Flavio Briatore - entrepreneur

From clothing to luxury resorts via Formula One

Flavio Briatore has interests in a string of resorts
and restaurants serving wealthy clientele

The colourful and controversial entrepreneur Flavio Briatore was born on this day in 1950 in Verzuolo, a large village in the Italian Alps near Saluzzo in Piedmont.

Briatore is best known for his association with the Benetton clothing brand and, through their sponsorship, Formula One motor racing, but his business interests have extended well beyond the High Street and the race track.

His empire includes his exclusive Sardinian beach club Billionaire, Twiga beach clubs in Tuscany and Apulia, the Lion under the Sun spa resort in Kenya, the upmarket Sumosan, Twiga and Cipriani restaurants, and the Billionaire Couture menswear line.

Briatore was also for three years co-owner with former F1 chief executive Bernie Ecclestone and steel magnate Lakshmi Mittal of the English football club Queen’s Park Rangers.  He is also the man to whom the contestants must answer in the Italian version of the hit British TV series The Apprentice.

With a fortune estimated at £120m (€140m; $150m), Briatore lives the lifestyle of the super-rich clients he entertains at his clubs and restaurants, owns a £68.2m (€80m; $85m) yacht and has enjoyed the company of a string of beautiful and famous women.

These include supermodels Naomi Campbell and Heidi Klum, with whom he had a child, and the Italian TV presenter Adriana Volpe. In 2008 he married Elisabetta Gregoraci, once the Italian face of Wonderbra, who is 30 years his junior.  They have a son, Falco.

Briatore's wife, the former model Elisabetta Gregoraci

Both of Briatore’s parents were teachers but he was no academic, scraping through high school with the lowest grades. He found employment first as a ski instructor and then a restaurant manager before selling insurance.

It was while he was working at the Borsa – the Milan stock exchange – that in 1974 he met Luciano Benetton, founder of the Italian global clothing company.

Appointed director of group operations in the United States, where Benetton was undergoing significant expansion, Briatore’s job was to set up franchises across the country. He took a cut from each franchise agreement and, with 800 stores opened in the US in the 1980s, became an extremely wealthy man.

In 1989, Luciano Benetton began to sponsor F1 and, wanting someone to take charge of merchandising, turned again to Briatore.

From commercial director, Briatore was promoted to managing director and turned Benetton into a competitive F1 team, which he ran from 1990 to 1997. When the Benetton team was sold to Renault in 2000, Renault hired Briatore as team manager. In all, Briatore oversaw seven world titles in the constructors' and drivers' categories and was hailed as the man who ‘discovered’ the seven-times drivers’ champion, Michael Schumacher.

While there have been some spectacular successes in Briatore’s career, there have also been some catastrophes.

Flavio Briatore in his days as boss
of the Renault F1 team

One of his earliest jobs was as an assistant to businessman Attilio Dutto, owner of the Paramatti Vernici paint company in Cuneo that had previously been owned by Michele Sindona, the shady Sicily-born banker who laundered heroin proceeds for the Gambino family and was poisoned in prison.  Dutto was killed in 1979 in a suspected Mafia car bomb attack.

In 1980 Briatore was convicted on various counts of fraud and given two prison sentences amounting to four and a half years. These were reduced on appeal to two years and two months, although Briatore actually escaped jail by fleeing to the US Virgin Islands and benefitting from an amnesty on his return, which in Italian law amounts to the cancelling of the criminal convictions that led to the sentence.

His yacht at one time was seized during an investigation into alleged tax fraud and, in 2007, he was diagnosed with kidney cancer, for which he was treated successfully.

In 2009, Briatore was banned from motor racing after driver Nelson Piquet Jr alleged he had been instructed to crash deliberately in the 2008 Singapore Grand Prix in a move designed to help his Renault teammate, Fernando Alonso, another Briatore protégé, to win the race.

Motor racing’s governing body, the FIA, handed Briatore and his chief engineer, Pat Symonds, an indefinite ban. However, in 2010, Briatore’s ban was overturned by a French court and he was awarded €15,000 compensation, although his lawyers had asked for €1m.

He has remained involved with F1 as personal manager for Alonso, a close friend who drove the wedding car when he and Gregoraci were married at the Santo Spirito in Sassia church in Rome.

Travel tip:

Saluzzo, the nearest town to Briatore’s birthplace in Verzuolo, is known for its picturesque setting, built on a hill overlooking a fertile plain with a mountain backdrop, and close to the source of the River Po. Its well preserved historic centre features many antique shops and the main sights include Saluzzo cathedral, built at the end of the 15th century in Lombard-Gothic style.

Check Saluzzo hotels with Hotels.com

The expansive Piazza Galimberti in Cuneo

Travel tip:

The beautiful city of Cuneo, which developed at the confluence of the Stura and Gesso rivers, is set out in a grid system with a large, elegant central square, Piazza Galimberti, one of the largest squares in Italy, after Piazza del Plebiscito in Naples. Surrounded by neo-classical buildings, it has a large statue of Giuseppe Barbaroux, the author of the Albertine Statute that formed the constitution of the Kingdom of Sardinia-Piedmont in 1848. The square is named after Duccio Galimberti, one of the heroes of the Italian resistance in the Second World War.

More reading:

Elio de Angelis - last of the 'gentleman racers'

How Michele Alboreto almost ended Italy's long wait for a new champion

Ferruccio Lamborghini - the tractor maker who took on Ferrari

Also on this day:

1948: The birth of World Cup winning football coach Marcello Lippi

(Picture credits: Main Briatore pic by Minerva97; Elisabetta Gregoraci by franco.ruspa; Briatore in Renault days by Bert van Dijk; Piazza Galimberti by Gian Francesco Fanti; all via Wikemedia Commons)

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Rachele Mussolini - wife of Il Duce

Marriage survived 30 years despite dictator's infidelity

Rachele Mussolini

Rachele Mussolini, the woman who stayed married to Italy’s former Fascist dictator for 30 years despite his simultaneous relationship with his mistress, Claretta Petacci, and numerous affairs, was born on this day in 1890.

The daughter of Agostino Guidi, a peasant farmer, and Anna Lombardi, she was born, like Benito Mussolini, in Predappio, a small town in what is now Emilia-Romagna.  They met for the first time when the future self-proclaimed Duce had a temporary teaching job at her school.

They were married in December 1915 in a civil ceremony in Treviglio, near Milan, although by that time she had been his mistress for several years, having given birth to his eldest daughter, Edda, in 1910.  Mussolini had actually married another woman, Ida Dalser, in 1914 but the marriage had broken down despite her bearing him a son, Benito junior, and Mussolini returned to Rachele.

Her father had cautioned against her marrying Mussolini, whom he considered to have no prospects, but when Agostino died, his widow became the lover of Mussolini’s father, Alessandro, himself a widower.

Benito and Rachele renewed their vows in a Catholic church in 1925, although it is thought only because Mussolini, by then in power, wanted to curry favour with the pope, Pius XI.

Throughout their marriage, which produced five children – two daughters and three sons – Mussolini liked to present his family as the perfect domestic representation of his Fascist ideal but in truth he spent little time at home.

Claretta Petacci

He began his affair with Petacci, who was 28 years his junior, in around 1932, but there were countless other women, of whom Rachele was fully aware. She even took a lover of her own for a while, which Mussolini knew about but did nothing to stop.

It was only after Mussolini was installed as president of the new Republic of Salò, following his rescue from house arrest in Italy by German paratroopers, that Rachele’s tolerance of his infidelity began to crack.

This was after he insisted on setting up Petacci with a home close to their own, to which she objected strongly, as if she were prepared to turn a blind eye to his indiscretions, so long as she did not have to encounter any of his lovers.

After Mussolini and Petacci were captured by partisans and hung in 1945, Rachele attempted to flee to Switzerland but was herself captured by resistance fighters.  Fortunately for her, they decided against meting out their own justice and handed her over to the Allies.

She was briefly held on the island of Ischia in the Bay of Naples but soon released, at which she returned to Predappio.

It was through her pleadings with the new Italian government that Mussolini’s body was returned to the village and buried in the family crypt, which then became a place of pilgrimage for neo-fascists.

The Mussolini family crypt in Predappio

Rachele made a living by opening a small restaurant in the village, attracting sympathisers to eat there by selling memorabilia as a sideline.

To anyone who accused her of cashing in on her husband’s notoriety, she would point out that only in 1975, after years of protesting, was she able to draw a state pension, to which she had always been told she was not entitled because Mussolini never actually took a state salary during his time in power.

She died in 1979 at the age of 89.  Before she passed away, she claimed that in 1910 Mussolini, then a journalist, was offered a job on a newspaper in the United States. Because she was pregnant with Edda, however, he turned the offer down.  Had he taken it, the course of Italian history in the 20th century might have been quite different.

Travel tip:

The town of Salò on Lake Garda is now a popular resort, boasting the longest promenade on the lake, some claim in the whole of Italy.  Although its past association with such a divisive figure as Mussolini and his Nazi-sponsored puppet state is not celebrated, it is possible to identify the various buildings he commandeered as government offices.  For example, the town hall – the Palazzo della Magnifica Patria – was an office for interpreters, his propaganda agency, the Agenzia Stefani, was based in a school in Via Brunati, while Mussolini’s guards were said to have been housed in what is now the Bar Italia.  A number of ministries were based in villas overlooking the lake. Mussolini himself lived in the magnificent Villa Feltrinelli, now a luxury hotel, at Gargnano. He installed Claretta Petacci at Villa Fiordaliso, now also a hotel, at Gardone Riviera.

The Basilica of San Martino in Treviglio

Travel tip:

The small city of Treviglio in Lombardy, where Mussolini and his wife Rachele were married, is about 20km (13 miles) south of Bergamo, 41km (26 miles) north-east of Milan. It developed from a fortified town in the early Middle Ages and, having been at times controlled by the French and the Spanish, became part of the Kingdom of Italy in 1860.  Its most visited attraction is the Basilica of San Martino, originally built in 1008 and reconstructed in 1482, with a Baroque façade from 1740, which is in Piazza Manara.



More reading:

The early life of Benito Mussolini

Nazis free Mussolini in Gran Sasso raid

How Mussolini and Petacci were captured and killed

Also on this day:

1987: The death of Auschwitz survivor Primo Levi


(Picture credit: Basilica of San Martino by Giorces via Wikimedia Commons)



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The Moby Prince disaster

Tragic toll of collision between ferry and tanker

The charred wreck of the Moby Prince pictured
in the days after the tragedy that claimed 140 lives

The worst maritime catastrophe to occur in Italian waters in peacetime took place on this day in 1991 when a car ferry collided with an oil tanker near the harbour entrance at Livorno on the coast of Tuscany.

The collision sparked a fire that claimed the lives of 140 passengers and crew and left only one survivor.

The vessels involved were the MV Moby Prince, a car ferry en route from Livorno to Olbia, the coastal city in north-east Sardinia, and the 330-metres long oil tanker, Agip Abruzzo.

The ferry departed Livorno shortly after 22.00 for a journey scheduled to last eight and a half hours but had been under way for only a few minutes when it struck the Agip Abruzzo, which was at anchor near the harbour mouth.

The ferry’s prow sliced into one of the Agip Abruzzo's tanks, which contained 2,700 tonnes of crude oil.  The impact caused some oil to spill into the sea and a large amount to be sprayed over the ferry.  A fire broke out, which set light to the oil both on the surface of the water and on the ferry itself.  Within moments, the Moby Prince was engulfed in flames.

Although the loss of life was so tragically large the toll might have been much worse.  The Moby Prince had the capacity for 850 night-time passengers but in the event was carrying only 75 passengers in addition to the crew of 65.

Firefighters attend the Agip Abruzzo, with the enormous
gash in its side caused by the collision clearly visible

However, the outcome could have been much better had the response of rescuers not been badly hampered by confusion and miscommunication.

It emerged afterwards that many of the passengers escaped the initial fireball because crew members, in accordance with emergency procedures, had taken them to an area of the vessel protected by fireproof doors and walls, where they were to await rescue.

However, because of misunderstandings about what had happened rescuers never reached these passengers within the window for possible evacuation. Post mortem examinations concluded that the cause of death in their case was through the effect of toxic fumes and carbon monoxide rather than the fire itself, although the duration and intensity of the blaze made it unlikely rescue boats could have got close enough to take them off.

The 28 crew members of the Agip Abruzzo escaped in a lifeboat before being transferred to a rescue tug along with the one survivor from the Moby Prince, Alessio Bertrand, a 24-year-old crew member from Naples who was on his first voyage. Bertrand managed to cling to a rail on the edge of the vessel in spot that remained away from the flames long enough for him to be spotted.

The cause of the disaster was never fully explained.  The Agip Abruzzo was anchored outside the main harbour in line with accepted practice because it was carrying dangerous cargo and the Moby Prince was following its correct path out of the harbour.

A subsequent inquiry found numerous contributing factors, including the possibility of localised fog.

The plaque in Livorno bearing the names
of all 140 victims of the disaster

It was also suggested that while the oil tanker’s mayday call was picked up and acted upon quickly, the distress calls from the Moby Prince were missed because the radio operator was using a portable transmitter with a weak signal rather than the vessel’s fixed radio equipment, although it could not be established why he was not at his post.

As a result, it was some time before rescuers realised that there was a second ship involved other than a small refuelling boat said to have been servicing the Agip Abruzzo.

Criminal charges were subsequently brought against a number of crew members from the tanker, officials from the port and the owner of the ferry company, but most were dropped and those individuals who appeared in court were ultimately absolved of blame.

Travel tip:

The victims of the Moby Prince tragedy are commemorated with a memorial plaque in the Porto Mediceo area of the harbour at Livorno. Porto Mediceo was originally commissioned by Cosimo I de’ Medici and redeveloped in the mid-19^th century under the last of the Grand Dukes of Tuscany, Leopold II.

Livorno's elegant seafront promenade, Terrazza Mascagni

Travel tip:

Livorno is the second largest city in Tuscany after Florence, with a population of almost 160,000. Although it is a large commercial port with much related industry, it has many attractions, including an elegant sea front – the Terrazza Mascagni - an historic centre – the Venetian quarter – with canals, and a tradition of serving excellent seafood.

Check TripAdvisor to find a Livorno hotel

More reading:

How the Vajont Dam Disaster claimed up to 2,500 victims

Italy's worst earthquake devastates Messina and Reggio Calabria

The last eruption of Vesuvius

Also on this day:

1926: The airship expedition from Rome to the North Pole

(Picture credits: plaque to victims by Piergiuliano Chesi; Terrazza Mascagni by Luca Aless; via Wikimedia Commons)

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Gian Maria Volonté – actor

Brilliant talent who played ‘spaghetti western’ parts for fun

Volonté in his role as the police chief in Elio Petri's
Investigation of a Citizen Above Suspicion (1970)

Gian Maria Volonté, recognised as one of the finest character actors Italy has produced, was born on this day in 1933 in Milan.

Trained at the Silvio D’Amico National Academy of the Dramatic Arts in Rome, Volonté became famous outside Italy for playing the villain to Clint Eastwood’s hero in two movies in Sergio Leone’s western trilogy that were part of a genre dubbed the ‘spaghetti westerns’.

However, he insisted he accepted the chance to appear in A Fistful of Dollars (1964) – in which he appeared under the pseudonym John Wells - and For a Few Dollars More (1964) simply to earn some money and did not regard the parts of Ramon and El Indio as serious.

In Italy, it was for the much heavier roles given to him by respected directors such as Elio Petri and Francesco Rosi that he won huge critical acclaim.

A person known for a tempestuous private life, he was very strong playing complex and neurotic characters, while his left-wing political leanings attracted him to roles in which he had to portray individuals from real life.

He was a particular favourite of Rosi, the neo-realist director who directed in him in five movies, including the acclaimed The Mattei Affair (1972), in which he played an oil company executive whose death in a plane crash in Sicily aroused suspicion, and Lucky Luciano (1973), in which he portrayed the Sicilian-American Mafia boss controversially released from a 30-year prison sentence in the United States in return for helping the Allies with the 1943 invasion of Sicily.

Volonté played the writer Carlo Levi in Francesco Rosi's
1979 film Christ Stopped at Eboli

Rosi also cast him as the Jewish-Italian anti-Fascist writer Carlo Levi in Christ Stopped at Eboli (1979)

Other famous roles included that of a television journalist in Swiss director Claude Goretta's Death of Mario Ricci (1983), which won him the him the Golden Palm at the Cannes International Film Festival.

Volonte also played the Italian-born anarchist Nicola Sacco in Sacco and Vanzetti, the 1971 film by Giuliano Montaldo, a courageous Sicilian judge in Fascist Italy in Gianni Amelio's 1990 movie Open Doors, which was chosen as European film of the year at Cannes, and played the Christian Democrat leader and former prime minister Aldo Moro, whose kidnapping and murder in 1978 at the hands of Red Brigade terrorists shook Italy, in Giuseppe Ferrara’s Il caso Moro (1986).

His films under Petri’s direction included  We Still Kill the Old Way (1967), which won the Grand Prix du Scenario at the Cannes Film Festival, and  Investigation of a Citizen Above Suspicion (1970), for which Volonte won one of his three Nastro d'Argento (Silver Ribbon) awards - the most prestigious acting award in Italy, and which won an Oscar for best foreign-language film.

The part of the kidnapped former prime minister Aldo Moro
was played by Volonté in Giuseppe Ferrara's Il caso Moro

Volonté’s politics seemed to be rooted in his upbringing. Although born in Milan, he was brought up in Turin. His father, Mario, was a Fascist militiaman who was arrested for allegedly arranging the murder of some partisans. He died while awaiting trial, leaving his family facing poverty. Volonté hated the Fascists from that point onwards.

He left school at 14 to find work so that he could support his mother.  One of the jobs he took was with a travelling theatre company, initially as a wardrobe assistant and secretary, but eventually developing a desire to act, and being granted parts.

It was the realisation that he had some talent as an actor that persuaded him to move to Rome and enrol at the Silvio D’Amico Academy.  After graduating in 1957, he worked in the theatre and television, appearing in adaptations of Dostoyevski's Idiot, Chekhov's Uncle Vanya and Vittorio Alfieri's Saul.

He was soon recognised as one of the most promising of the new generation of actors and his movie debut followed in 1960.

Volonté made no apologies for his political leanings.  A member of the Italian Communist Party, he was arrested in 1971 during a demonstration by workers striking for higher wages and better working conditions and helped his friend and fellow Communist Oreste Scalzone to flee the country after he was sentenced to 16 years in jail on charges of terrorism Volonté believed were false.

He stood as a candidate for the Democratic Party of the Left in the 1992 general election.

Married twice, Volonté had a child, Giovanna, with the actress Carla Divina, his partner for 10 years, before spending the last years of his life with another actress, Angelica Ippolito, with whom he lived in Velletri, a town in the Colli Albani (Alban Hills), just south of Rome.

He died in 1994 of a heart attack while filming on location in Greece and was laid to rest at a small cemetery on the Sardinian island, Isola della Maddalena.

The Silvio D'Amico academy, where Volonté trained, is in
Via Vincenzo Bellini in Rome's Municipio II district

Travel tip:

Rome’s National Academy of the Dramatic Arts was founded in 1936 by the writer and critic Silvio D’Amico, whose name was attached to the academy after his death. After occupying a number of premises, the academy settled in a building on Via Vincenzo Bellini in the Municipio II district, just beyond the Borghese Gardens and about 10 minutes’ drive from the centre of the city.

Hotels in Rome from Hotels.com

Velletri's Porta Napoletana formed part of the city walls

Travel tip:

Velletri is traditionally a walled city. Its original walls were demolished by the Romans in 338 BC but rebuilt in the Middle Ages, giving the town the appearance of a huge castle.  The walls had six gates, the best preserved of which is Porta Napoletana, built in 1511 and which is now home to a branch of the Italian Sommelier Association.


More reading:

How neo-realism and documentary style put Francesco Rosi among greats of Italian cinema

Sergio Leone - from 'spaghetti westerns' to gangster epic Once Upon a Time in America

The tragedy of Aldo Moro

Also on this day:

1454: The Treaty of Lodi ends fighting between rival northern states

1948: The birth of veteran pop singer Patty Pravo

(Picture credits: Porta Napoletana by Deblu68 via Wikimedia Commons)

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