Battista 'Pinin' Farina - car designer

Family's 'smallest brother' became giant of automobile history

Battista 'Pinin' Farina (right) pictured with
 Fiat's Gianni Agnelli

Battista 'Pinin' Farina, arguably the greatest of Italy's long roll call of outstanding automobile designers, was born on this day in 1893 in the village of Cortanze in Piedmont.

His coachbuilding company Carrozzeria Pininfarina became synonymous with Italian sports cars and influenced the design of countless luxury and family cars thanks to the partnerships he forged with Alfa Romeo, Fiat, Lancia, Nash, Peugeot, Rolls Royce and others - most notably Ferrari, with whom his company has had a continuous relationship since 1951.

Among the many iconic marques that Pinin and his designers created are the Alfa Romeo Giulietta Spider, the Ferrari Dino 206 and the Cisitalia 202.

Battista was the 10th of 11 children raised by his parents in Cortanze, a small community in the province of Asti, situated about 30km (19 miles) east of Turin.  He was always known as 'Pinin', a word from Piemontese dialect meaning 'smallest brother'.  In 1961, he had his name legally changed to Pininfarina.

He acquired his love of cars at a young age and from 12 years old he spent every spare moment working at his brother Giovanni’s body shop, Stabilimenti Industriali Farina, learning about bodywork and design.

Pinin Farina's breakthrough design, the stylishly
aerodynamic 1947 Cisitalia 202

Five years later, even before he was 18, he won his first commission, to design the radiator for the new Fiat Zero.

He could have emigrated to America, where the exponential growth of the automotive industry intrigued him.  He obtained an interview with Henry Ford and was offered a job but turned it down, preferring to return to Italy with the ideas he had gathered and a dream to start his own business.

In 1930, by which time he had married and started his own family, he left his brother and opened Carrozzeria Pinin Farina from a workshop on Corso Trapani in Turin.  Vincenzo Lancia, whom he had met during a brief career as a racing driver, was one of his first customers, along with Fiat and Alfa Romeo.

The Second World War interrupted the growth of the business and as an Italian Pinin found himself shackled somewhat in the aftermath as the hugely important Paris Auto Show barred him from exhibiting as a citizen of a former Axis power.

It was not long, however, before he had the break that was to establish the name of Battista Pinin Farina as one of the great car designers, when Piero Dusio, a wealthy Turin industrialist and racing driver, offered him a commission to produce a car on behalf of the Compagnia Industriale Sportiva Italia. 

The result, the Cisitalia 202, a two-seater sports car, broke away from traditional boxy designs and presented a single shell notable for its continuous flowing lines, in which the body, hood, headlights and fenders were integral to the overall, aerodynamic design.

Although not a huge commercial success, because it was a handmade rather than mass-produced model, it is still regarded as one of the most beautiful cars ever made, to the extent that it was exhibited at the New York Museum of Modern Art.

The Alfa Romeo Giulietta Spider, the first high
volume success for Pinin Farina's company

The company expanded and prospered through the 1950s, moving to a larger site at Grugliasco, outside Turin, in 1958.  Apart from commissions from all the major Italian manufacturers, Pinin Farina began to work on behalf of companies outside Italy, breaking into the American market with Nash and later Cadillac, designing for the French manufacturer Peugeot, and for BMC in Britain.

Commercially, the first high volume success was the aforementioned Alfa Romeo Giulietta Spider, the open-top two seater.  In the first year of production, in 1956, the Grugliasco plant turned out 1,025 Spiders.  By 1959, with a high number of orders from the United States, it had risen to 4,000 a year.

Pininfarina's relationship with Ferrari began in 1951, when Pinin met Enzo Ferrari in a restaurant in Tortona, halfway between Pininfarina's headquarters and Ferrari's base in Modena.  The two men struck a deal over dinner, after which Pininfarina took responsibility for all aspects of Ferrari design, engineering and production in a relationship that in the next half century would create some of the most expensive and prestigious but most aesthetically beautiful cars in the industry's history.

Pinin retired in 1961, putting the business in the hands of his son, Sergio, and his son-in-law, Renzo Carli. He died in Lausanne, Switzerland in 1966, aged 72.

Sergio ran Pininfarina until 2001, then handing over to his own son, Andrea, who was tragically killed in a road accident in 2008.

The company, based now in Cambiano, much smaller than at its peak and no longer a producer of cars, is now 76 per cent owned by the Indian Mahindra Group, but retains a Pininfarina link through its chairman, Paolo Pininfarina, Andrea's younger brother.

Travel tip:

The medieval village of Cortanze, home nowadays to just a few hundred residents, has been the site of a settlement since Roman times.  Later it was controlled by the bishops of Asti before falling in turn into the hands of the armies of Savoy, France and Spain in the 18th century.  There is a medieval castle, its style typical of Piemontese castles, that has been restored and is open to the public and a number of notable churches, including the 17th century Church of the Saints Pietro and Giovanni.

The Piazza Duomo in Tortona

Travel tip:

Tortona, where Pinin Farina and Enzo Ferrari struck their historic deal in 1951, is an elegant small city not far from Alessandria in the area of Piedmont that borders Liguria.  It has a neat colonnaded square around the Duomo, the main structure of which was built in the 16th century with a neoclassicist facade added in the 19th century.  There are some Roman remains thought to be of the mausoleum of the Emperor Maiorianus.

More reading:

Vittorio Jano - engine maker behind racing success of Ferrari

Enrico Piaggio - the man behind the Vespa scooter

How Sergio Marchionne rescued Fiat

Also on this day:

The death of Bartolomeo Colleoni, the professional soldier charged with defending 15th-century Bergamo. 

(Photo of Alfa Romeo Giulietta by genossegerd CC BY-SA 3.0)


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Pietro da Cortona – painter and architect

Outstanding exponent of Baroque style

Pietro da Cortona: a self-portrait

Artist Pietro da Cortona was born Pietro Berrettini on this day in 1596 in Cortona in Tuscany.

Widely known by the name of his birthplace, Cortona became the leading Italian Baroque painter of his time and contributed to the emergence of Baroque architecture in Rome.

Having been born into a family of artisans and masons, Cortona went to Florence to train as a painter before moving to Rome, where he was involved in painting frescoes at the Palazzo Mattei by 1622.

His talent was recognised and he was encouraged by prominent people in Rome at the time. He was commissioned to paint a fresco in the church of Santa Bibiana that was being renovated under the direction of Gian Lorenzo Bernini in 1624.

Then, in 1633, Pope Urban VIII commissioned Cortona to paint a large fresco on the ceiling of the Grand Salon at Palazzo Barberini, his family’s palace. Cortona’s huge Allegory of Divine Providence and Barberini Power marked a watershed in Baroque painting as he created an illusion of an open, airy architectural framework against which figures were situated, creating spatial extension through the medium of paint.

Cortona's masterpiece: the ceiling
of the Palazzo Barberini

Cortona was commissioned in 1637 by Grand Duke Ferdinand II dè Medici to paint a series of frescoes representing the four ages of man in the Palazzo Pitti in Florence. He returned there in 1640 to paint the ceilings of a suite of apartments in the palace that were named after the planets.

Cortona trained a number of artists to disseminate his grand manner style, which had been influenced by his interest in antique sculpture and the work of Raphael.

Towards the end of his life, Cortona spent his time involved in architectural projects, such as the design of the church of Santi Luca e Martina in Rome and the design and decoration of the Villa Pigneto just outside the city.

Cortona died in 1669 at the age of 72 in Rome.

The Via Janelli in Cortona: reputed to be
one of the oldest streets in Italy

Travel tip:

Cortona, the birthplace of Pietro da Cortona, was founded by the Etruscans and is one of the oldest cities in Tuscany. Powerful during the medieval period it was defeated by Naples in 1409 and then sold to Florence. The medieval houses that still stand in Via Janelli are some of the oldest houses still surviving in Italy.


Travel tip

Palazzo Barberini, where Pietro da Cortona painted his masterpiece on the ceiling of the Grand Salon, is just off Piazza Barberini in the centre of Rome. The palace was completed in 1633 for Pope Urban VIII and the design was the work of three great architects, Carlo Maderno, Francesco Borromini and Gian Lorenzo Bernini. The palace now houses part of the collection of Italy’s National Gallery of Ancient Art.

Also on this day:

The birth of sculptor Antonio Canova, creator of The Three Graces

More reading:

Cigoli - the first to paint a realistic moon

Raphael - precocious genius renowned for Vatican frescoes

Michelangelo - 'the greatest artist of all time'



(Photo of Palazzo Barberini ceiling by Livioandronico CC BY-SA 4.0)
(Photo of Via Janelli in Cortona by Geobia CC BY-SA 3.0)

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Eduardo De Filippo - Neapolitan dramatist

Playwright captured essence of city's spirit

A playwright and dramatist, Eduardo De
Filippo was also an accomplished actor

One of Italy’s greatest dramatists, Eduardo De Filippo, died on this day in 1984 in Rome at the age of 84.

An actor and film director as well as a playwright, De Filippo – often referred to simply as Eduardo – is most remembered as the author of a number of classic dramas set in his native Naples in the 1940s that continue to be performed today.

Arguably the most famous of these was Filomena marturano, upon which was based the hit movie Marriage, Italian Style, which starred Sophia Loren and Marcello Mastroianni under the direction of Vittorio de Sica. 

De Filippo’s other memorable works included Napoli Milionaria, Le voci di dentro and Sabato, domenica e lunedi.

All of these plays showcased De Filippo’s ability to capture the essence of life in Naples in his time, particularly in the working class neighbourhoods that he felt were the beating heart of the city.

Rich in Neapolitan dialect, they were often bittersweet comedies of family life. They were social commentaries in which typical themes were the erosion of morals in times of desperation, the struggle of the downtrodden to retain their dignity and the preservation of family values even in the most poverty-stricken households.

Born out of wedlock, the son of a playwright, Eduardo Scarpetta, and the seamstress and costumier Luisa De Filippo, Eduardo was destined for a life in the theatre and appeared in one of his father’s plays at the age of five.

De Filippo often played opposite his sister, Titina

At 32 he formed his own stage company, the ‘Compagnie del Teatro Umoristico i de Filippo’, with his brother Peppino and sister Titina. The trio enjoyed success in films and on the stage in the 1930s but broke up soon after the Second World War.

But it was his plays that were his enduring legacy, for which many critics place him among the greatest of Italian dramatists, in the company of Carlo Goldoni and Luigi Pirandello.

Napoli milionaria (Naples Millionaire), written in 1945 is a realistic drama about a family's involvement in the Italian black market, set against the deprivations of war.He followed this with Questi fantasmi! (Neapoliitan Ghosts), a 1946 comedy in which a husband mistakes his wife's lover for a ghost.

In the same year came Filumena marturano, in which a former prostitute obtains financial stability for her three children by persuading her lover he is the father of one of them, without saying which.

De Filippo continued in 1948 with Le voci di dentro (Inner Voices), in which a man mistakes for reality a dream in which a friend is murdered by neighbours.

De Filippo (right) with the Italian president,
Sandro Pertini. De Filippo was made a life senator

His work became popular outside Italy.  In 1972, with his own production company, he took Naples Millionaire to London. The following year, the National Theatre in London produced Saturday, Sunday, Monday, directed by Franco Zeffirelli, with Joan Plowright and Frank Finlay. It won the London drama critics’ award as the best play of the year.

De Filippo, who had begun directing films in 1940, had some success as a director in the 1950s, his films largely light comedies.

In 1979, Laurence Olivier directed Frank Finlay and Joan Plowright in Filumena. Later, Sir Ralph Richardson had the final role of his career, playing Don Alberto, in the National Theatre's 1983 production of Inner Voices.

Filumena remains popular in Russia, where it is not forgotten that, in the 1960s in Moscow, the audience demanded and were granted 24 curtain calls after Eduardo's own company performed the work.

Napoli Milionaria, which opened at the Teatro San Carlo in Naples in March,1945, featuring Eduardo himself, became a film in 1951, with him in the leading role. It was also adapted as an opera with music by the film composer, Nino Rota, and a libretto written by Eduardo himself. It opened in June 1977 at the Festival of Two Worlds in Spoleto.

In 1981, De Filippo was appointed life senator of the Italian Republic. He died three years later.

The sumptuous interior of the Teatro San Carlo

Travel tip:

The Teatro San Carlo, Europe’s oldest theatre and opera house, suffered bomb damage during the war and its rebirth was a testament to the determination of Neapolitans not to allow their city’s heritage to be crushed. After one raid in 1943, the foyer that runs the whole length of the theatre suffered blast damage, many of the boxes were unusable, the dressing rooms were hit, the scenery and paint shop, the costume and wardrobe stores left beyond repair. Yet within a week the theatre was up and running again and staging musical productions. De Filippo’s play. Napoli Milionaria, which premiered there in 1945, was hailed for reflecting the city’s resourcefulness in the most testing of circumstances.

Travel tip:

Although Italian spoken by Neapolitans is often clear and easy to follow if you have some acquaintance with the language, dialect is widely used and many words differ from standard Italian. For a tomato, for example, Neapolitans say pummarola rather than pomodoro; for boy or girl they use the word guaglio/a rather than ragazzo/a; and for this and that (questo e quello) they say chisto and chillo.  In O Sole Mio, the famous Neapolitan song, the ‘O’ means ‘the’, as in ‘The sun of mine’ not ‘Oh sun of mine’.

More reading:

Roberto Benigni - Oscar winning director and star of Life is Beautiful

Arnold Foà - versatile actor still doing stage work in his 90s

Anna Magnani - earthy character actress who won over Rossellini

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Charles Atlas - bodybuilder

Poor immigrant from Calabria who transformed his physique

Charles Atlas, born Angelo Siciliano,
pictured in around 1920

The bodybuilder Charles Atlas was born Angelo Siciliano on this day in 1893 in the Calabrian town of Acri.

Acri, set 720m above sea level straddling two hills in the province of Cosenza, on the edge of what is now the mountainous Sila National Park, was a poor town and while Angelo was growing up his father, Santos, began thinking about joining the growing number of southern Italians who had gone to forge a new life in America.

They made the move when Angelo was 11.  The journey by sea from Naples took around two weeks. After registering their arrival at Ellis Island, the immigrant inspection station in New York Bay, the family settled in Brooklyn.  Most accounts of Angelo’s life suggest that his father, a farmer, returned to Italy within a short time but his mother remained, taking work as a seamstress and endeavouring to make a better life for her children.

Angelo’s path to becoming Charles Atlas and enjoying worldwide fame began with a classic story of bullying. Like many Italian children of his time, having been born in part of the country where living conditions were difficult and good food was in short supply, he was sickly and scrawny, an easy target to be picked on.

Humiliated at the beach by being knocked down by a physically stronger youth and having sand kicked in his face, Angelo was determined to build up his physique so that he might one day feel that no one could bully him.

He was inspired by the statues of Hercules, Apollo and Zeus at Brooklyn Museum and began to train with home-made weights at his local YMCA.  

The Dawn of Glory, a statue in Brooklyn
for which Atlas was the model

It was on a visit to the Prospect Park Zoo that he hit upon the idea that there might be another way to develop his body without using weights. It would become the foundation of his life and the business that would make him a wealthy man.

It came to him as he marvelled at the physical magnificence of lions. While watching a lion stretch, he realized that the enormous animal was undergoing a natural workout  by "pitting one muscle against another", harnessing his own strength to make himself stronger still.

Back at home, Angelo began to devise isometric and isotonic exercises that required no weights, which had the effect of honing and strengthening his body remarkably quickly.

Friends who noticed the change nicknamed him Atlas after the figure in Greek mythology who was required to carry the heavens on his shoulders.

By the age of 19, Angelo was able to make money by selling a device he had made as a chest developer in front of stores in Manhattan, and performing feats of strength in vaudeville shows.  Then he was introduced to New York’s community of sculptors who would pay him to be the model for numerous statues. The 97lb weakling he had dubbed himself when the bullies were doing their worst now weighed 180lb. He had a 47in chest, 17in biceps and 24in thighs - but a waist of just 32in.

He won bodybuilding competitions, changed his name to Charles Atlas and opened a mail order business, selling his equipment and accompanying lifestyle guidance.  It thrived for a while but his business sense was poor. He made poor decisions and spread himself too thin.

The famous ad for Atlas's method,
designed by Charles Roman

It all changed, though, when he met Charles P Roman, a young advertising executive. They agreed that Angelo would concentrate on projecting his own body, making public appearances, demonstrating his equipment and performing stunts, while Charles diverted his focus to the business side of the partnership.

Charles Atlas Ltd was incorporated in 1929. Roman coined the name ‘Dynamic Tension’ to describe the Atlas method and a year later wrote the copy for the company’s most famous ad, depicting a young man who follows the Atlas method and is able to avenge his humiliation at the hands of a beach bully who kicks sand in his face.

The business grew and prospered Charles Atlas became recognized as one of the world’s foremost bodybuilding experts.  Baseball legend Joe di Maggio and boxer Rocky Marciano were among sportsmen who endorsed his products.

He retired in 1970, selling his share of the business to Roman and settling for a quiet life in Long Island, where he bought a house at Point Lookout, overlooking the ocean.  He ran along the beach each day and continued to exercise.  Married with two children, he died at the age of 80 after suffering a heart attack.

The single surviving tower of the town's castle sits
atop one of Acri's two hills

Travel tip:

Acri is a town of around 21,000 inhabitants situated close to the Sila National Park and the beautiful Lago Cicita in the province of Cosenza.  It has suffered a number of earthquakes over the centuries and a lot of its buildings are of relatively recent construction yet many historic buildings survive, including the medieval church of Santa Maria Maggiore, which was rebuilt in the 17th century.  On top of one of its two hills is the single remaining tower of a medieval castle.

Hotels in Cosenza from Hotels.com

Travel tip:

Cosenza, a city with an urban area in which more than 250,000 people live, combines a no-nonsense modern city with a small and atmospheric historic town built on a hill. The pedestrianized centre of the new city has sculptures by the likes of Dalí, De Chirico and Pietro Consagra. The old town boasts the 13th century Castello Svevo, built on the site of a Saracen fortification, which hosted the wedding of Louis III of Naples and Margaret of Savoy but which the Bourbons used as a prison. 

(Photo of Dawn and Glory statue by Eden, Janine and Jim - CC BY 2.0)
(Photo of Acri by Explorer at Italian Wikipedia - CC BY-SA 3.0)

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