Luca Cordero di Montezemolo – aristocrat and businessman

Luca di Montezemolo led
Ferrari to F1 success

Former driver who led Ferrari to Formula One success

Luca Cordero di Montezemolo, a former racing driver, chairman of Ferrari and Fiat and president of employers’ federation Confindustria, was born on this day in 1947 in Bologna.

He is one of the founders of NTV, an Italian company that is Europe’s first private, open access operator of 300km/h (186 mph) high-speed trains.

Montezemolo is a descendant of an aristocratic family from Piedmont, who served the Royal House of Savoy for generations. He is the youngest son of Massimo Cordero dei Marchesi di Montezemolo and Clotilde Neri, niece of the surgeon, Vincenzo Neri. His uncle was a commander in the Italian Navy in World War II and his grandfather and great grandfather were both Generals in the Italian Army.

After graduating with a degree in Law from Rome Sapienza University in 1971, Montezemolo studied for a master’s degree in international commercial law at Columbia University.

His sporting career began at the wheel of a Giannini Fiat 500. He then drove briefly for the Lancia rally team, before joining the auto manufacturing conglomerate Fiat. In 1973 he moved to Ferrari, where he became Enzo Ferrari’s assistant, and he became manager of the Scuderia - the racing division of the company - in 1974.

Montezemolo pictured in 1985 with Fiat chairman
Gianni Agnelli, who made him a trusted lieutenant 

While Montezemolo was involved with the team, Ferrari won the Formula One world championship with Nikki Lauda in 1975 and 1977. He became head of all Fiat racing activities in 1976 and became a senior manager of Fiat in 1977.

During the 1980s he held a number of positions in the Fiat empire, including managing director of the drinks company, Cinzano. He also managed Team Azzurra, the first Italian yacht club to enter the America’s Cup and in 1985 he became manager of the organising committee for the 1990 World Cup in Italy.

Fiat chairman Gianni Agnelli appointed Montezemolo president of the then struggling Ferrari company in 1991, after the death of Enzo Ferrari. Montezemolo was awarded the Lorenzo Bandini trophy for his achievements in Formula One motor racing in 1997 and, under his leadership, the Ferrari team won the world drivers’ championship in 2000.

Montezemolo became president of Confindustria in 2004 and on the death of Agnelli was elected chairman of Fiat. He stepped down from Fiat in 2010 and resigned as president and chairman of Ferrari in 2014.

He launched NTV - Nuovo Trasporto Viaggiatori - in 2006 along with three other businessmen with the aim of competing for business on the Italian high speed rail network following the liberalisation of the railway sector in the European Union.  Trading under the brand name Italo, today it operates more than 90 daily services across 11 routes, serving serving 54 cities.

He is also non-executive chairman of the board of the airline Alitalia and was committee president of the Rome bid for the Summer 2024 Olympics.

He has been awarded five honorary degrees in Mechanical Engineering by Italian universities. Married twice, Montezemolo has five children. He celebrates his 74th birthday today.

The Villa Ada is surrounded by one of the
biggest urban parks in Rome

Travel tip:

While working on the Rome bid for the 2024 summer Olympics, Montezemolo has had an office at the Foro Italico, the site for the 1960 Olympics, and an apartment in the exclusive Parioli district in the north of Rome. This became an upper class area early in the 20th century after the construction of Viale Parioli. Now considered to be Rome’s most elegant residential area, notable for its tree-lined streets and some of Rome's finest restaurants, it is also home to some foreign embassies.  The Villa Ada, once the Rome residence of the Italian royal family and surrounded by the second largest park in the city, can also be found within the Parioli district.

The elegant Piazza Galimberti is
the central square in Cuneo

Travel tip:

The Montezemolo family name comes from a small village in the province of Cuneo in the Piedmont region, about 80 kilometres (50 miles) southeast of Turin. Cordero Montezemolo Barolo wine is made in the wine producing area of La Morra by a branch of the Montezemolo family. The city of Cuneo is characterised by its 19th-century Savoy layout and architecture, with eight kilometres of arcaded streets, at the heart of which in the elegant Piazza Galimberti.

Also on this day:

1542: The birth of noblewoman Isabella de’ Medici

1834: The birth of opera composer Amilcare Ponchielli

1900: The birth of Gino Lucetti, Mussolini’s would-be assassin

1907: The birth of Altiero Spinelli, political visionary

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Giorgetto Giugiaro - automobile designer

The Volkswagen Golf Mk I was one of  Giugiaro's most
successful designs, the car selling 6.8 million units

Creative genius behind many of the world’s most popular cars

Giorgetto Giugiaro, who has been described as the most influential automotive designer of the 20th century, was born on this day in 1938 in Garessio, a village in Piedmont about 100km (62 miles) south of Turin.

In a career spanning more than half a century, Giugiaro and his companies have designed around 200 different cars, from the high-end luxury of Aston Martin, Ferrari, Maserati and DeLorean to the mass production models of Fiat, Volkswagen, Hyundai, Daewoo and SEAT.

The Volkswagen Golf and the Fiat Panda, two of the most successful popular cars of all time, were Giugiaro’s concepts.

In 1999, a jury of more than 120 journalists from around the world named Giugiaro “Designer of the Century.”

Giugiaro formed his own company.
Italdesign, just outside Turin in 1968

Giugiaro’s father and grandfather both painted in oils and Giugiaro became passionately interested in art. He enrolled at the University of Turin to study art and technical design.

He took an interest in styling automobiles only after one of his professors suggested that the motor industry would pay big money for someone of his artistic vision who could come up with elegant and practical designs.

Not surprisingly, after he had presented some sketches of cars at a student exhibition in Turin in 1955, it was Fiat - based in Turin - who became aware of his talent. The company’s technical director, Dante Giacosa, approached Giugiaro and three months later he joined Fiat’s Special Vehicle Design Study Department. He would stay with Fiat for four years, although he struggled to win approval for his designs.

From Fiat, he moved up the ladder of automotive design very quickly, lured away by Nuccio Bertone to join Gruppo Bertone, where Giugiaro delivered an amazing run of successful designs.

The stylish Alfa Romeo Brera is based on another of
Giugiaro's designs for Italdesign

Appointed chief designer at the age of just 22, his work included the Aston Martin DB4 GT, the Ferrari 250 GT Concept, Chevrolet Corvair Testudo Concept, Alfa Romeo Sprint, and the Fiat 850 Spider.

Giugiaro moved to Ghia in 1965, shortly before it was taken over by Alejandro de Tomaso, head of De Tomaso. He stayed there only two years, but it was long enough for him to make his mark with the De Tomaso Mangusta and the Maserati Ghibli, both unveiled in 1966.

Only a year later, Giugiaro moved on again, this time to form a partnership with Aldo Mantovani and a new company, based in Moncalieri, just outside Turin, which would be called Italdesign (later Italdesign Giugiaro.)

Since its founding, Giugiaro’s company has styled an estimated 200 vehicles for clients all over the world.

The Fiat Panda is another massive seller worldwide
that began life as a Giorgetto Giugiaro design

Among the best known have been the Alfa Romeo Alfasud, Lotus Esprit, Volkswagen Golf and Scirocco, Bugatti EB112, Saab 9000, Subaru SVX, and the DeLorean DMC 12. There are few major motor manufacturers around the world for whom Giugiaro or his company have not worked.

Probably the most successful of all has been the Volkswagen Golf Mark I, which was unveiled for the first time in 1974 and went on to sell 6.8 million units.

Giugiaro’s favoured styles in the early days of Italdesign tended to accentuate curves, as characterised by the DeTomaso Mangusta and the Maserati Ghibli. Later he became more concerned with straight lines, as characterised by the VW designs for the Passat and Scirocco as well as the Golf. Other designers often followed suit. A high-sided taxi he conceived for the Museum of Modern Art in New York in 1978 did not enter production but became the influence for a generation of MPVs.

Like the Golf, Giugiaro’s Fiat Panda sold in huge numbers. Conceived to be minimalist, aesthetic and functional, the model continued in production for 32 years with barely an upgrade in that period.

His design talents have not stopped at cars. Giugiaro has also designed cameras for Nikon, firearms for Beretta, and motorcycles for Ducati, and Suzuki.

The castle at Moncalieri, once a royal residence for the
Savoys, now houses a Carabinieri training college

Travel tip:

Moncalieri, where Giugiaro established the Italdesign company with his partner Aldo Mantovani, has a population of almost 58,000 people. About 8km (5 miles) south of Turin within the city’s metropolitan area, it is notable for its castle, built in the 12th century and enlarged in the 15th century, which became a favourite residence of King Victor Emmanuel II and subsequently his daughter, Maria Clotilde. The castle now houses a prestigious training college for the Carabinieri, Italy’s quasi-military police force.

The village of Garessio sits in a valley in the Ligurian Alps,
close to the Langhe wine region

Travel tip:

Garessio, where Giugiaro was born, is located in the Ligurian Alps, on the border between Liguria and Piemonte provinces. In medieval times it was an important staging post for the salt trade and eventually salt brought over the Ligurian Alps from the Mediterrean Sea was re-packed and sold in Garessio for distribution to Northern Europe.  It is close to the Langhe wine region, which produces famous wines such as Barolo and Dolcetto, and is famous for the Aqua San Bernardo mineral water, which is renowned to have healing properties. At the turn of the century, Garessio built its fame as a spa town. It has a well preserved historical town centre.

More reading:

Why Giuseppe 'Nuccio' Bertone is known as the 'godfather of Italian car design'

Dante Giacosa, the engineer behind the iconic Fiat Cinquecento

How 'Pinin' Farina became a giant of the car industry

Also on this day:

1616: The death of architect Vincenzo Scamozzi 

1893: The death of opera composer Alfredo Catalani

1956: The birth of TV presenter Gerry Scotti


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Dante Giacosa - auto engineer

Dante Giacosa worked for Fiat automobiles
for almost half a century

Designer known as ‘the father of the Cinquecento'

The automobile engineer Dante Giacosa, who worked for the Italian car maker Fiat for almost half a century and designed the iconic Fiat 500 - the Cinquecento - in all its incarnations as well as numerous other classic models, died on this day in 1996 at the age of 91.

Giacosa was the lead design engineer for Fiat from 1946 to 1970. As such, he was head of all Fiat car projects during that time and the direction of the company’s output was effectively entirely down to him.

In addition to his success with the Cinquecento, Giacosa’s Fiat 128, launched in 1969, became the template adopted by virtually every other manufacturer in the world for front-wheel drive cars.

His Fiat 124, meanwhile, was exported to the Soviet Union and repackaged as the Zhiguli, known in the West as the Lada, which introduced Soviet society of the 1970s to the then-bourgeois concept of private car ownership.

Born in Rome, where his father was undertaking military service, Giacosa's family roots were in Neive in southern Piedmont. He studied engineering at the Polytechnic University of Turin.

Dante Giacosa, standing between the familiar shape of the
Nuovo Cinquecento and the original 'Topolino'

After completing his compulsory military service he joined Fiat in 1928, at first working on military vehicles and then in the aero engine division. The director of the aero engine division was Tranquillo Zerbi, designer of Grand Prix cars for Fiat, from whom Giacosa learned the basics of car design.

In 1929, Senator Giovanni Agnelli, co-founder of the Fiat company (and grandfather of Gianni), asked his engineers to design an economy car that would sell for 5,000 lire.

There was an emphasis on producing economical small cars in all the industrialised European countries. Giacosa's new 500cc vehicle, originally called the Zero A, appeared for the first time in 1934 and was immediately hailed as a triumph of engineering subtlety.

The vehicle was only just over three metres (10 feet) in length, yet Giacosa had managed to squeeze in a four-cylinder engine and space for two adults and two children. The radiator was squeezed in behind the engine for compactness, which allowed a sharply sloping nose.

Giacosa's Fiat 600 was a bigger version of the Fiat 500 but
with space for four adults and some luggage

The whole looked not unlike a clockwork mouse and enthusiastic buyers nicknamed it il Topolino after Mickey Mouse. Nonetheless, with independent suspension, the car out-handled many larger contemporaries.

During the Second World War, Giacosa returned to working on aero engines but also began planning a post-war range of economy cars.

However, in the financial chaos that followed, the Topolino was priced at 720,000 lire when Fiat resumed its production in 1945, a long way from Agnelli’s dream. The best that ordinary Italians could aspire to at the time was a bicycle or, later, perhaps a Vespa or Lambretta scooter.

But the needs of Italians changed with the baby boom of the early 1950s, by which time they had more disposable income. What they wanted was a family car, bigger and more comfortable than the Topolino, and Giacosa met that need by designing the Fiat 600.

Giacosa's Cisitalia D46 racing car, which he designed for
the entrepreneur and racing driver Piero Dusio

Although it cost 580,000 lire when it went on sale in 1955, it became more affordable through the new concept of credit payments. Though still compact, the rear-engined car had space for four passengers, while a stretch version went into regular use as a taxi.

However, as the narrow streets of Italian cities became busier, smaller cars such as the old Topolino that could whisk through traffic and park in a small spot, came back into vogue. Giacosa met that need by designing a new Cinquecento - the familiar Nuovo 500 - based on the rear-engined pattern of the 600, with seats for four adults, an open roof and a top speed of 100kph (60mph). It was an immediate hit, selling 3.7 million models before production stopped in 1973.

In addition to his mass production cars for Fiat, Giacosa also worked on behalf of the entrepreneur Piero Dusio and his Consorzio Industriale Sportivo Italia company to design a single-seater racing car cheap known as the Cisitalia D46. The car scored multiple successes in competition, particularly in the hands of drivers as talented as the brilliant Tazio Nuvolari, winner of 24 Grands Prix in the pre-Formula One era.

Fiat's extraordinary motor production plant at Lingotto, a
few kilometres from the centre of Turin

Travel tip:

The former Fiat plant in the Lingotto district of Turin was once the largest car factory in the world, built to a linear design by the Futurist architect Giacomo Matte Trucco and featuring a rooftop test track made famous in the Michael Caine movie, The Italian Job. Redesigned by the award-winning contemporary architect Renzo Piano, it now houses concert halls, a theatre, a convention centre, shopping arcades and a hotel, as well as the Automotive Engineering faculty of the Polytechnic University of Turin. The former Mirafiori plant, situated about 3km (2 miles) from the Lingotto facility, is now the Mirafiori Motor Village, where new models from the Fiat, Alfa Romeo, Lancia and Jeep ranges can be test driven on the plant's former test track.

The village of Neive in Piedmont is at the heart of an
important wine production area

Travel tip:

Neive, from which Giacosa’s family originated, is a large village in the Cuneo province of Piedmont region, about 12km (7 miles) north of the larger town of Alba and 70km (44 miles) southeast of Turin. It is best known as the centre of a wine producing region but more recently has enjoyed a boom in agritourism among visitors wishing to experience a rural Italian village. The centre of the village is the charming narrow Piazza Italia and the most important landmark the 13th century Torre Comunale dell’Orologio, the tallest building in the village. The village is beautifully presented and listed as one of the Borghi Più Belli d’Italia - the most beautiful small towns of Italy. The Baroque Chiesa Di San Pietro is one of the most important churches, with several beautiful art works by artists of the region. The notable wines produced in the area include Barbaresco, Barbera, Dolcetto d’Alba and the sweet dessert white wine Moscato d’Asti.

More reading:

How Fiat boss Gianni Agnelli became more powerful than politicians

Giovanni Agnelli and the 'horseless carriage' that launched Italy's biggest automobile company

How little 'Pinin' Farina became the biggest name in Italian car design

Also on this day:

1425: The birth of Bianca Maria Visconti - Duchess of Milan

1675: The birth of intellectual leader Pope Benedict XIV

1941: The birth of comic book artist Franco Bonvicini

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Andrea Agnelli - Juventus chairman

Fourth member of famous dynasty to run Turin club

Andrea Agnelli has been chairman of Juventus
since succeeding John Elkann in 2010

The businessman Andrea Agnelli, who since 2010 has been chairman of Italy’s leading football club, Juventus, was born on this day in 1975 in Turin.

He is the fourth Agnelli to take the helm of the famous club since 1923, when his grandfather, Edoardo, took over as president and presided over the club’s run of five consecutive Serie A titles in the 1930s.

Andrea’s father, Umberto, and his uncle, the flamboyant entrepreneur Gianni Agnelli, also had spells running the club, which has been controlled by the Agnelli family for 88 years, with the exception of a four-year period between 1943 and 1947. The family still owns 64% of the club.

As well as being chief operating officer of Fiat, which was founded by Andrea’s great-grandfather, Giovanni, Umberto was a Senator of the Italian Republic.  On his mother’s side, Andrea has noble blood.

Donna Allegra Caracciolo di Castagneto is the first cousin of Marella Agnelli - Gianni’s widow - who was born Donna Marella Caracciolo di Castagneto and is the daughter of Filippo Caracciolo, 8th Prince di Castagneto, 3rd Duke di Melito, and a hereditary Patrician of Naples.

A young Andrea Agnelli pictured at the 1996 Champions
League final - the last Juventus won - with his uncle, Gianni

Andrea had a private education St Clare's, an independent college in Oxford, England, and at Bocconi University in Milan.  After university, Agnelli entered the business world, working for companies in England and France that included Iveco and Auchan Hypermarché. He also spent several years in Switzerland.

He was appointed chairman of the board of directors of Juventus by his first cousin, John Elkann, in 2010, after Elkann had come under criticism from Juventus fans for the club's poor results during the 2009–10 season.

Many Juventus fans welcomed Andrea’s arrival because of the family's historic association with the club. He is credited with turning round the club’s fortunes at a time when the financial recession and the aftermath of the infamous Calciopoli scandal were making progress difficult.

Emma Winter, the English artist
Agnelli married in 2005

He stabilised the club’s finances and, after initially appointing Sampdoria duo Giuseppe Marotta as director of sport and Luigi Delneri as coach, pulled off a masterstroke in May 20100 by hiring former captain and fan favourite Antonio Conte as new manager.

Conte, who had coached Bari to the Serie B title in 2008-09, steered Juve in his first season to their first scudetto since they were stripped of two titles in the mid-2000s as a result of the Calciopoli rulings.

Since then, with Agnelli appointing the former AC Milan coach Massimiliano Allegri to replace Chelsea-bound Conte in 2014 in a seamless change at the top, Juventus have won a record seven Serie A titles in a row, as well as four Coppa Italia titles in a row since 2014–15.

Juventus are well on course for an eighth consecutive title, having already built a lead of eight points over Napoli in the Serie A table, but Agnelli and the club more than anything crave success in the Champions League, which they have not won since 1996, when they defeated Ajax on penalties in the final in Rome.

In the 22 seasons subsequent to that one, they have been runners-up five times, twice since Andrea became chairman, in 2015 and 2017, when they were beaten respectively by the Spanish giants Barcelona and Real Madrid.

Andrea Agnelli would like to see the Champions League
established as the main competition for Europe's biggest clubs

Despite falling revenues - the club recorded an operating loss of €19 million (£17 million) in 2017-18 - Andrea authorised the signing of Real’s Cristiano Ronaldo in July this year for a fee of €100 million (£88.5 million), beating the previous record fee paid by an Italian club that was set by Juventus in 2016 when they signed Gonzalo Higuaín from Napoli for €90 million (£75.3 million).

The Ronaldo signing will eventually cost Juventus €340 million (£301 million) with the player’s salary taken into account, yet Agnelli insisted that the outlay “made sense on and off the pitch”, in a reference to the commercial revenue the Portugal star was likely to generate for the club through merchandising, and to his potential for helping Juventus achieve Agnelli’s target of winning the Champions League.

As chairman of the powerful European Club Association, a position he has held since 2017, Andrea is keen to see the Champions League overtake domestic competition as the principal focus for Europe’s top clubs, proposing an increase in the size of the Champions League and a corresponding reduction in the number of domestic fixtures.

Edoardo Agnelli, grandfather of
Andrea, ran Juventus in the 1930s

This has been driven in part by the inequality that now exists between the domestic leagues in European countries, mainly because of the huge variations in television revenue, particular compared with the Premier League in England. Juventus, despite their dominant position in Italian football, are only the 10th wealthiest club in Europe in terms of revenue.

Andrea Agnelli is married to Emma Winter, a English-born artist, designer and art director, whose clients have included United Visual Artists, Universal, Sony, Polydor, Ted Baker, Adidas, Dove, Peugeot and Panasonic.

They were married in 2005 at the church of San Pietro in Vincoli in Villar Perosa in Piedmont, with the reception taking place at the nearby Villa Agnelli, the family estate which is now the home of Marella Agnelli. The couple have two children, 13-year-old Baya Agnelli and six-year-old Giacomo Dai Agnelli.

UPDATE: Agnelli resigned as chairman and president of Juventus in November 2022 following investigations into financial irregularities at the club. He received a two-year ban from football over alleged false accounting and was suspended for a further 16 months from July 2023 when he was found guilty of fraud relating to player salary cuts during the Covid-19 pandemic.

The Villa Agnelli, country home of the Agnelli family
at Villar Perosa in Piedmont in 1811

Travel tip:

Villar Perosa, where Giovanni Agnelli was born, is a small town about 40 km (25 miles) southwest of Turin.  The Villa Agnelli, the family's country house and estate there, consisting of a 45-room stuccoed rococo villa with grounds and a commanding views of the Alps, has been in the the Agnelli family since 1811. As well as Russell Page, the English landscape gardener, the Agnellis hired renowned architect Gae Aulenti to create the timbered pool house. The estate also contains a family chapel, where members of the Agnelli clan are buried.

Search TripAdvisor for Villar Perosa hotels

Juventus play their home matches at the Juventus Stadium,
which holds 41,000 people, in the Vallette district of Turin

Travel tip:

Juventus is one of the two major football clubs in Turin, the other being Torino.  Although Juventus now play at a stadium on the northern perimeter of the city in the Vallette district, the club's roots are in the city centre.  Their original ground was in what is now known as the Parco Cavalieri di Vittorio Veneto, a large green space between Corso IV Novembre and Corso Galileo Ferraris just south of the city centre, which in the late 19th century was Piazza d'Armi, an army parade ground.  Nearby is the Stadio Olimpico, now the home of Torino, which was formerly called Stadio Comunale, where the two clubs cohabited until 1990. Juventus now play at the Juventus Stadium, an ultra-modern ground with a 41,000 capacity that has been their home since 2011, and which also houses the Juventus museum.


More reading:

How Gianni Agnelli became more powerful than politicians

Marella Agnelli, the noblewoman who married into a business dynasty

Massimiliano Allegri, the coach who keeps the trophies coming at Juventus

Also on this day:

1478: The birth of Baldassare Castiglione, the author of the Italian classic, The Book of the Courtier

1586: The birth of astronomer Niccolò Zucchi

1794: The birth of 19th century opera star Luigi Lablache


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Piero Dusio - sportsman and entrepreneur

His Cisitalia company revolutionised automobile design

The Cisitalia 202 set new standards in sports car design
that changed the way automobiles looked

The footballer, racing driver and businessman Piero Dusio was born on this day in 1899 in Scurzolengo, a village in the hills above Asti, in Piedmont.

Dusio made his fortune in textiles but it is for his postwar venture into car production that he is most remembered. Dusio’s Cisitalia firm survived for less than 20 years before going bankrupt in the mid-1960s but in its short life produced a revolutionary car - the Cisitalia 202 - that was a gamechanger for the whole automobile industry.

Dusio played football for the Turin club Juventus, joining the club at 17 years old, and was there for seven years before a knee injury forced him to retire at the age of only 24, having made 15 appearances for the senior team, four of them in Serie A matches.

Piero Dusio was a former footballer
who made his fortune in textiles

He kept his connection with the club and from 1942 to 1948 was Juventus president. In the short term, though, he was forced to find a new career. He took a job with a Swiss-backed textile firm in Turin as a salesman. He took to the job immediately and made an instant impression on his new employers, selling more fabric in his first week than his predecessor had in a year.  Within a short time he had been placed in charge of sales for the whole of Italy.

In 1926, at the age of 27, Dusio opened his own textile company, producing Italy's first oil cloth.

By the 1930s he had a portfolio of business interests that included banking, tennis racket manufacture and racing bicycles. In the textile business he branched out into uniforms and casual clothing. He made his fortune after landing a contract with Mussolini to supply military uniforms for the Italian army. Demand for his waterproof canvas products also soared.

His personal wealth enabled him to indulge his passion for motor racing. He bought himself a Maserati and regularly raced. He finished sixth in the Italian Grand Prix of 1937 and won his class in the Mille Miglia in 1937 driving a 500cc SIATA Sport.

In 1938 he finished third overall in the Mille Miglia and won the Stelvio hillclimb. War then intervened but once it had finished Dusio was eager to resume his career in the cockpit.

The Cisitalia D46 was the first car to be produced
by Piero Dusio's new company

Yet Italy’s economy was on the floor at that stage with most of its industry destroyed. Dusio realised that it might be unrealistic to expect the expensive sport of motor racing to pick up exactly where it left off.

With that in mind, he created his new company - the Consorzio Industriale Sportivo Italia, Cisitalia for short - with a plan to produce a single-seater racing car cheap enough to tempt the amateur.  He commissioned the Fiat engineer, Dante Giacosa, famous for the Fiat 500 Topolino to design it and soon the Cisitalia D46 was born.

Dusio's dream of a one-model series featuring only the D46 came to nothing, but the car scored multiple successes, particularly in the hands of drivers as talented as the brilliant Tazio Nuvolari, winner of 24 Grands Prix in the pre-Formula One era.

He overstretched himself somewhat with his next project, paying a fortune to extract the legendary German engineer Ferdinando Porsche - a Nazi party member - from a French prison. Porsche’s innovative but complex mid-engined Cisitalia 360 was a triumph of engineering but ultimately proved too expensive for Dusio to support.

Battista 'Pinin' Farina is said to have made
his reputation with his work on the 202

Yet Dusio was not done.  In 1945, he took on another Fiat man, their young head of aviation, Giovanni Savonuzzi, with the idea of building a two-seater commercial coupé based on the D46.  Their project was taken up by Battista ‘Pinin’ Farina, who came up with the Cisitalia 202 Coupé.

The car was not a commercial success. It was priced higher than rival cars from Jaguar and Porsche that offered better performance. In the end, fewer than 200 were built.

Yet its design - the one that made Farina’s reputation, although it closely followed Savonuzzi’s preliminary sketches - is credited with changing the way cars look, setting an entirely new standard - a template for the way sports cars look even today.

Whereas road cars traditionally had been a collection of elements - cabin, hood, grill, fenders, headlights etc - with no real thought for aerodynamics, at least until the late 1930s, the Cisitalia 202 was a single unit. The headlights and the grill were perfectly aligned elements of the hood, the wheels were entirely inside the body, removing the need for separate fenders, and the cabin tapered in a smooth line to the rear.

Savonuzzi had applied to his sketches all he had learned about airflow in his aviation work and Farina had put his ideas into practice. The result was a beautiful design that was likened to a sculpture.  When the Museum of Modern Art in New York became the first museum to exhibit automobiles as examples of functional design, the 202 was the first vehicle to enter their collection.

For all that, Dusio could not sell enough cars to rescue his ailing company and the only way he could continue his career was to accept an offer of support from the government of Argentina to set up in car production in Buenos Aires, where he would remain until his death in 1975 at the age of 76.

Cisitalia continued to be run by his son, Carlo Dusio, but was made bankrupt in 1965.

The cathedral in Asti dates back to the 11th century

Travel tip:

The village of Scurzolengo is just over 15km (9 miles) northeast of Asti, a city of just over 75,000 inhabitants about 55 km (34 miles) east of Turin. The city enjoyed many years of prosperity in the 13th century when it occupied a strategic position on trade routes between Turin, Milan, and Genoa. The area between the centre and the cathedral is rich in medieval palaces and merchants’ houses, the owners of which would often compete with their neighbours to build the tallest towers. Asti was once known as the City of 100 Towers, although in fact there were 120, of which a number remain, including the Torre Comentina, the octagonal Torre de Regibus and Torre Troyana.

The strikingly modern Museo Nazionale dell' Automobile
is a major tourist attraction in Turin

Travel tip:

With a long history in motor vehicle design and manufacturing - Fiat, Lancia, Iveco, Pininfarina, Bertone, Giugiaro, Ghia and Cisitalia were all founded in the city - it is hardly surprising that Turin is home to Italy’s most important automobile museum, the Museo Nazionale dell’Automobile (also known as MAUTO).  Opened in 1960 and dedicated to Giovanni Agnelli, founder of FIAT, the museum’s building and permanent exhibition were completely renovated in 2011. The MAUTO, in  Corso Unità d'Italia, is today one of Turin’s most popular tourist attractions.

More reading:

Was Tazio Nuvolari the greatest driver of them all?

The 'smallest brother' who became a giant of the car industry

The brilliance of engineer Vittorio Jano

Also on this day:

54AD: The suspicious death of the emperor Claudius

1815: The execution of Napoleon's military strategist Joachim Murat


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Teresa Noce - activist and partisan

Anti-Fascist who became union leader and parliamentary deputy

Teresa Noce, who became one of the most important female campaigners for workers’ rights in 20th century Italy, was born on this day in 1900.

Teresa Noce led a partisan unit in France before
returning to Italian politics in 1945

A trade union activist as young as 12 years old, Noce spent almost 20 years in exile after the Fascists outlawed her political activity, during which time she became involved with the labour movement in Paris and subsequently led a French partisan unit under the code name Estella.

After she returned to Italy in 1945 she was elected to the Camera dei Deputati (Chamber of Deputies) as a member of the Italian Communist Party (PCI).

Working with the Unione Donne Italiane (Italian Women’s Union), she secured changes to the law to protect working mothers and provide paid maternity leave.

Born in one of the poorest districts of Turin, she and her older brother were brought up in a one-parent family after her father abandoned their mother while they were both young. Because of her mother’s poor income, they were seldom able to keep the same home more than a few weeks before being evicted for non-payment of rent.

Teresa was a bright girl who taught herself to read the newspapers her mother occasionally bought but was forced to abandon her dreams of an education in order to contribute to the family income as soon as she was physically capable of work.

Luigo Longo was also a communist
activist when he married Noce in 1925

She took a job in a bakery initially and became a seamstress before she was even 10 years old. She joined a workers’ union and helped organise a strike for better pay and conditions when she was just 12. She moved to the Fiat factory in Corso Dante, employed like her brother as a turner, began writing for left-wing journals at the age of 14 and, after protesting against Italy’s entry to the First World War, became in 1919 a member of the Young Socialist movement.

Noce’s mother died in 1914 and her brother was killed on active service during the First World War. She became a founder-member of the Partito Comunista Italiano in 1921 after Antonio Gramsci and Amadeo Bordiga led a split from the socialists. Soon afterwards, despite being derided by his parents as “ugly, poor and communist”, she married another activist, Luigi Longo, with whom she organised illegal union activity after Mussolini had outlawed the PCI in 1925.

After both were arrested and imprisoned at different times, the two ultimately fled to Moscow before moving to Paris, where Noce became prominent among exiled Italians, campaigning for better working conditions and editing a number of anti-Fascists periodicals. She also travelled to Spain to support the Spanish Civil War.

After France surrendered to the Nazis she remained in Paris and became leader of a partisan unit comprising mainly Italians, adopting the nom de guerre Estella. After several brief imprisonments and other narrow escapes, she was arrested and sent to a women’s concentration camp at Ravensbruck in Germany.

Noce addressing a meeting of textile workers in 1948

Released in 1945 and allowed to return to Italy, she was elected to the central committee of the PCI and elected to the Italian Parliament.

She became general secretary of the textile workers’ union but her rise to a more senior position in the PCI hierarchy was blocked after he expressed differences with the leadership over policy and found herself shunned by others following an acrimonious split from Longo, who would eventually became the party’s general secretary.

The mother of three children, Noce died in Bologna in 1980 at the age of 79. She had written a number of books, including an autobiography entitled Rivoluzionaria professional (Professional Revolutionary).

The Fiat factory in Corso Dante in Turin

Travel tip:

The Fiat factory on Corso Dante, where Noce worked, still exists today and is open to the public as a museum, with a large number of exhibits, including cars and aeroplanes, outlining the company’s history up to about 1970. Opened in 1900, it was active for 22 years before the massive Lingotto plant came into use, and became associated with the Fiat Brevetti car.  The museum can be found at the junction of Corso Dante and Via Gabriele Chiabrera about 5km (3 miles) from the centre of Turin, near the southern end of the Parco del Valentino.

Palazzo Maggiore in Bologna is the heart of the city

Travel tip:

The northern city of Bologna in Emilia-Romagna, where Noce spent the final years of her life, for many years was the success story of communist local government in Italy. The PCI governed the city from 1945 onwards. Between 1946 to 1956, the city council built 31 nursery schools, 896 flats and nine schools. Health care improved substantially, street lighting was installed, new drains and municipal launderettes were built and 8,000 children received subsidised school meals. The historic city centre was restored and, in 1972, the mayor, Renato Zangheri, introduced limitations for private vehicles and a renewed concentration on cheap public transport.

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Marella Agnelli - noblewoman and socialite

Married for 50 years to Fiat patriarch Gianni Agnelli

Marella Agnelli enjoyed a lifestyle
of wealth and privilege

Donna Marella Caracciolo di Castagneto, the noblewoman from an old Neapolitan family who married the jet-setting chairman of car giants Fiat, Gianni Agnelli, was born on this day in 1927 in Florence.

Simply known as Marella Agnelli, she was propelled by her marriage at the age of 26 into a world in which she became a socialite and style icon, devoting her life to collecting art, decorating the numerous homes she and her husband kept in Europe and beyond, and attending and hosting lavish, exclusive parties.

The couple would eventually have homes in Rome, Paris, New York,  Corsica and Saint-Moritz, as well as several houses in and around Agnelli’s home city of Turin, including the Agnelli estate in the foothills of the Italian Alps.

As member of the House of Caracciolo, she was regarded as high Italian nobility, although she admitted that the conservative aristocratic circles in which she grew up were a long way removed from the new life she took on at Agnelli’s side.

Her father was Don Filippo Caracciolo, 8th Prince di Castagneto, 3rd Duke di Melito, and hereditary Patrician of Naples, who married an American whiskey heiress, Margaret Clarke. One of her brothers, Don Carlo Caracciolo, founded the newspaper La Repubblica.

She and Agnelli met when she was 18. Marella was familiar with him both through the gossip columns - he was a notorious playboy - and through the tales she heard of his wartime exploits as part of a tank regiment on the Eastern Front and in north Africa.  He was 24 and, after his parents had both died young, became head of the Agnelli family.

Marella and Gianni Agnelli arriving at a function in 1966

The couple did not become engaged until the summer of 1953, marrying in November of the same year in the chapel of Osthoffen Castle, just outside Strasbourg, the French city where her father was based as secretary-general of the Council of Europe.

Before they were married Marella had been developing her photography skills in the New York studio of Erwin Blumenfeld and returned to Italy as a correspondent for the upmarket magazine publisher Condé Nast but effectively gave up her career to be a wife and society hostess.

She and Agnelli’s lives revolved around late autumns in New York, the skiing season in Saint-Moritz and summers on the French Riviera, entertaining a circle of friends that included the Kennedys, the Kissingers, the Rockefellers.

Their son, Edoardo, was born in New York in 1954, their daughter, Margherita, in Lausanne the following year.

Each year, from mid-August until the end of September, while Gianni attended to business in Turin, Marella and the children would be based at the Agnelli family estate at the foot of the Alps at Villar Perosa, 40km (25 miles) from Turin. It had been home to the family since the early 19th century.  She and Agnelli also had a city residence in Corso Matteotti in Turin.

Marella Agnelli became known for elegance and style

Their homes were known for their elegance and style, much of it the work of Marella, for whom the artistic talents that might have flourished had she maintained her budding career in photography were channelled into interior design, whether at Villa Frescot, in the hills above Turin, their duplex apartment on Park Avenue in New York, or the country estate, where Marella enlisted the garden designer Russell Page in transforming the grounds into a living work of art.

It was their love of art on canvas that drew the Agnellis to New York, where they became friends with Leo Castelli, the contemporary art dealer from Trieste who had emigrated to New York, who introduced them to upcoming young artists such as Jasper Johns, Robert Rauschenberg, Tom Wesselmann, Frank Stella and Robert Indiana, whose paintings they collected with such enthusiasm they had an apartment in Milan designed by Gae Aulenti, the architect who designed the Musée d’Orsay in Paris, specifically for their collection.

Among the circle of friends they built in New York was the author Truman Capote, who famously who dubbed Marella and a group of elegant and beautiful socialites of the time, including Barbara “Babe” Paley, Lucy Douglas “CZ” Guest and Nancy “Slim” Keith, as his “swans”.

Marella and Capote became very close, the American spending much time in Italy as well as keeping their company in New York, but they fell out eventually after Marella saw a chapter of his novel Answered Prayers, in which he  exposed the lives and secrets of many people who had regarded him as a confidant.

After Gianni Agnelli’s death in 2003, Marella acquired Ain Kassimou, a villa in Marrakech, Morocco, that had been built in the 19th century for a relative of Leo Tolstoy, and she spent a good deal of her time there.  Nowadays, aged 91, she still lives in the family house at Villar Perosa.

The Agnelli house in Villar Pelosa has been in the family
since the early part of the 19th century

Travel tip:

The country house and estate at Villar Perosa, a 45-room stuccoed rococo villa with commanding views of the Alps,  has been in the the Agnelli family since 1811. The Fiat founder, Giovanni Agnelli - Gianni’s grandfather - had been born there in 1866. As well as Russell Page, the English landscape gardener, the Agnellis hired Gae Aulenti to create the timbered pool house.

The Tarot Card Garden at Garavicchio

Travel tip:

The Caracciolo family’s country estate in Tuscany, spread over 500 acres, is near the medieval village of Garavicchio, some 200km (125 miles) south of Florence and 125km (78 miles) northeast of Rome along the Tyrrhenian Sea coast. At the heart of the estate is a 16th century farmhouse positioned so as to enjoy views towards the sea on one side and rolling Tuscan hills on the other.  An unusual feature of Garavicchio is its Tarot Card Garden, a wooded area featuring 22 brightly coloured sculptures inspired by Tarot symbols.

More reading: 

How Gianni Agnelli became the most powerful man in Italy

Giovanni Agnelli - the man who founded Fiat

Gae Aulenti, trailblazer for women in architecture

Also on this day:

1527: Mutinous troops sack Rome

1655: The birth of Bartolomeo Cristofori, inventor of the piano


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Pietro Frua - car designer

Built business from a bombed-out factory

Pietro Frua became one of Italy's leading
car designers in the 1960s

The car designer and coachbuilder Pietro Frua, who built some of Italy’s most beautiful cars without achieving the fame of the likes of Giovanni Bertone or Battista “Pinin” Farina, was born on this day in 1913 in Turin.

He is particularly remembered for his work with Maserati, for whom he designed the A6G and the Mistral among other models.

The son of a Fiat employee, Carlo Frua, Pietro was an apprentice draftsman with Fiat and from the age of 17 worked alongside Battista Farina for his brother, Giovanni Farina, who had a coachbuilding business in Turin. He became director of styling for Stabilimenti Farina at the age of just 22.

After being obliged to diversify during the war, when he designed electric ovens and children’s model cars among other things, Frua bought a bombed-out factory building in 1944, restored it to serviceable order and hired 15 workers to help him launch his own business.

The first car he designed in his own studio was the soft-top Fiat 1100C sports car in 1946.  Subsequent work for Peugeot and Renault came his way and in 1955 he was approached by Maserati for the first time, to work on the design of the two-litre A6G coupe.

Pietro Frua's Mistral, the sports car that helped propel
Maserati into the forefront of the luxury market

In 1957, he sold his company to Carrozzeria Ghia, another Turin coachbuilder, whose name would become synonymous with sporty excellence across the motor industry. The Ghia director Luigi Segre made Frua head of design. His big success there was the Renault Floride, of which more than 117,000 were sold.

They fell out, however, when Segre tried to take credit for the model’s success, leading Frua to open his own studio again.  An influence on Pelle Petterson’s design for the iconic Volvo P1800, he also designed several cars for Ghia-Aigle, the former Swiss subsidiary of Ghia, and for Italsuisse.

By the 1960s, Frua was one of Italy’s leading car designers in Italy, with a reputation for elegant, tasteful lines, a perfectionist who would often deliver his cars to motor shows around Europe himself, having treated the journey as a test drive.

In 1963, Frua designed a range of cars for Glas, Germany’s smallest car-maker, which included the Glas GT Coupé and Cabriolet as well as the V8-engined 2600, which was nicknames the "Glaserati" for its likeness with Frua's Maserati-designs.

The car became the BMW GT, after BMW had rescued Glas from financial difficulties with a 1966 buy-out.

Frua's Maserati A6G had a design that exuded power

Also in 1963, Frua returned to Maserati to build the four-door Quattroporte which, following on from the 3500GT and the 5000GT, saw him firmly back in the Maserati stable.

His Mistral, developed in 1965, propelled Maserati into the forefront of the luxury sports car market, the car finding a substantial following for its powerful, understated image.

In 1965, he began a successful association with the British-based AC car company, for whom his AC Frua Spyder drew on the Mistral’s shape.

In the 1970s Frua began to scale back his work, concentrating on small projects and one-offs, styling exclusive versions of a Chevrolet Camaro, a BMW 2000 TI, an Opel Diplomat, a BMW 2800, a Porsche 914/6 and a five-litre Maserati.

Hew worked with French racing driver Guy Ligier to create the Ligier JSI. Moving his workshop to Moncalieri, a town just south of Turin, he accepted commissions from wealthy individuals such as the Shah of Persia and the Aga Khan.

One of the last cars to enter series production based on Frua’s designs was the two-door GT Maserati Kyalami, which made its debut at the 1976 Geneva Motor Show.

In 1982, Frua underwent treatment for cancer but died in 1983, a short time after his 70th birthday.

Fiat's extraordinary factory in the Lingotto district of Turin
was once the largest car manufacturing plant in the world

Travel tip:

Frua’s apprenticeship for Fiat would have seen him become familiar with Fiat’s enormous, iconic factory in the Lingotto district of Turin, famous for a production line that progressed upwards through its five floors, with completed cars emerging on to a then-unique steeply banked test track at rooftop level. Opened in 1923, it was the largest car factory in the world, built to a starkly linear design by the Futurist architect Giacomo Matte Trucco. The factory was closed in 1982 but the building was preserved out of respect for the huge part it played in Italy’s industrial heritage. Redesigned by the award-winning contemporary architect Renzo Piano, it now houses concert halls, a theatre, a convention centre, shopping arcades and a hotel, as well as the Automotive Engineering faculty of the Polytechnic University of Turin.  The rooftop track, which featured in the Michael Caine movie, The Italian Job, has been preserved and can still be visited today.

The handsome castle at Moncalieri now houses
a training college for the Carabinieri

Travel tip:

Moncalieri, where Frua moved his studio in the 1970s, has a population of almost 58,000 people. About 8km (5 miles) south of Turin within the city’s metropolitan area, it is notable for its castle, built in the 12th century and enlarged in the 15th century, which became a favourite residence of King Victor Emmanuel II and subsequently his daughter, Maria Clotilde. The castle now houses a prestigious training college for the Carabinieri, Italy’s quasi-military police force.



More reading:

How little Battista Farina became a giant of car design

The insult that inspired Ferruccio Lamborghini

Dante Giacosa, father of the Cinquecento

Also on this day:

1660: The birth of composer Alessandro Scarlatti

1930: The birth of radical politician and campaigner Marco Pannella


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