Arnoldo Mondadori - publisher

Business launched with socialist newspaper became biggest in Italy

Arnoldo Mondadori (left) pictured with Georges 
Simenon, one of the authors of the early gialli

Arnoldo Mondadori, who at the age of 17 founded what would become Italy’s biggest publishing company, was born on this day in 1889 in Poggio Rusco, a small Lombardian town about 40km (25 miles) southeast of Mantua.

As the business grew, Mondadori published Italian editions of works by Winston Churchill, Thomas Mann and Ernest Hemingway among others, as well as by some of Italy’s own literary giants, including Gabriele D’Annunzio and Eugenio Montale.

Mondadori was the publisher of news magazines such as Epoca, Tempo and Panorama, launched the women’s magazine, Grazia, struck a deal with Walt Disney to publish children’s magazines, and introduced Italy to detective fiction with a series of crime mysteries called Gialli Mondadori, whose yellow (giallo) covers eventually led to gialli becoming a generic term in the Italian language, used not only to identify a detective novel but to describe unsolved mysteries in real life. 

His Oscar Mondadori paperback novels, sold on newsstands, made fiction accessible to much wider audiences than previously, while he set up the Club degli Editori as Italy’s first mail-order book club.

The third of six children born to Domenico Secondo, an itinerant shoemaker, and his wife, Ermenegilda, Arnoldo was forced to give up his formal education at a young age in order to contribute to the family’s income. 

The tradition of gialli crime novels
was started by Mondadori

After the family had moved to Ostiglia, on the banks of the Po river, Arnoldo had a series of jobs and became an active socialist. His publishing career began when he began working in a stationery shop, which gave him access to a printing press.

After teaching himself how to operate the machine, he began to publish a socialist newspaper called Luce.  He enjoyed his new working environment and with the aid of a benefactor was able to raise enough money to buy the shop and its press. 

Mondadori proved to be an astute businessman, soon recognising that handsome profits could be made by producing textbooks for Italy’s growing education system. In 1912 he launched the La Scolastica imprint with Aia Madama, a collection of folk tales assembled by his friend, Tomaso Monicelli, an Ostigliese scholar whose collaboration encouraged other noteworthy authors to sign up with Mondadori. 

The outbreak of World War One interrupted the growth of the company, although Mondadori struck on another profitable idea by publishing illustrated newspapers to entertain soldiers on the front line. 

After the end of hostilities, the business expanded rapidly, with new partners coming on board, bringing investment and resources that enabled Mondadori to move his headquarters to Milan, open a production centre in Verona and an administrative office in Rome. One such partner, a well-connected Milan industrialist called Senatore Borletti, enabled Mondadori to make valuable contacts inside the increasingly powerful Fascist party, which turned out to be vital when the Fascist government introduced strict controls in the education system.

It was Borletti who helped persuade D’Annunzio, the aristocratic writer, soldier and nationalist politician, to join Mondadori when he retired to his home on Lake Garda to devote his later years to writing poetry and plays.

Arnoldo Mondadori turned his business 
into Italy's biggest publishing company

In 1921, Mondadori acquired the rights to the popular Children’s Encyclopaedia but his ambitions were not limited to the education sector. Seeking to strengthen his relationship with the Fascist government, Mondadori commissioned Margherita Sarfatti, a well-known art critic, to write a biography of the Fascist leader, Benito Mussolini. Entitled Dux, it was a largely sympathetic work which met with the approval of the Duce himself and proved to be a best-seller.

This cosying up to the regime proved to be worthwhile when the decision was made in 1928 to require schools to teach from just one, state-sanctioned textbook. Soon, almost a third of these textbooks were being printed and distributed by Mondadori and in time he had a virtual monopoly.

Nonetheless, this shrinking of the market in school books required Mondadori to establish other business models.

Encouraged by Luigi Rusca, a translator and director of the company, who had seen the success of the genre in the United States, Mondadori moved into publishing crime fiction.  At first, it was foreign writers such as Raymond Chandler, Dashiell Hammett, Georges Simenon, Agatha Christie and Erle Stanley Gardner whose stories began to appear in Italian translation. Yet they were so successful, with 5,000 copies sold in the first month following the launch, that Italian writers began to take an interest in the genre and in 1931 the first truly Italian giallo - Alessandro Varaldo’s Il Sette Bello - was added to the series.

In 1935, the publishing house further diversified through an agreement with Walt Disney to publish children's magazines based on Disney comics characters, a deal which ran until 1988. Grazia magazine launched in 1938.

The present headquarters of Arnaldo Mondadore
Editore at Segrate, an eastern suburb of Milan

World War Two had severe consequences for the company, who had to move its headquarters to Verona after Milan was subjected to heavy allied bombing.  Mondadori and his family sought refuge in Switzerland.

After the war, the business shifted more and more towards magazine publishing, but books remained a large part of Mondadori’s success, particularly the Oscar Mondadori series, which was launched in 1965 with Hemingway’s A Farewell to Arms. In the same year, the number of people employed by the company, which stood at 335 in 1950, topped 3,000.

Arnoldo Mondadori died in 1971 at the age of 81, after which the control of the business passed to the younger of his two sons, Giorgio, who had been chairman at the time of his father’s death. Arnoldo was survived by his wife, Andreina.

Giorgio commissioned the Mondadori group’s impressive headquarters at Segrate on the outskirts of Milan but left the company in 1976 after his two sisters, Cristina and Mimma, merged their shares to acquire a controlling interest, putting Cristina’s husband, Mario Formenton, in charge.

Since 1991, Arnoldo Mondadori Editore has been controlled by Fininvest, the holding company established by the late Silvio Berlusconi. The former Italian prime minister’s daughter, Marina, has been chair since 2003.

The elegant parish church of Santissimo
Nome di Maria in Poggio Rusco

Travel tip:

Poggio Rusco, where Arnoldo Mondadori was born, is a town of around 6,500 inhabitants, to which visitors can experience the authentic culture and cuisine of the Oltrepò Mantovano area. Surrounded by fertile fields and canals, Poggio Rusco has an impressive 16th-century castle, an elegant parish church, and an ancient tower that overlooks the town. Local specialties include tortelli di zucca, the pumpkin-filled pasta, and salame mantovano, a typical cured meat. Poggio Rusco is well placed as a base from which to explore the nearby cities of Mantua, Verona, Ferrara, Bologna and Modena, which are all within an hour's drive.

The art nouveau Palazzina Mondadori in Ostiglia,
once the home of La Sociale print workshop

Travel tip:

Ostiglia, where Mondadori launched his business career in 1907, is a small town located along the ancient Via Claudia Augusta Padana, overlooking the Po River, in a strategic position once exploited by the Romans. The area around Ostiglia, which lies just under 35km (22 miles) southeast of Mantua, is popular with visitors for its network of nature trails, many of them in the Paludi di Ostiglia nature reserve, which is home to 175 bird species. There are also many cycle routes, including one that links Ostiglia with the city of Treviso in Veneto, which follows the path of the disused 120km (75 miles) Treviso-Ostiglia military railway line. The centre of Ostiglia is notable for its mediaeval towers and art nouveau houses, while the archaeological museum tells the town’s history from its days as the Roman trading post, Hostilia. The Roman historian Cornelius Nepote, who was born there, as was Ermanno, Marquis of Verona, who built the town’s castle. Mondadori's first printing house, La Sociale, can be visited as part of the art nouveau Palazzina Mondadori, which today houses Arnoldo Mondadori's personal and private library, consisting of about 1,000 volumes. The building is equipped with classrooms, multimedia and exhibition halls used to promote reading in conjunction with the Fondazione Mondadori.

Also on this day:

293: The death of San Giusto of Trieste

1418: The birth of builder and diarist Gaspare Nadi

1475: The death of condottiero Bartolomeo Colleoni

1893: The birth of car designer Battista ‘Pinin’ Farina

1906: The birth of film director Luchino Visconti

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Alessandro Varaldo – crime writer and playwright

The first Italian author of gialli to be accepted by Mondadori

Varaldo's Il sette bello was the
first giallo by an Italian

Alessandro Varaldo, the author credited with creating the first fictional Italian police officer, died on this day in 1953 in Rome.

His character, the police commissario Ascanio Bonichi, made his first appearance in Varaldo’s novel Il sette bello - the name by which Italians refer to the seven of diamonds in a deck of cards - which was published by Mondadori in 1931.

The author had been approached by Arnaldo Mondadori himself and encouraged to create a novel in Italian to appeal to the readers who were already eagerly buying their gialli, the Italian translations of English, American and French detective novels that the firm published.

Gialli take their name from the distinctive yellow - giallo in Italian - covers used by Mondadori for their crime novels in the 1930s. 

Varaldo was born in Ventimiglia in Liguria in 1873 and grew up to become a journalist, novelist and playwright. From 1910 onwards he wrote novels, short stories and plays and contributed to newspapers such as Gazzetta del Popolo and Il Caffaro. 

He was president of the Italian Society of Authors and Publishers between 1920 and 1928 and director of the Academy of Dramatic Art in Milan from 1943.

In 1931, the Italian Government had brought in measures to try to curb the number of translated books by foreign authors being published, which encouraged Varaldo, along with other authors at the time, to try his hand at the genre.

Varaldo, who was also a journalist, wrote
seven other gialli in addition to Il sette bello

Esteemed for the quality of his writing, which Mondadori considered essential for the books they published, Varaldo became the first Italian author accepted into Mondadori’s series of gialli, and he went on to write eight mysteries for them. He was able to reconcile the traditionally Anglo-Saxon genre of crime fiction with Fascist values in order to comply with the dictates of the Mussolini regime.

He portrayed Bonichi as a down to earth character from the countryside who solved his cases by chance, rather than using the more scientific methods employed by other fictional detectives such as Sherlock Holmes.

His novels were set in Rome before the war and described the city’s Baroque and neo-Baroque buildings, which formed a theatrical background during the night and at dawn, when the silhouette of a figure could be illuminated. Crime fiction experts think this evoked an irretrievable past for his readers to escape to.

Varaldo wrote a total of eight gialli between 1931 and 1938 and he also wrote some drammi gialli -detective plays - before his death.

Travel tip: 

Ventimiglia, where Alessandro Varaldo was born, is the last major town on the Italian riviera before the border with France, which is about 6km (3.7 miles) away. Situated about 130km (81 miles) west of the Ligurian capital Genoa, it is not a well known as nearby Sanremo but has plenty going for it, nonetheless, its charm enhanced by the pastel colours of its houses. The town is divided in two by the Roia river, which separates the newer lower town from the old upper town - Ventimiglia Alta - which sits on a hill encircled by walls. Ancient buildings and churches dating back to the 10th century make the climb worthwhile, as does the spectacular view over the Ligurian sea. The mediaeval old town is also home to the Biblioteca Civica Aprosiana - founded by the writer and Augustan monk Angelico Aprosio in 1648 - has one of the largest collections of 17th century manuscripts and books in Italy.  The elegant lower town is best known for the massive open-air market that takes place in the beautiful setting of the lungomare - the promenade - every Friday. There are a smaller number of stalls open on the other days of the week. For beach lovers, the Spiaggia dei Balzi Rossi and the Spiaggia delle Calandre are only a short walk from the centre.

Travel tip:

The Mondadori publishing house, whose Gialli Mondadori broke new ground in publishing in Italy as the first book series to feature detective and crime stories alone, was launched in Ostiglia, an historical town about 160 km (99 miles) southeast of Milan and about 30 km (19 miles) from Mantua. In Roman times, when it was called Hostilia, its location on the Via Claudia Augusta Padana saw it become a trade hub linking Emilia with northern Europe.  In the Middle Ages it was a stronghold of Verona before being acquired in turn by the Scaliger, Visconti and Gonzaga families. The Palazzina Mondadori, an elegant Art Nouveau-style building that was the first Arnoldo printing house, hosts Arnoldo Mondadori’s private library consisting of about 1,000 books, many signed by the authors. Mondadori relocated to Milan in 1929 and now boasts a modern headquarters in the suburb of Segrate, to the east of the centre.

More reading:

How Giorgio Mondadori helped launch the newspaper La Repubblica

Why Augusto De Angelis is regarded as the 'father of Italian crime fiction'

The Naples bank worker who became a leading modern crime writer

Also on this day:

1455: The birth of painter Fra Angelico

1564: The death of painter and sculptor Michelangelo

1626: The birth of biologist Francesco Redi

1967: The birth of footballer Roberto Baggio

1983: The birth of tennis champion Roberta Vinci

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Marina Berlusconi - businesswoman

Tycoon’s daughter who heads two of his companies

Marina Berlusconi has been president of her
father's Fininvest company since 2005

Marina Berlusconi, the oldest of business tycoon and former Italian prime minister Silvio Berlusconi’s five children, was born on this day in 1966 in Milan.

Since 2003 she has been chair of Arnoldo Mondadori Editore, Italy’s largest publishing company, and since 2005 president of Fininvest, the Berlusconi holding company that is also Mondadori’s parent company.

She is or at times has been a director of several other Berlusconi companies, including Mediaset, Medusa Film, Mediolanum and Mediobanca.  Forbes magazine once described her as the most powerful woman in Italy and one of the 50 most powerful women in the world.

Born Maria Elvira Berlusconi, her mother is Carla Elvira Lucia Dall’Oglio, a woman the businessman met for the first time at a tram stop outside Milan Centrale railway station in 1964 and married the following year, at a time when he was an enterprising but relatively obscure real estate broker.

They were divorced in 1985, much to the disappointment of Marina and her brother, Piersilvio, after their father had begun a relationship with the actress Veronica Lario, who would become his second wife and the mother of his third, fourth and fifth children.

Marina Berlusconi has acquired the reputation
of a hard-nosed businesswoman

After Silvio Berlusconi had made his fortune from Milano Due, a vast residential area built on cheaply-acquired redundant farmland near the city’s Linate airport, Marina was brought up in the family’s palatial 18th century home, the Villa San Martino, in the town of Arcore, about 25km (16 miles) northeast of Milan.

Educated at Leo Dehon high school in Monza, where she obtained her baccalaureate, Marina began studying law and then political science at university but left without completing her degree and instead began to work in her father’s companies.

She was appointed a vice-president of Fininvest at the age of 29 and was said to be closely involved in the development of financial and economic strategies and in the management of the group. At a time when female figures in Italian boardrooms were rare, she began to gain a reputation as a hard-nosed businesswoman not afraid to back her own instincts.

In 1998, working with her brother Piersilvio, she resisted an attempt by Rupert Murdoch to buy a controlling interest in her father’s TV company Mediaset, the Australian-born media tycoon dropping out after failing to negotiate a reduction in the price she felt the company was worth, when it was thought her father might soften.

In October 2005, she was appointed Fininvest president and chair, having already been given control of Arnoldo Mondadori publishing house following the death of Leonardo Mondadori, the grandson of the company’s founder.

Berlusconi addressing a shareholders'
meeting at Mondadori

According to Forbes, in 2008 she was the ninth richest heiress in the world, in line to inherit a fortune of 9.4 billion dollars.

In the same year, she married her long-time partner, the former first dancer at Milan’s Teatro alla Scala, Maurizio Vanadia. They already had two children, Gabriele and Silvio, born respectively in 2002 and 2004.

Marina had been taken with Maurizio after watching him perform in Swan Lake and they met again when he was being treated for an injury by the physiotherapist at her father’s football club, AC Milan.

They were married in a small ceremony in a private chapel within the grounds of the family home at Villa San Martino.

Since 2013, when her father, who has been prime minister of four Italian governments, was barred from public office, there have been several periods of speculation that Marina would move into politics, taking control of her father’s Forza Italia party.

However, she has always denied that she has any political ambitions, despite describing her father as the victim of a witchhunt. In 2017 she said: "I think that the leadership in politics can not be transmitted by investiture or by dynastic succession".

In 2009 the Mayor of Milan, Letizia Moratti - a former Berlusconi minister -  awarded her the Gold Medal of the Municipality of Milan as "an example of Milanese excellence in the world and the ability to reconcile professional commitment and family life"

An 18th century painting of the Villa Borromeo-d'Adda

Travel tip:

The town of Arcore in the province of Monza and Brianza probably has Roman origins and two monasteries were established in the area in the Middle Ages. It was not until the 16th century that the town began to develop, when several noble Lombard families, such as the Casati, Durini, Giulini, Vismara, D'Adda, Barbò families, began building villas in the area’s attractive countryside, including the Villa Borromeo-d'Adda, the Villa la Cazzola and the Villa San Martino, which became the Berlusconi family residence. The town’s industrial base developed after Italian unification in 1861 when two railway companies opened stations.

Silvio Berlusconi's palatial home at Arcore, the Villa San
Martino, which he bought in 1974

Travel tip:

The Villa San Martino, on the site of a former Benedictine monastery, was restored as a manor house by the Counts Giulini and substantially rebuilt by the wealthy Casati Stampa family in the 18th century, one of a group of grand farm houses or hunting lodges known as the ville delizie.  It was acquired by Silvio Berlusconi in 1974 when the last Casati owner, having fallen on hard times, decided to sell up and emigrate to Brazil. The 3,500m² villa, complete with art gallery, a library of ten thousand volumes, furniture and a park with stables, was valued at 1.7 billion lire but was reportedly bought by Berlusconi for only 500m lire.

More reading:

The rise of Silvio Berlusconi in business and politics

How Letizia Moratti became the first woman to be head of Rai

The day Prime Minister Silvio Berlusconi left office for the last time

Also on this day:

1535: The death of Ippolito de' Medici

2012: The death of Carlo Rambaldi, creator of E.T.

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