Gaspare Campari - drinks maker

Bar owner who created classic red aperitif

Gaspare Campari created his eponymous
liqueur while running a bar in Novara

Gaspare Campari, whose desire to mix distinctive and unique drinks for the customers of his bar resulted in the creation of the iconic Campari aperitif, was born on this day in 1828 in Cassolnovo, a small town approximately 30km (19 miles) southwest of Milan.

He founded the company, subsequently developed by his sons, Davide and Guido, that would grow to such an extent that, as Gruppo Campari, it is now the sixth largest producer of wines, spirits and soft drinks in the world with a turnover of more than €1.8 billion.

Gaspare was the 10th child born into a farming family in the province of Pavia, where Cassolnovo is found, but he had no ambition to work on the land.  After working in a local bar, at the age of 14 he went to Turin, then the prosperous capital of the Kingdom of Piedmont-Sardinia.

He obtained an apprenticeship to Giacomo Bass, the Swiss proprietor of a pastry and liqueur shop on Piazza Castello.  He is also said to have worked at the historic Ristorante Del Cambio, on Piazza Carignano, as a waiter and dishwasher.

In 1850, by then in his early 20s and armed with the knowledge he had acquired in about eight years in Turin, he moved to Novara, some 100km (62 miles) northeast of Turin and about 50km (31 miles) west of Milan.

The Caffè Campari inside Milan's historic Galleria
Vittorio Emanuele II remains a popular bar today

There he rented the Caffè dell’Amicizia, in a prime spot at the junction of Corso Italia and Corso Cavour.  He built up a large clientele and began to experiment by making innovative new alcoholic concoctions for his customers.  Among them was a bitter aperitif he made by blending herbs and fruits, including the cascarilla plant and the chinotto orange.

Its distinctive red colour was created in the original version by the addition of carmine dye, derived from crushed cochineal beetles, although that ingredient is not used today.  Gaspare called it Bitter all’uso D’Hollanda, after a drink he had tasted on a visit to the Netherlands, but it was not long before patrons of the bar began to refer to it as Bitter del Signor Campari, and eventually simply Campari.  He began to bottle it in a workshop at the back of his premises, launching the Campari brand in 1860.

Married while in Novara, eventually becoming father to five children, he decided in 1862 to relocate to Milan, where he acquired a bar opposite the city's magnificent Gothic cathedral.  Five years later, as part of a plan to create a vast Piazza del Duomo, the building containing Campari’s car was earmarked for demolition.  Thankfully, Gaspare was handsomely compensated and moved into prestigious premises inside the new Galleria Vittorio Emanuele II, the glass-vaulted shopping arcade that links Piazza del Duomo with Piazza della Scala.

Fortunato Depero's classic Camparisoda bottle
was designed in 1932 and is still in use today

It is said that the bar, situated on the left-hand side at the Piazza del Duomo entrance to the Galleria and named Caffè Campari, became a meeting place for musicians and composers, with Giuseppe Verdi, Giacomo Puccini, Arrigo Boito and the music publisher Giulio Ricordi among those supposed to have visited.

When Gaspare died in 1882, aged just 54, his widow, Letizia, is said to have taken control of the company until his son, Davide, who had been born in the same year that his father had moved into the Galleria. Guido took over the running of the bar.

In 1904, production of Campari moved to a factory at Sesto San Giovanni, a growing industrial town to the north of Milan, which would remain in operation until 2005, when a new production site was opened in Novi Ligure, in the province of Alessandria in Piedmont.

Fiercely marketed by Davide, the famous drink became known across Italy and beyond, especially after the launch in 1932 of Camparisoda, the mix of Campari liqueur and soda water still sold in its trademark conical bottle, designed by the Futurist artist Fortunato Depero.

Nowadays, the Campari Group is a massive drinks conglomerate, with a portfolio of brands that includes Aperol and Grand Marnier liqueurs, SKYY Vodka, Wild Turkey bourbon, Glen Grant Scotch whisky, Bisquit Cognac and Cinzano vermouth.

The multi-tiered 121-metre high cupola of Novara's
Basilica of San Gaudenzio

Travel tip:

Novara, where Gaspare first created his famous drink, is in the Piedmont region. It is the second biggest city in the region after Turin. Founded by the Romans, it was later ruled by the Visconti and Sforza families. In the 18th century it was ruled by the House of Savoy. In the 1849 Battle of Novara, the Sardinian army was defeated by the Austrian army, who occupied the city. This led to the abdication of Charles Albert of Sardinia and is seen as the beginning of the Italian unification movement.  The most imposing building in Novara is the Basilica of San Gaudenzio, which has a 121-metre high cupola.

Novara hotels from Booking.com

The Piazza Delle Piane is an elegant square in the centre
of Novi Ligure, flanked by the Palazzo Delle Piane.

Travel Tip:

In the 17th and 18th centuries, the town of Novi Ligure, where Campari switched production in 2005, was once a renowned inland resort for rich Genoese families, whose numerous noble palaces adorn the historical centre. These include Palazzo Negroni, Palazzo Durazzo and Palazzo Delle Piane, situated in Piazza Delle Piane.  Novi has retained part of its walls, erected in 1447 and partly demolished in the 19th century, together with the tower of the Castle.  There is a museum, the Museo dei Campionissimi, devoted to Fausto Coppi and another famous cyclist, Costante Girardengo, who were both born there.  The town is now a centre for the production of chocolate, notably the Novi brand.

Find a hotel in Novi Ligure with Booking.com

Also on this day:

1501: The birth of botanist Pietro Andrea Mattioli

1863: The birth of writer and patriot Gabriele D’Annunzio

1921: The birth of business giant Gianni Agnelli


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Carlo Oriani - cyclist and soldier

Giro winner died in World War One

Carlo Oriani won the 1913 Giro d'Italia
cycle race despite not winning a stage

The champion cyclist Carlo Oriani, winner of the 1913 Giro d’Italia, died on this day in 1917 in the aftermath of the Battle of Caporetto in the First World War.

The battle was a disastrous one for the Italian forces under the command of General Luigi Cadorna, with 13,000 soldiers killed, 30,000 wounded and 250,000 captured by the victorious army of Austria-Hungary. Countless other Italian troops fled as it became clear that defeat was inevitable.

Oriani, who had previously served his country in the Italo-Turkish War in 1912, was a member of the Bersaglieri, the highly mobile elite force traditionally used by the Italian army as a rapid response unit. He had joined the corps in part because of his skill on a bicycle, which had replaced horses as one of the means by which the Bersaglieri were able to get around quickly.

The Battle of Caporetto took place from October 24 to November 19, near the town of Kobarid on the Austro-Italian front, in what is now Slovenia.

Oriani survived the battle but it was during the retreat that Italian soldiers had to cross the Tagliamento, which links the Alps and the Adriatic and in the winter months is a fast-flowing river, with enemy forces in pursuit.

An Italian unit take up their positions in a trench during
the month-long Battle of Caporetto in the First World War

The 29-year-old cycle racer was among the group ordered to take positions on the river bank to offer defensive protection as their comrades crossed the river, on makeshift rafts. Some records report that, as his attachment came under fire, Oriani jumped into the river’s icy waters. Other accounts suggest he had dived in to try to save a drowning comrade.

Either way, Oriani was himself almost swept away by the strong currents but eventually reached the western bank. But the consequence of having to remain in a wet uniform in bitter winter temperatures was that Oriani developed a fever.

When he was at last taken into the care of a hospital he was diagnosed with pneumonia. Doctors treated him as best they could but by early December it was clear that he would not recover. His wife was contacted and she arrived at his bedside shortly before he died.

Oriani was born in 1888 in what is now the town of Cinisello-Balsamo on the outskirts of Milan. He left school early and found work as a stonemason in nearby Sesto San Giovanni, a growing industrial town. He used to split his time between work and his passion for cycling.

The Maino squad for the 1913 Giro d'Italia. Carlo Oriani
is second from the left

After racing at first as an independent, in 1909 he signed for Stucchi, one of the leading teams in Italian cycling, for whom he scored his first major win in the 1912 Giro di Lombardia, holding off his compatriot Enrico Verde and Frenchman Maurice Brocco in a sprint for the finish line in Milan.

After his service in the Italo-Turkish war, he entered the 1913 Giro d’Italia, this time for the Maino team. Oriani’s chances were improved when one of the pre-race favourites, Carlo Galetti, had to retire with a broken foot. Oriani did not claim a single stage win but his consistent point scoring meant that he took over the leadership of the race after the penultimate eighth stage.

The final stage to Milan was won by previous race leader Eberardo Paversi but by finishing second Oriani won the Giro by six points. This made him the first winner of a Grand Tour event to be crowned the champion without winning a stage. A crowd estimated at 100,000 turned out at Parco Trotter in Milan to witness his triumph.

After his death, Oriani’s body was laid to rest at the military cemetery in Caserta, north of Naples, which now contains the graves of more than 750 military personnel.

The church of Sant'Ambrogio, on Piazza Gramsci, is
one of the main sights of the town of Cinisello-Balsamo

Travel tip:

Cinisello-Balsamo, where Oriani was born, falls within the Milan metropolitan area, between Sesto San Giovanni and Monza, about 10km (6 miles) northwest of the city centre.  It is a pleasant town of which the Piazza Gramsci is the central square, overlooked by the 17th century church of Sant'Ambrogio.  Cinisello's Villa Ghirlanda Silva Cipelletti has one of the oldest landscaped gardens in Italy. It now houses the Museum of Contemporary Photography.

The 1200-room Reggia di Caserta - the Royal Palace - seen
from the Grande Cascata waterfall in its magnificent gardens

Travel tip:

Caserta’s is best known for its former Royal Palace - the Reggia di Caserta - which is one of the largest palaces in Europe, built to rival the palace of Versailles outside Paris, which was the principal residence of the French royal family until the French Revolution of 1789. Constructed for the Bourbon kings of Naples, it was the largest palace and one of the largest buildings erected in Europe during the 18th century and has been described as "the swan song of the spectacular art of the Baroque”.

Also on this day:

1596: The birth of violin maker Nicolò Amati

1911: The birth of film music composer Nino Rota

1937: The birth of actress Angela Luce

1947: The birth of controversial politician Mario Borghezio


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Maria Redaelli - supercentenarian

Inter fan who was the oldest living person in Europe

Crowds turned out in Novate Milanese as Maria arrived
for a party to celebrate her 113th birthday

Maria Angela Redaelli, a supercentenarian who for 10 months was the oldest living person in Europe and for 14 months the oldest living person in Italy, was born on this day in 1899 in Inzago in Lombardy.

She died in 2013 on the eve of what would have been her 114th birthday, at which point she was the fourth oldest living person in the world, behind the Japanese supercentenarians Jiroemon Kimura and Misao Okawa, and the American Gertrude Weaver.

Kimura died two months later at the age of 116 years and 54 days, which is the most advanced age reached by any male in the history of the human race, according to verifiable records.

Okawa and Weaver survived for another two years, Okawa reaching 117 years and 27 days, which made her the fifth oldest woman in history at the time, although she has since been overtaken by the Italian Emma Morano, who is still living in Pallanza on Lake Maggiore and is, at 117 years and 124 days, the oldest person on the planet of verifiable age.

Maria with her personal Inter shirt

At the time of her death, Maria was living in Novate Milanese, a suburb of Milan, being looked after by her 88-year-old daughter Carla and her grandson, Lamberto. She outlived her son, Luigi, by nine years.

Most of Maria’s working life was spent in a silk spinning mill, where she had a job for more than 40 years.  Her husband, Gaspare, was a steelworker employed by the locomotive and aircraft manufacturer, Breda, in the Milan suburb of Sesto San Giovanni, where they lived for much of their married life.

She and Gaspare, whom she married in 1923, were together for 56 years until he died in 1979 at the age of 81.

Although she had some problems with her hearing and vision, she remained in generally good health even until her last days. Mentally sharp, she read magazines and newspapers and followed the fortunes of her favourite Milan football team, Internazionale, on television.

When she suffered a broken thigh in a fall in 2003, it was the first time in 104 years that she had needed to go into hospital.

Maria's all-time favourite Inter player,
the 1960s star Sandro Mazzola

On her 113th birthday, the Mayor of Novate Milanese hosted a party in Maria’s honour at the town hall. A police car picked her up at her daughter’s home, the mode of transport chosen because Italian police cars display the emergency telephone number 113.

At the town hall, she was surprised when the chief executive of Inter, Ernesto Paolillo, arrived with Bedy Moratti, sister of the club president, Massimo Moratti, and presented her with an Inter football shirt with her name on the back, and the number 113.

On previous occasions, she had met Inter stars Ivan Ramiro Cordoba and Javier Zanetti, although her favourite players were from a different era.

She admired Giuseppe Meazza, Inter’s prolific forward of the 1930s, after whom Milan’s municipal stadium – shared by Inter and AC Milan – was named.

Her real idol, though, was Sandro Mazzola, the goalscoring midfielder who starred in the Inter team that won the European Cup twice and the Serie A title three times in the 1960s.

She passed away in her sleep on the eve of another party planned for her, having already received a telegram of congratulations from the President of the Italian Republic, Giorgio Napoletano.

The Villa Rey is one of a number of elegant residences
that line the Martesana Canal in Inzago

Travel tip:

Inzago was a small town of 4,500 people when Maria Redaelli was born, halfway betweeen Milan and Bergamo and with farmland all around it. Today, the population has more than doubled and it is part of the Milan metropolitan area, although its farming roots are still strong and a cattle fair is held in the town every Monday.  The town is divided in two by the Martesana Canal, which has a number of elegant villas – once the summer residences of noble Milanese families – along its banks.

The suburb of Sesto San Giovanni today

Travel tip:

Sesto San Giovanni, the northernmost point on the Milan M1 metro line, is another place to have seen massive change since Maria and her husband Gaspare moved there in the 1920s, when it had a population of just over 15,000.  At that time it was an expanding industrial centre, the base for several large companies in the steel and motor industries but also the Campari drinks company.  The years after the Second World War saw a huge influx of migrants from other parts of Italy, attracted by the job possibilities. Today, the area is a busy suburb with more than 85,000 inhabitants. Many of the factories closed during the economic crisis of the 1990s and the current employers are more in the service sector, such as the telecommunications company, WIND.

More reading:

Giuseppe Meazza - Italian football's first superstar

Why Italy could not chose between Sandro Mazzola and Gianni Rivera

Internazionale - the breakaway club conceived over dinner at a Milan restaurant

Also on this day:

1881: The birth of Italy's post-war prime minister Alcide de Gasperi

(Picture credits: Maria arrives and with shirt by Andre86; Villa Rey by MarkusMark; Sesto San Giovanni by Maksim; all via Wikimedia Commons)

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