Arnoldo Mondadori - publisher

Business launched with socialist newspaper became biggest in Italy

Arnoldo Mondadori (left) pictured with Georges 
Simenon, one of the authors of the early gialli

Arnoldo Mondadori, who at the age of 17 founded what would become Italy’s biggest publishing company, was born on this day in 1889 in Poggio Rusco, a small Lombardian town about 40km (25 miles) southeast of Mantua.

As the business grew, Mondadori published Italian editions of works by Winston Churchill, Thomas Mann and Ernest Hemingway among others, as well as by some of Italy’s own literary giants, including Gabriele D’Annunzio and Eugenio Montale.

Mondadori was the publisher of news magazines such as Epoca, Tempo and Panorama, launched the women’s magazine, Grazia, struck a deal with Walt Disney to publish children’s magazines, and introduced Italy to detective fiction with a series of crime mysteries called Gialli Mondadori, whose yellow (giallo) covers eventually led to gialli becoming a generic term in the Italian language, used not only to identify a detective novel but to describe unsolved mysteries in real life. 

His Oscar Mondadori paperback novels, sold on newsstands, made fiction accessible to much wider audiences than previously, while he set up the Club degli Editori as Italy’s first mail-order book club.

The third of six children born to Domenico Secondo, an itinerant shoemaker, and his wife, Ermenegilda, Arnoldo was forced to give up his formal education at a young age in order to contribute to the family’s income. 

The tradition of gialli crime novels
was started by Mondadori

After the family had moved to Ostiglia, on the banks of the Po river, Arnoldo had a series of jobs and became an active socialist. His publishing career began when he began working in a stationery shop, which gave him access to a printing press.

After teaching himself how to operate the machine, he began to publish a socialist newspaper called Luce.  He enjoyed his new working environment and with the aid of a benefactor was able to raise enough money to buy the shop and its press. 

Mondadori proved to be an astute businessman, soon recognising that handsome profits could be made by producing textbooks for Italy’s growing education system. In 1912 he launched the La Scolastica imprint with Aia Madama, a collection of folk tales assembled by his friend, Tomaso Monicelli, an Ostigliese scholar whose collaboration encouraged other noteworthy authors to sign up with Mondadori. 

The outbreak of World War One interrupted the growth of the company, although Mondadori struck on another profitable idea by publishing illustrated newspapers to entertain soldiers on the front line. 

After the end of hostilities, the business expanded rapidly, with new partners coming on board, bringing investment and resources that enabled Mondadori to move his headquarters to Milan, open a production centre in Verona and an administrative office in Rome. One such partner, a well-connected Milan industrialist called Senatore Borletti, enabled Mondadori to make valuable contacts inside the increasingly powerful Fascist party, which turned out to be vital when the Fascist government introduced strict controls in the education system.

It was Borletti who helped persuade D’Annunzio, the aristocratic writer, soldier and nationalist politician, to join Mondadori when he retired to his home on Lake Garda to devote his later years to writing poetry and plays.

Arnoldo Mondadori turned his business 
into Italy's biggest publishing company

In 1921, Mondadori acquired the rights to the popular Children’s Encyclopaedia but his ambitions were not limited to the education sector. Seeking to strengthen his relationship with the Fascist government, Mondadori commissioned Margherita Sarfatti, a well-known art critic, to write a biography of the Fascist leader, Benito Mussolini. Entitled Dux, it was a largely sympathetic work which met with the approval of the Duce himself and proved to be a best-seller.

This cosying up to the regime proved to be worthwhile when the decision was made in 1928 to require schools to teach from just one, state-sanctioned textbook. Soon, almost a third of these textbooks were being printed and distributed by Mondadori and in time he had a virtual monopoly.

Nonetheless, this shrinking of the market in school books required Mondadori to establish other business models.

Encouraged by Luigi Rusca, a translator and director of the company, who had seen the success of the genre in the United States, Mondadori moved into publishing crime fiction.  At first, it was foreign writers such as Raymond Chandler, Dashiell Hammett, Georges Simenon, Agatha Christie and Erle Stanley Gardner whose stories began to appear in Italian translation. Yet they were so successful, with 5,000 copies sold in the first month following the launch, that Italian writers began to take an interest in the genre and in 1931 the first truly Italian giallo - Alessandro Varaldo’s Il Sette Bello - was added to the series.

In 1935, the publishing house further diversified through an agreement with Walt Disney to publish children's magazines based on Disney comics characters, a deal which ran until 1988. Grazia magazine launched in 1938.

The present headquarters of Arnaldo Mondadore
Editore at Segrate, an eastern suburb of Milan

World War Two had severe consequences for the company, who had to move its headquarters to Verona after Milan was subjected to heavy allied bombing.  Mondadori and his family sought refuge in Switzerland.

After the war, the business shifted more and more towards magazine publishing, but books remained a large part of Mondadori’s success, particularly the Oscar Mondadori series, which was launched in 1965 with Hemingway’s A Farewell to Arms. In the same year, the number of people employed by the company, which stood at 335 in 1950, topped 3,000.

Arnoldo Mondadori died in 1971 at the age of 81, after which the control of the business passed to the younger of his two sons, Giorgio, who had been chairman at the time of his father’s death. Arnoldo was survived by his wife, Andreina.

Giorgio commissioned the Mondadori group’s impressive headquarters at Segrate on the outskirts of Milan but left the company in 1976 after his two sisters, Cristina and Mimma, merged their shares to acquire a controlling interest, putting Cristina’s husband, Mario Formenton, in charge.

Since 1991, Arnoldo Mondadori Editore has been controlled by Fininvest, the holding company established by the late Silvio Berlusconi. The former Italian prime minister’s daughter, Marina, has been chair since 2003.

The elegant parish church of Santissimo
Nome di Maria in Poggio Rusco

Travel tip:

Poggio Rusco, where Arnoldo Mondadori was born, is a town of around 6,500 inhabitants, to which visitors can experience the authentic culture and cuisine of the Oltrepò Mantovano area. Surrounded by fertile fields and canals, Poggio Rusco has an impressive 16th-century castle, an elegant parish church, and an ancient tower that overlooks the town. Local specialties include tortelli di zucca, the pumpkin-filled pasta, and salame mantovano, a typical cured meat. Poggio Rusco is well placed as a base from which to explore the nearby cities of Mantua, Verona, Ferrara, Bologna and Modena, which are all within an hour's drive.

The art nouveau Palazzina Mondadori in Ostiglia,
once the home of La Sociale print workshop

Travel tip:

Ostiglia, where Mondadori launched his business career in 1907, is a small town located along the ancient Via Claudia Augusta Padana, overlooking the Po River, in a strategic position once exploited by the Romans. The area around Ostiglia, which lies just under 35km (22 miles) southeast of Mantua, is popular with visitors for its network of nature trails, many of them in the Paludi di Ostiglia nature reserve, which is home to 175 bird species. There are also many cycle routes, including one that links Ostiglia with the city of Treviso in Veneto, which follows the path of the disused 120km (75 miles) Treviso-Ostiglia military railway line. The centre of Ostiglia is notable for its mediaeval towers and art nouveau houses, while the archaeological museum tells the town’s history from its days as the Roman trading post, Hostilia. The Roman historian Cornelius Nepote, who was born there, as was Ermanno, Marquis of Verona, who built the town’s castle. Mondadori's first printing house, La Sociale, can be visited as part of the art nouveau Palazzina Mondadori, which today houses Arnoldo Mondadori's personal and private library, consisting of about 1,000 volumes. The building is equipped with classrooms, multimedia and exhibition halls used to promote reading in conjunction with the Fondazione Mondadori.

Also on this day:

293: The death of San Giusto of Trieste

1418: The birth of builder and diarist Gaspare Nadi

1475: The death of condottiero Bartolomeo Colleoni

1893: The birth of car designer Battista ‘Pinin’ Farina

1906: The birth of film director Luchino Visconti

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Marina Berlusconi - businesswoman

Tycoon’s daughter who heads two of his companies

Marina Berlusconi has been president of her
father's Fininvest company since 2005

Marina Berlusconi, the oldest of business tycoon and former Italian prime minister Silvio Berlusconi’s five children, was born on this day in 1966 in Milan.

Since 2003 she has been chair of Arnoldo Mondadori Editore, Italy’s largest publishing company, and since 2005 president of Fininvest, the Berlusconi holding company that is also Mondadori’s parent company.

She is or at times has been a director of several other Berlusconi companies, including Mediaset, Medusa Film, Mediolanum and Mediobanca.  Forbes magazine once described her as the most powerful woman in Italy and one of the 50 most powerful women in the world.

Born Maria Elvira Berlusconi, her mother is Carla Elvira Lucia Dall’Oglio, a woman the businessman met for the first time at a tram stop outside Milan Centrale railway station in 1964 and married the following year, at a time when he was an enterprising but relatively obscure real estate broker.

They were divorced in 1985, much to the disappointment of Marina and her brother, Piersilvio, after their father had begun a relationship with the actress Veronica Lario, who would become his second wife and the mother of his third, fourth and fifth children.

Marina Berlusconi has acquired the reputation
of a hard-nosed businesswoman

After Silvio Berlusconi had made his fortune from Milano Due, a vast residential area built on cheaply-acquired redundant farmland near the city’s Linate airport, Marina was brought up in the family’s palatial 18th century home, the Villa San Martino, in the town of Arcore, about 25km (16 miles) northeast of Milan.

Educated at Leo Dehon high school in Monza, where she obtained her baccalaureate, Marina began studying law and then political science at university but left without completing her degree and instead began to work in her father’s companies.

She was appointed a vice-president of Fininvest at the age of 29 and was said to be closely involved in the development of financial and economic strategies and in the management of the group. At a time when female figures in Italian boardrooms were rare, she began to gain a reputation as a hard-nosed businesswoman not afraid to back her own instincts.

In 1998, working with her brother Piersilvio, she resisted an attempt by Rupert Murdoch to buy a controlling interest in her father’s TV company Mediaset, the Australian-born media tycoon dropping out after failing to negotiate a reduction in the price she felt the company was worth, when it was thought her father might soften.

In October 2005, she was appointed Fininvest president and chair, having already been given control of Arnoldo Mondadori publishing house following the death of Leonardo Mondadori, the grandson of the company’s founder.

Berlusconi addressing a shareholders'
meeting at Mondadori

According to Forbes, in 2008 she was the ninth richest heiress in the world, in line to inherit a fortune of 9.4 billion dollars.

In the same year, she married her long-time partner, the former first dancer at Milan’s Teatro alla Scala, Maurizio Vanadia. They already had two children, Gabriele and Silvio, born respectively in 2002 and 2004.

Marina had been taken with Maurizio after watching him perform in Swan Lake and they met again when he was being treated for an injury by the physiotherapist at her father’s football club, AC Milan.

They were married in a small ceremony in a private chapel within the grounds of the family home at Villa San Martino.

Since 2013, when her father, who has been prime minister of four Italian governments, was barred from public office, there have been several periods of speculation that Marina would move into politics, taking control of her father’s Forza Italia party.

However, she has always denied that she has any political ambitions, despite describing her father as the victim of a witchhunt. In 2017 she said: "I think that the leadership in politics can not be transmitted by investiture or by dynastic succession".

In 2009 the Mayor of Milan, Letizia Moratti - a former Berlusconi minister -  awarded her the Gold Medal of the Municipality of Milan as "an example of Milanese excellence in the world and the ability to reconcile professional commitment and family life"

An 18th century painting of the Villa Borromeo-d'Adda

Travel tip:

The town of Arcore in the province of Monza and Brianza probably has Roman origins and two monasteries were established in the area in the Middle Ages. It was not until the 16th century that the town began to develop, when several noble Lombard families, such as the Casati, Durini, Giulini, Vismara, D'Adda, Barbò families, began building villas in the area’s attractive countryside, including the Villa Borromeo-d'Adda, the Villa la Cazzola and the Villa San Martino, which became the Berlusconi family residence. The town’s industrial base developed after Italian unification in 1861 when two railway companies opened stations.

Silvio Berlusconi's palatial home at Arcore, the Villa San
Martino, which he bought in 1974

Travel tip:

The Villa San Martino, on the site of a former Benedictine monastery, was restored as a manor house by the Counts Giulini and substantially rebuilt by the wealthy Casati Stampa family in the 18th century, one of a group of grand farm houses or hunting lodges known as the ville delizie.  It was acquired by Silvio Berlusconi in 1974 when the last Casati owner, having fallen on hard times, decided to sell up and emigrate to Brazil. The 3,500m² villa, complete with art gallery, a library of ten thousand volumes, furniture and a park with stables, was valued at 1.7 billion lire but was reportedly bought by Berlusconi for only 500m lire.

More reading:

The rise of Silvio Berlusconi in business and politics

How Letizia Moratti became the first woman to be head of Rai

The day Prime Minister Silvio Berlusconi left office for the last time

Also on this day:

1535: The death of Ippolito de' Medici

2012: The death of Carlo Rambaldi, creator of E.T.

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Silvio Berlusconi - entrepreneur and politician

Businessman now barred from office but still leading his party

Silvio Berlusconi is Italy's longest serving
post-war Prime Minister

Silvio Berlusconi, who has served as Prime Minister of Italy in four Governments, was born on this day in 1936 in Milan.

Head of a large media empire and owner of the football club AC Milan, Berlusconi was Prime Minister for a total of nine years, making him the longest-serving post-war Prime Minister and the third longest-serving since Italian unification.

Berlusconi was the eldest of three children born to a bank employee and his wife and, after completing his secondary school education, he studied Law at the Università Statale in Milan, graduating with honours in 1961.

While at University he played the double bass in a group and occasionally performed as a cruise ship crooner. In later life he was to co-write both AC Milan’s and Forza Italia’s anthems and, in collaboration with Mariano Apicella, a Neapolitan singer and musician, he wrote the lyrics for two albums of Neapolitan-style songs, which Apicella put to music.

In the late 1960s, Berlusconi’s company, Edilnord, built 4,000 residential apartments in a new 'town' he called Milano Due and he was able to use the profits to fund his future businesses.

In 1973 he set up Italy's first private television network, TeleMilano and went on to buy two further television channels. He founded the media group Fininvest, which expanded into a country-wide network of local television stations.

In 1980 he founded Italy’s first private national television network, Canale 5. He followed this with Italia 1 and Rete 4, all of which come under the umbrella of another Berlusconi company, Mediaset, of which Fininvest is the largest shareholder.

Berlusconi in his days as a singer on a
cruise ship 

Berlusconi was helped by his connection with Bettino Craxi, secretary-general of the Italian Socialist Party, who was Prime Minister at the time. In October 1984 Craxi’s Government passed an emergency decree legalising the nationwide transmissions made by Berlusconi’s television stations. In 1990, Craxi was to be one of Berlusconi’s best men at his second wedding.

Berlusconi was elected to the Chamber of Deputies for the first time in 1994. He became Prime Minister the same year, after his party, Forza Italia, gained a majority just three months after it was launched.

He was defeated in the elections of 1996 but won again in 2001, holding on to power till 2006, when he was defeated by a narrow margin. He became Prime Minister again in 2008 and led the Government until he had to resign in 2011. After the 2013 general election he became a member of the Senate.

While in power Berlusconi was criticised for his dominance of the Italian media and was also undermined by allegations of sex scandals.

He became embroiled in a number of court proceedings for alleged abuse of office and corruption and in 2013 was sentenced to a one-year prison sentence, but later acquitted of the offence of which he was accused.

Berlusconi has also been convicted of tax fraud but, because he was more than 70 years of age, was exempted from imprisonment and ordered to do unpaid community work.

The Senate has been forced to expel him and bar him from holding public office for six years.

UPDATE: Berlusconi, having pledged to remain leader of Forza Italia throughout the remaining period of his public office ban, was elected as an MEP at the 2019 European Parliament election and returned to the Senate after winning a seat in the 2022 Italian general election. He died in June 2023 after suffering from chronic leukaemia. 

The Italian government granted him a state funeral, which took place in the Duomo in Milan, before his body was cremated at the Tempio Crematorio Valenziano Panta Rei in Alessandria, and his ashes buried in the chapel at his Villa San Martino mansion in Arcore, next to the tomb of his parents Luigi and Rosa, and his sister Maria.

Travel tip:

Silvio Berlusconi’s football club, AC Milan, play at the Stadio Giuseppe Meazza in the San Siro district of Milan. The club’s administrative headquarters are about three kilometres from the ground in Via Aldo Rossi in the Portello district, accessible from the centre of Milan via Linea 1 on the metro, getting off at the QT8 station. At the same location is the Mondo Milan museum, which charts the 117-year history of the club, founded in 1899 by two Englishmen, Alfred Edwards and Herbert Kilpin.

Silvio Berlusconi's home, the Villa San Martino, is in the
town of Arcore, north-east of Milan

Travel tip:

Silvio Berlusconi’s personal residence, the Villa San Martino, is about 20 kilometres to the north east of Milan, in the town of Arcore in the province of Monza and Brianza. Berlusconi’s home, along with other important villas in the area, was built in the 16th century by a wealthy noble Lombardian family.

More reading:

Berlusconi and Gianni Rivera - poles apart politically, linked by AC Milan

Giuseppe Meazza - Italian football's first superstar

Matteo Renzi - Italy's youngest Prime Minister

Books:

My Way: Berlusconi in His Own Words, by Alan Friedman

Silvio Berlusconi: Television, Power and Patrimony, by Paul Ginsborg

The Italians, by John Hooper

(Photo of Villa San Martino by MarkusMark CC BY-SA 3.0)

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