons)

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Italo Marchioni - ice cream maker

Italian-American inventor of the waffle cone

Italo Marchioni hailed from
mountainous northern Veneto

Italo Marchioni, the ice cream manufacturer credited by many as the inventor of the ice cream cone, was born in the tiny mountain hamlet of Peaio in northern Veneto on this day in 1868.

Marchioni learned his skills in Italy, where gelato was well established as a popular treat, but in common with so many Italians during what were tough economic times in the late 19th century he took the bold step of emigrating to the United States in 1890.

Records suggest his first American home was in Philadelphia, Pennsylvania, and that it was there that he married Elvira De Lorenzo in 1893.

Marchioni - by then known by his Americanised name of Marchiony - later settled in Hoboken, a city in New Jersey with a strong pull for Italian immigrants that retains an Italian flavour to this day, with almost a quarter of the area’s population thought to have Italian roots. 

As he had done at home, Marchiony made and sold ice cream, starting out by selling lemon ice from a single cart, crossing the Hudson River every day to wheel his cart around the Wall Street financial district, where the traders were good customers.

His invention of what we now know as the ice cream cone came about after he found that his profits were being impacted by the frequent loss of the small glass dishes or glasses that he used to serve his ice creams.

The designs that accompanied
Marchioni's patent application

He would ask his customers to return the dish when they had finished and while many did, others forgot. Combined with the inevitable breakages, this meant that Marchiony had to spend a sizeable proportion of his takings on restocking with dishes.

By then, Marchiony was spending the evenings in the kitchen at the family home making waffles to accompany his ice cream. He found that if he folded a freshly made waffle before it had fully cooled, he could shape it into a cup.

Now he had a container for his ice cream that was edible. They quickly became known as “toots” according to some accounts, perhaps because Marchiony told his customers they could eat all of it, the container as well as the ice cream - “tutti”.

Ice cream vendors themselves were often called “hokey-pokey men”, thought to have derived from Marchiony’s habit of offering a taste of his ice cream with the words “ecco un poco” - “here’s a little”.

Marchiony’s cones became hugely popular. He soon took on his first employee, followed by many more, in time operating a “fleet” of 45 or 50  ice cream carts on the streets of Manhattan.

Keeping up with demand by making his waffle cups by hand became impossible, so the ever-enterprising Marchiony adapted the design of a waffle iron to build a device which could mass produce ice cream cups. He filed for a patent on the device in 1902, which was awarded the following year, rented a garage and set the machine up there.

In 1904, he acquired a factory in Grand Street, Hoboken, to manufacture cones as well as rectangular wafers that were either flat or moulded into shapes that resembled clams or bananas. Horse-drawn wagons carrying the Marchiony name supplies retailers all over the New York area. At its peak, the factory reputedly could turn out 150,000 cones in 24 hours.

An ice cream cart similar to that operated
by Marchioni in late 19th century New York

Although Marchiony’s descendants - records show he was married twice and had seven children - hail him as the inventor of the ice cream cone, the story has at times been disputed.

One popular alternative story is that the ice cream cone was invented at the 1904 World’s Fair in St Louis, Missouri.  Ernest Hamwi, an immigrant from Syria, had a stall making zalabia, a wafer dessert, next to one selling ice cream. The two stallholders chatted and Hamwi suggested that the two things might be sold in combination. Hamwi eventually opened the Missouri Cone Company.

In 1913, Marchiony was accused of patent infringement by his cousin, Frank, another immigrant from Italy who also had a cart selling ice creams in New York City. By the time the accusation was made, Frank was in business with Antonio Valvona, an Italian migrant who had originally settled in Manchester, England, where he was one of dozens of Italian ice cream makers. He had patented a machine to produce edible cup-shaped biscuits in 1901.

Italo admitted his association with Frank and the judge found in the latter’s favour, ruling that the device Italo patented was too similar not to have been a copy of Valvona’s. Despite the judgement, Italo continued in business as before.

He retired just before the outbreak of World War Two at the age of 70, selling the business to the Schrafft Candy Company, and he died in 1954 at the age of 86.

Peaio is a hamlet in the beautiful Cadore Valley
in the north of Italy's Veneto region

Travel tip:

Italo Marchioni’s home village of Peaio today has a population of just 138 residents. Situated on the SS51 highway in the Cadore Valley in the northern part of the Veneto region, it is about 50km (31 miles) north of Belluno, the provincial capital, and approximately 140km (87 miles) from Venice.  Once an undeveloped and poor district, the Cadore Valley now has a thriving economy, which is based largely on tourism, the area being popular for trekking in the summer months and skiing in the winter, with the ski resort of Cortina d’Ampezzo situated in the upper part of the valley, near the border with Austria.  The painter Titian was born in the town of Pieve di Cadore, just 12km (7.5 miles) from Peaio.

Picturesque Piazza del Duomo is one of the many
charms of the town of Belluno in the Dolomites

Travel tip:

Belluno, the capital of the province of which Peaio is part, is a beautiful town in the Dolomites, situated just over 100km (62 miles) north of Venice. It occupies an elevated position above the Piave river surrounded by rocky slopes and dense woods that make for an outstanding scenic background. The architecture of the historic centre has echoes of the town's Roman and mediaeval past. Notable Renaissance-era buildings including the 16th century Cattedrale di San Martino in the picturesque Piazza del Duomo and the nearby 15th century Palazzo dei Rettori, which is the former town hall. The Piazza dei Martiri, the scene of an execution of partisans during the Second World War, is now a popular meeting place. Local cuisine includes some unusual cheeses, including Schiz, a semi-soft cheese often served fried in butter.

Also on this day:

69: Vespasian proclaimed Emperor of Rome

1375: The death of writer and scholar Giovanni Boccaccio

1401: The birth of Renaissance painter Masaccio

1872: The birth of priest and composer Lorenzo Perosi

1931: The birth of circus owner and actress Moira Orfei

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Alessandro Cruto - inventor

Produced light bulb hailed as better than Edison’s

Alessandro Cruto was always
fascinated by science

The inventor Alessandro Cruto, whose attempts to create artificial diamonds instead led him to develop a light bulb that outperformed that of his contemporary, Thomas Edison, was born on this day in 1847 in Piossasco, a village near Turin.

Younger than his American counterpart by just three months, Cruto hit upon his idea after attending a conference held by Galileo Ferraris, the pioneer of alternating current, where Edison’s attempts to find a suitable filament for incandescent light bulbs were discussed.

Cruto eventually opened a factory that eventually made up to 1,000 light bulbs per day but quit the company after seven years to return to his first love, inventing.

The son of a construction foreman, Cruto enrolled at the University of Turin to study architecture but was more interested in attending physics and chemistry lectures, eager to advance his knowledge. It was after attending one of these lectures that he hit upon the idea that he could produce artificial diamonds by crystallising carbon.

In 1872, he opened a small workshop in his home village. In the September of the following year, his experiments resulted in him creating a dense carbon material that was hard enough to scratch glass. But it did not resemble anything that could be recognised as a synthetic diamond.

An example of the light
bulbs created by Cruto

He continued to study this material for many years. In 1879, on his 32nd birthday, he attended the conference hosted by Ferraris and realised the graphite he had created might be a suitable material for an effective filament for an electric light bulb.

Cruto's process resulted in the deposition of graphite on thin platinum filaments in the presence of gaseous hydrocarbons. Subjected to high temperatures, this created thin filaments of super-pure graphite. 

In 1882, he attended the Electricity Expo at Munich, where his graphite filaments, which produced a strong, white light, outperformed Edison’s carbon-coated bamboo filaments, which gave off a rather less effective yellow light and burnt out more quickly. 

The following year, Cruto’s bulbs illuminated the centre of Piossasco, enabling his home village to claim to be the first in Italy to be illuminated by electricity, rather than by the dim gas lamps that until then were the sole source of light in Italy’s towns and cities once the sun had gone down.

After exhibiting again at the Turin Expo in 1884, he generated sufficient interest that he decided to produce bulbs on a commercial scale.

Cruto established a manufacturing plant in order
to make light bulbs on a commercial scale

A year later, having found a suitable site for a production facility a short distance from Piossasco at Alpignano, he opened his factory under the name of A Cruto and Company.

With limited financial backing, the odds against his company becoming the dominant player in the light bulb market even in Italy were long. With much more financial muscle, the Italian Edison Company was too big a competitor. Edison installed a thermo-electric power station in Milan and supplied the bulbs for all the properties it served.

Cruto remained at the helm of his business until 1889 and only when its output hit 1,000 light bulbs a day did he take a step back. In 1893, after some major disagreements with managers he had appointed in his place, he resigned in order to return to his workshop to focus on new inventions.

The factory was sold a number of times, went bankrupt and was eventually acquired by Philips in 1927.  The Cruto name remained in use for some years after Alessandro had ceased to be involved, with examples in existence that were manufactured as late as 1902.

Cruto spent the rest of his days dividing his time between his family and his workshop. He died in 1908, his important contribution to the development of artificial light largely forgotten.

The Church of San Vito dominates the parish
of the same name in Piossasco

Travel tip:

Piossasco, where Alessandro Cruto was born and opened his first workshop, is a town not far from Turin, halfway between Turin and the beautiful and elegant town of Pinerolo, famous for being the ‘home’ of panettone and other enriched breads. A village when Cruto was growing up, it has expanded into a town of more than 18,000 people. Situated about 20km (12 miles) southwest of the Piedmont capital, Piossasco overlooks the beautiful Parco Naturale del Monte San Giorgio, and has some notable historic buildings such as the Castello Ai Nove Merli di Piossasco, which has medieval origins and occupies a panoramic position commanding sweeping views of the Pinerolese and Valsusa areas. The San Vito parish of Piossasco is notable for the church of the same name, which evolved from a former monastery and was largely built at the end of the 16th century with a Baroque facade added in the 19th century.

Turin is famous for its Savoy palaces, 
including the 16th century Palazzo Reale

Travel tip:

The city of Turin, once the capital of Italy and traditionally seat of the Savoy dynasty, is best known for its royal palaces but tends to be overlooked by visitors to Italy, especially new ones, who flock first to Rome, Florence, Venice and Milan. Yet as an elegant, stylish and sophisticated city, Turin has much to commend it, from its many historic cafés to 12 miles of arcaded streets and some of the finest restaurants in Piedmont. To enjoy Turin’s café culture, head for Via Po, Turin’s famous promenade linking Piazza Vittorio Veneto with Piazza Castello, or nearby Piazza San Carlo, one of the city’s main squares. In the 19th century, these cafès were popular with writers, artists, philosophers, musicians and politicians among others, who would meet to discuss the affairs of the day.

Also on this day:

1494: The birth of painter Jacopo Carucci da Pontormo

1671: The birth of Gian Gastone de' Medici, the seventh and last Grand Duke of Tuscany

1796: The birth of Charles Emmanuel IV, King of Sardinia

1949: The birth of film producer and football club owner Aurelio De Laurentiis

1981: The birth of celebrity chef Simone Rugiati

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Giovanni Caselli - inventor

Priest and physicist who created world’s first ‘fax' machine

Although Caselli was ordained as a priest in
1836 he devoted his life to the study of science

Giovanni Caselli, a physics professor who invented the pantelegraph, the forerunner of the modern fax machine, was born on this day in 1815 in Siena.

Caselli developed a prototype pantelegraph, which was capable of transmitting handwriting and images over long distances via wire telegraph lines, in 1856, some 20 years ahead of the patenting of Alexander Graham Bell’s telephone in the United States. It entered commercial service in France in 1865.

The technology was patented in Europe and the United States in the 1860s, when it was also trialled in Great Britain and Russia, but ultimately in proved too unreliable to achieve universal acceptance and virtually disappeared from popular use until midway through the 20th century.

Caselli spent his early years in Florence studying physics, science, history and religion and was ordained as a priest in the Catholic Church when he was 21.

In 1841 he was appointed tutor to the sons of Count Marquis Sanvitale of Modena in Parma, where he spent eight years before his time there was abruptly ended by expulsion from the city as a result of his participation in an uprising against the ruling House of Austria-Este.

A model of Caselli's device can be seen
at the Leonardo da Vinci museum in Milan 

He returned to Florence in 1849, when he became a professor of physics at the University of Florence.  It was at this time that he began to study electrochemistry, electromagnetism, electricity and magnetism. He also launched a journal with the intention of explaining the science of physics in layman's terms.

Alexander Bain and Frederick Bakewell were two other physicists working on similar technology at the same time as Caselli but were unable to achieve the necessary synchronization between the transmitting and receiving parts so they would work together correctly. Caselli, though, built in a regulating clock that made the sending and receiving mechanisms work together.

In Caselli’s device, an image was made using non-conductive ink on tin foil, over which a stylus passed, lightly touching the foil, which conducted electricity where there was no ink and not where there was ink, causing circuit breaks that matched the image.

The signals were then sent along a long distance telegraph line to a receiver, where an electrical stylus reproduced the image line-by-line using blue dye ink on white paper.

In 1856, Caselli presented his prototype to Leopold II, Grand Duke of Tuscany, who was impressed enough to give Caselli some financial support, before he moved to Paris to introduce his invention to Napoleon III.

A 'fax' message that was transmitted between Paris and
Lyon using Caselli's pantelegraph in 1862

Napoleon embraced the technology with great enthusiasm, and between 1857 and 1861 Caselli worked on perfecting his pantelegraph, sometimes known as the Autotelegraph or Universal Telegraph, with the French mechanical engineer Léon Foucault.

After seeing a demonstration of Caselli's improved pantelegraph in 1860, Napoleon gave Caselli the chance to test in within the French national telegraph network, providing him with financial backing. Among the successful tests was one between Paris and Amiens, over a distance of 140km (87 miles) of a document bearing the signature of the composer Gioachino Rossini. 

After a further successful test between Paris and Marseille, commercial operations started in 1865, first between Paris and Lyon line, extending to Marseille in 1867.

After patenting his device in Europe in 1861 the United States in 1863, and receiving the Legion d’Honneur from Napoleon in recognition for his work, Caselli oversaw trials in England and Russia, where Tsar Alexander II used the system to send documents between his palaces in Saint Petersburg and Moscow between 1861 and 1865.

In the first year of operation, Caselli’s pantelegraph transmitted almost 5,000 'faxes'.

Yet Caselli could not develop the technology quickly enough for reliability issues to be solved and eventually interest in it began to decline to the extent that he effectively abandoned it and returned to Florence, where he died in 1891 at the age of 76.

Although in the 1920s, the AT & T Corporation developed a way to transmit images using radio signals, it was not until 1964 that the Xerox Corporation introduced the first commercial fax machine of the kind recognisable today.

Many of Caselli’s patents, letters and proofs of teleautographic transmission are kept at the municipal library of Siena. Others can be found in the archives of the Museo Galileo in Florence.

The shell-shaped Piazza del Campo in Siena is regarded
as one of the finest medieval squares in Europe

Travel tip: 

Siena, where Caselli was born, is famous for its shell-shaped Piazza del Campo, established in the 13th century as an open marketplace on a sloping site between the three communities that eventually merged to form Siena. It is regarded as one of Europe's finest medieval squares. The red brick paving, put down in 1349, fans out from the centre in nine sections. It has become well known as the scene of the historic horse race, the Palio di Siena.  Siena also has a beautiful Duomo - the Cathedral of St Mary of the Assumption - which was designed and completed between 1215 and 1263, its façade built in Tuscan Romanesque style using polychrome marble.

Piazza San Marco in Florence, a short distance from the centre
of the city, is the home of the University of Florence

Travel tip:

The University of Florence, the headquarters of which is in Piazza San Marco in the centre of the city, can trace its roots to the Studium Generale, which was established by the Florentine Republic in 1321. The Studium was recognized by Pope Clement VI in 1349, and included Italy’s first faculty of theology. The Studium became an imperial university in 1364, but was moved to Pisa in 1473 when Lorenzo the Magnificent gained control of Florence. Charles VIII moved it back from 1497–1515, but it was moved to Pisa again when the Medici family returned to power.  The modern university dates from 1859, when a group of institutions formed the Istituto di Studi Pratici e di Perfezionamento, which a year later was recognized as a full-fledged university, and renamed as the University of Florence in 1923.


More reading:

Antonio Meucci - the 'true' inventor of the telephone

Innocenzo Manzetti, the inventor who may have produced the first prototype telephone

The Italian physicist who pioneered the alternating current (AC) system

Also on this day:

Festa della Liberazione

1472: The death of Renaissance polymath Leon Battista Alberti

1973: The death of World War One flying ace Ferruccio Ranza

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Innocenzo Manzetti - inventor

Made prototype telephone 33 years ahead of Bell

Innocenzo Manzetti was an inventor of such
energy he could get by on minimal sleep

The inventor Innocenzo Manzetti, credited by some scientific historians as having been the creator of a forerunner of the telephone many years ahead of his compatriot Antonio Meucci and the Scottish-American Alexander Graham Bell, was born on this day in 1826 in Aosta, in northwest Italy.

Manzetti's extraordinary catalogue of inventions included a steam-powered car, a hydraulic water pump, a pendulum watch that would keep going for a whole year and a robot that could play the flute.

But he was a man whose creative talents were not allied to business sense.  Like Meucci, a Florentine emigrant to New York who demonstrated a telephone-like device in 1860 - 16 years before Bell was granted the patent - Manzetti did not patent his device and therefore missed out on the fortune that came the way of Bell.

Research has found that Manzetti may have had the idea for a "vocal telegraph" as early as 1843, as a result of his success with his flute-playing automaton, which he constructed as a life-size model of a man sitting on a chair, inside which were concealed a system of levers, rods and compressed air tubes that enabled his lips and fingers to move on the flute.

This was linked to a program recorded on a cylinder much like those that would become the key component in the self-playing pianos, or pianolas, that were popular in the early part of the 20th century.

Manzetti's automaton

When Manzetti showed off his automaton in public, he went to great lengths to make it appear lifelike, programming it to stand and take a bow at the end of a performance.  He successfully devised a system of wires whereby he could transmit the sound of a piano being played out of view of the audience so that it would appear to come from his automaton.

The natural extension of this was to attempt to transmit his own remote voice, so that the automaton would seem to speak, and there are descriptions in newspapers of the time that spoke of a cornet-like device, containing a magnetized steel needle and a coil of silk-coated copper wire, into which Manzetti spoke.

However, he put the idea aside for two decades and concentrated on other projects.  It is thought that this was because there were imperfections in his system, which could transmit vowel sounds accurately but was not clear enough to make one consonant sound different from another, that he was unable to solve.

He revisited the idea in the 1860s and there were newspaper articles at the time proclaiming his invention of the télégraph parlant. But neither he nor Meucci could meet the high cost of patenting their devices and it was left to Bell to take the glory in 1876.

Nonetheless, there is no detracting from Manzetti's achievements as an inventor, the product of such enormous creative energy that he was said to exist during his most productive phases on only a couple of hours' sleep a night,

Manzetti's house in Aosta on Rue Xavier de Maistre

The hydraulic pump-like mechanism he devised in 1855 to remove water from the previously unworkable Ollomont copper mines of the Aosta Valley meant the mines were put back to use and remained in service until 1945.

The steam-powered car he built in 1864 came 27 years before Léon Serpollet built and demonstrated one in Paris.

Manzetti also built a wooden flying parrot for his daughter that could hover for two or three minutes before settling down again, created several instruments he used in his work as a land surveyor and invented a telescope based on three converging lenses that produced such magnification of images that the user could observe the movement of a small lizard, for example, at a distance of more than 7km (4 miles).

Nonetheless, he was not a wealthy man. Married to Rosa Sofia Anzola, he had two daughters, neither of whom survived beyond childhood, and himself died in impoverished circumstances in 1877, aged only 51.

The beautiful entrance facade to
the cathedral in Aosta

Travel tip:

Aosta is the principal municipality in the Aosta Valley, an autonomous bilingual French-Italian region close to the Italian entrance to the Mont-Blanc Tunnel, about 110km (68 miles) northwest of Turin. Its position in relation to the Great and Little St Bernard passes made it a place of strategic importance and there are the remains of a Roman military camp and an amphitheatre as well as the Arch of Augustus.  The cathedral of Santa Maria Assunta and San Giovanni Battista boasts a beautiful Renaissance facade decorated with frescoes and high reliefs dedicated to the Life of the Virgin.

Hotels in Aosta by Booking.com

The Centro Saint-Bénin in Via Jean-Boniface Festaz

Travel tip:

Since April 2012, there has been a permanent exhibition dedicated to Manzetti and his inventions in a hall of the Centro Saint-Bénin in Aosta, where his the automaton, which is still visited today by engineering scientists from all over the world, can be seen at close quarters.  The main square outside the town's railway station is named after Manzetti.

More reading:

Antonio Meucci's claim to be the true father of communications

How Marconi made the world's first radio communication

Alessandro Volta - creator of first electrical battery

Also on this day:

1861: The birth of the Kingdom of Italy

1925: The birth of acclaimed actor Gabriele Ferzetti

1939: The birth of brilliant football coach Giovanni Trapattoni

(Picture credits: Automaton, Manzetti's house by Patafisik; Aosta cathedral by Laurom; Centro Saint-Bénin by Tenam2; via Wikimedia Commons)

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Johann Maria Farina - perfumier

Emigrant to Germany who invented Eau de Cologne

Johann Maria Farina gave his new
fragrance the name Eau de Cologne

Johann Maria Farina, the Italian perfumier said to have created the world’s first Eau de Cologne, was born on this day in 1685 in the small town of Santa Maria Maggiore in Piedmont.

Farina’s family were masters in the art of distilling alcohol to carry fragrances, which involves different techniques to those used to distil alcohol to drink.

The method was developed in northern Africa, exported to Sicily and then on to the Italian mainland.  Farina’s antecedents brought it with them to Piedmont, where his grandmother established the family workshop in Santa Maria Maggiore, which is located about 130km (81 miles) northeast of Turin, not far from the border with Switzerland.

In his early 20s, Farina emigrated to Germany. Taking the name Johann Maria Farina - his given Italian name was Giovanni - he initially worked for an uncle who had moved to Cologne (Köln) some years earlier.

Feeling homesick, Farina began to dabble in experiments using the distilling techniques he had inherited. 

One day in 1708 he excitedly wrote a letter to his brother, Giovanni Battista Farina, exclaiming that he had produced a scent so pleasing to his nostrils that it was almost dreamlike in its qualities.

He wrote: “I have made a perfume reminiscent of an Italian spring morning, accompanied by a gentle freshness, where the scents of wild narcissus combine with sweet orange blossoms. The fragrance is refreshing and stimulative for my senses and imagination.”

Giovanni Paolo Feminis asked Farina to
market his Aqua Mirabilis

There have been suggestions that the recipe was not actually his but belonged to another product, Aqua Mirabilis, a medicinal mix that was the creation of Giovanni Paolo Feminis, a friend of the Farina family from Santa Maria Maggiore, which Farina had offered to market in Cologne.

Whatever the true story – and it is possible Farina used his distilling skills to give the formula his own twist - Farina was taken with the fragrance and gave it the name “Eau de Cologne” in honour of his adopted city.

In the summer of 1709, Giovanni Battista Farina arrived in Cologne, registered as a new resident at Cologne town hall, under the name of Johann Baptist Farina, and in August 1 of the same year signed a 12-year contract to rent a building opposite the Julichplatz in the street now known as Unter Goldschmeid.

With his brother-in-law, Franz Balthasar Borgnis, he founded Farina & Compagnie, which evolved into Gebrüder Farina & Compagnie - Farina Brothers and Co – after Johann Maria and another brother, Carlo Girolamo, joined the board.

The company is still operating more than 300 years later, from the same premises at the corner of Obenmarspforten, with the red tulip logo that was adopted at the very start.  It is the world’s oldest perfume factory. The current owners are the eighth generation of Giovanni’s family.

The perfume was originally sold in long,
slender bottles called rosali

The business initially sold a wide range of luxury items, such as lace, handkerchiefs, silk stockings, wigs, feathers, tobacco boxes, sealing wax and face powder.  After some wobbles at the start, resulting in the departures of Carlo Girolamo and Giovanni Battista’s brother-in-law and a renaming of the company to Fratelli Farina (Farina Brothers), business began to grow.

It was after the death of Giovanni Battista in 1924 that Johann Maria’s perfume became its focus.

In those days, when personal hygiene standards were a long way removed from those of today, it was normal for women and men to douse themselves liberally in scent and, once word of it spread, Farina’s fragrance became a sensation.

The exact recipe was a closely-guarded secret, naturally, and remains so. It contained a blend of the oils of many citrus fruits and flower essences, but most noticeable was the scent of Bergamot, the exotic citrus the size and shape of an orange with the colour of lime, grown in particular areas of southern Italy, Turkey and southern France.

The company was renamed again, this time simply as Johann Maria Farina, which has remained unchanged since.

From a small start – the first delivery of Eau de Cologne was for just 12 bottles in 1716 – Farina’s list of customers expanded rapidly. Between 1730 and 1739, around 3,700 of its distinctive long, slender bottles – named rosali - were delivered.

The company's Eau di Cologne - Acqua di
Colonia - as packaged today

Vitally, the fragrance soon became a royal and imperial favourite.  Frederick William I of Prussia, Clemens August of Bavaria, Holy Roman Emperor Charles VI, Maria Theresa of Austria and Louis XV of France were all taken with the unique scent and by 1740 it was being sold in cities all over Europe.

It was the favoured perfume of royal families through the 18^th, 19^th and 20^th centuries. Diana, Princess of Wales, enjoyed its delicate notes and deliveries were regularly made to her home in London. 

Other fans over the centuries included the composers Mozart and Beethoven, British prime minister Benjamin Disraeli, the writers Mark Twain and Oscar Wilde, the Indian prime minister Indira Gandi and the actresses Marlene Dietrich and Romy Schneider.

Other manufacturers attempted to copy Farina’s formula, some with greater success than others.  The most famous imitation is undoubtedly 4711, named after its location at Glockengasse No. 4711.

The French fragrance manufacturer Roger & Gallet produces a fragrance called Johann Maria Farina, having bought the rights to Eau de Cologne extra vieille when Jean Marie Joseph Farina, a grand grand nephew of Johann, sold the company’s Paris store in 1806.

Johann Maria Farina died in Cologne in 1766.

A wall plaque identifies Farina's
birthplace in Santa Maria Maggiore 

Travel tip:

Visitors to Santa Maria Maggiore, a small town of around 1,200 residents 25km (16 miles) north of Verbania, can look round the Casa del Profumo in Piazza Risorgimento, a new museum set up to celebrate the lives of both Giovanni Paolo Feminis and Johann Maria Farina. The museum has developed a relationship with the perfume museum at the original Farina headquarters in Cologne.

Verbania is the largest town on Lake Maggiore

Travel tip:

Verbania is the largest town on Lake Maggiore, with a population of a little more than 30,000.  It was formed in 1939 by the merger of three smaller towns – Intra, Pallanza and Suna.  Pallanza, the middle of the three, has a pretty harbour. Attractions include the Villa Taranto, which has a magnificent botanical garden, and the Isolino di San Giovanni, a small islet separated from the mainland by a stretch of water no more than 15 metres wide, which was for many years the home of the great conductor and musical director, Arturo Toscanini.

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