Giovanni Battista Pirelli - industrial entrepreneur

Founder of the giant Pirelli tyre company

Giovanni Battista Pirelli began
his company with 45 employees

Giovanni Battista Pirelli, who in 1872 founded a business making products in rubber that would in time became the sixth largest tyre producer in the world, was born on this day in 1848 in Varenna, a village on the shore of Lake Como about 85km (53 miles) north of Milan.

Launched in January 1872 as GB Pirelli & Co, the firm initially produced a range of goods involving rubber, which included drive belts and hoses, underwater electrical and telegraph cables, waterproof clothing and footwear.

It began to manufacture tyres, first for bicycles, in around 1890, followed by motor vehicles in 1901. Pirelli & Co SpA was listed on the Borsa Italiana, the Milan-based Italian stock exchange, in 1922. It was the first Italian company to be listed on the New York Stock Exchange in 1929.

A fervent supporter of the Risorgimento movement, Giovanni Battista Pirelli fought in The Third War of Italian Independence, signing up with the third regiment of Garibaldi's volunteers while still a student, helping the Kingdom of Italy’s forces defeat the Austrians at the Battle of Monte Suello near Brescia in July 1866.

The eighth of 10 children born to baker Santino Pirelli and housewife Rosa Riva, Giovanni attended schools in Varenna - then itself part of the Austrian Habsburg empire - and Como and he was able to pursue higher education in Milan despite his father dying when he was only eight years old.

The elongated 'P' of the Pirelli logo has been a feature
of the tyre company's advertising since 1906

After studying physics and mathematics at the University of Pavia, he entered the Higher Technical Institute in Milan (later Milan Polytechnic) in 1867. At first he studied civil engineering before opting for industrial engineering in his second year. His marks in acquiring a diploma of industrial engineering were so impressive he was granted one of the two 3,000-lire scholarships established by the Milanese noblewoman Teresa Berra Kramer.

This allowed him to embark on a tour of Europe with the aim of identifying and studying a new industry. His travel plans were often disrupted by the political turmoil in parts of Europe at the time but the tour was a success nonetheless; Pirelli came into contact with some of the foremost protagonists of European industrial development.  His first inclination was to become involved with textiles but after taking advice from his professor, the engineer Giuseppe Colombo, he identified the nascent elastic rubber industry as the one he wanted to pursue.

When he returned to Italy, after Colombo had helped him raise the capital to set up his company, Pirelli appointed Antoine Aimé Goulard, a contact he had made in France who understood the rubber industry, as his technical director, responsible for instructing Pirelli in the technical processes used for manufacturing items in elastic rubber and for training employees.

The first Pirelli factory in Milan opened for the
production of rubber products in June, 1873

The company’s first factory, near Porta Nuova in the northeastern quarter of Milan, began operations in June, 1873, with five office staff and 40 workers in a 1,000sqm plant. The first articles produced were pipes, belts, valves, and gaskets.  It was the first factory in Italy to produce rubber goods and one of the first in Europe.

Built alongside the Sevesetto stream, on more or less the site where the Pirelli Tower skyscraper stands today, the factory grew to employ more than 250 people in less than ten years.

Committed to the future prosperity of Milan, Pirelli became involved with local politics, joining the city council, where he remained from 1877 until 1889. He was concerned with the problems of the neighbourhood where he lived and where the factory was located. As a member of the city's Chamber of Commerce, he gained enough experience to become a driving force in a successful campaign to reform the tariff laws that were holding back the development of the company.  In 1909, King Victor Emmanuel III of Italy appointed Pirelli as a Senator of the Kingdom of Italy.

The company expanded rapidly from the 1880s after Pirelli began the industrial production of electrical conductors and underwater electric cables. Pirelli laid the first submarine telegraph cables in the Red Sea and the Mediterranean on behalf of the Italian government, and was engaged by the Spanish government to lay submarine cables between Spain, the Balearic Islands and Morocco. 

But it was Pirelli’s identifying the potential of tyre manufacturing that was to turn Pirelli & Co into an industrial giant. In 1891 it began the production of bicycle tyres and in 1901 tyres for cars and motorcycles. 

The Pirelli Family tomb in the
Monumental Cemetery in Milan

The company’s foreign expansion began with a subsidiary factory opened in Spain in 1902, shortly before Pirelli’s two sons, Piero and Alberto, joined the business. Factories were built in countries across Europe, in Great Britain, Turkey and the Americas. Eventually the Pirelli businesses at home and abroad employed more than 55,000 people. 

Pirelli adopted the famous elongated ‘P’ in the company logo in 1906, and began his company’s long and successful association with motor sport. The motor car race from Peking to Paris in 1906 was won on Pirelli tyres. Today, Pirelli is the exclusive tyre partner for the FIA Formula One World Championship and for the FIM World Superbike Championship.

More recently, the company was the primary sponsor of Inter-Milan football club between 1995 and 2021 and has sponsored other football teams in Europe and South America. 

Although it is 92 years since Giovanni Battista Pirelli died - he was laid to rest in the Monumental Cemetery of Milan - the company name lives on, albeit since 2015 under Chinese ownership. It employed 31,000 people at 19 facilities in 12 countries with a market capitalisation of $6.69 billion as of May, 2024. 

The Pirelli family tomb at the Monumental Cemetery is marked by a monument, the Edicola Pirelli, designed by the Milan architect Luca Beltrami.

The beautiful waterfront at the Lake Como
village of Varenna, Pirelli's birthplace

Travel tip:

Established by local fishermen in the eighth century, Varenna, where Pirelli was born, is an enchanting village nestled on the eastern shore of Lago di Como in northern Italy, located about 23km (14 miles) along the shore from the town of Lecco just opposite the peninsula of land where the lake divides into its Lago di Como and Lago di Lecco forks. Varenna offers stunning views of the lake and surrounding mountains, while the village is known for the vibrant, pastel-coloured houses that line the waterfront, and the narrow, steep streets leading away from the water. Historic sites include the 11th-century Chiesa di San Giovanni Battista and the beautiful Villa Monastero, which features well tended gardens and a museum. The Passeggiata degli Innamorati (Lovers' Walk) is a romantic lakeside promenade perfect for leisurely strolls.  Varenna hosts cultural events and festivals throughout the year, celebrating Italian traditions and arts.

The Pirelli Tower used to be
the tallest building in Italy

Travel tip:

In 1950, Alberto Pirelli, who had succeeded his father, Giovanni Battista Pirelli as president and owner of the Pirelli tyre company, commissioned the architect Gio Ponti to build a skyscraper in the area where the corporation's first factory was located in the 19th century. Ponti was assisted in the project by Pier Luigi Nervi and Arturo Danusso. Built between 1956 and 1958, it became a symbol not only of Milan, but also of the economic recovery of Italy after the devastation of World War II. At 127m (417 feet) and with 32 floors, it was initially the tallest building in Italy until the pinnacle of the Mole Antonelliana in Turin was restored in 1961. Characterized by curtain wall façades and tapered sides, it was among the first skyscrapers to abandon the customary block form and was hailed as one of the most elegant tall buildings in the world. In a career that spanned six decades, Ponti completed more than 100 architectural projects around the world, including 46 in Milan, his home city, but the Pirelli Tower is still his most famous. Pirelli sold the building to the Lombardy regional government in 1978. 

Also on this day:

1660: The birth of Saint Veronica Giuliani

1888: The birth of tenor Tito Schipa

1983: Pope John Paul II visits prison to forgive would-be assassin

1985: Terror attack at Rome’s Fiumicino Airport 

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Gio Ponti - architect and designer

Visionary who shaped more than 100 buildings

The 1956 Pirelli Tower in Milan is one of
Ponti's most famous buildings

Giovanni ‘Gio’ Ponti, one of the most influential architects and designers of the 20th century, was born on this day in 1891 in Milan.

During a career that spanned six decades, Ponti completed more than 100 architectural projects in Italy and abroad and also designed hundreds of pieces of furniture, decorative objects and household items.

As an architect, he made a significant impact on the appearance of his home city. The Pirelli Tower, which for 35 years was Italy’s tallest skyscraper, is the building for which Ponti is most famous, but it is only one of 46 in Milan.

He also designed the Montecatini buildings, the Torre Littoria (now known as the Torre Branca) in Parco Sempione, the San Luca Evangelista church in Via Andrea Maria Ampère, and Monument to the Fallen in Piazza Sant’Ambrogio.

Ponti’s work was by no means confined to Milan, however.  Elsewhere in Italy, he designed the Mathematics Institute at the University of Rome, the Carmelo Monastery in Sanremo, the Villa Donegani in Bordighera, the Gran Madre di Dio Concattedrale in Taranto and the Hotel Parco dei Principi in Sorrento.

Ponti designed 46 buildings in his home city alone
and many more around the world

Outside Italy, he worked on projects in 12 countries. Notable Ponti buildings around the world include the Denver Art Museum in the United States, the Ministries Building in Islamabad, Pakistan, and the the Villa Planchart in Caracas, Venezuela.

Ponti also worked for 120 different companies as a designer, creating designs for furniture and household objects that included the Superleggera chair for the furniture maker Cassina, which combined strength with ‘super light weight’.  Made from ash wood, it weighed only 1.7kg (3.75lb).

After a classical schooling in Milan, Ponti enrolled in at the Faculty of Architecture at the Politecnico di Milano but his studies were interrupted by the First World War, in which he served with some distinction. Reaching the rank of captain, he received the Bronze Medal and the Italian Military Cross. He also painted watercolours of his companions in arms, and while based in the Veneto was able to observe the architecture of Palladio.

Once he finally did graduate, he married his girlfriend, Giulia Vimercati, with whom he had four children - Lisa, Giovanna, Giulio and Letizia.

Ponti's North Building at the Denver Art Museum
in Colorado had a castle-like appearance

Ponti began his architectural career in partnership with Mino Fiocchi and Emilio Lancia, at which time he was influenced by the Milanese neoclassical Novecento Italiano movement.  The first building he designed in his own right was the house in Via Giovanni Randaccio in the Sempione district of central Milan, where he also lived.

He co-founded in 1928 the magazine Domus, of which as editor he would oversee some 560 issues, in all of which he wrote at least one article.  As an academic, he delivered lectures in 24 countries.

The 1930s were years of intense activity for Ponti.  During this time, he shifted towards Modernism with the Borletti funeral chapel and houses in Via de Togni, via Letizia and via del Caravaggio that were designed for the Milanese bourgeoisie, the Torre Littoria and the Rasini Building. He designed the San Michele hotel on Capri and a building for the Faculty of Arts at the University of Pavia.

In the 1950s he was involved in projects as diverse as urban planning in Milan, as the city began a period of intense redevelopment of areas bombed during the Second World War, and designing the interiors of ocean liners.

The Concattedrale Gran Madre di Dio in Taranto in the
south of Italy, built in 1970

After a period working in Brazil and Venezuela, he began his acknowledged masterpiece, the Pirelli Tower in Milan, in 1956, working with another great Italian architect, Pier Luigi Nervi.  Rising to a height of 127m (417ft), it was among the first skyscrapers to abandon the customary block form, Ponti designing a futuristic slender shape with tapered sides drawing to a point at each end, which viewed from above would resemble the outline of a ship. It was hailed as a symbol of corporate success and an optimistic catalyst for economic prosperity.

In the 1960s he built the Milan churches of San Francesco and of San Carlo Borromeo, before turning his attention away from Latin America to the East he built his ministerial buildings in lslamabad and a villa for the businessman Daniel Koo in Hong Kong.

Even as he approached the age of 80, Ponti was still making his mark. He designed his Cathedral in Taranto when he was 79 and had turned 80 when he produced his iconic design for the seven-storey castle-like North Building of the the Denver Art Museum in Colorado.

Ponti died in 1979 at the age of 87 in his eighth-floor apartment in the Via Giuseppe Dezza, where he and his family had lived since 1957 and which reflected all of the ideas with regard to layout, walls, furniture and objects that he had developed during the 1950s.

The Castello Aragonese in Taranto stands guard
over the entrance to the port's harbour

Travel tip:

The city of Taranto, where Ponti’s modern cathedral is considered one of his major works, sits on the inside of the heel of southern Italy. A major naval base, it has a spectacular setting between a sweeping bay and the Mare Piccolo, an inland sea. One of the biggest cities in pre-Roman Europe, contemporary Taranto is a city of two distinct parts – a somewhat crumbling centro storico on a small island protecting the lagoon, and new city of wide avenues laid out in a formal grid. In the 1930s Mussolini had a quarter of the ancient centre demolished to build apartment blocks, and it was badly bombed in the Second World War. The old city - the Città Vecchia - contains a castle built by Ferdinand of Aragon in 1492, behind which are the ruins of an ancient sixth century BC Doric temple. The city’s original cathedral, which dates from 1070, has been remodelled with a Baroque façade.

The beautiful green space of the Parco Sempione in
Milan, looking towards the Arch of Peace

Travel tip:

Parco Sempione is a large park in Milan, with an overall area of 38.6 hectares (95 acres), located in the historic centre of the city. The adjacent to the gardens of the Sforza Castle and to the Arch of Peace, two of the main landmarks of Milan. A third prominent monument of Parco Sempione is the Palazzo dell'Arte, built in 1933 and designed by Giovanni Muzio. Also in the park are the Arena Civica, the public aquarium, and the Torre Branca tower, which used to be known as the Torre Littoria, a 108.6m (356ft) metal structure with a viewing platform at the top.

More reading:

From football stadiums to churches: The work of Pier Luigi Nervi

How Marco Zanuso put Italy at the forefront of contemporary style

The brilliance of Renzo Piano, designer of the Pompidou Centre and the Shard

Also on this day:

1626: The consecration of St Peter's Basilica in Rome

1630: The birth of Holy Roman Empress Eleonora Gonzaga

1804: The birth of soldier and former Italian PM Alfonso Ferrero La Marmora


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Vittorio Pozzo - double World Cup winner

Manager led Azzurri to victory in 1934 and 1938

Vittorio Pozzo is Italy's most
successful manager

Vittorio Pozzo, the most successful manager in the history of Italy's national football team, was born on this day in 1886 in Turin.

Under Pozzo's guidance, the Azzurri won the FIFA World Cups of 1934 and 1938 as well as the Olympic football tournament in 1936. He also led them to the Central European International Cup, the forerunner of the European championships, in 1931 and 1935. No other coach in football history has won the World Cup twice.

Pozzo managed some outstanding players, such as Internazionale's Giuseppe Meazza and the Juventus defender Pietro Rava, but his reputation was tarnished by the success of his team coinciding with the Fascist regime's tight grip on power. Italy's success on the football field was exploited ruthlessly as a propaganda vehicle.

While not a Fascist himself, Pozzo upset many opponents of Mussolini across Europe at the 1938 World Cup in France when his players gave the so-called 'Roman' salute - the extended right-arm salute adopted by the Fascists - during the playing of the Italian anthem.

At Italy's opening match against Norway, the salute was greeted with boos and hisses, generated by Italian supporters in the crowd who had fled their home country to escape Fascism.  Some of the Italian players dropped their arms but Pozzo ordered them to resume the salute, which further antagonised the crowd.

Pozzo holds aloft the Jules Rimet Trophy surrounded by
the Italian team after their 1934 triumph on home soil

Afterwards, Pozzo said he insisted on the salute only out of respect for protocol, claiming that neither he nor his players had given consideration to political issues.  He explained that he gave the order to resume the salute because he did not want his players to be cowed by intimidation, fearing their confidence would suffer.

Nonetheless, the incident cast a shadow over the remainder of his career and some commentators feel the appreciation of his achievements was diminished as a result.

Pozzo was born in Turin, where family had moved from the small town of Ponderano in the province of Biella, some 75km (47 miles) north-west of the city in the foothills of the Alps.

He attended the Liceo Cavour, where he studied the classics and languages.  He became proficient in English, French and German, in which he expanded his knowledge by studying in England, France and Switzerland.

At the same time, Pozzo took the opportunity to immerse himself in football, for which he had a passion.  While in Manchester, he became friends with two prominent players, the Manchester United half-back, Charlie Roberts, and the Derby County forward, Steve Bloomer.

The 1934 World Cup final took place in the Stadio Nazionale
del PNF - the national stadium of the Fascist party

In Switzerland he played as a professional, spending the 1905-06 season with Grasshoppers of Zurich, and on returning to Italy was one of the founding members of FC Torino.  He retired as a player in 1911 but stayed at the club as technical director, while simultaneously pursuing a business career as a manager with the tyre manufacturer Pirelli.

He became involved with the national team for the first time in 1912, when an Italian team - the first in a competitive event - went to the Olympics in Stockholm, but he resigned after defeat to Finland in the first round.  He returned to Pirelli before joining the Alpini - the mountain warfare corps of the Italian army - at the outbreak of the First World War.

He was handed the reins of the national team for a second time in 1921.  He stepped down again in 1924 following a quarter-final defeat to Switzerland at the Olympics in Paris, although his decision was influenced by the need to care for his wife, who was terminally ill.

Appointed as national team coach for a third time in 1929, he had almost immediate success, winning the Central European International Cup, defeating Hungary 5-0 in the final.

Giuseppe Meazza of Internazionale was
one of Pozzo's key players

The key to Pozzo's winning formula was his clever use of tactics. Most teams still favoured the so-called Cambridge Pyramid formation, consisting of five forwards, three half-backs and just two out-and-out defenders.  Teams were top-heavy with attacking players because the basic philosophy of the game was simply to score more goals than the opposition, with little attention paid to defending.

Pozzo saw things differently.  His military experiences had taught him that even when on the attack it was an unwise general who would leave his base undefended.  Under what he called simply Il Metodo - the Method - he tweaked the 2-3-5 formation, retaining the centre forward and the wingers but pulling the two inside forwards back into midfield, where the half-backs served a dual purpose, supporting the attacking players but dropping back to defend when the opposing team was in possession.

A pragmatist who was always more concerned with winning than entertaining the crowd with expansive football, he was never afraid to leave a player out if his abilities did not suit his tactics. Twice he dropped the team captain, leaving out Adolfo Baloncieri, the Torino star who was country's highest scoring midfield player, in 1930 and, on the eve of 1934 finals, of which Italy were hosts, the Juventus defender Umberto Caligaris.

Thus Pozzo, who became known as il Vecchio Maestro - the Old Master - achieved unprecedented and - so far - unrepeated success.

Pozzo's 2-3-2-3 formation was revolutionary
in terms of football tactics

He continued as national manager until the London Olympics of 1948, his last match ending in a 5-3 defeat to Denmark in the quarter-finals. His Azzurri record was 64 wins, 17 draws and 16 defeats.

After declaring his career in management was over, he became a journalist with the Turin newspaper La Stampa, for whom he reported the 1950 World Cup finals.

He returned to his roots in Ponderano on retirement and died there in 1968 at the age of 82, a few months after watching Italy win the 1968 European championships.

Even after his death, some Italians felt his two World Cup wins were devalued by the association with Mussolini's regime. In the 1990s, he was posthumously exonerated, at least in part, when evidence came to light that he had secretly fought with the Italian anti-Fascist resistance during the Second World War.

Biella's Romanesque baptistry in Piazza Duomo

Travel tip:

The village of Ponderano sits just outside Biella, an attractive town in the sub-Alpine area of northern Piedmont. Biella is famed for Menabrea beer, for its production of wool and cashmere products and as a centre for hiking and mountain biking holidays.  The Fila sportswear company was founded in Biella in 1911. The town's historic centre is notable for a Romanesque baptistry and the Renaissance church and convent of San Sebastian.  Ponderano has staged an annual youth football tournament, one of the most prestigious in Italy, in Pozzo's honour every year since his death.

Piazza San Carlo is a typically elegant square
in the beautiful city centre of Turin

Travel tip:

Turin made its name as Italy’s manufacturing powerhouse, spearheaded by the car giant Fiat, although the city itself has elegant echoes of Paris in the tree-lined boulevards put in place during its time as capital of the Kingdom of Savoy. However, the city's economy suffered badly in the face of global competition in the 1980s, when more than 100,000 workers lost their jobs. Modern Turin is doing its best to regenerate. Former industrial sites such as Parco Dora, once a factory district where Fiat, Michelin and carpet manufacturer Paracchi were big employers, have been transformed into public leisure venues with modern facilities for sport and the infrastructure to host major open-air concerts.

Search Tripadvisor for hotels in Turin

More reading:

Giuseppe Meazza - Italy's first superstar

How Marcello Lippi led Italy to 2006 World Cup glory

Paolo Rossi's hat-trick in World Cup classic

Also on this day:

1603: The birth of the Sicilian painter Pietro Novelli

1939: Pius XII elected wartime pope

(Picture credit: Baptistry by Alessandro Vecchi via Wikimedia Commons)


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